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Business Support Systems

The telecommunications industry is characterized by its rapid rate of change,

which creates new business opportunities. The Business Support System (BSS)

is becoming the focal point for success, helping enterprises attract and retain

customers and create attractive services in a constantly evolving market.

multi-generational, comprising several parallel silo-like systems. The time has come to reengineer the BSS to over-come these inherent problems, allow-ing the industry to develop innovative business models.

What is a BSS?

The microeconomic model of the late Herbert A. Simon1 (1978 Nobel

prizewin-ner in Economic Sciences) states that the BSS is the “connection point” between external relations (customers, partners and suppliers) and an enterprise’s prod-ucts and services. In turn, prodprod-ucts and services must be associated with their constituent resources, such as network infrastructure, service applications, contents and factories. Simon’s reason-ing states that it is crucial for organi-zations to control and maintain their business information.

Figure 1 shows how business informa-tion and processes are managed and how the BSS puts control back into the hands of the enterprise through:

ownership and management of asset life cycles;

encompassing design and implementa-tion of business models; and

interaction with networks and service applications infrastructure, as shown in Figure 2.

Business first, technology second Every business is unique, with a unique environment and consequently a unique BSS. The BSS is defined from the enterprise’s full, cross-functional busi-ness perspective and provides strate-gic, tactical and operational support. A BSS enables the enterprise to gain control over its business, through measurements and analysis feedback loops that deliver a 360-degree view of all assets. This level of transparency The BSS helps an enterprise or

organization to secure revenue and quality while support-ing many business functions, including marketing, product offerings, sales, contracting, and delivery of goods and services. For the purposes of this article, an enterprise typically refers to a telecommunications operator. However, it could also be a con-tent provider, service provider, search engine or some such actor in the new business world.

A well designed BSS helps an enterprise stay ahead of the competition by providing the flexibility to adapt to a con-stantly changing marketplace. This article explores Ericsson’s approach to this complex area, discussing the transition from today’s array of silo-like, inte-gration-heavy, multi-vendor environments to the unified, cross-functional and easy-to-use solutions of the future.

Background

Why does an enterprise need a BSS? Essentially, a BSS provides a set of tools to transform assets, such as content and

communication networks, into commer-cial offerings and ultimately revenue.

BSS applications have traditionally been monoliths with their own view of information/data, processes, rules and document formats. In short, business assets and decisions have been taken over by system vendors and locked into the architecture, making them almost impossible to change and reuse in other business system contexts.

History and developments

Twenty years ago, the telecommuni-cations industry was much simpler: it was essentially one service, one busi-ness model, one type of customer – the subscriber – and no complex value network. This scenario has changed dramatically. Today, an enterprise must provide a wide range of services to many different customer types, using multiple business models and complex value networks. This environment of many customers and multiple busi-ness models creates busibusi-ness opportu-nities that can be turned into revenue, provided that the complexity can be managed.

In parallel with the growth in the industry, the BSS has also developed, albeit in a less controlled manner. Many present BSSs are multi-vendor and

L a r s a ngeL i n, U L f OLssOn a n d Per T engrOTh

BOX A Terms and abbreviations BSS Business Support System B2B business to business

BPMN 2.0 Business Process Modeling Notation CORA common reference architecture eTOM enhanced Telecom Operations Map M2M machine to machine

SOA service-oriented architecture SBVR Semantics of Business Vocabulary

and Rules

TCO total cost of ownership TOGAF The Open Group Architecture

Framework

TMF TM Forum (TM previously Telecom Management) TTC time to comsumer

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and control enables the enterprise to understand, improve and extend its business.

Managing assets

The fundamental task of the BSS is accurate and synchronized control and sharing of business assets across the organization. Controlled manage-ment of offerings and external relations is also essential. Information is shared and controlled by the BSS through well-defined information ownership, one common information model and one set of shared data.

The BSS supports the operation of multiple business models and the abil-ity to act in different business roles. For example, an enterprise may act in several value chain roles, such as ser-vice provider, supplier or intermedi-ary, or it may run double-sided busi-ness models.

BSS Characteristics

The BSS handles the full life cycle for many enterprise assets, including cre-ation, design, implementcre-ation, deploy-ment, operation, analysis, update/ improvement and termination. The duration of different business assets var-ies greatly, as does the volume of infor-mation handled. The life cycle of a busi-ness model, for example, is measured in years, whereas events from networks are measured in milliseconds. Similarly, data volumes can range from just a cou-ple of bytes up to several petabytes.

The BSS delivers competitive time to market (TTM), time to consumer (TTC) and business agility to pursue new busi-ness models on demand, with complex B2B value networks, and low total cost of ownership (TCO). The BSS is built for continuous evolution of business mod-els, putting the enterprise in the driver’s seat, deciding the way forward.

The BSS scales in multiple directions and independently. For example, the number of customers may grow while the number of products remains con-stant or vice versa.

Given the emerging multination-al nature of the telecommunication industry, the BSS supports business in multiple regions, enabling local adapta-tion (see Box B) and enforcing corporate standards where necessary.

Designing and operating the business Partners Partners Contracts Contracts BSS BSS Network Network Enterprise Enterprise Contracts Contracts Contracts Contracts Services Services Data Data Services

Services ServicesServices

Customers Customers Suppliers

Suppliers

Figure 1 The functional BSS Architecture.

Service assuranceService assurance Service fulfillmentService fulfillment Operation support and readiness Operation support and readiness Customer information management Customer information management Channel management Channel

management BillingBilling

Collection & paymemt management Collection & paymemt management Revenue managementRevenue management Sales and marketing Sales and

marketing Retention andRetention andloyaltyloyalty

Customer interaction and service management Customer interaction and

service management

Partner relationship management Partner relationship management

Product management Product management

Revenue assurance and fraud management Revenue assurance and fraud management

Business intelligence Business intelligence

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applications. Application support is becoming automated. The BSS adapts to ways of working and facilitates oper-ational excellence, such as process sup-port, user-BSS interaction and systems in combination.

The BSS supports value-chain man-agement by connecting, controlling and analyzing business partners on a relationship level, a commercial level and a delivery level. Ericsson’s customers are searching for support to help them move from today’s BSS silos to BSS matu-rity. Ericsson’s BSS Architecture supports BSS transformations with an arbitrary functional starting point to fit a multi-vendor environment.

BSS Architectural Framework

Ericsson’s approach to this very com-plex area is the BSS Architectural Framework, which provides a common foundation for all stakeholder perspec-tives and can be described from the following three points of view:

BSS Logical Architecture; BSS Realization Architecture; and BSS Libraries.

BSS Logical Architecture

The BSS Logical Architecture, shown in Figure 3, provides structure, ter-minology, principles and tools to bring business and technical stakeholders together by focusing on abstract and logical aspects of the BSS. It contains a range of architectural models, structures and views that form an architectural platform. It provides the ability to illustrate and discuss organizational issues in a coherent as-is and to-be manner, for example:

how to implement a major network transformation while maintaining 24/7 service performance;

how to describe all steps of a BSS implementation from plan to operation; and

asset and business model construction and life cycle management.

BSS Logical Architecture may be used at different levels of abstraction, from overviews of process models to tangi-ble and detailed workflows, covering a variety of activities, such as automated processing, manual tasks and user inter-actions. Essentially, the logical

architec-BSS Studio

Architectures and models are only as useful as the tools available to manage them. Ericsson’s approach is to exter-nalize processes, rules, events, busi-ness objects and the information from applications. These exposed facets are referred to as enterprise entities. This abstraction allows us to describe the BSS applications much more clearly in terms of pure functionality, and allows appli-cations to expose a well defined set of services to the business layer.

To make full use of the enterprise entity concept, Ericsson has created the BSS Studio, Figure 4, a complete environment for enterprise-entity life cycle management, governance, ana-lytics, publication, simulation, verifi-cation, performance and commission-ing and decommissioncommission-ing for BSS pro-duction. The studio is intended for an enter prise’s business users. Enterprise entities include:

actors – companies, functions and indi-viduals;

roles – customer, supplier and service provider;

services – sales and contracting; processes – business processes, as defined by TMF in eTOM;3

objects – products, orders, contracts and accounts; and

rules – decision-making processes. ture describes the what and some of the

why, not the how.

Ericsson’s preferred choice of archi-tecture modeling language for the BSS Logical Architecture is ArchiMate2. This

language is an open standard for enter-prise architecture modeling produced by The Open Group. It has its origins in TOGAF but provides a more lightweight approach; we have found this to fit the need to be able to discuss relevant mat-ters without going overboard in tool-related details.

One of the main functions of the BSS Logical Architecture is to provide structure for a BSS, and this achieved through separating external and inter-nal aspects. Interinter-nal aspects are further divided into business, applications and infrastructure.

A key property of this model is the interconnection of these levels through service layers resulting in loose coupling and isolation between the layers.

At this point, it should be noted that most models tend to describe only the rather static view of a BSS in operation. We have found it nec-essary to add another dimension: the evolution phases to accommo-date for the design, implementa-tion, operation and termination of BSS functionality; in other words, BSS evolution to improve business agility.

Enterprise external Enterprise external Strategy

Strategy DesignDesign ImplementationImplementation DeploymentDeployment OperationOperation

Business layer Business layer BSS applications BSS applications BSS infrastructure BSS infrastructure regional adaptation. Languages Currency Weights and measures Time zones and formats Multiple legal frameworks Identity handling Taxation

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As an example, Figure 5 shows how an order-handling process could be built. The Enterprise Information/Data Model Is the common and shared information framework for an organization. It is divided into a set of models, each belong-ing to a specific layer of the logical archi-tecture described above, resulting in tailored information and data sub-mod-els for business purposes, application use and for optimal storage.

Much of the information in the enterprise business information mod-el is also Master Data, in other words, the essential structural information and data of the Enterprise. Master Data management services are exposed to the enterprise at Business Level in the BSS Studio.

BSS Realization Architecture

The Realization Architecture, Figure 6, consists of basic infrastructure building blocks and components, whose purpose is to serve as a common foundation for the implementation and integration of BSS components and solutions.

The goal is to visualize the realiza-tion in terms of technology layers and their functionality. Both the Business and Application layers from the BSS Logical Architecture can be natural-ly mapped onto the BSS Realization Architecture; coupling is most direct for the Infrastructure layer. Our pre-ferred model for the BSS Realization Architecture is CORA6, which is a

vendor-agnostic N-tier architecture. The CORA model describes elements with their interactions to fit the differ-ent architecture styles, such as N-tier, service-oriented and resource-oriented architectures. It is a general-purpose model, not only used in the BSS domain, and therefore some of the terms have counterparts in the Logical Architecture, however the context normally resolves such overlaps.

The Channel access layer provides client-specific software to enable access to information systems. This layer is accessible for all actor groups, whether internal or external.

The Presentation layer provides presentation-specific software for dis-playing information to the user and handling user-initiated events.

The Composition layer provides BSS studio BSS studio Traditional BSS app Traditional BSS app Enterprise business information model Enterprise business information model Application data model Application data model Application service Application service Business object Business object Rules Processes Events Objects and data

Rules Processes

Events Objects and data Traditional BSS application with unique and secluded entities Traditional BSS application with unique and secluded entities Business rule Business

rule BusinessBusinessprocessprocess BusinessBusinesseventevent

Figure 4 The externalization of enterprise entities and the BSS Studio.

Purchase order Purchase

order

Receive purchase orderReceive

purchase order purchase orderSend delivered Send purchase order delivered Send purchase order reception ack. Send purchase order reception ack. Order handling Order handling Customer handling Customer handling Product offering Product offering Create customer order Create customer order PO reception PO reception Check customer order Check customer order Activate services Activate services

Activate customer order Activate customer order

Activate resources Activate resources Customer order Customer order Customer order Customer order Customer order Customer order Activate service Activate service Activate resources Activate resources Activate billing Activate billing Archive customer order Archive customer order Activate billing Activate billing Archive customer order Archive customer order External External Required entities Required entities Event and process Event and process Created BO and LC Created BO and LC Application tasks Application tasks

Figure 5 An order-handling process. The notation shown here is conceptual; processes are modeled in BPMN4 2.0 and rules in SBVr5.

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elements.

The Integration layer provides sup-port for Synchronous Communication, Asynchronous Communication and Common elements.

The Application layer provides appli-cation-specific functionality; essential-ly, this is where the real work gets done. The layer is clustered into Entity, Task and Utility applications.

Finally, the Data layer provides sup-port for Mediation (data access, aggre-gation, cleansing, transformation) and Data Storage elements.

Controlling the whole stack are two governing entities:

Business Governance provides function-ality to maintain full control of all business specifics in the BSS environment, cover-ing all Enterprise Entities that are either in production or under construction; Security and compliance handles authority, authentication, behavioral compliance and audits;

IT Governance manages IT assets down to the individual application component and/or service; and

SOA governance is explicitly included. The BSS Realization Architecture is a standard IT architecture taking advan-tage of standard and well-proven tech-nologies. Essential BSS additions are made to support enterprise governance and business architecture. This gives robust technical qualities and predict-able costs.

BSS Libraries

Ericsson BSS Libraries provide a platform for the enterprise-unique parts of a BSS. These libraries include, for example, a set of templates for the Business layer, as well as best practices. The libraries further cover base implementations of Enterprise Entities, Enterprise Business Information Model and Application Services. All libraries are built, main-tained and evolved using the BSS Studio. Consequently, the BSS Libraries provide the flexibility to build the right solution for the enterprise, and the stable experi-ence base that captures knowledge built in previous projects.

Summary and conclusions

The BSS Architecture puts business control into the hands of the operator,

Business governanceBusiness governance Resource domains Resource domains IT governanceIT governance Security and compliance Security and compliance Channel access Channel access Presentation Presentation Composition Composition Integration Integration Application Application Access

Access ContentContent M2MM2M AppsApps IPTVIPTV

Mediation Data

limiting dependence on system ven-dors and integrators. The Ericsson BSS Architecture gives the operator the power to design and manage its own BSS, from present to future business models, from people-oriented process-es to details of assets. At the same time, it supports asset-centric and information-centric viewpoints, providing full trace-ability from concept to implementation. Finally, the Ericsson BSS Architecture directly supports an enterprise’s way of working, enabling future growth in multiple dimensions. Ericsson firmly believes that this is essential for the tel-co operator of the future to achieve the operational excellence necessary for market success.

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ulf Olsson

has a background in software architecture for distributed military Com-mand and Control sys-tems. He joined Ericsson in 1996, work-ing mainly with architecture issues concerning packet-based systems, such as packet PDC, GPRS, UMTS and the CDMA2000 packet core network. He is now senior expert with Business Unit Multimedia, Portfolio Manage-ment and Technology group. He focus-es on Data Management, Businfocus-ess Support Systems, IMS and developer-oriented issues. He holds an M.Sc. in engineering physics from the Royal In-stitute of Technology, Stockholm. Lars Angelin

is an expert in the tech-nology area of Multimedia Management at Business Unit Multimedia R&D Man-agement, where he has been working since 2009. He holds an M.Sc. in engi-neering physics and a Tech. Licentiate in teletraffic theory from the Lund Institute of Technology. He has more than 24 years of work experience in the areas of innovation, concept development and strategies within the Telco and education industries. In 1996, he joined Ericsson Software Technology AB as a research engineer and in 2003 became a concept developer for telco-near applications, ini-tiating and driving activities, most of them related to the M2M or BSS areas.

Per Tengroth

is a principal solution ar-chitect in the BSS domain and has been working in Consulting and Systems Integration at Ericsson, responsible for end-to-end BSS solutions since 1996. He holds an M.Sc. in mathematics and a Master’s degree in accounting and finance administration, both from Gothenburg University. He has recently outlined the BSS offering within the BSS Transformation Program and participates in Ericsson Network Architecture Evolution Strategy. Per has been working in the BSS domain for more than 30 years.

references

1. Simon, Herbert A, 1997. An Empirically Based. Microeconomics. Cambridge University Press. 2. ArchiMate 1.0, http://www.archimate.org 3. Business Process Framework, eTOM, Concepts

and principles, Release 8.0, GB921. 4. Business Process Modeling Notation

http://www.bpmn.org

5. Semantics of Business Vocabulary and Rules, http://www.omg.org/spec/SBVR

References

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