3 | P a g e ADM 1313 Principles of Marketing 3 ch (3C) Provides a foundation of marketing theory and analysis necessary to approach the decision-making process and issues related to the marketing function. BBA students normally take this course in the second term of study. Credit will not be given for both this course and ADM2313. ADM 2413 Principles of Finance 3 ch (3C) Analyses the basic tools and concepts of finance and illustrates their application to practical problems faced by managers. Topics include: the time value of money, term structure of interest rates, valuation of financial securities, financial statement analysis, financial planning, working capital management and short-term and long-term sources of financing. Provides an introduction to the techniques of capital budgeting and the concepts of risk and return on options. Prerequisites: ADM 1213 or 2213 ADM 2513 Organizational Behaviour 3 ch (3C) Introduces the contributions of the applied behavioral sciences to the study of work in organizations. Covers the fundamentals of individual and group behaviour, as well as selected topics in motivation, leadership, communication, conflict and organizational change. Prerequisites: 30 ch.
ADM 2623 Business Statistics (Cross-Listed: ECON 3601) 3 ch (3C)
Introduces the methods of data presentation and analysis, and their applications to business problems, including measures of data description, probability concepts and distributions, and statistical decision theory. Also considers sampling theorem, hypothesis testing using different techniques. Prerequisites: 30 ch, MATH 1823 and 1833 or equivalents.
ADM 2624 Management Science (Cross-Listed: ECON 3602) 3 ch (3C)
Presents a variety of applications of optimization models to business problems such as allocation, blending, and scheduling. Introduces concepts of production planning, inventory control, network models and sequencing. Prerequisite: ADM 2623. BBA students must complete this course during the first 75 ch.
ADM 2815 Human Resources Management 3 ch (3C) [W]
5 | P a g e analysis. Supplements the material covered in ADM 2223. Reviews the use of costing techniques in other than manufacturing situations. Prerequisites: ADM 2223, 2623. ADM 3315 Marketing Management 3 ch (3C) [W] Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solution of complex marketing problems in the contemporary environment. Prerequisite: ADM 1313 or 2313.
ADM 3316 Services Marketing and Management 3 ch (3C)
Building on basic marketing elements, introduces the unique opportunities and challenges associated with the marketing of services. Topics include service and experience design and management; service delivery and capacity management; the service encounter; service failure and recovery; customer participation in service processes; satisfaction and loyalty; and customer relationship management. Prerequisite: ADM 3315. ADM 3345 Marketing Research 3 ch (3C) Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results. Prerequisites: ADM 3315.
ADM 3375 Marketing of Technological Services and Products (Cross
Listed: TME 3346) 3 ch (3C) Provides an in-depth approach to the marketing of technology focused on industrial products and services. Includes essentials of marketing, along with aspects of product development, promotional design, distribution, pricing/budgeting determination, strategic analysis, communication skills, client/customer relations, and considerations for the small business environment. Not available for BBA degree credit. ADM 3415 Corporate Finance 3 ch (3C) Examines portfolio theory and valuation capital, capital expenditure decisions, long-term financing decisions, cost of capital, financial structure, dividend policy, and external expansion. Prerequisites: ADM 2413, 2623.
ADM 3435 Financial Markets and Institutions (O) 3 ch (3C)
6 | P a g e key depository and non-depository organizations, illiquidity risk, funding risk, default risk, and regulatory risk. Prerequisite: ADM 2413. ADM 3445 Personal Financial Planning 3 ch (3C) Based upon the theory of financial decision-making applied to personal finance, covers the financial planning techniques used in professional practice. Topics include: financial goal setting, the life cycle model of financial planning, budgeting, tax planning, cash management, personal credit, investment choices, risk management, and retirement planning. ADM 3573 Organization Design 3 ch (3C) [W] Examines the factors considered in the structural design of an organization. Special attention is given to the organization's external environment and internal decision structures and processes. Prerequisites: ADM 2513, 2623. ADM 3626 Managerial Decision Analysis 3 ch (3C) Deals with the analysis of decision problems under uncertainty, partial information, risk and competition. Considers the analytic hierarchy process, outranking procedures, and multi-attribute utility theory. Examines the construction and use of indifference curves for the solution of multi-stage decision problems, and the numerical determination of stable solutions for problems with two competitors. Prerequisite: ADM 2623.
ADM 3628 Advanced Statistics for Finance (Cross-Listed: ECON
3628) 3 ch Examines theory behind statistical techniques such as analysis of variance, simple and multiple regression, non parametric methods of estimation and hypothesis testing, and time series analysis. Examines the application of these techniques to problems in finance and other areas of business administration. Prerequisite: ADM 2623. ADM 3685 Total Quality Management 3 ch (3C) Provides a fundamental coverage of total quality management. Includes the basic principles and practices of TQM, the tools and techniques of TQM, and case studies of the implementation of TQM in the manufacturing and service industries. Prerequisite: ADM 2623.
ADM 3713 Management Information Systems 3 ch (3C)
7 | P a g e Prerequisites: Computer literacy requirement, 60 ch. ADM 3875 Labour Relations 3 ch (3C) [W] Introduces industrial relations with particular reference to unionized workplaces. Topics include: industrial relations theory; the development, structure and functions of organized labour in Canada; collective bargaining; strikes and industrial conflict; the grievance and arbitration process.
ADM 4115 Management of Innovation and Technology 3 ch (3C)
Examines the strategic management of high technology and other organizations. Emphasizes innovation and the development or commercialization of intangible assets. Introduces tools and techniques for the implementation of appropriate strategies. Prerequisites: ADM 1313 or 2313, ADM 3573. ADM 4125 Business Law II 3 ch (3C) [W] Introduces the law that affects various functional aspects of a business. Topics include: law of business associations including partnerships and corporations; property including real, personal and intellectual; employment including hiring and termination; finance including debtor/creditor, banking and bankruptcy; and marketing including advertising and sales. Emphasis given to the management of legal risks. Prerequisite: ADM 3123. ADM 4143 Strategic Management 3 ch (3C) Examines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis. Prerequisites: 96 ch, ADM 1313 or 2313, 2413, 3573. ADM 4165 Corporate Communications 3 ch (3C) Appraises how an organization communicates with internal and external audiences. Introduces principles, theories, and practices used to generate and maintain positive relationships with non-consumer audiences and to handle the diverse communication challenges found in the workplace. Prerequisite: ADM 2513.
ADM 4175 Venture Start-up & Entrepreneurship 3 ch (3C) [W] (LE)
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ADM 4176 Management of New Enterprise 3 ch (3C) [W] (LE)
Focuses upon the development of a project proposal for starting a new business or a case study of an existing enterprise. Prerequisite: 96 ch. ADM 4177 New Product Development 3 ch (3C) Examines concepts related to the management of new product development (NPD) and the role of NPD in the strategy of contemporary companies. Reviews concepts for development of winning solutions, approaches useful in organization of design process, and methods for selection/evaluation of projects. Considers concepts related to development of new services, as well as the refinement of innovative ideas and their implementation. Prerequisite: ADM 3345. ADM 4182 Outsourcing (O) 3 ch (3C) Examines situations where outsourcing major portions of a firm’s activities makes sense and appraises how to manage the resulting contract. Topics include: measuring outsourcing relationships, measuring performance, and driving value. Prerequisite: ADM 2513. ADM 4195 Management Internship 3 ch Provides extensive practical experience in the professional world through the successful completion of 3 co-op work terms. For each work term, a report must be completed and receive a minimum grade of C. The Faculty will register the student for this course at the start of the final year. A student will be awarded CR (credit) for this course. Prerequisites: 2 previous successful work terms with passing work term reports.
ADM 4215 Advanced Financial Accounting I 3 ch (3C) [W] (LE)
Examines the accounting and financial reporting for inter-corporate investments and business combinations, including the preparation of consolidated financial statements for parent and subsidiary entities. Also covers segmented reporting. Prerequisites: ADM 2223 and 3216.
ADM 4216 Advanced Financial Accounting II 3 ch (3C) [W] (LE)
9 | P a g e issues. Prerequisites: ADM 2223 and 3216. ADM 4218 Financial Statement Analysis 3 ch (3C) Appraises the role of financial reporting in operating, financing, and investing decisions. Develops appropriate skills in the area of financial statement analysis. Reviews generally accepted accounting principles in Canada and elsewhere, as well as financial statement analysis of companies in different industries or geographic areas. Prerequisites: ADM 2223 and ADM 3415. ADM 4245 Accounting Theory 3 ch (3C) [W] Focuses on accounting literature, especially with respect to financial reporting, and accounting standard setting. Prerequisites: ADM 2223 and ADM 3216. ADM 4275 Auditing 3 ch (3C) Introduction to the concepts and procedures underlying contemporary auditing. Topics include ethics, legal liability, internal control, audit evidence, audit reports. Prerequisites: ADM 2223 and ADM 3216. ADM 4295 Internship in Accounting 3 ch [W] Involves approved work for 80 hours in a term for an accounting department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. Note: Open to Honours BBA candidates with a major in accounting. Subject to faculty and placement availability.
ADM 4296 Independent Study in Accounting 3 ch [W]
Preparation of an empirical or theoretical study in accounting under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. Note: Applicants must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
ADM 4315 Salesforce Management 3 ch (3C) [W] (LE)
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communication skills, effective openings and closings, and customer relations. Emphasizes the development of selling skills via sales exercises, role-plays and presentations. Prerequisite: ADM 3315.
ADM 4317 Customer Relationship Management 3 ch (3C)
Examines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals. Prerequisite: ADM 3315. ADM 4325 Consumer Behaviour 3 ch (3C) Appraises concepts and their interrelationships in order to develop an understanding of consumer decision-making processes. Includes basic individual determinants of consumer behaviour, environmental influences on consumers, purchase processes, post-purchase processes, market segmentation, brand loyalty, fear appeals. Prerequisite: ADM 3345.
ADM 4326 Customer Satisfaction and Loyalty 3 ch (3C) (LE)
Examines issues relevant to customer satisfaction and loyalty. Topics covered include the marketing concept, continuous improvement, quality, complaint behaviour, expectations, measurement, and relationship marketing. Prerequisite: ADM 3315 or consent of the instructor.
ADM 4335 Contemporary Marketing Issues 3 ch (3C) [W]
Considers contemporary issues in marketing. Taught as a seminar-based course and requires readings and detailed discussions of articles relevant to the selected topics of enquiry. Prerequisite: ADM 3315. ADM 4336 Market Orientation 3 ch (3C) Examines theory and practice of market orientation for the creation and generation of enterprise growth or sustainability. Reviews variables that shape market orientation and appraises the value and role of the entrepreneur in development initiatives. Prerequisite: ADM 3315.
ADM 4345 Integrated Marketing Communications 3 ch (3C)
11 | P a g e environment. Includes basic communications theory related to basic consumer behaviour theory, media availability and selection, promotion channels, personal selling, industry self-regulation, role of government regulation. Prerequisite: ADM 3345. ADM 4346 Social Media Marketing 3 ch (3C) Examines different platforms in the social media environment. Identifies and explores online marketing opportunities for individuals, marketers, and enterprises. Prerequisite: ADM 3315 ADM 4353 Export Market Entry 3 ch (3C) Appraises how to plan and implement export tactics and strategy. In addition to the study of global marketing concepts, theories, and analytical tools, students will be expected to prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies. On a competitive basis students will be selected to attend a trade mission. Prerequisites: ADM 3315.
ADM 4355 Global Marketing 3 ch (3C) (LE)
Examines marketing decision-making in an international environment. Identifies and explores marketing problems facing enterprises undertaking expansion beyond domestic market boundaries. Prerequisite: ADM 3315. ADM 4395 Internship in Marketing 3 ch [W] Involves approved work for 80 hours in a term for a marketing department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. Note: Open to Honours BBA candidates with a major in marketing Subject to faculty and placement availability.
ADM 4396 Independent Study in Marketing 3 ch [W]
Preparation of an empirical or theoretical study in marketing under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. Note: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
ADM 4415 Working Capital Management 3 ch (3C)
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term funds. Prerequisite: ADM 2413.
ADM 4416 Applied Financial Management 3 ch (LE)
Employs actual and simulated corporate financial cases related to financial planning and control, working capital management and capital budgeting, cost of capital and optimal capital structure, dividend policy, mergers and acquisitions, and international financial management. Prerequisite: ADM 3415. ADM 4421 Mergers and Acquisitions 3ch (3C) Covers the theory and practice of mergers and acquisitions. Topics include: valuation techniques and their applications; Economic forces and timing of merger activity; motives for mergers and acquisitions; market for corporate control; valuing synergies; valuing (target) firms for takeover; accounting for mergers; practical issues in mergers and acquisitions; hostile takeovers; forms of payment; M&A strategies; the role of the board of directors; best practices; empirical tests and stock market evidence of the benefits of mergers and acquisitions. Prerequisite: ADM 3415.
ADM 4425 Investments 3 ch (3C) (LE)
Covers the investment environment, basic investment concepts, analysis and strategy. Considers investors’ attitudes toward risk; the Markowitz portfolio theory; capital market theory and its application; the efficient markets hypothesis; expected inflation and yields on securities; options markets; securities markets, technical and fundamental analysis. Entails simulated trading using the Internet. Prerequisites: ADM 2624 and ADM 3415.
ADM 4426 Introduction to Financial Derivatives 3 ch (3C) (LE)
13 | P a g e Value Investing Covers concepts and principles of fundamental analysis, financial statement analysis and common stock valuation models; examines the evidence that value investing is a viable strategy that has consistently produced above average returns. Students apply the concepts, principles and methodologies used by successful value investors to select and analyse common stocks and to make value investment decisions; practical application of value investment strategies is a significant part of this course. Prerequisite: ADM 3415; or with permission of the instructor. ADM 4445 Theory of Finance 3 ch (3C) Provides theoretical underpinnings of the concepts and decision-making frameworks in corporate finance. Covers theories of choice of consumption/saving, portfolio investment, real investments, and financial structure. Also covers models of pricing risk, along with the concepts of market efficiency and inefficiency. Prerequisite: ADM 2624, ADM 3415; ADM3628 or equivalent.
ADM 4450 Student Investment Fund 6 ch (LE) [W]
Presents experiential learning of the actual financial investment process and portfolio management. Students, under the guidance of faculty advisors, manage over a $1,000,000 portion of the pension assets of the New Brunswick Investment Management Corporation (NBIMC), within the investment policies and procedures of that enterprise. Requires detailed analysis of macroeconomic, industry, and company fundamentals. Entails preparation, on a regular basis, of up-to-date reports and presentations of portfolio analysis, selection, and management. Open only to BBA students. Eligible candidates are required to complete an application form and go through an interview. Prerequisites: ECON 1013, ECON 1023, ADM 2223, ADM 2624, ADM 3415, ADM 4425.
ADM 4455 International Financial Management 3 ch (3C) (LE)
Reviews the concept of balance of payments, foreign exchange markets, and exchange rate systems. Examines exchange rate risk and the economics of currency exposure and the international arbitrage process. Topics include: international portfolio management, capital flows including direct investment, the financial of international enterprises, taxation and transfer pricing, capital budgeting, and the cost of capital in an international setting. Prerequisite: ADM 3415.
ADM 4475 (MATH 4853) Mathematics of Financial Derivatives 3 ch (3C)
14 | P a g e the Black-Scholes model. Put-Call parity and Hedging. Pricing of European and American call and put options. Number methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options. Prerequisites: MATH 2013 and 2213, STAT 2593, and CS 1003 or equivalent. ADM 4495 Internship in Finance 3 ch [W] Involves approved work for 80 hours in a term for a finance department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. Note: Open to Honours BBA candidates with a major in finance. Subject to faculty and placement availability.
ADM 4496 Independent Study in Finance 3 ch [W]
Preparation of an empirical or theoretical study in finance under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. Note: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.
ADM 4525 Leadership 3 ch (3C) [W] (LE)
Studies theoretical and practical approaches to directing people in organizations. Explores the relative effectiveness of various leadership styles in transforming organizational foci, from a managerial point of view. Prerequisite: ADM 2513.
ADM 4526 Motivation and Work Behaviour 3 ch (3C)
Utilizes recent motivation theories as frameworks to analyze the effectiveness of evaluations and control methods currently found in organizations. Included is the use of information, pay administration, and participation in the design of effective organizational control systems. Prerequisites: ADM 2513 and one of ANTH 1001, POLS 1000, PSYC 1000, or SOCI 1000.
ADM 4535 Ideology, Technology and Business (O) 3 ch (3C) (LE)
16 | P a g e techniques of managing a project in terms of time/cost estimation, scheduling, budgeting, and the other control/monitoring measures of the performance of a project. Prerequisites: ADM 2623 and 2624. ADM 4688 Optimization in Finance 3 ch (3C) Covers optimization techniques in both linear and non-linear problems with applications in several areas of finance. Examines how to apply optimization techniques to solve real world financial problems using a suitable commercial optimization/finance package. Prerequisite: ADM 2413 and ADM 2624. ADM 4696 Independent Study in Operations Management 3 ch [W] Preparation of an empirical or theoretical study in operations management under the supervision of a faculty member. Application required at least 30 days prior to the term in which the work will be undertaken. Note: students must have completed 96ch and have attained a cumulative GPA of at least 3.0 ADM 4715 Database Management 3 ch (3C) An introduction to database management systems. Reviews different types of database management systems. Additional topics include data modeling, query languages, database administration, data administration, security, concurrency, control and distributed databases. Prerequisite: ADM 3713.
ADM 4717 Business Networking and Telecommunications 3 ch (3C)
Appraises why telecommunications are important in the value chain of the firm and how they are acquired and implemented. Includes discussions of hardware, software, the process of deciding what to buy and how install , the types of communications systems, and the application of telecommunications to support the strategy of the firm. Prerequisite: ADM 3713 or permission of the instructor.
ADM 4718 Technology, Security and Risk 3 ch (3C)
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ADM 4721 IT & Supply Chain Management 3 ch (3C)
Appraises the emergence of Internet-based technologies and supply chain management. Examines the intersection of three areas: introductory supply chain management, relevant aspects of Management Information Systems (MIS) and Electronic Commerce/Electronic Business and its Internet-enabled technology complements. Prerequisite: ADM 3713.
ADM 4722 Systems Analysis and Design – User Perspectives 3 ch (3C)
Examines the development of IT systems from a user perspective. Topics include the Systems Development Life Cycle, role of users and management, critical success factors and alternative development methodologies. Prerequisite: ADM 3713 or permission of the instructor. ADM 4815 Training and Development 3 ch (3C) Examines fundamentals of training and development function in organizations. Appraises cycle from needs assessment to evaluation and explores the influence of changes in the workplace and the availability of information technology. Prerequisite: ADM 2815 or 3815
ADM 4825 Compensation Management 3 ch (3C) (LE)
18 | P a g e an organization’s productivity and profitability. Provides an understanding of health and safety issues, legislation and programs. Reviews current issues and methodologies affecting the occupational health and safety standards and practices of Canadian organizations. Prerequisite: ADM 2815 or 3815. ADM 4828 Performance Management 3ch (3C) The main purpose of the course is to help students design effective performance management systems. To accomplish this, the course is designed to help students approach performance management issues critically, to familiarize students with the many components of performance management systems, and to show how the right configuration of these components can help organizations achieve their strategic objectives.
ADM 4835 Contemporary Issues in Human Resources
Management (O) 3 ch (3C) [W]
Examines current issues in human resource management in North America and abroad. With latitude given to the selection of topics. Prerequisite: ADM 281 or 3815.
ADM 4845 Human Resources Planning 3 ch (3C) (LE)
Examines how different organizational strategies require alternate HRM policies and practices. Explores the resource allocation issues necessary for the effective management of people within a given strategy. Prerequisite: ADM 2815 or 3815.
ADM 4856 International Human Resource Management 3 ch (3C)
Introduces concepts, theories and issues in international human resource management. Explores how human resource management systems in other countries differ from Canada and, secondly, how human resource management of multinational corporations differ from domestic organizations. Topics include: global staffing, global pay, performance management in multinational corporations, global human resource management strategies and global labour relations. Prerequisite: ADM 2815 or 3815.
ADM 4857 Human Resources Selection Systems (O) 3 ch (3C)
Explores systems used by organizations to recruit and select employees. Examines employment law, techniques to screen applicants, interviewing techniques,
assessment centers, biodata, and psychological tests. Prerequisite: ADM 2815 or 3815.
19 | P a g e Resolution Appraises conflict, negotiation and dispute resolution principles. Focuses on the formulation and implementation of negotiation and dispute resolution. Considers the causes and consequences of conflict, and applies contrasting approaches to negotiations and dispute resolution. Note: Students in the MBA/LLB program will not be permitted to obtain credit for both ADM 4878 and LAW 4103.
ADM 4895 Internship in Human Resources 3 ch [W]
