VIEW WORKING DEMOS: www.maddenmedia.com/richmediaOver 2.9 million
highly targeted rich media impressions on premium websites6 weeks
FLIGHT DATES: September 4 – October 16, 2012 SPACE RESERVATION: July 3, 2012
MATERIALS DUE: July 10, 2012 COST: $3,750
CPM: $1.29
Using geographic, demographic, behavioral, content and retargeting impressions to reach the key West Virginia fall target audience. Premium and specific placements on sites like USAToday.com, TripAdvisor.com, VirtualTourist.com and a premium network utilizing key targeting techniques to reach the state’s traveling consumer.
Your creative will be placed within an expanded rich media panel on three ad sizes: 728x90, 160x600, 300x250. We will also provide Doubleclick’s spotlight pixels to be placed throughout your site to capture all the important, and often missed, “view-through” traffic. This is traffic from consumers who were served the West Virginia ad from one of the sites on the media plan, but chose to come visit your particular site “on their own time” and maybe NOT click through the ad at the moment it was served. All traffic from the campaign will be directed to your site. Your destination will have additional exposure with a photo, copy and direct link to your site from a customized landing page on
VacationFun.com. This page will also feature a sweepstakes which will deliver weekly postal and email leads to all partners.
04/11/12
2012 FALL
Interactive Online Co-op
The 2011 campaign generated nearly 13,460 visits to promoted websites and delivered
1,540+ leads to each advertiser.
Brought to you by West Virginia Division of Tourism and Madden Media
FOR MATERIALS SPECIFICATIONS, PLEASE CONTACT:
Amber Ayers
Account Project Coordinator
520-232-2672 [email protected] 800-444-8768 | 520-322-9438 (Fax) 04/11/12 728 x 250 300 x 250 300 x 250 non-expanding
SPACE IS LIMITED.
Reserve yours today!
Jason MangesRegional Account Manager
912-272-7287 (MOBILE)
Steven Paganelli, CDME
Vice President -Northeast & Mid-Atlantic
203-691-7940 | 203-858-7308 (MOBILE)
Madden Media
Fall Interactive Campaign
CO-OP INSERTION ORDER
Advertiser: __________________________________________________________________
Contact: __________________________________________________________________
Address: __________________________________________________________________
City / State / Zip: ________________________________________________________
Web Address: ________________________________________ Phone: __________________
Cost:
Authorized By: _____________________________________ Date: ____________________ E-Mail: _____________________________________
INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JULY 3, 2012.
Display Co-Op Program Overview
West Virginia Division of Tourism Co-Op Program 2013
Online Display Ad Co-Op Program 2013The Display Co-Op program will allow West Virginia partners to promote their destination, attraction or business to millions of potential West Virginia tourists on national websites such as Travel.com and Trip Advisor.
There are no monthly minimums for the partners and Paramore will help create and manage the media buy. All the placements are geo-targeted. We will target sites based on your consumer’s demographic and tailor a plan especially right for your destination, attraction or business.
CO-BRANDED BANNER CREATIVE
Double the amount of impressions of normal media buy while cutting your costs in half due to the State’s contribution of purchasing 50% of the impressions and splitting the cost with their partners 50/50.
The viewer has the ability to click thru to WVTourism.com or the partners’ website allowing the consumer a choice of what to explore in West Virginia. This option allows both the partner and the State to drive traffic to their websites at half the price. Paramore will produce the creative and handle all aspects of the buy.
Creative Example: Roll over each section to see how it works- http://bit.ly/IlXyOq
PRICING
$5,000 minimum media buy and State matches 100%
Media buy includes the following:
$8100 in media on up to 2 sites for a choice of up to 2 months
A $900 set campaign setup fee (covered by WV) • Includes a campaign kick off call
• Detailed media plan tailored to your target audience • Media placement with sites
• 2 banner designs
A $1000 campaign management (covered by WV) • reporting and optimizations through out
CO-BRANDED BANNER ASSETS – WE WILL NEED:
• Your company logo
• Your website click through link • Your campaign photography
TIMING
The campaign will launch 2 weeks following the delivery of: • Campaign assets
• Signed insertion order
DETAILED REPORTING
You will receive detailed reporting with your campaign. We will track: • Impressions
• Clicks
• Leads (if pixel provided) • Value Added given by site
SIGN ME UP FOR 2013 WITH
PARAMORE | THE DIGITAL AGENCY
Advertiser: ________________________________________________________________________________ Contact:__________________________________________________________________________________ Address:__________________________________________________________________________________ City/State/Zip:_____________________________________________________________________________ Web Address:_____________________________________________________________________________ Phone: ___________________________________________________________________________________ Cost: ____________________________________________________________________________________ Date: ____________________________________________________________________________________ Email: ___________________________________________________________________________________ Signature Client Signature Client Name Date: / /
*For contract terms & conditions: http://paramore.is/misc/master-services-agreement/
Insertion Order, Spaces reservations & materials must be received no later than February 15, 2013 Amanda Durand
615-324-8997
Who is Paramore?
http://paramore.is/
We are an interactive marketing agency working with the Stonewall Group to help promote tourism in West Virginia. We find potential visitors online who are interested in coming to West Virginia and provide the display messaging to actually get these consumers to your door!
Contact Paramore
Amanda Durand
Director of Business Development
615-324-8997
Who is Amanda?
paramore.is/amanda
MARKETING OPPORTUNITIES:
2012 TRAVEL CO-OP PROGRAMS
PROPOSED SOLUTIONS:
(1) USA TODAY TRAVEL BUYLINE EMAIL
Reach USA TODAY’s travel enthusiasts with our
dedicated email blast sent to 80,000 opt-in
subscribers.
West Virginia Tourism will own the lead spot on
the email newsletter and 2 partners ($1,333 per
partner) or 4 partners ($800 per partner) can
participate.
(2) CUSTOMIZED ONLINE PROGRAMS
For West Virginia Tourism’s partners,
USATODAY.com will pass on the 30% maximum
online spending level discount secured by the
branding campaign.
Each partner can select one of the co-op
programs that were pre-developed. Or, they can
request a custom proposal to be built that will
meet their individual goals and requirements.
•
CO-OP OPTION 1:
•
$7,500 Total Investment
•
1,026,635 Total Impressions
•
Sections: Geo-targeted Travel, ROS, and
Behavioral targets to travel enthusiasts
•
CO-OP OPTION 2:
•
$2,000 Total Investment
•
365,364 Total Impressions
•
Sections: Geo-targeted Behavioral
targets to travel enthusiasts
SCALE YOUR MESSAGE
The USA TODAY/Gannett Network allows advertisers to scale their message: Opportunities in Print, Broadcast, Online, Mobile and Social Media platforms Integrate your brand across platforms through customized sponsorship opportunities
SPECS
FLIGHT PERIOD: 1-2 months
SECTION: Travel, ROS, Behavioral targets AD UNITS:
300x250, 728x90, and 160x600
USAToday.com
Spring Email Co-Op
CO-OP INSERTION ORDER
Advertiser: __________________________________________________________________
Contact: __________________________________________________________________
Address: __________________________________________________________________
City / State / Zip: ________________________________________________________
Web Address: ________________________________________ Phone: __________________
Cost:
Authorized By: _____________________________________ Date: ____________________ E-Mail: _____________________________________
INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JANUARY 14, 2013.
USAToday.com/Gannet Network
Spring Banner Campaign
Advertiser: __________________________________________________________________
Contact: __________________________________________________________________
Address: __________________________________________________________________
City / State / Zip: ________________________________________________________
Web Address: ________________________________________ Phone: __________________
Cost:
Authorized By: _____________________________________ Date: ____________________ E-Mail: _____________________________________
INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN JANUARY 14, 2013.
Washington Post Digital
Banner Campaign
Contact: Teresa Mays
[email protected] Office: 202-497-8930
Focus: WashingtonPost.com offers premium advertising opportunities throughout the entire site. The website has advanced capabilities that ensure your ads reach your target audience. Campaign will target WV, VA, DC, MD, OH, NC, PA and KY.
Advertising Opportunity: Spring 2013
Cost: Package 1 – 213,904 Impressions - $2,000.00 Package 2 – 374,332 Impressions - $3,500.00 Package 3 – 450,862 Impressions - $5,000.00
ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN APRIL 5, 2013 TO:
Washington Post Digital
Spring Banner Campaign
CO-OP INSERTION ORDER
Advertiser: __________________________________________________________________
Contact: __________________________________________________________________
Address: __________________________________________________________________
City / State / Zip: ________________________________________________________
Web Address: ________________________________________ Phone: __________________
Cost:
Authorized By: _____________________________________ Date: ____________________ E-Mail: _____________________________________
INSERTION ORDERS, SPACE RESERVATIONS & MATERIALS MUST BE RECEIVED NO LATER THAN APRIL 5, 2013.
