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Analyzing Card-Sorting Data Using Graph Visualization

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Figure 1. Common card sorting visualization techniques: A) dendrogram from hierarchical cluster analysis, B) histogram matrix of topic agreement, C) similarity matrix of card relationships, and D) word frequency cloud of participant-generated topics
Figure 2. Example graph visualization features for card-sorting analysis. Card labels are coded with a number for easy reference
Table 1. Sample Card-Sorting Data From Information Architecture Summit Card-Sorting Study (Spencer, 2007)
Figure 3. Progressive graph visualizations of increasing card agreement (the minimum percentage and count of participants who sorted two cards together regardless of topic)
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