DABCC.com Partner Program 2012 Specifications & Requirements

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ADD-ON ITEMS ... 20

2.1 DABCC LIVE - Virtualization Webinar Show... 21

2.2 DABCC List Rental ... 22

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DABCC.com Partner Program Features and Benefits

This guide is designed to give you details on the features and benefits of the DABCC Partner Program, which includes the following offerings:

 DABCC.com Banner Rotation Program (6 different banners and sizes)

 Text Links

 Newsletter Sponsorship Program

 Virtualization Partners Catalog Program

 Partner Profile Page

 Downloads & White Papers Section Access Program

 Downloads & White Papers Section Lead Generation Program

 Article Submission Program

 In-Text Link Program

 All Partner Web Pages are Optimized for Search Engines (SEO)

 DABCC Analytics

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1.1 DABCC.com Banner Rotation Program

The DABCC partner package allows you to submit six different sizes of banners to be posted in the ad rotation of basically every DABCC.com page. All of the banners rotate equally and support links to your desired landing page.

On the following pages, we have documented the locations and sizes required for each type of banner.

Banner / Logo Specifications

 DABCC.com currently supports gif, jpg, animated gif, and Flash banners.

 Company Logos best supported in EPS or PNG Format



IMPORTANT

If you will be utilizing Flash technology to create your banners then you will need to make sure your banner's click tracking variable is set correctly. Our banner system will only track click if you program the Flash movie for click tracking. We support the following variables:

 URL

 ClickTAG

 clickTAG

Note - The above variables are Case Sensitive. Please include which variable you are using when you submit your flash banners. For more information on how to program a Flash banner to allow click tracking please visit the following page: http://www.banmanpro.com/support/flashclick.asp

Banner and Logo Sizes and Locations

The DABCC Partner Package consists of the following banner sizes:

 Leaderboard (728 x 90)

 Banner (468 x 60)

 Skyscraper (160 x 600)

 Square (336x280)

 Adstrip (131 x 56)

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1.1.1

Leaderboard Ad (728 x 90)

The DABCC Partner Package includes the ability to include a leaderboard banner (728x90) in the rotation that appears on the top of every DABCC.com page. The banner ad's content is of your choosing.

Web Site Placement:

The Leaderboard (728 x 90) banner appears in the banner ad rotation on the following page types:

 Bottom on main page - http://www.dabcc.com

 Bottom of all articles page - http://www.dabcc.com/allarticles.aspx

 All Downloads List pages - http://www.dabcc.com/downloads.aspx

 All Downloads Description pages - http://www.dabcc.com/downloadfile.aspx?id=417

 Middle of Forums List pages - http://www.dabcc.com/forum.aspx

 Middle of Forums Thread pages - http://www.dabcc.com/threads.aspx?forum=57

 Middle of Forums Posts pages - http://www.dabcc.com/posts.aspx?thread=536&forum=57

 Bottom of Forums List pages - http://www.dabcc.com/forum.aspx

 Bottom of Forums Thread pages - http://www.dabcc.com/threads.aspx?forum=57

 Bottom of Forums Posts pages - http://www.dabcc.com/posts.aspx?thread=536&forum=57

 Middle of all Methodology in a Box pages - http://www.dabcc.com/miab

 Middle of Podcast page - http://www.dabcc.com/podcastdetail.aspx?id=24

Note: Each of the above pages has numerous sub-pages. For example, the above shows only one link for the article page but it reality there are over 40,000 articles page URLs that will display your banner.

Partner Requirements:

In order for DABCC to publish your banner ad please email the following information to [email protected].

 Leaderboard banner ad (JPG, Flash, or GIF) up to 728 x 90 pixels.

 The URL to the web resource you would like to the above banner ad to redirect to.

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1.1.2

Banner Ad (468 x 60)

The DABCC Partner Package includes the ability to include a banner (468x60) in the rotation that appears on over five DABCC sections and thousands of pages. The banner ad's content is of your choosing.

Web Site Placement:

The Banner (468 x 60) banner appears in the banner ad rotation on the following page types:

 Middle of all article pages - http://www.dabcc.com/article.aspx?id=7199

 Bottom of all section pages -http://www.dabcc.com/section.aspx?sectionid=1

 Bottom of all topic pages - http://www.dabcc.com/topic.aspx?id=38

 Bottom of all vender pages - http://www.dabcc.com/channel.aspx?id=84

 Middle of Podcast List page - http://www.dabcc.com/podcast.aspx

Note: Each of the above pages has numerous sub-pages. For example, the above shows only one link for the article page but it reality there are over 40,000 articles page URLs that will display your banner.

Partner Requirements:

 Banner ad (JPG, Flash, or GIF) up to 468 x 60 pixels.

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1.1.3

Skyscraper Banner Ad (160 x 600)

The DABCC Partner Package includes the ability to include a banner (160x600) in the rotation that appears on over seven DABCC sections and thousands of pages. The banner ad's content is of your choosing.

Web Site Placement:

The Skyscraper (160x600) banner appears in the banner ad rotation on the following page types:

 Right column of the All DABCC Articles page (http://www.dabcc.com/allarticles.aspx)

 Right column of all section pages (http://www.dabcc.com/section.aspx?sectionid=1)

 Right column of all topic pages (http://www.dabcc.com/topic.aspx?id=38)

 Right column of all channel pages (http://www.dabcc.com/channel.aspx?id=192)

 Right column of all podcast catalog pages (http://www.dabcc.com/podcast.aspx)

 Right column of all podcast episode pages (http://www.dabcc.com/podcastdetail.aspx?id=45)

 Right column of all downloads section pages (http://www.dabcc.com/downloads.aspx?c=0)

Note: Each of the above pages has numerous sub-pages. For example, the above shows only one link for the article page but it reality there are over 40,000 articles page URLs that will display your banner ad

Partner Requirements:

 Skyscraper banner ad (JPG, Flash, or GIF) up to 160 x 600 pixels.

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1.1.4

Square Banner (336x280)

The DABCC Partner Package includes the ability to include a banner (336x280) in the rotation that appears on every DABCC.com article. The banner ad's content is of your choosing.

Web Site Placement:

The large rectangle banner appears in the banner ad rotation on the following page types:

 After the first paragraph of every article page (http://www.dabcc.com/article.aspx?id=7199)

Note: Each of the above pages has numerous sub-pages. For example, the above shows only one link for the article page but it reality there are over 40,000 articles page URLs that will display your banner

Partner Requirements:

In order for DABCC to publish your banner ad please email the following information to [email protected]

 Square banner ad (JPG, Flash, or GIF) up to 336 x 280pixels.

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1.1.5

DABCC iPhone App Banner (562x320)

The DABCC Partner Package includes the ability for you to include a banner (526 x 320) in the rotation that appears on the top of every DABCC iPhone App page, excluding the audio tab. The banner ad's content is of your choosing. You don’t have a lot of space to work with so we recommend something catchy.

Web Site Placement:

The iPhone app banner appears in the banner ad rotation on the top of every page, excluding the Radio tab.

Important! Keep in mind your banner will appear on an iPhone browser so we recommend designing a dedicated iPhone-size landing page for best results. For example, create a page where you request the users email address and tell them you will email them the evaluation or a zip of documents. If used to its fullest this banner can be very powerful as it can easily drive leads.

In order for DABCC to publish your banner ad please email the following information to [email protected]

 iPhone banner artwork (JPG, Flash, or GIF) up to 526 x 320 pixels.

 The URL to the web resource you would like to the above banner ad to redirect to. Note, your banner will appear on an iPhone browser, we recommend designing a dedicated iPhone-size landing page for best results.

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1.1.6

Company Logo (131 x 56)

The DABCC Partner Package includes the ability to include your logo (131x56) on the partner ad strip located on the right of every DABCC.com page. The banner ad's content is of your choosing.

The AdStrip Logo banner consists of your company logo or product logo on a white background.

Web Site Placement:

 The AdStrip (131x50) banner appears on the far right column on every DABCC.com page!

 Your company logo (JPG, BMP, or GIF format - 131 x 56 pixels max size)

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1.2 Text Links

Text Links are a great way to supplement your visual banner advertising with a sentence and then we place it within context on DABCC.com.

Note: We have found Text Links to give, on average, the largest amount of click-throughs.

Web Site Placement:

The Text Link section appears in the banner rotation on the following page types:

 Bottom on main page - http://www.dabcc.com

 Bottom of all articles page - http://www.dabcc.com/allarticles.aspx

 Middle of Podcast page - http://www.dabcc.com/podcastdetail.aspx?id=24

Partner Requirements:

In order for DABCC to publish your banner ad please e-mail the following information to [email protected]

 One Sentence Text Link (25 word max)

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1.3 Newsletter Sponsorship Program

This DABCC Partner Package includes the DABCC Newsletter Sponsorship feature. Each week we send out the DABCC Weekly Newsletter to a 14,000 plus users base.

With the DABCC Newsletter Sponsorship feature your company logo will be added to the sponsor rotation. Your weekly content (webinars, articles, downloads, etc.) will be featured in the newsletter. If you have a product launch or special event please let us know and we will feature it on the top of the appropriate week’s newsletter.

Web Site Placement:

 Your company logo, and link will be add to the DABCC Weekly Newsletter

 Every DABCC Weekly Newsletter is archived on http://www.dabcc.com/showcontent.aspx?id=4648.

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1.4

Virtualization Partner Catalog Program

Every DABCC partner is added to the "Virtualization Partner Catalog". On these pages you have the ability to display your company bio, logo, a link to your company web site, and a link to your Partner profile page. This information is displayed on the main catalog page and in the appropriate category. The Virtualization Partner Catalog is easily assailable from the tabbed menu system found on the top of every DABCC.com page.

The Virtualization Partner Catalog is also broken down in to technology-based categories:

 All Categories

 Application Virtualization / Streaming

 Client Virtualization

 Cloud Computing

 Data Center Virtualization

 Desktop Virtualization (VDI)

 LAN/WAN/Application Acceleration

 Open Source Virtualization

 Presentation Virtualization (SBC)

 Storage Virtualization

 Thin Clients

 User Virtualization

 Virtualization Backup & Recovery

 Virtualization Management

 Virtualization Performance Management

 Virtualization Security

 Virtualization Training and Certification

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The following image shows an example of the Virtualization Partner Catalog's partner bio with links to the partner's web site and customized partner article page.

Web Site Placement:

 Your company logo, bio, and links will be located on the following page: http://www.dabcc.com/allpartners.aspx

 Your company logo, bio, and links will be added to the appropriate technology category.

In order for DABCC to add your company to the Virtualization Partner Catalog please email the following information to [email protected].

 Your company logo (EPS, PNG, JPG, BMP, or GIF format - 265x100 pixels max size)

 Company Bio (One paragraph, up to 800 words, no links or rich text supported.)

 One Sentence "Alt Text" to display when the users hovers the mouse over the banner ad.

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1.5 Partner Profile Page

One of the many features of the DABCC Partner program is the Partner Profile Page. As a DABCC partner we will work with you to aggregate as many resources (articles, white papers, downloads, blogs, videos, etc.) specific to your offering as possible. This information will be added to DABCC.com in the form of posts (articles) and hence added to your article page.

What is a Partner Article Page?

On DABCC.com every article is assigned to one or more "tags" and every tag has an "Article Page". An article page consists of all the posts (articles) assigned to the associated tag.

The DABCC Partner package includes a customized Partner Article page. This customized partner article page contains all the articles DABCC have posted related to your company as with any article page. Additionally we add links to any product downloads, solution briefs, DABCC-Radio episode, and DABCC-TV episode available. We also provide a "About your Company" box to allow you to give your most current contact information.

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The customized partner article page contains the following info:

 Dedicated Partner Page - List of all the "articles" DABCC.com has collected pertaining to the partner. As a partner you have access to post your own content to dabcc.com. This is a great way to get your message out to the community as well as securing your place as a though leader in the industry.

 Additional Resources Section - In the "Additional <Partner Name> Resources" box we will list links to the partners white papers, both free and registration required pages would be listed here.

 Solutions Briefs Section - In the "Solutions Briefs" box we will list links to the partner’s product sheets. Each document can be tagged free to download and/ registration required before download. All registrations will be shared exclusively with that partner.

 Downloads Section - In the "Downloads" box we will list links to the partner’s download items such as product evals, utilities, etc. Each download can be tagged as free to download and/or requires registration before download. All registrations will be shared exclusively with that partner.

 Podcast Section - If you have recorded a podcast with DABCC then it will be listed in this section.

The Partner Article Page is also optimized for search engines (SEO) based on the keywords you provide.

Note: Only sections with items in them will be viewable.

Web Site Placement:

 The Partner Article Page is added under the appropriate technology section of DABCC.com.

 The Partner Article Page will be accessible through the Tabbed menu system found on the top of every DABCC.com page.

 This is an example of a fully loaded Partner Article page: http://www.dabcc.com/channel.aspx?id=184

Partner Requirements:

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1.6 Downloads & White Papers Section Access Program

In order to get the best value add from the DABCC.com partner program it is important to get in front of the readers as often as possible. One of the many ways we do this is by allowing our DABCC partners the ability to post your white papers, solutions briefs, data sheets, admin guides, best practices, infographics, utilities / product evals, etc. to the DABCC Download & White Paper pages.

Web Site Placement:

 The Downloads Section is accessible through the Tabbed menu system found on the top of every DABCC.com page.

 This is an example of a Downloads Section page: http://www.dabcc.com/downloadfile.aspx?id=575

 This is an example of a Downloads Section list page: http://www.dabcc.com/downloads.aspx?c=13

Partner Requirements:

In order for DABCC to publish your company on the Virtualization Partner Catalog please email the following information to [email protected].

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1.7 Downloads & White Paper Section Lead Generation Program

The DABCC Partner Package includes the ability for you to publish your downloads & white papers to DABCC.com. This is a great way to get your message out but if you are looking for a way to get qualified leads then we offer that too. You have the ability to “gate” a document / download and hence require users to "register" for each asset.

User registration information is added to a database which you can access 24/7. You will find the login information in the “Welcome” email you received when joining the DABCC program.

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1.8 In-Text Link Program

The DABCC Partner program offers you the ability to create in-text links for your company and product names. It works by changing any instance of your company name or product in the text on a DABCC article to a hyperlink pointing to the desired URL.

In the following image you will notice the company name is changed to a hyperlink pointing to the DABCC redirect URL. This allows us to track click throughs.

Web Site Placement:

The in-text link appears in the text of every article page. :

In order for DABCC to publish your banner ad please e-mail the following information to [email protected]

 A list of product names you wish to create in-text links for.

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1.9 Web Pages are optimized for Search Engines (SEO)

In today's world of resources on-demand, the need for your solutions to be ranked highly on Google and other search engines is a necessity and one you pay top dollar for. This is also an area where DABCC.com excels!

DABCC.com has the amazing ability to rank any keyword high on Google! We are also syndicated through

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Add-On Items

We feel you will find the DABCC Partner Package to be a very complete solution for your online marketing initiatives but if you are looking at maximizing the DABCC experience along the gaining additional industry exposure and lead generation, we feel you will find the following add-on offerings to go the extra mile to achieve your marketing / sales goals.

The DABCC Partner Program currently offers the following add-on features:

 DABCC Live – Virtualization Webinar Show

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2.1 DABCC LIVE - Virtualization Webinar Show

As a DABCC Partner you have the ability to purchase a Douglas Brown hosted webinar. We call this

DABCC Live! DABCC Live is a webinar show focused on the virtualization and cloud-computing world.

Every DABCC Live webinar is religiously promoted. The following is a list of activities we do to promote each event.

 DABCC will promote the webinar on DABCC.com, Twitter, Facebook, and through a dedicated e-mail blast to the DABCC 13,00 plus subscribers.

 Douglas Brown will host the webinar.

 A recorded version will be posted on DABCC.com and gated (if desired and available)

 DABCC will share the registration information with you

DABCC Live is a great way to get your message out to a captive audience while developing leads!

We are currently averaging over 75 registrations per webinar.

For more information on the DABCC Live webinar program please email [email protected]

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2.2 DABCC List Rental

As a DABCC Partner you have the ability to purchase a DABCC list rental. This program allows you to send a dedicated email to the 13,000 plus DABCC e-mail list subscribers.

We do this a bit different than the others. Each email is sent from “Douglas Brown” to each

subscriber individually. We do not accept HTML or graphics but we take your content and craft it in to a personal email from Doug to the reader. We find the personal touch works best!!

For example, the following stats were from a recent “Citrix” focused e-mail blast.

Total Views 3902

Total Clicks 996

Click Rate 25.53%

Open Rate based on Number

Sent 38.45% Open Rate Excluding Bounces 39.45%

To learn more please contact [email protected].

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DABCC Analytics

As a DABCC Partner you have access to detailed analytics on all the content related to your company. This includes not just your master lead report but the ability gain a deeper knowledge in to who is viewing your content, how many times, and what else are they interested in.

You will find the login information in the “Welcome” email you received when joining the DABCC program.

The following images show the partner report dashboard. On it you will find charts and tables detailing the total views and clicks of your content over your desired period of time. This information is also broken down in to content type.

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If you scroll farther down the page you will come to a list of your top content. By clicking on an item you will be taken to deeper analytics.

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Of course, if you want to view your partner profile page or dive deeper in to your banner analytics you can click through using the links at the bottom of the dashboard.

Note: Your username and password for your DABCC Banner reports is the same as the DABCC reports login.

But it does not stop there. You can click on one of the date points on the graphs it will take dive deeper.

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On the reports menu bar you can dive deeper into each type of content (white papers, downloads, multimedia, webinars) to view a list on the content downloaded with links to even more reports. These reports are also highly customizable based on white paper, date, list of impressions or downloads (leads), plus much more.

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At the end of the day, you might just want to download a master report of all your leads across all your assets. We made this simple too. Just click on the “Download Leads” button on the top right of your dashboard.

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The XLS created is a very detailed spreadsheet broken down in to the following columns:

 Campaign

 Date Downloaded

 Publisher

 Salutation

 First Name

 Last Name

 Second Last Name (optional)

 Company/Organization

 E-mail Address

 Country

 Business/Primary Phone

 Mobile phone (optional)

 Job Title (optional)

 Primary Job role

 Department

 Business Address 1

 Business Address 2 (optional)

 City

 State/Province/Region

 ZIP / Postal Code

 Industry

 # Employees Worldwide

 # Employees in Country (optional)

 Do you have an active virtualization project?

 Do you plan to refresh your servers? (Optional)

 Please have sales contact me (yes) (optional)

 Language Preference

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The Bottom line:

Let us help!

All content is good content! Send it and we post it!

If you put content in to the system you will get awareness and leads out of it.

If we can help, we will!

Thank you!

DABCC.com Partner Program 2012 Specifications & Requirements

Table of Contents:

1.1 DABCC.com Banner Rotation Program ... 3

1.7 Downloads & White Paper Section Lead Generation Program ... 17

ADD-ON ITEMS ... 20

2.1 DABCC LIVE - Virtualization Webinar Show... 21

DABCC.com Partner Program Features and Benefits

1.1 DABCC.com Banner Rotation Program

Banner / Logo Specifications

**IMPORTANT**

Banner and Logo Sizes and Locations

Web Site Placement:

Partner Requirements:

Web Site Placement:

Partner Requirements:

Web Site Placement:

Partner Requirements:

Web Site Placement:

Web Site Placement:

Web Site Placement:

1.2 Text Links

Note: We have found Text Links to give, on average, the largest amount of click-throughs.

Partner Requirements:

1.3 Newsletter Sponsorship Program

Web Site Placement:

Virtualization Partner Catalog Program

Web Site Placement:

1.5 Partner Profile Page

What is a Partner Article Page?

Note: Only sections with items in them will be viewable.

Partner Requirements:

1.6 Downloads & White Papers Section Access Program

Web Site Placement:

Partner Requirements:

1.7 Downloads & White Paper Section Lead Generation Program

Web Site Placement:

1.9 Web Pages are optimized for Search Engines (SEO)

Add-On Items

2.2 DABCC List Rental

Open Rate based on Number

DABCC Analytics

The Bottom line:

IMPORTANT