The information contained in this document is for general information purposes only and is provided by Trinity Insight LLC
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2011
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TRINITY
INSIGHT
2011
MEDIA KIT
Complete internet optimization services to drive your online profits.
We help businesses grow
faster online.
Optimization. Defined by Webster’s
dictionary it is as a process or
methodology to make something as
effective as possible.
That definition is what Trinity Insight
provides for Internet/eCommerce
businesses.
By deploying search, data-feed and
conversion optimization solutions,
we help our clients accelerate the
growth rates within their web
properties.
Headquartered in Center City
Philadelphia, Trinity Insight has
helped some of America’s most
recognized brands increase their
internet profits.
Our services are a cost effective,
outsourced solution for critical online
business functions. By working with
Trinity, companies are able to drive
improved performance and grow
their online business faster.
Learn about us:
History
2
Services
3
Clients & Testimonials
4
Contact
5
A relentless desire to improve
online performance
Trinity Insight’s
Mission Statements
You can always do better online
Online optimization is a process that never ends. There are always potential improvements and it is our job to locate and execute these effectively within your website.
Exceed customer expectations
Customer satisfaction has been the lifeblood of our company growth to date. We strive to provide an unmatched level of service you will not find from traditional marketing firms.
Always ROI focused
The bottom line of our business and our efforts is to make our clients more online profit. This relentless focus helps our analysts achieve higher levels of results.
Return communication immediately
Do you hate not getting a return call from your vendors immediately? We do too. Thats why at Trinity we guarantee to answer your question within the business day.
Research = better performance
eCommerce and Internet business changes daily. The only way to win is to stay on top is to understand and deploy new tactics to drive
improvements. Our job as a partner is to identify, understand, and execute these tactics for our clients.
Trinity Insight Corporate History
During the early 2000’s Craig Smith was working at both CIGNA and GSI Commerce as an eCommerce strategist. Helping these businesses in conceptualizing and executing key business projects within the online channel, he saw first hand how proper resources could drive incremental profits on the web.
Craig also knew that the majority of large U.S. enterprises did not have the needed resources to manage the variety of eCommerce functions that are needed. Businesses were lacking the people, processes and ideas that were vital for an online business to thrive.
Trinity Insight was started shortly there after. With a focus on helping companies improve both site conversion rates and search engine optimization, Trinity has grown dramatically in the last 6 years, helping clients in a variety of industry sectors including retail, travel, financial,
manufacturing, and healthcare.
Accolades, Partnerships, and Media Coverage
As Trinity has grown, the business has been fortunate to establish strategic partnerships and receive media coverage. In 2006, Trinity Insight was proud to selected by Google to be a authorized consultant of the Google Analytics software platform. We have a variety of other relationships with best in class technology partners in the eCommerce software market. Trinity has also been profiled and has been quoted in the following media outlets.
Did you know?
That Google has been hailed
as “
the fastest growing
company in the history of the
world”
by the Times of London.
Speaks volumes into the
opportunities that await in our
marketplace.
Maybe its time to move
faster with eCommerce
and Internet innovation.
Trinity Insight
Service Grid
Where you looking
to improve?
This grid will help
you understand
our solutions and
services .
Acquisition
Optimization
Design
SEO
Trinity deploys industry leading methodologies for organic search optimization
Testing
Trinity analysts and designers create and execute
multivariate testing on fundamental site pages
Architecture
Conceptual planning into page progressions, technology functionality, and the user experienceData Feeds
Trinity analysts andtechnology staff manage and optimize product data feeds for multi-channel retailers
Targeting
Trinity’s targeting solutions allow businesses to render unique promotions and content based upon a variety of user parameters/factorsWireframes
Conceptual mockup for new page development. Trinity creates HTML prototypes for your upcoming online projectsPPC
Trinity analysts provide daily account management of complex and large paid search campaigns
Analytics
Implementation and Reporting Services. Trinity reviews your data to extract actionable business intelligence
Creatives
Trinity web designers are innovative and are able to develop creatives that wow your customersDID YOU KNOW
That a 15% increase in shopping cart efficiency can drive your eCommerce revenue up to 35%.
Have you ever optimized
your transactional funnel?
More traffic
Driving targeted traffic to your website is likely already a primary focus for your team. But ask yourself if your business maximizing the complete potential of these marketing channels?
Trinity Insight provides scalable solutions for online marketing enhancement. Our team optimizes and manages the following channels for our clients:
SEO
What we are best known for in the
marketplace. A complex and complete SEO model to improve both on-site and off-site optimization opportunities.
Data Feeds
Its about extending your reach online. We help online retailers “scrub” their feed to ensure best practices. We manage the uploading and maintenance of the feeds and report acquisition metrics.
PPC
PPC returns have become harder as competition and bid prices have increased. Our keyword research, campaign re-organization, and ongoing management can help revitalize your PPC profits.
Improved conversion
Conversion rate improvement is often the forgotten effort in an online business. With average conversion rates ranging around low single digits, there is great opportunity to drive incremental profits from site improvements.
To properly execute conversion optimization, you need equal resources from both business and technology. Trinity provides both:
Multivariate & Landing Page Testing
Your most important pages need to be consistently tested and optimized. Trinity does the heavy lifting for design, implementation, and page reporting.
Site Targeting Solutions
Trinity offers custom targeting solutions to assist businesses with delivering tailored content. Speak more effectively to your online visitor by customizing messages and promotions to location and behavior.
Web Analytics & Measurement
Web data can be intimidating. With so many metrics and tools, marketers can get lost in the clutter and lose key insights. We provide full analytics management services,
Client Testimonials
Craig Gillan | eCommerce Director Charlotte Russe"Trinity Insight executed usability work for Charlotte Russe. I definitely recommend Trinity for retailers who are looking to improve their customer experience and drive improved conversion rates."
Sean Sutherland | Senior Global VP Flight Center Corporation
“We have worked with Trinity for a number of years with our other brands and after our acquisition of Liberty Travel, chose them to assist again. The SEO results have well exceeded our expectations and resulted in a dramatic increase of traffic to our site while maintaining a similar paid search budget.”
Mike Baranov | eCommerce Director Footwear ETC
"Footwear etc. has seen awesome SEO results in working with Trinity. Since the start of the engagement, natural search traffic has increased 98% and Google organic traffic has increased 88%. This has helped us tremendously in growing our digital channel and we look forward to continued success with the campaign."
Bill Garnsey, eCommerce Director The Ansel Adams Gallery
"Trinity has done a great job at helping us understand the dynamics of our traffic and increasing our conversion rate. They have led us through the planning and implementation of multivariate and a/b tests and have helped strategize and execute our email marketing campaigns. I would definitely recommend Trinity to any retailer looking to drive incremental sales."
The following are a sampling of recent
Trinity Insight clients
Thanks for learning about
Trinity Insight.
Let’s discuss your business
and how we can help it grow
online.
Please contact us at the
contact information above or
visit us at TrinityInsight.com
CORPORATE HEADQUARTERS 23 N. FRONT STREET
PHILADELPHIA PA 19106
TECHNOLOGY HEADQUARTERS 4619 TUNDRA LN NW
ROCHESTER, MN 55901
