What is a CV in 2010?
Job Search and Career Management
By Laurent Brouat
A Different World
Job search and career management have changed dramatically in the last 5 years and the crisis has only
reinforced the trend.
Did you know that...
•
In 2008,
80%
of companies used linkedin as the primary source of recruitment (Jobvite social
recruitment survey) and learners today will have changed of company 10-14 times (US department of
labor) by the age of 38.
•
The number of ads on job boards has decreased: in 2008, only
12% of jobs
came from job boards (8
thannual source of hire study 2009). Where did the 88% left come from?
•
Almost half
of the UK's workforce could be self-employed within five years (Guardian Oct 2006).
It is a brand new world!
The Old Model
The old model
Principles
• Job security and long time employment
• You are your job title and your company
• Job ads are the main way of recruiting
• Importance of corporate brands
• Full-time employment is the preferred option
• Only a couple of experts are recognized in their industry
Tools
• CV = a list of duties and titles organized in reverse chronological order. You show where you have been and what you did
• Job boards = the main place where job seekers gather to look for a job
• Cover letter = the letter going alongside your CV probably the last dinosaur in the job search section
• Daddy networking = You rely on your close network especially your family and friends
The 2010 Model
Principles
• Individual development and reputation are key, you are your own employer, you can’t rely on a single company
• Project-basedenvironment where you gather individuals according to their skills and their reputation and where you co-ordinate but don’t manage
• Loyalty to your customers/peers and less loyalty to a single company
• Multi-networked world and no barrier: everyone is connected
• Anybody can be an Expert in its industry and expertise is THE killer app
• Free agent nation?
• Your Bio and profiles on social networks (blogs, linkedin...)
• Speaking in front of an audience, writing articles and creating content or teaching at your company or your local association
• Social networks to
1)Target companies and people
2) Communicate to develop your reputation 3) Network with contacts
• A blog to show your expertise and connect with people, a podcast or a video (for free)
• Self publishing a book or publishing a book
• Testimonials and recommendations on your CV/profiles are your best asset
• Networking with whoever you want through social networks and networking events
Tools
Reputation is key, but is Personal Branding over hyped?2010
A CV in the Old Model
A CV in 2010
John Galigliani 34 years old London [email protected] Profile Marketing ManagerI am a committed and rigorous person who strives to achieve the best results. I am strongly motivated by the consumer goods industry and I hope to integrate a high profile company.
Professional Experience
2003 -2009 Marketing Manager – Cuca Cola
- Launching a line of product for Cuca Cola
- Coordinating a team to achieve this product in time - Creating a range of products after the launching of the line
- Selecting providers to complete the whole project
Result: I reached a market share of 2% the 1st year
John Galigliani
34 years old London
www.johngaligliani.com – a marketing & consumer goods blog linkedinuk/johngaligliani
Profile
Marketing manager expert in the consumer goods industry
• Worked 7 years for Cuca Cola with the creation of 3 new products which got 10% of the cola market in 2009
• Testimonials:
Simon Tiel “John is an outstanding performer and delivered high results during the launch of the cool range”
• Writing articles about the consumer goods industry in the
www.marketingmagazine.com
• Speaker at the conference “Consumer goods: Which future?”
Professional Experience
2003-2009 Marketing Manager – Cuca Cola
www.cucacola.com
- Launching the line of products, Cool, with a budget of 1 M £.
Information
COPYRIGHT
This document can be reproduced indefinitely.
ABOUT THE AUTHOR
Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/Personal/OurPeople.aspx.
Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other Business Schools) and co-ordinates a networking Club for French executives.
He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com.
He was quoted in the press, “Go Bac+2/4, le Guide des Opportunités de Carrière” and in « Courrier Cadre décembre 2009 -Boostez vos Réseaux ».
SOURCES
The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html
Dan Pink: “A Whole New Mind”
The article of Dan Pink: Get ready for the new age of individualized education,
http://reason.com/archives/2001/10/01/schools-out
