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The best sides of life

Rate card

www.st-georg.de

effective 01.01.2014

www.mein-pferd.de

For a download of the rate card and for further information, please visit

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The market

Profits of far more than 5 billion Euros – carefully estimated – are made every year in Germany with the equestrian sport. About 2,6 billion Euros are annually spent by horsemen, drivers, vaulters and breeders for equestrian sport and keeping. 4 million of the German speaking population over 14 years of age are riding on horse-back “frequently” or at least “occasionally”. More than 1,24 million are especially active riders. 730,000 riders are organized in clubs (source: AWA 2012, Deutsche Reiterliche Vereinigung).

Basicdata

Coverage: 250.000 (AWA 2013) Paid circulation: 38.129 (Ø IVW III/2012-II/2013) Size of magazine: 215 x 280 mm

Type size: 185 x 248 mm Copy material: material in digital form to druckunterlagen@st-georg.de • Since 1900 one of the most

important equestrian magazines for riders and breeders

• Strong reader involvement; share of subscribers of more than 58% (IVW III/2012-II/2013) • Official organ of Deutscher Reiter- und Fahrer-Verband (DRFV)

Concept

ST.GEORG is the most traditional equestrian magazine in Germany and one of the opinion leaders in the equestrian scene.

Competent reports of topical interest about all fields of the equestrian sport and breeding make ST.GEORG an indispensible and one of the most influential equestrian magazines in the German-speaking countries.

Every month ST. GEORG offers comprehensive information about the equestrian sport, training, breeding and horse-keeping as well as exciting spot reports – with an attractive lay-out accor-ding to most modern criteria.

Concept

MEIN PFERD addresses the active leisure horsemen of any discipline, independent of the breed, who have one thing in common – the love for horses. All relevant subjects – better riding, equipment, fitness & research, the keeping of horses, portraits of fascinating horses and exci-ting spot reports – are thoroughly investigated and written full of verve.

MEIN PFERD is modern and authentic and conveys to the reader apart from competence especially the emotional and fascinating world of riding as a hobby. MEIN PFERD is published monthly in all Germany, Austria and Switzerland. • The magazine for the active

horseman

• Number two of all German equestrian magazines (IVW III/2012-II/2013) net-paid circulation 41,303 copies) • modern - competent - emotional • Taps the pulse of the increasing target group of leisure

horsemen

Basicdata

Paid circulation: 41.303 (Ø IVW III/2012-II/2013) Size of magazine: 215 x 280 mm

Type Size: 185 x 248 mm Copy material: material in digital form to druckunterlagen@mein-pferd.de

The magazines

ST.GEORG and MEIN PFE

also available as digital

RD

edition in our A

pp store

Digitally successful: www.st-georg.de, www.youtube.com/stgeorgtv, www.face-book.com/ST.GEORG.pferdesport, https://twitter.com/ST.GEORG_reiten

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Book space for your classified adver-tisements in a simple and uncompli-cated way including numerous A & M possibilities at www.st-georg.de/kleinanzeigen or www.mein-pferd.de/kleinanzeigen.

Volume discount

Frequency discount

3 pages 3% 6 pages 8% 9 pages 13% 12 pages 18% 16 pages 20% 3 ads 3% 6 ads 5% 9 ads 8% 12 ads 12% 24 ads 18%

Loose inserts, bound-in inserts do not qualify for a discount. Ads in special issues are not eligible to earn a certain frequency or volume discount. Short rating and reimbursements will apply at the end of the contract year according to the actual ad volume.

Special Services

You are looking for attention-getting advertising and marketing ways as an alternative to traditi-onal advertising? No matter whether it is print, digital or face to face advertising at training colleges and events: We are of assistance when it comes to exclusive communication with your clients and customers and develop individual concepts for the most effective presentation of your brand.

• Corporate Publishing • Booklets/Pocket Guides • Advertorials • Editorial Features • Seminars/Events • DVD/Videos • App/emag • Market research • Newsletters

Extra charges for premium positions

Inside front cover: 15% Outside back cover: 20%

Fixed position (for instance contents, editorial) upon inquiry. Special shapes and Ad Special (for instance head position) upon inquiry.

Partial insertion

Partial insertion, adverts, loose- and bound inserts is possible. Prices on request.

The Publishing Company

Bank

account: Hamburger Sparkasse Konto 1002 127957 (BLZ 200 505 50)

IBAN: DE50 2005 0550 1002 1279 57 BIC Code: HASPDEHHXXX

All rates mentioned in this price list are quoted plus the legal added value tax.

Terms and Conditions:

Advertising orders are subject to the “General Terms and Conditions for Advertisements and Inserts in Magazines” with the additional terms and conditions of the publishing company. Our current AGB/ZGB as well as circulation figures and market data are to be found at www.jahr-tsv.de

Terms of Payment:

Within 30 days after date of invoice without deduction. 2% discount in case of advance pay-ment of the total amount of invoice up to delivery day, unless former invoices are overdue. Orders from abroad only against advance payment.

Combined Rates

If you book St.GEORG and Mein Pferd inbetween one month (min. size 1/1 page) you receive 10% combination discount. Further combination discounts by inquiry.

ST.GEORG and Mein Pferd

General Information

New!

New!

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Rate card no. 57 effective 01.01.2014

Special discount: Advertisements from equestrian events, associations, breeders, auctions, get a 30% discount extra Size

(page & fractionals)

Size(in mm) Rates(in Euro)

type area

(non-bleed ads) trim size

width/height mm width/height mm* mono/4c 1/1 1/2 vert. horiz. 1/3 vert. horiz. 1/4 vert. 2col. horiz. 185 248 215 280 90 248 107 280 185 124 215 142 58 248 70 280 185 82 215 100 43 248 55 280 90 124 107 140 185 62 215 80 6,200.– 3,286.– 2,232.– 1,736.–

Ad rates in the editorial part

* For bleed ads please add 4mm on all sides for trimming.

Classified ads in

Business ads/trade ads: 3,– per mm

Reduced millimetre

Breeders, equestrian events, stud farms,

riding organizations and schools: 2,65 per mm

Holiday: 2,65 per mm

Number of columns: 4

Width of column: 45mm

(for 1-column ads: 43mm)

Box number ad rates: 7,50

1 For materials still to be produced 2 Last deadline for digital data 3 World Equestrian Games

Schedule/Deadlines

Issue On sale Ad close1 Material due2

02 February 03 March 04 April 05 May 06 June 07 July 08 August 09 September 10 October WEG3 11 November 12 December 01 January 2015 22 Jan 14 19 Feb 14 19 Mar 14 23 April 14 21 May 14 18 June 14 16 July 14 20 Aug 14 24 Sep 14 22 Oct 14 19 Nov 14 17 Dec 14 23 Dec 13 27 Jan 14 24 Feb 14 27 Mar 14 25 Apr 14 22 May 14 23 June 14 28 July 14 01 Sep 14 26 Sep 14 27 Oct 14 24 Nov 14 30 Dec 13 29 Jan 14 26 Feb 14 31 Mar 14 29 Apr 14 26 May 14 25 June 14 30 July 14 03 Sep 14 30 Sep 14 29 Oct 14 26 Nov 14

Online Rates

Advertising Media Fullbanner

Big Size Banner Skyscraper Content Ad Video Pre Roll

Cost per thousand (CPT)

€ 20.– € 30.– € 40.– € 50.– € 80.– Prices for other formats and fixed rates on request

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Rate card no. 9 effective 01.01.2014

Size

(page & fractionals)

Size(in mm) Rates(in Euro)

type area

(non-bleed ads) trim size

width/height mm width/height mm* mono/4c 1/1 1/2 vert. horiz. 1/3 vert. horiz. 1/4 vert. 2col. horiz. 185 248 215 280 90 248 107 280 185 124 215 142 58 248 70 280 185 82 215 100 43 248 55 280 90 124 107 140 185 62 215 80 4,200.– 2,142.– 1,428.– 1,092.–

Ad rates in the editorial part

* For bleed ads please add 4mm on all sides for trimming.

Classified ads in

Business ads/trade ads: 3,– per mm

Reduced millimetre

Breeders, equestrian events, stud farms,

riding organizations and schools: 2,65 per mm

Holiday: 2,65 per mm

Number of columns: 4 Width of column: 45mm

(for 1-column ads: 43mm)

Box number ad rates: 7,50

1 For materials still to be produced 2 Last deadline for digital data

Schedule/Deadlines

Issue On sale Ad close1 Material due2 02 February 03 March 04 April Equitana 05 May 06 June 07 July 08 August 09 September 10 October 11 November 12 December 01 January 2015 14 Jan 14 11 Feb 14 07 Mar 14 15 April 14 20 May 14 17 June 14 15 July 14 12 Aug 14 16 Sep 14 14 Oct 14 11 Nov 14 16 Dec 14 13 Dec 13 17 Jan 14 12 Feb 14 21 Mar 14 24 Apr 14 21 May 14 20 June 14 18 July 14 22 Aug 14 18 Sep 14 17 Oct 14 21 Nov 14 17 Dec 13 21 Jan 14 14 Feb 14 25 Mar 14 28 Apr 14 23 May 14 24 June 14 22 July 14 26 Aug 14 22 Sep 14 21 Oct 14 25 Nov 14

Online Rates

Advertising Media Fullbanner

Big Size Banner Skyscraper Content Ad Video Pre Roll

Cost per thousand (CPT) € 20.– € 30.– € 40.– € 50.– € 80.–

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JAHR TOP SPECIAL VERLAG GmbH & Co. KG Troplowitzstraße 5 22529 Hamburg

Advertisement Sales Manager Jasmin Seitter Troplowitzstraße 5 22529 Hamburg Int. Marketing Wilfried Harms Troplowitzstraße 5 22529 Hamburg Ad Coordination Silvia Haase Troplowitzstraße 5 22529 Hamburg

Rate card

effective January 1st 2014

Contact for Be-Ne-Lux

Mediaware International Anita Rodwell Gooierserf 254c 1276 KZ Huizen · Netherlands Phone: +31 (0) 651 48 01 08 E-Mail: info@mediawire.nl

Contact for Switzerland

Gruner + Jahr (Schweiz) AG Hans H. Otto Zeltweg 15 8032 Zurich · Switzerland Phone: +41 (0) 44/269 707 0 Fax: +41 (0) 44/269 707 1 E-Mail: guj.schweiz@guj.de

Contact for Spain

Publicitas Internacional S.A. c/Fernando el Santo No. 24. Esc. Izquierda - 1 D 28010 Madrid · Spain

Phone: +34 (0) 91/323 791 1 Fax: +34 (0) 91/733 595 8 E-Mail: adsales.spain@axelspringer.de

Contact for UK, Ireland

Axel Springer AG - UK Branch Patricia Meier Woster 6th Floor

120 Charing Cross Road London WC2H 0JR · Great Britain Phone: +44 (0) 207/836 4313 Fax: +44 (0) 207/836 5364 E-Mail: adsales.uk@axelspringer.de

Contact for France

Axel Springer Media France Jean-Robert Mamin

192, Avenue Charles de Gaulle 92523 Neuilly sur Seine cedex · France Phone: +33 (0) 1/451 958 71 Fax: +33 (0) 1/451 958 68 E-Mail: adsales.france@axelspringer.de

Contact for Italy

Media & Service Int. S.r.l. Meike Belloni Piazza Wagner 5 20145 Milano · Italy Phone: +39 (0) 02/480 061 93 Fax: +39 (0) 02/481 932 74 E-Mail: info@it-mediaservice.com www.it-mediaservice.com

Axel Springer Media Italia S.r.I.

Christiano Merlo Via Leopardi No 21 20123 Milano · Italy Phone: +39 (0) 02/439 818 65 Fax: +39 (0) 02/434 004 25 E-Mail: info@axelspringer.it

Contact for USA

Axel Springer Group Inc. Michael Monheim 286 Madison, 2001 New York, NY 10017 · USA Phone: +1 (0) 212/972-172 0 Fax: +1 (0) 212/972-172 4 E-Mail: adsales.usa@axelspringer.de

Contact for Japan

Tandem Inc. Yutaka Mogi Kyodo Bldg. 4F 7-15-5 Ginza, Chuo-ku Tokyo 104-0061 · Japan Phone: +81 (0) 3/354 1-416 6 Fax: +81 (0) 3/354 1-474 8 E-Mail: adsales.japan@axelspringer.de

References

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