(a) 1. a -L-SECTION
A
MODULE
I
PRODUCTION AND
OPERATIONSMANAGEMENT
Answer ONE question
from
this section.A
business has to take into consideration a number of factorsin
order to decide what products to produce. Explain how the following factors may influence such a decision.(i)
Competitors'behaviour(ii)
Technology(iii)
Management(iv)
Financialviability
[
8marks]
When designing any product, a number of features have to be considered by the designer or design team.
(i)
What is a Product Design Brief?[
2marks]
(ii)
Identify FIVE main features of a Product Design Brief and explain why each isimportant in designing a new product. [15
marks]
Total25
marks(b)
02233020{CAP8 2004
(a)
2. Sure Cement Manufacturing Company uses
a flow
incorporation
in
1999.(i)
Define flow production.production system since its
State THREE main features of a flow production.
I
lmark
][
3marks]
Discuss THREE advantages and THREE disadvantages of the flow production
(ii)
(iii)
(b)
system. lL2
marksl
Clean-Sud, a soap manufacturing company, is planning to introduce a new detergent on the market. The task involved in producing this product, the estimated times required and the order in which the tasks may be undertaken are given below. (The tasks have been coded).
Tasks Order/Dependency Estimated Time
(weeks)
A
B C D E F G HI
Must be done first
Can only start when A is completed
Can only start when A is completed
Can only start when B is completed
Can only start when C is completed
Can only start when F. is completed Must wait for D and E to be completed
Can only start when F is completed Must wait for G and H to be completed
4 5 4 6 8 5 8 5 7
[
9marks]
Total25 marks
Draw a network diagram to represent these activities.
0223302A|CAP82004
3. 4.
-4-SECTION BMODULE
2FUNDAMENTALS
OFMARKETING
Answer ONE question
from
this section.Newspapers and television are two popular advertising media. In choosing between these two media, advertisers take a number of factors into consideration. Identify FOLrR of these factors and explain how EACH might influence an
Airline's
choicefor
advertising aflight
to a newdestination. [25
marks]
As a Management of Business student, you are asked to write on the topic
"How
a producer decides which channel of distributionwill
get the product to the right place at the right time."Your preliminary research shows that the
following
factors play a key rolein
the choiceof
channel(s).
The Product The Market The Company
(a)
(i)
Define 'channel' of distribution.I
lmark]
[
6marks]
(ii)
Describe TWO major types of distribution channels.Explain THREE ways in which each of the given factors may influence the choice
of
a distribution channel for a
producer.
[18marks]
Total25
marks(b)
o2233020lCAPE 2004
-5-SECTION C
MODULE
3SMALL
BUSINESSMANAGEMENT
Answer ONE question
from
this section.John Jones
is
an experton
preparing deliciouschicken.
He
is
thinking
of
settingjerk
chicken business as a sole trader enterprise, and has approached youfor
advice.management consultant, you are required to advise John on the following:
(a)
THREE characteristics hewill
need in order to succeed as an entrepreneur.[6
marks]
THREE challenges he may face as anentrepreneur.
[3marks]
Two
reasons why he may need to conduct a market feasibilitystudy.
[4marks]
THREE factors which may influence the pricing of his
product.
[6marks]
TWO ways in which he may promote his
product.
t2marksl
Two
factors that may influence the location of hisbusiness.
[4marks]
upa
Asa
(b) (c) (d) (e)(o
6.Total25 marks
Mary has just completed studies in Pharmacy and is contemplating opening her own pharmacy.
She approached the bank for a loan, and the bank has asked her to produce a business plan as a
pre-requisite for the loan.
Mary has no idea what a business plan is and has approached you for advice. You are required to: (a) (b) (c) (d) (e)
Explain to her what a business plan
is.
I
l
mark ]
outline
Two
reasons for the importance of such aplan.
[
4marks]
outline
FIVE
steps in the preparation of a businessplan.
[10marks]
Explain TWO legal requirements Mary
will
have to observe in setting up her business.[
4marks]
Suggest THREE ways in which Technology could assist Mary in efficiently operating
herbusiness.
[
6marks]
Total25 marks
02233020/CAPE 2004
,} _$ t 1. SECTION
A
MODULB
1PRODUCTION AND
OPERATIONSMANAGEMENT
Answer ONE question
from
this section.Huckleberry Processing Inc.
is
a two-year old company which produces lambfor
the lqcal market in BlackberryIsle.
The Production Manager,Mr.
Knowles, has noticed a shortageof
carcasses on several occasions and has decided to institute a system of forecasting to overcome
the problem. He wants to know which of the two methods of forecasting: least squares regres-sion or consumer surveys is more appropriate.
Identify the FOUR
MAIN
steps involvedin
customer surveys and explain how Mr. Huckleberry may use these to develop a system for forecasting for his business.ll2marksl
Explain TWO strengths and TWO weaknesses of customer surveys compared to least
(a) (b) (c) (a)
,
(b)squares regression as methods of forecasting.
Recommend and
justify
a forecasting method to Mr. Knowles.[ 8
marks]
[
5marks]
Total25
marksProductivity and Total Quality Management
(TQM)
appear to be closely related con-cepts. With the aid of an example, distinguish between the TWO concepts and explainbriefly how they are
related.
[
6marks]
Discuss ONE way in which EACH of the following factors may impact on the levelof
productivity and TQM, in a large cement plant:
(i)
Supervisory skills(ii)
Labour-management relations(iii)
Continuousemployeetrainingll9marksl
Total25
marks02233020|CAPE 2006
(a) 3. (b)
-3-.SECTION B iMODULB
2FUNDAMENTALS
OFMARKETING
Answer ONE question
from
this section.Define the term "qegmentation".
State THREE benefits of segmentation.
[
2marks]
[
3 marks](c)
Carib Flavors is developing the marketing strategy for a new drink called
Orbit,
a non-alcoholic, glucose-based energy drink containing ginseng. Management believes that the market for this drink can be segmented in terms of demographics and psychographics for better targeting.Select, explain and
justify
trowtWO
demographic and TWO psychographic variables may be used to segment the market for this newdrink.
[20 marks]Total25
marksRegional Seminars Inc. is a small event management company
in
the processof
developing several new workshopsin
personal developmentfor
the generalpublic.
Management has decidedto
conduct a surveyto
answer the question: Woulda
sufficient number of persons patronize the workshop.sZ Managements is trying to decide whether to use probability ornon-probability sampling
to
select respondentsfor
thesurvey.
Sinceit
has six weeks to do this research and alimited
budget, the company has narrowed the choices downto
systematic random sampling and convenience sampling.(a)
Define the term "sampling" and distinguish between "probability sampling" and"non-probability sampling."
[
6marks]
(b)
Define the terms "convenience sampling" and "systematic random sampling" and ex-plain how EACH might be used to select respondents.[2marks]
(c)
Indicate which of the two typesof
sampling in (b) above management should use andjustify
youranswer.
[
7marksl
Total25
marks02233020/CAPE 2006 4.
-4
SECTION
CMODULE
3SMALL
BUSINESSMANAGEMENT
Answer ONE question
from
this section.5.
..,
Eric has been a well-respected chef for some years and now wishes to set up a small business..,h \(
,,rl
_,.'n
(a)
Identify FIVE factors that EricTll-s-t Eqllrider
if
his business is to succeed.dfr''r/","\
1
r
lsmarksl
'
^y'' ,
'
,
-.
-? f,lo:,'''ic
tsl#Le
-
( ril' ; (b)
Discussthe$pact
ofdaCrr
of the factors identified in 5 (a) above on the successof
.]./
*r
i.
Eric'sbusiness.
o ., r r /,-r-.r
,--
n*.*J
t20marksl
Lo .i' \.. ] ' {r-'
.
\'' - !-' r+
Total 25marks
)['
i
c':
i,/('
6. , '(q)r,
DiscussTWO
main contributionsof
small businessesto
the developmentof
your,d
country'seconomy.
[0marks]
/
(b) (i)
Discuss THREE difficulties faced by small business in the Caribbean.(ii)
Suggest ONE way in which EACHdifficulty
identified in 6 (b)(i)
above maybe overcome. [15 marks]
Total25
marks END OF TESTt
ilil]il||lilililll
836255 o2233020tCAPE 2006r
i-2-SECTION
A
MODULE
1:
PRODUCTION AND
OPERATIONSMANAGEMENT
Answer ONE question
from
this section.1.
Everyday Electronics is a Caribbean company involved in manufacturing consumer products.It
is in the process of designing a new blender.Define EACH
of
thefollowing
dimensionsof
quality and explain how each dimensionwill
influence the design and prodrction of the blender:
(a)
Features(b)
Reliability(c)
Durability(d) Serviceability
Tot^125 marks2.
Blackbird Entertainment Company is planning an event to expose its artistes to the generalpublic. It
has identified the following main activities.Activity
Description PrecedingActivities
Duration (Weeks)
A
Sign up artistes None 3B Book venue
A
I
C Obtain sponsorship
A
4D Design advertising materials
A
5E Print Tickets
C,D
4F Sell Tickets B 3
G Place advertising D 4
H Pay for venue E 2
I Hold event
G,H
I(a)
o)
(c)
Draw a network diagram to represent the above activities inclusive of their
duration.
,[1]
marks]
|Calculate the duration of the
project.
t
4marksl
Define the term "critical path" and identify the critical path of the project.
[
4marks]
o2233020tCAPE 2007
F
(d)
-3-Define the following terms, in relation to network diagrams:
(i)
Early StartTime(ii)
Late Finish Time(iii)
Total float[
2marks]
[
2marks]
[
2marks]
Total25 marks
3. (a)SECTION
BMODULE
2:
FT,]NDAMENTALS OFMARKETING
Answer ONE question
from
this section.Define EACH of the following marketing concepts
(D
Branding(ii)
Pricing(iii)
Distribution channels(iv)
Advertisingt
8marksl
One River Foods
is
a Caribbean company operatingin
Sunset Isle which markets a varietyof
food products under the One River brandname.
The company plans to introduce a new line of cornflakes to the island in three months.(i)
For EACH concept definedin
(a) above, describeTWO
strategies which the company may consider when planning this aspect of its marketing.(ii)
For EACH concept, indicate which strategy is better, giving ONE reasonfor
your choice.
U.7
marksl
Total25 marks
o)
02233020|CAPE 2007
T
I
4-4. Advanced Marketing Research Inc. has been asked to conduct a research project for Sunshine Bakeries,
a
small Caribbean manufacturerof
cakes andpastries.
The company wants to investigate buyer motivations and other purchase behaviour such as frequency of purchasefor
its type of products. The company must choose between the following pairs of options for the
research project.
(i)
Primary versus secondary sources of data(ii)
Probabilityversusnon-probabilitysampling(iii)
Focus groups versus surveys(a)
Differentiate between the above pairs of options outlining one advantage and onedis-advantage of one option over the other.
(b)
For EACH pair of options, indicate which one the company should choose, giving ONEreason for your choice.
Total25 marks
SECTION
CMODULE
3:
SMALL
BUSINESSMANAGEMENT
Answer ONE question
from
this section.CASE STIJDY
MAKING
IT "DANCE.HALL''
Sandy and Shelley are contemplating the formation
of
a partnership called S&
S Enterprise, specializing in "Dance-Hall Outfits" since they have a wealth of experience in that area. They had recently moved into a small district, called "Peaceville", comprising mainly of middle-aged women who spent mostof
their time going to church, the supermarket and back home. The small number of young adults would spend most of their time at work and getting involved insocial activities in the church. Most business places are usually closed by 8 p.m. except for a
few
night
pubswhich
are usually frequentedby
older
men.
This district
can almost be described as a retirement community. Both girls are thinkingof
setting up their business in a small shoppingplaza in the communify and they are quite excited since their businesswill
be the first of its kind and theywill
have no real competitors.Sandy and Shelley have no starting capital, but they are thinking of getting a business loan from
the local bank, which is the only one in the community.
(a)
Explain what is meant by a'partnership'.
[
2marks]
(b)
Suggest to Sandy and Shelley, FTVEmain
provisions that they could include in theirpartnershipdeed.
[
Smarks]
o2233020tCAPE 2007
(c) (d)
(e)
(o
-5-outline
Two
disadvantages of forming a partnershipbusiness.
[
4marks]
Identify
THREE
major
challengesthat
Sandy andshelley
may
face as youngentrepreneurs.
[
3marks]
Outline ONE way in which market demand would affect S
&
S Enterprise.[
2marks]
be importantfor
Sandy and Shelley to their new business venture.[
9marks]
Discuss THREEmain
reasonswhy
it
wouldconduct market research before embarking on
6.
Total25
marks
(a)
Mary Cook-Well, the owner of a small restaurant, is unsure of the reasons for updating her business plan on a yearly basis. Outline THREE possible advantages to be gained by Mary from engaging in such a practice.[
6marks]
Mr. Want-Money is a very opinionated middle-aged man who loves to make decisionson
his
own.
He is thinking
of
settingup
an auto-parts business. He has no realexperience as to how to set up or manage such a business. You are to advise him on the
following:
(i)
THREE important factors he must consider when deciding on a location for hisbusiness
[
6marks]
(ii)
ONE
main
reasonhe should start
a
sole trader
businessrather than
aPartnership
[
3marks]
(iii)
THREE factors he must consider when sourcing finance for his business[
6marks]
(iv)
TWO advantages that he may experienceif
he decides to buy an existingauto-parts business instead of starting a new one
[
4marks]
Total25
marks(b)
END OF
TESTI
.,
SECTION
A
MODULE
1:
PRODUCTIONAND
OPERATIONSMANAGEMENT
Answer ONE question
from
this section.1.
'Where to produce' is a major production decision. The Misty Blue Beverage Company makes a range of carbonated and mild alcoholic drinks in a wide variety of flavours from local fruits. Management is considering setting up a plant in one of four Caribbean territories.Explain how EACH of the following factors can help the company to decide in which tenitory
to locate.
(a)
Market demandO)
Intensity of competition(c)
Government regulations(d)
Availability of raw materials(e)
Supply of labour [25marksl
Total25
marks(a) Discuss TWO ways in which productivity is important to EACH of the following:
2.
(b)
(i)
Businesses(ii)
Unions(iii)
GovernmentOutline TWO strategies that can be used to improve productivity.
[19
marks]
[
6marks]
Total25 marks
02233020|CAPE 2008
\
-3-SECTION
BMODULE
2:
FUNDAMENTALS
OFMARKETING
Answer ONE question
from
this section.3.
Ethnic Garbis
a Caribbean company which operatesin
Coco Isle and markets a varietyof
casual clothing. Currently the line of clothing is not branded. The company plans to introduce its line of clothing to one of the larger Caribbean islands in three months.
(a)
Define EACH of the following marketing strategies:(i)
Branding(ii)
Penetration pricing(iii)
Direct distribution channel(iv) Advertising
[Smarks]
(b)
OutlineONE
advantage andONE
disadvantageof
usingEACH
of
the marketingstrategies in (a) above to successfully penetrate the new
market.
[17marks]
Total25
marks4.
Axiom
Marketing
ResearchInc.
has been askedto
conduct a researchproject
for
Gifts Unlimited, a small Caribbean manufacturerof
ornaments andgifts.
The company wants to investigate buyer motivations, frequency of purchase and amount purchased per occasion.(a)
(i)
Outline the main difference between primary data and secondary data, givingONE advantage of EACH type of data.
(ii)
Outline the main difference between probability sampling and non-probability sampling, giving ONE advantage of EACH type ofsampling.
t16marksl
(b)
Using*
upprop.iate criterion, recolnmend andjustify
the strategy from EACH pairat (a) (i) and (a)
(ii)
thatwill
help the company to achieve the objectives of the researchproject.
[
9marks]
Total25
markso2233020tCAPE 2008
7
-4
5.
SECTION
CMODULE
3:
SMALL
BUSINESSMANAGEMENT
Answer ONE question
from
this section.Miss
Prettyis thinking
of
starting a small business specializingin
femaleclothing.
Her brother, a business consultant, has suggested that she shoulddo
market research before investing in such a business.(a)
(b)
Discuss FOUR ways in which market research is advantageous to a small business.
[L6
marks]
Outline THREE problems Miss Pretty may encounterin
conducting market researchfor her proposed
business.
t
9marksl
Total25
marksOutline FOUR challenges that a young entrepreneur may face
in
the 'start-up' phaseof a small business and suggest ONE solution to EACH challenge outlined.
[16
marks]
Outline THREE factors that a young entrepreneur needs to consider when deciding what form of organization his or her business should
take.
[
9marks]
Total25 marks
END OFTEST
(a) (b) 6.-
--I I I -I I r c-l 6 co m11
o2233020tCAPE 20087
l.-'
I t" 1. .2-SECTIONA
MODULE
1
.PRODUCTION AND
OPERATIONSMANAGEMENT
Answer ONE question
from
this section.Intensified global competition has been a major factor behind management's sharpened interest in quality management and control.
(a) (D
Explain what is meant by 'Total Quality Management'.(ii)
DiscussONE implication
of
Total Quality
Managementfollowing:
.
Employees'
Product/process design:
s#:il:J.
(b)
Outline THREE circumstances under which Total Qualitymay
fail
to achieve overall organizational objectives.[
3marks]
for
EACH
of
the., aA
-r
[16marks]
Management programmes[
6marks]
OvertimeLai4/^
(a) 2. (b)Total25 marks
Forecasting serves as the basis for planning.
Outline THREE advantages and THREE disadva4tages
of
the Delphi method as aforecasting
technique.
@ "4)
tl2marksl
Mr. Opportunity is thinking of investing in a garment factory.
The decision tree below shows the alternatives available
to Mr.
Opportunityif
he decides to build a large factory or a small factory.1pJJ94
MOD9 ufldI,:rSe\ (6)m*oo94
&biDD-".n_nd(O\ s70 (i)(ii)
Using the decision tree, sequentiulfy
*ily=+bg
d_qglg{t Mr. Opportunity needs to make at EACHstep.
'
-4:'
-
[
I
marks]
/'*'
Calculate thqhifhest expected value for building
=:___,
a)
a smallfactolf
----'..
b)
alargefactory.
[4marks]
Determine which alternative Mr. Opportunity must choose
if
he is to maximizeexpected monetary
returns.
I
Lmark]
Total25
marksGO ON TO THE NEXT
PAGE(iii)
3.
-3-SECTION B
MODULE
2FUNDAMENTALS
OFMARKETING
Answer ONE question
from
this section.(a)
Differentiate between 'informative advertising'and 'persuasive advertising', stating ONE situation in which EACH would be MOST effective.[
8marks]
One major advertising decision is determining which media to use as a means of
trans-mitting the message.
Discuss FOUR factors that may influence the choice of media.
[l.7marksl
Total25
marks(b)
4.
(a)(b)
(c)
Differentiate between'direct distribution
channel'and'indirect
distribution channel',giving ONE example of
EACH.
[
6marksl
Outline TWO factors that may influence the choice of a distribution channel.[
6 marks.l Discuss THREE benefits to a manufacturer of using an intermediary channel.[13marks]
Total25 marks
o2233020tCAPE 2009
-4-SECTION
CMODULE
3SMALL
BUSINESSMANAGEMENT
Answer ONE question
from
this section.The
following
scenario relates to Questions 5 and 6.Ruth Williams, an entrepreneur, has started a sole trader business specializing in
janitorial
services. She started the businesswith
her own savings and she did not have a formal businessplan.
As herbusiness expands, and according to the needs of her situation, she employs more persons to work
for
her. She does her own hiring, accounting and marketing. Her business is barely paying for itself.
5.
(a)
Outline THREE advantages and THREE disadvantages that Ruth Williams experiences (b)as a sole
trader.
[12 marks]Discuss THREE characteristics that Ruth should possess
in
order to be a successfulentrepreneur.
[13 marks]Total25 marks
Define the term 'business
plan'.
t
3marksl
State THREE reasons why Ruth should have a business