How to take stock, change course, and secure a better future for yourself How to take stock, change course, and secure a better future for yourself
Write a Great CV Write a Great CV
Create a powerful CV that really works Create a powerful CV that really works
CVs for Graduates CVs for Graduates
CV writing skills to make the most of your student experience CV writing skills to make the most of your student experience
Handling Tough Job Interviews Handling Tough Job Interviews Be prepared, perform well, get the job Be prepared, perform well, get the job
Succeeding at Interviews Succeeding at Interviews
Give great answers, ask great questions, get the job you want Give great answers, ask great questions, get the job you want
ho
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C
CVs
Vs
Powerful application
Powerful application
strategies to get you that
strategies to get you that
senior level job
senior level job
Rachel Bishop-Firth
Rachel Bishop-Firth
Tel: (01865) 793806. Fax: (01865) 248780 Tel: (01865) 793806. Fax: (01865) 248780 email: [email protected] email: [email protected] http://www.howtobooks.co.uk http://www.howtobooks.co.uk
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# Copyright 2002 Rachel Bishop-FirthCopyright 2002 Rachel Bishop-Firth First edition 2000
First edition 2000 Second edition 2002 Second edition 2002
British Library Cataloguing in Publication Data. British Library Cataloguing in Publication Data.
A catalogue record for this book is available from the British Library. A catalogue record for this book is available from the British Library. Edited by Francesca Mitchell
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NOTE: The material contained in this book is set out in good faith for general NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in this book. result of relying in particular circumstances on statements made in this book. Laws and regulations are complex and liable to change, and readers should Laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making check the current position with the relevant authorities before making
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A
Competition in the job market for senior and Competition in the job market for senior and
professional roles is increasingly fierce, and your CV is a professional roles is increasingly fierce, and your CV is a vital tool in winning the post that you want. This book vital tool in winning the post that you want. This book will take you through the process of
will take you through the process of preparing a CV preparing a CV that works for you.
that works for you. It covers: It covers:
deciding on your job search strategy deciding on your job search strategy
identifying your personal key selling points identifying your personal key selling points
grabbing the recruiter’s attention to make them read grabbing the recruiter’s attention to make them read y
your our CVCV
choosing an appropriate format and style for your CV choosing an appropriate format and style for your CV selling yourself to the employer
selling yourself to the employer
projecting a suitable professional image projecting a suitable professional image creating a winning covering letter
creating a winning covering letter
using your CV to prepare for your interview. using your CV to prepare for your interview.
I would like to dedicate this book to my son David and I would like to dedicate this book to my son David and Elizabeth my daughter. I would also like to thank my Elizabeth my daughter. I would also like to thank my husband Andy for keeping David amused while I was husband Andy for keeping David amused while I was writing, and Nick and Sarah Trinder for their help and writing, and Nick and Sarah Trinder for their help and advice.
advice.
With best wishes in your search for a new post, With best wishes in your search for a new post,
Rachel Bishop-Firth Rachel Bishop-Firth
Choosing a Winning
Choosing a Winning
Strategy
Strategy
In this Chapter: In this Chapter:targeting the right job targeting the right job
targeting the right company targeting the right company focusing your search
focusing your search
finding the best advertisements finding the best advertisements accessing the hidden jobs market. accessing the hidden jobs market.
You can dramatically increase your chances of finding You can dramatically increase your chances of finding the right post if you plan your jobsearch.
the right post if you plan your jobsearch.
As a manager or professional, your career is important to As a manager or professional, your career is important to y
youou. . Finding Finding the the right right role role is is cruccrucial ial – – and and yet yet yyouou probably have very limited time in which to look for probably have very limited time in which to look for y
your our nexnext t post.post. Planning your jobsearch strategy is Planning your jobsearch strategy is therefore your first step to success.
therefore your first step to success. Decide exactly what Decide exactly what kind of work you want, taking into consideration not kind of work you want, taking into consideration not just
just the the obvioobvious us points points such such as as salary salary and and localocation tion butbut also the kind of organisational culture that will enable also the kind of organisational culture that will enable y
you ou to to flofloururish.ish.
Once you know what you want, you can focus your Once you know what you want, you can focus your
search. Think through how and where you are likely to search. Think through how and where you are likely to find the work you want. The hidden jobs market is just find the work you want. The hidden jobs market is just
market by using your contacts, an agency or headhunter market by using your contacts, an agency or headhunter or by making a direct approach to a company that you or by making a direct approach to a company that you want to work for.
want to work for.
Is this you? Is this you?
?
? I’m just too busy in my current job to look for a new I’m just too busy in my current job to look for a new
one. one.
?
? I work in a very specialised area, and no one is I work in a very specialised area, and no one is
advertising the kinds of job I want. How am I going advertising the kinds of job I want. How am I going to find a new post?
to find a new post?
?
? I’m applying for dozens of jobs, but getting very few I’m applying for dozens of jobs, but getting very few
interviews. interviews.
?
? There are so many good opportunities out there – There are so many good opportunities out there –
how do I choose between them all? how do I choose between them all?
Targeting the right job Targeting the right job
Invest some time in defining the role you want.
Invest some time in defining the role you want. Look Look at
at::
responsibilities and type of work responsibilities and type of work development opportunities
development opportunities location
location
salary, benefits and other rewards salary, benefits and other rewards organisational culture.
Consider whether you could develop your career through Consider whether you could develop your career through temporary or locum posts.
temporary or locum posts.
You may have always looked for permanent roles in the You may have always looked for permanent roles in the past, but in today’s job market many excellent senior past, but in today’s job market many excellent senior jobs
jobs are are now now offered offered asas fixed term contracts fixed term contracts. Working . Working as a contractor will enable you to:
as a contractor will enable you to:
greatly widen your professional experience greatly widen your professional experience
increase your marketability and independence increase your marketability and independence increase your earnings – often dramatically. increase your earnings – often dramatically.
If you are uncertain about what kind of role you want, If you are uncertain about what kind of role you want, invest in a session with a
invest in a session with a career consultant career consultant . Their. Their services are not cheap, but your career decisions are services are not cheap, but your career decisions are
among the most important that you will ever make. The among the most important that you will ever make. The fees could well be recouped instantly if the consultant fees could well be recouped instantly if the consultant helps you win the right job or contract.
helps you win the right job or contract.
Targeting the right company Targeting the right company
It is important to consider what kind of
It is important to consider what kind of organisational organisational culture
culture will best suit your working style. will best suit your working style.
Choose to work within companies where you can flourish. Choose to work within companies where you can flourish.
formal v informal formal v informal
fast moving v traditional and unchanging fast moving v traditional and unchanging secure v risky and exciting
family friendly v long working hours family friendly v long working hours European, American or Asian.
European, American or Asian.
Define any other points that are important for you. For Define any other points that are important for you. For example, you may want to work for a company that will example, you may want to work for a company that will pay for your MBA, or you may want exposure to
pay for your MBA, or you may want exposure to
international business, or you may feel strongly about international business, or you may feel strongly about the ethics of the companies that you work for. Your the ethics of the companies that you work for. Your personal circumstances will determine how choosy you personal circumstances will determine how choosy you can afford to be!
can afford to be!
Don’t just consider roles in large corporations.
Don’t just consider roles in large corporations. Smaller Smaller companies
companies can offer more excitement and challenge, can offer more excitement and challenge, and give you a role that makes you more marketable and give you a role that makes you more marketable when you look for your next post.
when you look for your next post.
Focusing your search Focusing your search
Once you have defined your goals, you can plan how Once you have defined your goals, you can plan how best to achieve them.
best to achieve them.
Make the most effective use of your valuable time by Make the most effective use of your valuable time by follo
following wing a a wwell-defined ell-defined strstraategy.tegy.
Many job hunters try to maximise their chances of Many job hunters try to maximise their chances of success simply by approaching as many employers as success simply by approaching as many employers as possible with a standard CV and application letter. possible with a standard CV and application letter. While this can work, it is usually too haphazard an While this can work, it is usually too haphazard an approach for people at a senior level. Most managers approach for people at a senior level. Most managers and professionals will achieve greater success if they and professionals will achieve greater success if they
make fewer approaches to potential employers, but make fewer approaches to potential employers, but concentrate on getting each of these approaches right. concentrate on getting each of these approaches right. An effective
An effective strategy strategy would be to define what kind of would be to define what kind of work and employer is of most interest – for example, work and employer is of most interest – for example, y
you ou might might wwant ant a a position position marketing marketing electrelectricalical
equipment for an international company, or to work as equipment for an international company, or to work as a solicitor in a practice in the Bristol area. Then draw a solicitor in a practice in the Bristol area. Then draw up a CV tailored to those opportunities, and send this up a CV tailored to those opportunities, and send this to the organisations that are most likely to be able to to the organisations that are most likely to be able to
provide you with those roles. Take more time over a few provide you with those roles. Take more time over a few CVs to be sent to those employers that you would most CVs to be sent to those employers that you would most like to work for.
like to work for.
If you are very senior, or there are only a few If you are very senior, or there are only a few
organisations offering the kind of work that you want, it organisations offering the kind of work that you want, it is worth taking the time to thoroughly research each
is worth taking the time to thoroughly research each opportunity and tailor a CV to fit each one.
opportunity and tailor a CV to fit each one.
Finding the best advertisements Finding the best advertisements
Advertisements
Advertisements often offer the quickest and easiest way often offer the quickest and easiest way to find a new job.
to find a new job.
Find out where the best senior opportunities in your Find out where the best senior opportunities in your field
field are are advadvertised ertised both both in in the the ttraditraditional ional media media and and on the internet.
on the internet.
Take a look at
Take a look at internet sites internet sites such as Monster.co.uk, such as Monster.co.uk, which will send you suitable vacancies as soon as they which will send you suitable vacancies as soon as they
are registered. Make sure that you are on the are registered. Make sure that you are on the subscription lists for the best
subscription lists for the best journals journals in your field. in your field. Block out time in your diary on the day that the
Block out time in your diary on the day that the
appointments pages are published in the newspaper or appointments pages are published in the newspaper or the date that your professional journal arrives, so that the date that your professional journal arrives, so that y
you ou can can go go thrthrougough h the the vavacancies cancies advadvertised. ertised. If If yyou ou wawaitit until you have the time you may never get round to it. until you have the time you may never get round to it. If a post looks interesting, call the company to get some If a post looks interesting, call the company to get some further information about the role and the sort of
further information about the role and the sort of person they are looking for. This will help you to person they are looking for. This will help you to prepare your CV and covering letter and give you a prepare your CV and covering letter and give you a head start in preparing for your interview.
head start in preparing for your interview.
Accessing the hidden jobs market Accessing the hidden jobs market
A surprising number of vacancies are never advertised. A surprising number of vacancies are never advertised. Many managerial and professional posts are filled
Many managerial and professional posts are filled through: through: speculative approaches speculative approaches agencies agencies headhunters headhunters contacts. contacts.
One way of accessing the hidden jobs market is to
One way of accessing the hidden jobs market is to take take the initiative
the initiative and send out speculative CVs to and send out speculative CVs to
companies that you know could benefit from your skills companies that you know could benefit from your skills and expertise. Look for organisations that are:
and expertise. Look for organisations that are:
expanding their market share or number of clients expanding their market share or number of clients
being awarded large new orders or contracts being awarded large new orders or contracts opening new outlets/offices
opening new outlets/offices
branching out into your field of expertise branching out into your field of expertise
going through a phase in their development where going through a phase in their development where y
your our specialist specialist skills skills coucould ld add add valuvalue.e.
To minimise the number of rejections you receive, To minimise the number of rejections you receive,
research using the business/professional press and your research using the business/professional press and your contacts is vital.
contacts is vital.
It is important to make sure that your CV goes to the It is important to make sure that your CV goes to the right person. Once you have found a promising prospect, right person. Once you have found a promising prospect, identify the manager of the department that you want to identify the manager of the department that you want to work for (from the company switchboard if necessary) work for (from the company switchboard if necessary) and give them a call. This is not to try to talk them into and give them a call. This is not to try to talk them into giving you a job, but simply to introduce yourself and giving you a job, but simply to introduce yourself and ask if you can send them your CV.
ask if you can send them your CV.
Send your details to the best recruitment agencies in Send your details to the best recruitment agencies in y
your our field.field.
A good
A good agency agency will take your CV, find vacancies that will take your CV, find vacancies that would suit you and then market you to the companies would suit you and then market you to the companies offering the opportunities. Agencies often:
offering the opportunities. Agencies often:
have access to the unadvertised jobs market have access to the unadvertised jobs market act as headhunters
Using an agency is free to the applicant – they make Using an agency is free to the applicant – they make their money through charging the companies that use their money through charging the companies that use their services. Only use agencies which have expertise in their services. Only use agencies which have expertise in y
your our field field and and have have a a good good reputation. reputation. AvAvoid oid any any agency agency that tries to charge you for finding work, or that tries to that tries to charge you for finding work, or that tries to insist that you use them exclusively.
insist that you use them exclusively.
The agency will usually want to show your CV to a The agency will usually want to show your CV to a number of clients. Don’t tailor your CV too closely to number of clients. Don’t tailor your CV too closely to one particular job or employer when sending an
one particular job or employer when sending an application to an agency.
application to an agency.
If you are a mature and experienced manager or If you are a mature and experienced manager or professional, your
professional, your contacts contacts may be your best way of may be your best way of
finding work. Find ways of enhancing your reputation finding work. Find ways of enhancing your reputation outside your current firm. Cultivate good relationships outside your current firm. Cultivate good relationships with other members of your trade/professional
with other members of your trade/professional
organisation, clients, suppliers and previous employers. organisation, clients, suppliers and previous employers. Consider speaking at conferences, publishing papers or Consider speaking at conferences, publishing papers or taking part in the programmes run by your professional taking part in the programmes run by your professional organisation. You are more likely to get work from
organisation. You are more likely to get work from
someone who knows and respects you, and may attract someone who knows and respects you, and may attract the notice of a headhunter.
the notice of a headhunter.
IIn sun summmmaarryy .. .. ..
Make sure that you target the roles that you really Make sure that you target the roles that you really want.
want.
Make sure that you target organisations where you Make sure that you target organisations where you can really flourish.
can really flourish.
Focus on the areas which interest you most, and Focus on the areas which interest you most, and
where you have the best chance of succeeding. where you have the best chance of succeeding. Make good use of job advertisements.
Make good use of job advertisements. Maxi
Maximise youmise your chances of success byr chances of success by accessiaccessing theng the hidden jobs market
Finding Your Key Selling
Finding Your Key Selling
Points
Points
In this Chapter: In this Chapter:
finding out what the employer needs finding out what the employer needs identifying your key selling points identifying your key selling points
dealing constructively with weaknesses. dealing constructively with weaknesses.
Your CV is not your autobiography. It is not even a Your CV is not your autobiography. It is not even a detailed career history. It is your
detailed career history. It is your personal marketing personal marketing document
document – an advertisement for yourself. You are – an advertisement for yourself. You are
creating it to persuade the employer that you have what creating it to persuade the employer that you have what their organisation needs and that they should take the their organisation needs and that they should take the time to meet you and find out more. For this reason, time to meet you and find out more. For this reason, your
your CV CV should should concentrate concentrate on on the the reasons reasons why why thethe employer would want to take you on. These are your employer would want to take you on. These are your key selling points
key selling points..
You need to be able to show to the recruiter that you You need to be able to show to the recruiter that you have:
have:
the right technical
the right technical skills/experience skills/experience for their job and for their job and organisation
organisation a high level of
a high level of interpersonal skills interpersonal skills
the ability to flourish within their company
at the most senior levels – the ability to
at the most senior levels – the ability to shape shape thethe company culture.
company culture.
You also need to recognise which points a recruiter You also need to recognise which points a recruiter might see as weaknesses and deal with these
might see as weaknesses and deal with these constructively in your CV.
constructively in your CV.
Is this you? Is this you?
?
? How do I find out what employers are looking for? How do I find out what employers are looking for? ?
? I know I’ve got a lot to offer. What should my CV I know I’ve got a lot to offer. What should my CV
concentrate on? concentrate on?
?
? I’m applying for dozens of jobs but getting very few I’m applying for dozens of jobs but getting very few
interviews. How do I improve my CV? interviews. How do I improve my CV?
?
? It’s clear from the advertisement that they are looking It’s clear from the advertisement that they are looking
for
for a a ggraduate. raduate. I I knoknow w that that I I could could do do the the job, job, but but I I don’t have a degree. How do I handle this?
don’t have a degree. How do I handle this?
Finding out what the employer needs Finding out what the employer needs
Something that is a key selling point for one Something that is a key selling point for one
organisation is not necessarily so for another. For organisation is not necessarily so for another. For example, the fact that you have had international example, the fact that you have had international
experience might be of great interest to one company experience might be of great interest to one company but completely irrelevant to another.
but completely irrelevant to another. Find out what the Find out what the particular organisation that you are applying to will particular organisation that you are applying to will value
value. What are they working to achieve? What kind of . What are they working to achieve? What kind of people do they need to help them achieve this? You need people do they need to help them achieve this? You need to understand the company’s:
goals goals challenges challenges opportunities opportunities culture culture competitors. competitors.
The first step in creating a successful CV is The first step in creating a successful CV is
understanding the needs of the recruiting organisation. understanding the needs of the recruiting organisation.
Advertisements
Advertisements provide direct information on what an provide direct information on what an individual employer wants and often more subtle clues individual employer wants and often more subtle clues as well. A company describing itself as ‘well established, as well. A company describing itself as ‘well established, with prestigious clients’ is likely to be very different
with prestigious clients’ is likely to be very different from one that has placed an advertisement asking for from one that has placed an advertisement asking for people to work in ‘exciting new opportunities’.
people to work in ‘exciting new opportunities’. Make full use of any other
Make full use of any other published information published information
available to you (including annual reports, the business available to you (including annual reports, the business press and the internet) and also your network of
press and the internet) and also your network of contacts
contacts. If the advertisement gives the name of . If the advertisement gives the name of
someone that you can call for further information, take someone that you can call for further information, take advantage of this opportunity.
advantage of this opportunity.
If you do not have time to research each individual If you do not have time to research each individual company that you apply to, or if the agency handling company that you apply to, or if the agency handling the application is not revealing the name of their client, the application is not revealing the name of their client, make sure that you thoroughly understand the
make sure that you thoroughly understand the industry industry or sectors
Identifying your key selling points Identifying your key selling points
Once you have identified what the organisation or Once you have identified what the organisation or industry that you are applying to wants from their industry that you are applying to wants from their employees, you can
employees, you can work out the main reasons why work out the main reasons why they will want to employ you
they will want to employ you. These reasons may . These reasons may include your:
include your:
relevant experience relevant experience
track record of previous successes track record of previous successes relevant qualifications
relevant qualifications
other personal attributes. other personal attributes.
These are the main areas that you will want to advertise These are the main areas that you will want to advertise to the recruiter, and the basis of your CV.
to the recruiter, and the basis of your CV.
Ask yourself why this particular organisation should Ask yourself why this particular organisation should
want to recruit you. Then make sure that your CV gives want to recruit you. Then make sure that your CV gives them the answer.
them the answer.
For example, Sue is applying for the post of Facilities For example, Sue is applying for the post of Facilities Manager at the new Pizza Place head office, which is Manager at the new Pizza Place head office, which is opening soon. She has identified that for this particular opening soon. She has identified that for this particular employer, her key selling points will be:
employer, her key selling points will be:
Relevant experience – Sue’s eleven years’ relevant Relevant experience – Sue’s eleven years’ relevant experience includes opening a new head office. experience includes opening a new head office. Track record of previous successes – Pizza Place Track record of previous successes – Pizza Place
needs to keep costs low in all areas of their business needs to keep costs low in all areas of their business
and Sue is very good at managing budgets and and Sue is very good at managing budgets and keeping costs down.
keeping costs down.
Relevant qualifications – Sue is an Associate of the Relevant qualifications – Sue is an Associate of the Royal Institution of Chartered Surveyors.
Royal Institution of Chartered Surveyors.
Other personal attributes – the new Pizza Place Other personal attributes – the new Pizza Place
Facilities Manager will need to manage sizeable teams Facilities Manager will need to manage sizeable teams and Sue has the skills and experience to do this.
and Sue has the skills and experience to do this.
Dealing constructively with weaknesses Dealing constructively with weaknesses
Identify anything that a recruiter reading your CV could Identify anything that a recruiter reading your CV could interpret as a weakness, for example a number of breaks interpret as a weakness, for example a number of breaks in your career history or an unusually high number of in your career history or an unusually high number of previous employers. If this reveals a serious mismatch previous employers. If this reveals a serious mismatch between the needs of the employer and what you can between the needs of the employer and what you can offer, your application will probably be wasted and you offer, your application will probably be wasted and you need to consider where you are likely to be more
need to consider where you are likely to be more successful.
successful.
No candidate is perfect. However, you need to recognise No candidate is perfect. However, you need to recognise what a recruiter might see as your weaker points and what a recruiter might see as your weaker points and decide how to deal with these in your CV.
decide how to deal with these in your CV.
If the exercise merely shows that there is a gap between If the exercise merely shows that there is a gap between what you can offer and the non-existent perfect
what you can offer and the non-existent perfect candidate, your options are:
candidate, your options are:
Turn what might be perceived as a weakness to Turn what might be perceived as a weakness to y
your our advantage advantage by by shoshowing wing the the recruitrecruiter er thethe benefits of your particular set of experiences. benefits of your particular set of experiences.
For example, if you are from a different background For example, if you are from a different background to most of an organisation’s employees, you can
to most of an organisation’s employees, you can bring in new ideas and a fresh perspective.
bring in new ideas and a fresh perspective. Find strengths that offset your weaknesses Find strengths that offset your weaknesses..
For example, if you have held a large number of For example, if you have held a large number of
posts, you have a broad range of experience, and are posts, you have a broad range of experience, and are probably adaptable and full of new ideas. Sell these probably adaptable and full of new ideas. Sell these benefits!
benefits!
Write your CV in such a way that the weaker points Write your CV in such a way that the weaker points are either not shown at all, or are not emphasised are either not shown at all, or are not emphasised.. For example, offset the fact that you do not have a For example, offset the fact that you do not have a degree by emphasising your abilities, experience and degree by emphasising your abilities, experience and business acumen. Move the ‘education and training’ business acumen. Move the ‘education and training’ section to the end of your CV, so the recruiter only section to the end of your CV, so the recruiter only reads this once he or she has seen what you have to reads this once he or she has seen what you have to offer.
offer.
IIn sun summmmaarryy .. .. ..
Make sure that you understand the needs of the Make sure that you understand the needs of the organisation or industry that you are applying to. organisation or industry that you are applying to.
Identify the reasons why the employer would want to Identify the reasons why the employer would want to take you on.
take you on. Ident
Identify ify whawhat a t a recruitrecruiter might see er might see as youras your
weaknesses.Then decide how you will deal with weaknesses.Then decide how you will deal with these.
Selling Yourself
Selling Yourself
In this Chapter: In this Chapter:
getting your message across getting your message across
making a powerful first impression making a powerful first impression
presenting your experience for maximum impact presenting your experience for maximum impact creating an honest CV.
creating an honest CV.
A successful CV shows your skills, knowledge and A successful CV shows your skills, knowledge and experience in the best possible light. Find the most experience in the best possible light. Find the most effective way of getting your message across.
effective way of getting your message across.
Once you have worked out your key selling points, you Once you have worked out your key selling points, you know
know what what you want to say to the recruiter. However, in you want to say to the recruiter. However, in
order to sell yourself effectively you need to plan
order to sell yourself effectively you need to plan hohow w
y
you ou are are going going to to present present this this informainformation.tion.
Your CV is an advertisement for yourself. Advertisers Your CV is an advertisement for yourself. Advertisers make sure that they catch the eye of the reader and make sure that they catch the eye of the reader and they make absolutely sure that the reader understands they make absolutely sure that the reader understands the benefits of buying the product. Taking the same the benefits of buying the product. Taking the same
approach with your CV will maximise the impact that it approach with your CV will maximise the impact that it has on the reader.
has on the reader.
This does not mean, of course, that your CV should This does not mean, of course, that your CV should
exaggerate your ability or mislead the recruiter in any exaggerate your ability or mislead the recruiter in any way. Your aim should be to
way. Your aim should be to help the recruiter by help the recruiter by making sure that they fully understand what you making sure that they fully understand what you genuinely have to offer their organisation
genuinely have to offer their organisation.. You can do You can do
this by: this by:
concentrating on the points that will be important to concentrating on the points that will be important to the recruiter
the recruiter
presenting your skills, experience and achievements presenting your skills, experience and achievements in a way that does them full justice.
in a way that does them full justice.
Is this you? Is this you?
?
? I have thirty years’ experience! How on earth am I I have thirty years’ experience! How on earth am I
going to put this onto one or two pages? going to put this onto one or two pages?
?
? I want to make sure that the recruiter takes note of I want to make sure that the recruiter takes note of
my experience in international markets. my experience in international markets.
?
? My job title is just ‘General Manager’. How do I My job title is just ‘General Manager’. How do I
show the employer what an important role this is? show the employer what an important role this is?
?
? I want to make up a fictitious post to hide the fact I want to make up a fictitious post to hide the fact
that I was unemployed for 18 months some years ago. that I was unemployed for 18 months some years ago. I’m sure a recruiter would never find out.
I’m sure a recruiter would never find out.
Getting your message across Getting your message across
Your first aim is to
Your first aim is to make sure that your CV gets read make sure that your CV gets read..
Recruiters are busy people. They will usually give each Recruiters are busy people. They will usually give each CV a quick scan, pick the best for a more thorough CV a quick scan, pick the best for a more thorough reading, and pick only the very best of those to invite reading, and pick only the very best of those to invite for an interview. Speculative CVs may receive only a for an interview. Speculative CVs may receive only a
cursory glance. It is therefore vital that your CV makes cursory glance. It is therefore vital that your CV makes it absolutely clear to the most perfunctory reader what it absolutely clear to the most perfunctory reader what y
you ou can can ofoffer fer them.them.
Keep your CV short and to the point. Keep your CV short and to the point.
This means that
This means that your CV must be short your CV must be short so that your so that your key selling points really stand out, instead of being key selling points really stand out, instead of being buried in a mass of less interesting facts. Aim for: buried in a mass of less interesting facts. Aim for:
one A4 page for speculative CVs one A4 page for speculative CVs two pages for most applications two pages for most applications
three pages for applications for very senior jobs. three pages for applications for very senior jobs. Concentrate on your key selling points
Concentrate on your key selling points. The aim of a. The aim of a CV is to get an interview, and you only need include CV is to get an interview, and you only need include information that is going to help you get that interview. information that is going to help you get that interview. The following information can usually be
The following information can usually be left out left out of of aa CV:
CV:
marital status marital status
numbers and ages of children numbers and ages of children
any more than an outline of jobs that you did more any more than an outline of jobs that you did more than 15 years ago
than 15 years ago
minute details of more recent jobs (you can fill the minute details of more recent jobs (you can fill the details in at your interview)
details in at your interview) details of your junior schools details of your junior schools
irrelevant, obsolete or lower-level qualifications, e.g. irrelevant, obsolete or lower-level qualifications, e.g. ‘O’ levels if you have a PhD
‘O’ levels if you have a PhD failed examinations
failed examinations
reasons for leaving jobs reasons for leaving jobs salary details
salary details
hobbies and interests (if they are TV-watching, hobbies and interests (if they are TV-watching, Satanism, etc.) Satanism, etc.) place of birth place of birth nationality nationality
age (many employers like to know your date of birth, age (many employers like to know your date of birth, but if you prefer you can also leave this out)
but if you prefer you can also leave this out) details of your referees
details of your referees
names of relatives already working for the names of relatives already working for the
organisation. This looks unprofessional on a senior organisation. This looks unprofessional on a senior CV
CV..
Making a powerful first impression Making a powerful first impression
If your CV starts with a
If your CV starts with a powerful selling point powerful selling point that that catches the recruiter’s eye, he or she is likely to read catches the recruiter’s eye, he or she is likely to read further to find out all about you. A positive first
further to find out all about you. A positive first
impression also colours the way that they see the rest impression also colours the way that they see the rest of your CV.
of your CV.
First impressions count. Make sure that your CV has a First impressions count. Make sure that your CV has a strong start.
The
The first and main section first and main section of your CV will almost of your CV will almost certainly be ‘Career and Achievements’, as this is the certainly be ‘Career and Achievements’, as this is the
crucial area that shows that you can do the job on offer. crucial area that shows that you can do the job on offer. (Possible exceptions to this would be CVs for jobs where (Possible exceptions to this would be CVs for jobs where qualifications are of paramount importance.) Within
qualifications are of paramount importance.) Within each section
each section of your CV, put details of your most of your CV, put details of your most
impressive or relevant achievements at the top of each impressive or relevant achievements at the top of each section.
section.
End your CV on a high note
End your CV on a high note so that you leave the so that you leave the reader with a final positive image of you as he or she reader with a final positive image of you as he or she puts the CV down. A section on your interesting
puts the CV down. A section on your interesting
hobbies or the languages that you speak can be a good hobbies or the languages that you speak can be a good way of ending a CV.
way of ending a CV.
Presenting your experience for maximum impact Presenting your experience for maximum impact
Make sure that you do yourself justice in the way that Make sure that you do yourself justice in the way that you
you describe describe yourself yourself in in your your CV.CV.
give evidence supporting the claims that you make give evidence supporting the claims that you make quantify your achievements
quantify your achievements
stress your ability to deliver in the most important stress your ability to deliver in the most important aspects of your role
aspects of your role
use clear and positive language use clear and positive language avoid ambiguity
avoid ambiguity be professional. be professional.
Advertisers take a lot of care in preparing the Advertisers take a lot of care in preparing the
description of their product. You should do the same description of their product. You should do the same when describing yourself in your CV.
when describing yourself in your CV.
Prove
Prove to the recruiter that you have what they are to the recruiter that you have what they are looking for by providing
looking for by providing evidence evidence.. It is not enough to It is not enough to
say, for example, that you have excellent negotiating or say, for example, that you have excellent negotiating or leadership skills. You need to:
leadership skills. You need to:
give examples of what you have achieved in the past give examples of what you have achieved in the past show where you have overcome difficult challenges in show where you have overcome difficult challenges in making these achievements
making these achievements
tell the reader how your organisation benefited. tell the reader how your organisation benefited. For example, instead of saying:
For example, instead of saying: ‘I am an excellent leader ‘I am an excellent leader and build high performance teams’
and build high performance teams’ tell the recruiter tell the recruiter ‘‘On On taking up the post of European Sales Manager, I set up a taking up the post of European Sales Manager, I set up a team of ten salespeople based in three countries. By
team of ten salespeople based in three countries. By focusing
focusing on on communicacommunication, tion, motivamotivation tion and and goal goal setting,setting, we exceeded demanding sales targets in each of the four we exceeded demanding sales targets in each of the four ye
years ars thathat t I I held held this this post.’ post.’ Quantify your achievements
Quantify your achievements to give a more meaningful to give a more meaningful picture of the size of your role and what you achieved picture of the size of your role and what you achieved within it. For example:
within it. For example:
Staff Nurse Grade D on the Acute Female Surgical Ward Staff Nurse Grade D on the Acute Female Surgical Ward (30 beds) or
(30 beds) or
Managing the accounts of 50 customers Managing the accounts of 50 customers
Where possible, you should quantify any improvements Where possible, you should quantify any improvements
that you have made. For example: that you have made. For example:
Saved the department £10,000 over 12 months or Saved the department £10,000 over 12 months or Increased first-time test passes by 10%
Increased first-time test passes by 10%
Show your ability to deliver in the most important Show your ability to deliver in the most important aspects of your role
aspects of your role.. This is particularly important if This is particularly important if
y
you ou work work in in an an area area where where numbers numbers can can only only eveever r ggivive e aa small part of the picture – for example, if you are a
small part of the picture – for example, if you are a
caring social worker, a talented designer or an inspiring caring social worker, a talented designer or an inspiring teacher.
teacher.
For example, Steve is an Information Technology Project For example, Steve is an Information Technology Project Manager preparing a CV to go to an agency. He can
Manager preparing a CV to go to an agency. He can quote some impressive statistics in his CV. He has: quote some impressive statistics in his CV. He has:
implemented projects with a value of up to implemented projects with a value of up to £1 million
£1 million
redeveloped a customer information database holding redeveloped a customer information database holding 20,000 customer records
20,000 customer records
implemented a payroll system covering 5000 staff. implemented a payroll system covering 5000 staff. However, Steve knows that this doesn’t tell the whole However, Steve knows that this doesn’t tell the whole story. When he writes his CV, he includes the following story. When he writes his CV, he includes the following points:
points:
the projects were completed to clients’ time, budget the projects were completed to clients’ time, budget and quality standards
and quality standards
the projects met his clients’ ultimate goals – for the projects met his clients’ ultimate goals – for
example, reducing customer complaints or increasing example, reducing customer complaints or increasing the speed of data access
ongoing support was provided where needed. ongoing support was provided where needed. Your CV should use
Your CV should use clear and positive language clear and positive language.. Avoid Avoid
jargon
jargon or or acacronymronyms s unless unless yyou ou are are certain certain thethey y will will bebe understood. Don’t pad your writing with phrases like understood. Don’t pad your writing with phrases like ‘duties included’ and ‘during this time’, which add ‘duties included’ and ‘during this time’, which add nothing to the information that follows. Use bullet nothing to the information that follows. Use bullet
points and start each bullet point with a strong verb. For points and start each bullet point with a strong verb. For example,
example, ‘During this time I was responsible for family ‘During this time I was responsible for family la
law w cacaseses.s. .. .’ .’ could be rewritten as a bullet point starting: could be rewritten as a bullet point starting: ‘R
‘Resespoponsnsibible le fofor r fafamily lamily law w cacaseses.s. .. .’ .’ . This style avoids the. This style avoids the constant repetition of the words ‘I’ and ‘my’.
constant repetition of the words ‘I’ and ‘my’. Avoid ambiguity
Avoid ambiguity .. Phrases such as ‘I supported the change Phrases such as ‘I supported the change
pro
processcess’ ’ oror ‘I assisted with financial planning for the ‘I assisted with financial planning for the co
compmpananyy.. .. .’ .’ leave the recruiter none the wiser as to what leave the recruiter none the wiser as to what y
you ou wwere ere acactually tually doing. doing. MaMaybe ybe yyou ou assisassisted ted with with thethe financial planning by making the tea and doing the financial planning by making the tea and doing the typing for a team of accountants! Make it clear what typing for a team of accountants! Make it clear what y
your our contrcontribution ibution wawas. s. FFor or eexamplexample:: ‘ ‘ Analysing past Analysing past
financial
financial performance performance to to identify identify areas areas for for future future
improvement, preparing budgets and creating financial improvement, preparing budgets and creating financial models to ensure sound financial planning’.
models to ensure sound financial planning’.
Recruiters will not take a senior CV seriously unless it is Recruiters will not take a senior CV seriously unless it is businesslike and professional
businesslike and professional.. Don’t use jokes or Don’t use jokes or
gimmicks. gimmicks.
Creating an honest CV Creating an honest CV
Your CV should be made up of
Your CV should be made up of positive positive information information about yourself. You will naturally present your
achievements in the best possible light. There will also achievements in the best possible light. There will also be information that does not help your case, which you be information that does not help your case, which you want to leave out. You can usually omit details of failed want to leave out. You can usually omit details of failed exams, unsuccessful projects, jobs that lasted just a few exams, unsuccessful projects, jobs that lasted just a few weeks, and so on.
weeks, and so on.
Your CV must not be economical with the truth. The Your CV must not be economical with the truth. The employer will not recruit you if they discover that you employer will not recruit you if they discover that you have lied on your CV.
have lied on your CV.
There is clearly a difference between putting yourself in There is clearly a difference between putting yourself in a positive light and misleading the recruiter.
a positive light and misleading the recruiter.
You may get caught out – many recruiters routinely You may get caught out – many recruiters routinely check applicants’ backgrounds.
check applicants’ backgrounds.
If you talk yourself into a job that you can’t do, you If you talk yourself into a job that you can’t do, you won’t last long.
won’t last long.
Avoid the temptation to embellish your CV. Avoid the temptation to embellish your CV.
IIn sun summmmaarryy .. .. ..
Make sure that your CV is short and to the point, so Make sure that your CV is short and to the point, so that you get your message across.
that you get your message across. Mak
Make a e a powpowerful first imperful first impressioression by giving youn by giving your Cr CVV aa strong start.
strong start.
Describe your experience in a way that will make a Describe your experience in a way that will make a strong positive impact on the reader.
strong positive impact on the reader.
Create a CV that is both positive and honest. Create a CV that is both positive and honest.
Y
Yo
our
ur Ca
Career
reer an
and
d
Achievements
Achievements
In this Chapter: In this Chapter:
choosing an appropriate format choosing an appropriate format the time-based CV the time-based CV the skills-based CV the skills-based CV summaries. summaries.
A manager’s or professional’s CV must show a
A manager’s or professional’s CV must show a clear clear track record of achievement
track record of achievement within their chosen field. within their chosen field.
Details of your education and outside interests can add Details of your education and outside interests can add weight to your CV, but it is the ‘Career and
weight to your CV, but it is the ‘Career and
Achievements’ section that proves to the recruiter that Achievements’ section that proves to the recruiter that y
you ou havhave e the the skills skills to to do do (or (or learn) learn) the the job job on on ofoffer.fer. Your key selling points should come over clearly in this Your key selling points should come over clearly in this section.
section.
This is the most important part of your CV. Your track This is the most important part of your CV. Your track record must show the recruiter that you have what it record must show the recruiter that you have what it takes to succeed in the post that they are offering. takes to succeed in the post that they are offering. There are two main ways to present your career and There are two main ways to present your career and achievements:
achievements:
the time-based CV the time-based CV
the skills-based CV. the skills-based CV.
Each is suitable in different circumstances. Experiment Each is suitable in different circumstances. Experiment to see which style is best for selling what you have to to see which style is best for selling what you have to offer.
offer.
Is this you? Is this you?
?
? I’ve got a great portfolio of experience, but I’ve I’ve got a great portfolio of experience, but I’ve
gained it through working in a large number of jobs. gained it through working in a large number of jobs.
?
? I’ve only ever worked for one company.I’ve only ever worked for one company. ?
? How much do I need to say about the jobs that I was How much do I need to say about the jobs that I was
doing in the 1960s? doing in the 1960s?
?
? How should my CV deal with the fact that I’m How should my CV deal with the fact that I’m
currently unemployed? currently unemployed?
?
? I started right at the bottom and I’ve worked my way I started right at the bottom and I’ve worked my way
up. My CV needs to show how much I’ve progressed. up. My CV needs to show how much I’ve progressed.
Choosing an appropriate format Choosing an appropriate format
The time-based CV
The time-based CV is the traditional style of CV. It is the traditional style of CV. It
gives details of each post that you have held, starting gives details of each post that you have held, starting with the most recent and working backwards through with the most recent and working backwards through time. This is the format preferred by most employers. time. This is the format preferred by most employers.
Sue can show a history of uncomplicated career Sue can show a history of uncomplicated career pro
proggression. ression. A A time-based time-based CV CV is is therefore therefore the the loglogical ical choice for her.
The
The skills-based CV skills-based CV is organised around your skills and is organised around your skills and
knowledge rather than the posts that you have held. knowledge rather than the posts that you have held. Because it emphasises your abilities and your
Because it emphasises your abilities and your
achievements, it is perhaps a more logical way of selling achievements, it is perhaps a more logical way of selling yourself
yourself to to an an employer. employer. Unfortunately, Unfortunately, many many recruitersrecruiters suspect that skills-based CVs are used to hide patchy suspect that skills-based CVs are used to hide patchy work histories. However, this is a useful format to use work histories. However, this is a useful format to use where you:
where you:
have worked for a large number of employers have worked for a large number of employers have worked in a number of different fields or have worked in a number of different fields or careers
careers
have had a career break or a number of spells of have had a career break or a number of spells of unemployment
unemployment
are not currently in work are not currently in work
have developed valuable skills in unpaid work have developed valuable skills in unpaid work are applying for a job demanding skills that you are applying for a job demanding skills that you possess, but have not used in recent posts
possess, but have not used in recent posts
are changing career and want to emphasise your are changing career and want to emphasise your transferable skills.
transferable skills.
Steven has spent the last seven years working as a Steven has spent the last seven years working as a contractor on dozens of short-term projects. The best contractor on dozens of short-term projects. The best way that he can summarise this experience for a
way that he can summarise this experience for a recruiter is by using a skills-based CV.
PROFILE PROFILE
A professional Facilities Manager with eleven years’ experience of managing A professional Facilities Manager with eleven years’ experience of managing projects, staff, budgets and contracts to ensure the smooth running of office projects, staff, budgets and contracts to ensure the smooth running of office facilities. Associate of the Royal Institution of Chartered Surveyors.
facilities. Associate of the Royal Institution of Chartered Surveyors.
CAREER AND ACHIEVEMENTS CAREER AND ACHIEVEMENTS
DATACO HEAD OFFICE, Portsea, Hampshire DATACO HEAD OFFICE, Portsea, Hampshire Maintenance Manager (June xx – Present) Maintenance Manager (June xx – Present)
Managing the maintenance function for a prestigious head office Managing the maintenance function for a prestigious head office accommo-dating 300 staff and five regional offices accommoaccommo-dating a total of 500 staff. dating 300 staff and five regional offices accommodating a total of 500 staff. Achievements include:
Achievements include:
Preparing the head office for occupation following Dataco’s purchase of Preparing the head office for occupation following Dataco’s purchase of the site, including management of a major refurbishment of the ground the site, including management of a major refurbishment of the ground floor within budget and to a tight deadline.
floor within budget and to a tight deadline. Pre
Preparparing ing and and concontrotrollilling ng the the maimaintentenannance ce budgbudget. et. CarCarefueful l concontrotrol l hashas re
resusultlted ed in in cocosts sts bebeining g bebelolow w memedidian an in in eveverery y yeyear ar thathat t bebencnchmhmararkikingng against similar companies has been undertaken.
against similar companies has been undertaken. Ma
Mananagiging ng alall l mamainintetenanancnce e cocontntraractcts s ththrorougugh h ththe e cocompmplelete te prprococesess s ofof requirements analysis, tender process, negotiation, development of service requirements analysis, tender process, negotiation, development of service level agreements and ongoing management.
level agreements and ongoing management.
Supervising up to 20 maintenance contractors on site. Supervising up to 20 maintenance contractors on site. COLEFAX FACILITIES MANAGEMENT
COLEFAX FACILITIES MANAGEMENT
Project Manager (Feb xx – June xx) Project Manager (Feb xx – June xx)
Assistant Project Manager (Sept xx – Feb xx) Assistant Project Manager (Sept xx – Feb xx) Ma
Mananagegemement nt of of incincreareasisinglngly y lalarge rge cocontrantractcts s ininclclududining g ththe e mamainintentenanancece co
contrantractcts s fofor r DruDrugSgStotore’s re’s HaHarprport ort RRegioegionanal l OffiOfficece, , anand d CComompuputerterwoworlrld’d’ss Westport site. Ensuring all maintenance and minor works completed to clients’ Westport site. Ensuring all maintenance and minor works completed to clients’ satisfaction; management of refurbishment projects; developing, agreeing and satisfaction; management of refurbishment projects; developing, agreeing and imp
implemlemenenting ting serservicvice e levlevel el agreemagreementents; s; and and devdeveloelopinping g coscost t concontrol trol prproce oce--dures.
dures.
Technical Assistant (June xx – Sept xx) Technical Assistant (June xx – Sept xx)
Training in all aspects of facilities management. Training in all aspects of facilities management.
EDUCATION EDUCATION BSc (Ho
BSc (Hons) 2:2 ns) 2:2 BuildBuilding Surving Surveeyinying, Yg, Yorkorkshishire Pre Polyolytechntechnic ic SepSept xx t xx – June xx– June xx 3
3 A A lleevveells s NNoorrtth h HHiilll l SScchhooooll, , LLoonnddoon n SSeeppt t xxx x – – JJuunne e xxxx ADDITIONAL INFORMATION
ADDITIONAL INFORMATION Date of Birth xx/xx/xx
Date of Birth xx/xx/xx Full, clean driving licence Full, clean driving licence Health – excellent
Health – excellent
References available on request References available on request Int
Intereerests – sts – volvoluntuntary work organary work organisiising ng outoutingings s for disabfor disabled chilled childredren n witwithh the Sunshine Trust.
the Sunshine Trust.
Figure 1. Sue’s time-based CV. Figure 1. Sue’s time-based CV.
