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J - 1 8 1 S a r i t a V i h a r, N e w D e l h i , I n d i a . i n f o @ v t e c h - s e o . c o m
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WE LIVE AND WORK in an era of globalization. With specialized abilities becoming a necessity, partnerships have become the smart way to grow.
Outsourcing of internet marketing and SEO through strategic partnerships is relatively new as compared to the more traditional practice of outsourcing accounting, human resource and other business needs. The fact is, organizations have recognized the merits of
outsourcing for a long time now and are beginning to realize the potential of outsourcing SEO services.
Depending on the agency and their business model, there exist many models of outsourcing SEO services. Some of the most common include:
Performance based outsourcing: Where the partner is paid for the results achieved.
Activity based outsourcing: Where specific tasks are outsourced to the partner agency.
Project based outsourcing: Where entire projects are outsourced to the partner agency
Time and resource based outsourcing: Where the partner agency commits to a pre-arranged amount of time and/or resources deployed on the client projects
Strategic partnerships and joint ventures: In this model the partner agency acts as the SEO arm or division of the client agency.
At VTech SEO, we are open to all forms of outsourcing except
performance based outsourcing. We believe that human time and effort should receive fair compensation and our business ethics and outlook do not permit the under-writing the risk of non-performance on behalf of the client.
It has been our experience that most agencies that guarantee
performance or price for performance either practice black-hat SEO or fabricate the performance. At VTech SEO, we denounce both these practices and price our services based on time, effort or deliverables.
SEO Outsourcing Models
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Our approach to outsourcing
Outsourcing models with VTech SEO
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Outsourced SEO services at a glance
We recognize the diverse needs of clients looking to outsource SEO. To meet the needs of our clients’ needs, we are flexible in our outsourcing models:
Build and Operate: We are geared to build an SEO team on behalf of our clients, provide necessary training and ensure the integrity and confidentiality of your business and clients.
Dedicated Resources: Some of our clients prefer to have a certain number of SEO team members dedicated to their projects. We are open to partner on the basis of a fee per dedicated resource. Project based outsourcing: For some of our clients, we undertake
entire SEO projects from the time the client signs a contract for the SEO services. These are either executed on the basis of standard SEO packages or custom proposals depending on need of each project. Collaboration: We are happy to help our clients in all aspects of an
SEO project starting with a pre-sales analysis and presentations to prospective clients to post-acquisition servicing and execution.
Below is a list of services which VTech SEO can provide its partners. Each of the services below is explained in subsequent pages. This is just a sample list; we can offer services for your organization’s needs where we have in-house expertise.
Service Price in USD
Dedicated SEO resource (min 130 hours) $ 1,500 /month
Pre-sales competitor SEO analysis $ 100
End-to-end one time SEO recommendations $ 1,000 Technical SEO audit and recommendations $ 300
Keyword research and recommendations $ 300
Content recommendations $ 25 / page
SEO reports $ 200 / report
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The cost of hiring, training and managing SEO resources is both a on the existing team. In today’s work environment, hiring and training need to be ongoing activities to sustain and grow an in-house SEO team. We recognize that there are both cost and operational benefits to having outsourced team members deployed exclusively on your projects.
By virtue of having a majority of our operations team based in India, we are able to provide significant cost advantage to clients looking to employ dedicated SEO resources for their projects. We offer our clients the following:
SEO team members exclusively deployed on client projects. Strategic inputs from the senior members of the team. SEO insights from the entire VTech SEO team.
US / India based client servicing support.
Our business model allows us to provide all of the above for a monthly fee of USD 1,500 per dedicated resource, on a minimum engagement of six months.
We could either provide support and execute your SEO strategy as per the guidelines set by your in-house SEO experts or can have our SEO strategists develop the SEO strategy for your projects at no extra cost.
Dedicated VTech SEO resources
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Working arrangement
How can we afford a dedicated resource at this fee?
A partial list of our clients and partners
Most large agencies are expensive because of the following reasons: * High cost of infrastructure
* High overhead costs
* Redundancy built into the pricing model
* Premium pricing targeting the high-paying clients, that takes SEO out of the reach of most small and growing businesses.
At VTech SEO, we have been able to maintain an extremely low cost of infrastructure and overheads. Having a majority of our operations team based in India gives us an inherent cost advantage, in spite of
recruiting the best talent available to us. In turn, we extend these cost advantages to our clients with a view to taking quality SEO services within the reach of small and growing businesses around the world.
Are we too expensive?
Evaluating value against the fee charged by your outsourcing partner can be quite challenging? What is “cheap”? What is a fair price? At one end of the spectrum are the large, established SEO agencies that charge up to thousands of dollars per month. At the other end are extremely small agencies and/or freelancers who price their services extremely low, either out of desperation for business or as a result of employing automated SEO that seldom works, by resorting to black-hat SEO techniques or by employing cheap labor that is inadequately skilled in SEO and marketing.
The value of quality human talent
What would be a fair remuneration to quality human resources? What seems like a fair price for the time, effort and skill that a task requires? These are the guiding questions in determining whether a solution provider is “cheap” or “affordable”.
VTech SEO is not cheap. We employ the best talents available to us and believe in paying them the best remuneration in the industry. This allows us to provide the quality of service provided by large agencies at a fraction of their fee, making our services excellent value for money.
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Why outsource pre-sales analysis?
New business acquisition requires time and effort. This is a non-remunerative effort that is an investment in potential future revenues.
It may not be possible to save the time and effort spent in meetings and discussions with clients. However, outsourcing pre-sales
analysis of a potential client’s website with their competitors can result in the saving of precious time and resources.
Benefits of outsourcing pre-sales analysis to VTech SEO The cost of deploying in-house resources in a pre-sales analysis of a prospective client’s website can be saved. Fees charged by VTech SEO will always be a fraction of executing the task in-house. Outsourcing the pre-sales analysis will ensure a substantial saving of time and resource in an important activity that does not always result in a revenue.
Our business structure helps you save costs at every stage. There is never a second chance to make a first impression. In most
cases, the pre-sales SEO analysis is the first impression you create. A proper pre-sales analysis should include a comprehensive competitor benchmarking of the potential client’s website against its competitors. A limited analysis provided by a
number of online tools may not be in-depth enough in a competitive pitch for a new business. A comprehensive
competitive analysis should include an evaluation of how a prospective client’s website compares against its direct competition on a number of SEO parameters.
* Comparison of the prospective client’s site against four of its direct competitors on key SEO factors including:
* Indexed pages. * Traffic to the sites. * Number of inbound links. * Google page rank and Alexa rank.
* Presence in leading free and paid directories.
* Detailed report and analysis of the anchor text of inbound links. * Error/broken URLs in each of the sites compared.
* Check for duplicate / short meta tags, keyword stuffing, etc.
Our Competitive SEO analysis would include:
* Check for custom 404 error pages and search friendly redirects. * Presence of HTML and XML sitemaps. * Externalized / inline scripts and content sufficiency on key pages. * Use of technologies like Flash, JavaScript, AJAX.
* A ranking report showing how each of the sites rank for keywords parsed from the content of all the compared sites.
In addition, the report includes a summary of observations and conclusions which will help your sales team put together a pre-sales presentation. We can either do a pre-analysis as per our formats or adapt the report to your preset templates.
* You send VTech SEO a brief containing the URLs of the prospect and the competitors.
* You can indicate important keywords. * Payment can be made to our Paypal account. * We return the analysis in three working days.
The Workflow
COMPETE REPORT OF UNIQUE VISITORS TO COMPARED SITES
COMPARATIVE TABLE SHOWING HOW EACH OF THE COMPARED SITES FARE ON A NUMBER OF SEO PARAMETERS
RANKING TABLE AND CHARTS SHOWING HOW THE PROSPECTIVE CLIENT AND EACH OF THE COMPETITORS RANK IN GOOGLE
RANKING REPORT SHOWING HOW EACH OF THE COMPARED SITES RANK IN GOOGLE, FOR KEYWORDS PARSED FROM ALL THE COMPARED SITES
We have a well-defined and exhaustive SEO process designed for flexibility and scalability. The process has a healthy blend of automation and human intelligence that allows us to offer a range of services to our outsourcing partners from around the world.
Below is the summarized workflow of an SEO project:
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Monthly SEO engagement
We are also open to a monthly SEO engagement for
require sustained SEO maintenance and enhancements. Some of the activities we can offer as part of the monthly SEO engagement would include:
* Identifying keyword themes for content enhancement * Drafting content and articles
* Comprehensive link building through multiple avenues * Monthly reporting and tracking of SEO progress
Ask us for our standard monthly SEO packages
web sites that
Flexibility of associating with VTech SEO
We can either follow our tested process or align our workflow to adapt to your in-house process and documentation templates. In effect, you would be augmenting your team with experienced resources...saving on time, management and resource costs. We would be happy to your extended team operating out of India and the United States.
Get the benefits of quality services at truly affordable prices. Our process is modular enough to allow us the flexibility to undertake entire SEO projects as well as specific components thereof.
A typical one-time SEO project includes on-site SEO recommendations for around 20 pages. It also includes technical recommendations applicable across the site, competitor SEO analysis, keyword research and recommended titles and descriptions for link building.
We are happy to extend the benefit of lower operational costs to our partners around the world, with the intention of providing high quality services at affordable prices.
We believe that collaboration and partnerships are the way to sustainable and organic growth. We would be happy to act as your partners in India, undertaking entire SEO projects or components that allow our partners to leverage their in-house strengths.
Our outlook:
BRIEF AND KICK OFF MEETING SITE VERIFICATION & DIAGNOSTIC REPORTS
COMPETITOR SEO ANALYSIS KEYWORD RESEARCH TECHNICAL RECOMMENDATIONS ON-SITE RECOMMENDATIONS LINK BUILDING TITLES & DESCRIPTIONS
RESEARCH AND ANALYSIS
SEO RECOMMENDATIONS INDEXING RANKING INBOUND LINKS ORGANIC TRAFFIC
REPORTS & MONITORING
ADDITIONAL RESEARCH ON-SITE ENHANCEMENT NAVIGATION ENHANCEMENT OFF-SITE OPTIMIZATION SEO ENHANCEMENTS
SCREENSHOTS FROM ONE OF OUR ON-SITE RECOMMENDATIONS
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Why outsource technical SEO analysis?
While tools can be developed and deployed to crawl a website, their output needs to be analyzed and interpreted. This is a function of human judgement, requiring time and skill. Outsourcing technical SEO analysis can liberate your in-house resources, who can, in turn manage multiple projects. As a result, profitability of each project and resource can be maximized.
Outsourcing technical SEO recommendations to VTech SEO A typical technical SEO analysis covers multiple aspects design, technology and architecture that can affect a site’s performance in search results. Our team is strong in SEO and the understanding of search friendly technology.
We can work independently or with your in-house team in identifying key technical issues, solutions and providing SEO recommendations.
Maximize productivity. Let us work as an extension of your team.
Our technical analysis and recommendations cover:
* Navigation: Are they text, image, image maps, JavaScripts, Flash, etc. * Presence or absence of text based footer Links
* Sitemaps: HTML and XML sitemaps & guidelines for sitemaps * Redirects: Checking if a site uses 301 or 302 redirects * Search friendly redirects: URL length, number of slashes and presence of keywords in the URL
* Duplicate content: Within the same domain or multiple domains owned by the client
* Recommendations to fix broken links and error URLs on the site * Scripts: Check to ensure style sheets and JavaScripts are externalized * Technologies: Presence and handling of Frames, Flash, JavaScripts, AJAX, etc.
* Page load time and factors causing a page to slowdown. * Presence of custom 404 pages
* Presence and contents of robots.txt file
* Presence of any black-hat practices like keyword stuffing, etc * W3C compliance
The Work Process:
For complete technical analysis and recommendations, the following would be necessary:
* Site Verification to check for errors reported by Google
* A brief which indicates if the client owns any other domain names * We will send the analysis as a deck of PowerPoint slides or as an Excel file, as required
* We can either follow our formats or structure our recommendations around your pre-existing formats
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The management team at VTech SEO
Mukul Verdia
Director, Business Development & Client Relations
Mukul’s skills span technology, hardware and marketing. Mukul heads client relations, business development, finance, diversification, and organizational asset management at VTech SEO.
Raghupati
Director, Operations & Research
Raghupati brings SEO specialization and advertising experience to the VTech-SEO team. At VTech-SEO, Raghupati manages operations, research, training, process enhancement, and content and design direction.
Kristi Yokley
Director, International Business: Based in the USA Kristi is a professional writer, a specialist in communication and public relations. She has over 15 years experience in customer / public relations and human resource management. She has been a part of VTech SEO from its inception and represents us in the USA.
Operations Team
Our operations team includes writers with a background in journalism and mass communication, designers, web developers and SEOs with extensive experience working with large agencies in India and USA.
For keyword research to be comprehensive, every avenue of compiling and researching keywords needs to be explored. From this, keywords need to be carefully selected based on the content present in the various pages of the site. This can be a labour intensive exercise. Outsourcing keyword research gives you two advantages:
* You can be involved in the decision making and review our work * You can minimize the labour intensive work
* Compiling keywords from the client’s site and the website of each of the competitors
* Compiling keywords from data provided by Google Webmaster Tools * Compiling keywords from the analytics software used by the client * Compiling keywords from past PPC data
* Keyword research using independent keyword research tools
Our keyword research process includes:
The keywords compiled are filtered for duplicates, then are manually selected and mapped to pages within the site, based on:
* Their relevance to the theme and content of the client’s site * Their search volumes
* Keywords for which the site does not have enough supporting content are grouped into themes for adding content / articles to the site.
* The client’s site along with the competitor’s site are sent as part of the brief and work order.
* Additional instructions on the type of keywords to focus on and/or types of keywords to avoid can also be sent along with the brief. * Reviews can be planned as necessary
The working arrangement
KEYWORDS CLUSTERED INTO THEMES FOR CONTENT ENHANCEMENT OR ARTICLE WRITING
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PERPAGEOur Vision and Mission
Since our inception as an SEO agency in India, our vision has grown to also include simple web design and content writing solutions. Our core values include:
* Professional and personal ethics in all our ventures
* Raising the benchmark of our service standards at all times * Delivering more than promised in terms of effort and results * Building lasting relationships with our team and clients * Being a global firm with the best of business practices * Valuing humane values above commercial gains at all times
Our vision and immediate mission is to take search engine optimization within the reach of small and growing businesses around the world. We will provide cutting edge SEO solutions that make a difference to our clients’ internet presence and help them leverage the power of search engines through: * Comprehensive SEO solutions.
* Developing SEO solutions for our clients’ marketing needs. * Partnering with the best in the search marketing industry from around the world.
Our on-site content recommendations cover the head and body section of key pages in the site. These recommendations include:
* Suggested search friendly URL construct * Title tag
* Description tag * Keywords tag
* Suggested image file naming * ALT text for images
* Heading (H1 to H6) and <strong> tags * Anchor text
* Keywords to be included in the content of the page
In addition to these recommendations, we can also provide:
The Working Arrangement:
* Guidelines for setting up custom 404 error pages * Guidelines and need for using 301 redirects * Help and consultancy with URL rewriting
* Generation of XML sitemaps / guidelines for XML sitemap generation. * Guidelines for content enhancement
* The brief is accompanied by a list of pages to optimize and keywords to be targeted at each of the pages.
* If keyword research is also done by VTech SEO, then the brief only needs to identify the key URLs to optimize
* VTech SEO will draft the recommendations and send them, either in our format or the format specified by you.
* Changes and iterations needed would be made by VTech SEO.
SCREENSHOT OF TYPICAL RECOMMENDATIONS FOR A PAGE IN A SITE
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A partnership beyond outsourced work
Whether you are considering opening a branch office or an off-shore development centre in India, VTech SEO would be happy to partner with you in setting up your unit on a build-and-operate basis.
We have helped organization set up businesses as diverse as optical disc replication and solar product production. With our resident expertise in SEO and search engine marketing, we can help you to set up your India division.
Why India?
Many search marketing agencies in the United States have an India presence. This is because India has the largest English speaking population of all non English-speaking countries. India also a large talent base in IT and IT enabled services. SEO as a specialization has matured in India and there is a growing pool of skilled SEOs. The country is among the fastest growing economies with a young workforce. The flourishing Indian BPO industry is proof that Indians are comfortable working in an off-shore environment.
SEO reports are time consuming unless clients are provided a dashboard through which they can see the changes in organic
performance of their website. Even in these cases, there is often a need for analysis and interpretation.
* A summary of effort made in the month and results achieved
* Charts that show progress in organic ranks and traffic
* Organic traffic including a list of top performing keywords
* Month-on-month tracking of changes in organic ranks across the search engines of choice (usually Google, Yahoo! and MSN) * Visibility report comparing the rankings of the client’s site and its competitors for the same set of keywords across search engines * SERP report showing which page is ranking for each keyword
* Google Page Rank and Alexa Rank
* Number of pages and inbound links indexed in Google and Yahoo! * Organic conversions (wherever possible)
* Traffic from brand v/s non-brand searches
We can generate SEO reports that include:
Besides ranks and organic traffic, we also track the following:
Glimpses from our monthly reports
MONTHLY SEO REPORT SUMMARY SHEET
TRAFFIC MIX HIGHLIGHTING THE ORGANIC TRAFFIC TRAFFIC FROM BRAND V/S NON-BRAND SEARCHES
RANKING REPORT AS A MONTH-ON-MONTH COMPARISON
VTech SEO was established to provide quality SEO services at
affordable prices to our clients and partners from around the
world. Our intention is to establish a global footprint through
strategic alliances. Ensuring high quality of service and building
lasting professional relationships is the way we look to sustain
and grow our relationship with our partners.
VTech SEO will never resort to black-hat SEO techniques. We
take pride in our professional ethics and will do what is in the
best marketing interest of our clients.
As an organization, we are not billing driven. The quality of the
work we do is as important to us as the revenues. We limit the
number of current projects to ensure due attention to every
project we are involved in.
Our promoters have been heads of departments at
multi-national agencies. They bring over two decades’ experience of
working on international projects.
Our process is on par with the best in the world. With an
emphasis on human skill, our process relies more on human
intelligence than on automation.
As a learning organization, our process is constantly evolving.
Our team comprises of SEOs, writers, and web designers with
over a decade’s experience. We also have a network of
professionals with whom we work on a project-to-project basis.
Subject to committed volumes, we will not associate with a
competing agency in the same geographic region. This is to
ensure confidentiality and build credibility in the relationship.
Our aspiration is to build lasting relationships with organizations
from around the world. Your testimony and reference of the
quality of our work would is important to us.
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Our SEO process is flexible and allows us to undertake any part of the SEO process as an outsourced service. In addition to the activities listed in the previous pages, some of the tasks we could undertake include:
Many times, the existing content on pages in a website is not rich in keywords. This makes it necessary to edit or rewrite the content to have adequate keyword density. This needs to be with care to ensure that the page copy reads well. We could undertake content re-writing / editing. Our team of writers is well versed in SEO principles and can strike the
balance between good marketing copy and keyword-rich content. We are experienced in article writing and would be happy to undertake all aspects of article writing including identification of themes, research, draft content writing and editing. Similarly, we have the ability to write blog posts for our clients.
Most of our clients have in-house or
outsourced web development teams. Our on-site SEO responsibility in such cases is limited to providing SEO recommendations and
auditing the implementation of our recommendations. However, we have the in-house capability to implement meta data and content recommendations.
We have a systematic link building process which includes: contacting inbound links to competitors, free and paid directories, commenting on blogs and forums. We can also draft titles and descriptions for directories, and blog and forum comments containing a meaningful link to the client’s site.
We understand that every project is unique in its own right. SEO requirements may not always fall within the packages listed here. Whatever your requirements in SEO and writing, we would be happy to structure a customized service for you.
Talk to us today for outsourcing your SEO and writing requirements.
* Content writing and editing:
* Article and Blog post writing:
* SEO implementation: * Link building: * Other tasks:
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HOUR In India: In USA:Mukul Verdia Kristi Yokley
mukul@vtech-seo.com kristi@vtech-seo.com
+91-98100-90449 417-660-4644
