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A review of marketing strategies from the European chocolate industry

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Figure

Table 1 Brand average ages by food and drinks industry
Fig. 1 Share of the global chocolate market in 2011 by region. Source: Statista
Table 3 Top ten chocolate brands voted by online consumer
Fig. 2 The relationship between resources, capabilities and competitive advantage. Source: The resource-basedtheory of competitive advantage: implications for strategy formulation (Grant 1991)
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