Thomas Cook Hotels & Resorts
Strong partnership and access to
16 European Thomas Cook Group source markets
• UK & Ireland • France • Belgium • Netherlands • Germany • Austria • Switzerland European TCG-markets • Poland • Czech Republic • Hungary • Sweden • Norway • Denmark • Finland • Russia
Strong portfolio of travel brands
Global umbrella brand
Aligned Brands
Endorsed Brands
Thomas Cook Hotels & Resorts:
Summer 2015 approx.. 220 Hotels in 16 countries
4 16x (5x new) 22x (11x new) Greece 3x (1x new) Spain 16x (6x new) 18x (7x new) 7x (5x new) 6x (2x new) Tunisia 6x (1x new) 6x 2x (1x new) 1x Austria 1x 1x 2x 1x Bulgaria 2x 3x (2x new) Turkey 27x (13x new) 6x (2x new) 7x (4x new) 13x (4x new) Montenegro 1x Cyprus 3 (1x neuw 1x 1x 3x (2x new) Morocco 1x 7x (1x new) 1x Egypt 1x Thailand 1x 4x 2x 2x 3x 1x 1x Germany Croatia Status Sommer 2015 Gambia 1x new 1x neu Portugal 1x new 1x neu 5x neu Cap Verde 1x new
Five strong brands:
Mini mood board
Brand Target group
• Couples, Singles, small families
• Higher income
• Ø age 50
• Young families, single travellers and couples
• Price sensitive travellers
• Ø age 35
• Families
• Higher income
• Ø age 38
• Adults only (16 years and over)
• Higher income
• Ø age 45
Key features
• Prime location
• 4 star+ (4-5 Star)
• Superior services, added values, strong software (F&B)
• Premium hotel style
• Quality driven
• Individual & quiet
• Basic chic/simplicity
• Low price
• Colourful design, contemporary
• Ice-cream trolley
• Prime Family Resorts
• 4 star(+)
• Modern style
• Many facilities and activities for children & teens
• Free Wi-Fi throughout the entire hotel
• 4 star
• Modern style
• Fitness classes, good gym and spa facilities
• Free Wi-Fi throughout the entire hotel
• Family friendly resorts
• 4 star volume driving units
• Simplify the consumer experience with digital technology
• Free Wi-Fi throughout the resort
• Families with older children (teenagers)
• Medium income
About SENTIDO
7
SENTIDO Hotels & Resorts is a fast
growing international hotel brand
belonging to the
Thomas Cook Group
SENTIDO wants to become a
preferred
leisure hotel
brand in Europe.
Top 3 market position.
The SENTIDO Brand shall provide
distinctive hotel services
of international standards and
high quality,
leveraging the distribution
power of the Thomas Cook Group.
.The vision
Greece – Kos
SENTIDO Carda Beach
Greece – Rhodes
SENTIDO Apollo Blue SENTIDO Ixian Grand SENTIDO Ixian All Suites SENTIDO Lindos Bay
SENTIDO Port Royal Villas & Spa
Greece – Zakynthos
SENTIDO Alexandra Beach Resort SENTIDO Louis Plagos Beach
Montenegro - Budva
SENTIDO Tara
Morocco - Marrakech
SENTIDO Kenzi Menara Palace
Spain - Costa del Sol
SENTIDO Amaragua
Spain - Fuerteventura
SENTIDO H10 Playa Esmeralda SENTIDO Buganvilla Hotel & Spa
Spain- Gran Canaria
SENTIDO Gran Canaria Princess
Spain – Ibiza
SENTIDO Migjorn Ibiza Suites & Spa
Spain – Lanzarote
SENTIDO H10 White Suites SENTIDO Lanzarote Aequora
Spain – Majorca
SENTIDO Cala Viñas SENTIDO Castell de Mar SENTIDO Pula Suites Golf & Spa SENTIDO Punta del Mar SENTIDO Porto Soller
SENTIDO Mallorca Palace SENTIDO Playa del Moro SENTIDO Tucan
SENTIDO Don Pedro
Our portfolio: 67 properties in 13 countries
Thailand – Khao Lak
SENTIDO Graceland Khao Lak Resort & Spa
Tunisia – Djerba
SENTIDO Djerba Beach
SENTIDO Cesar Thalasso
Tunisia – Hammamet
SENTIDO Aziza Beach Golf & Spa
SENTIDO Le Sultan SENTIDO Phenicia
Tunisia – Monastir
SENTIDO Rosa Beach
Turkey – Alanya
SENTIDO Gold Island SENTIDO Golden Bay
Turkey – Belek
SENTIDO Zeynep Resort SENTIDO Zeynep Golf & Spa
Turkey – Bodrum SENTIDO Bellazure
Turkey – Fethiye
SENTIDO Lykia Resort & Spa
Turkey – Kemer
SENTIDO Sultan Beldibi
SENTIDO Palmet Beach Resort
Turkey – Kusadasi
SENTIDO Marina Suites Turkey- Marmaris
SENTIDO Orka Lotus Beach SENTIDO Sea Star
Turkey – Side
SENTIDO Perissia SENTIDO Turan Prince
Austria
SENTIDO Seehotel am Kaiserstrand
Bulgaria
SENTIDO Golden Star SENTIDO Golden Star Family
Croatia
SENTIDO Kaktus
Cyprus
SENTIDO Cypria Bay SENTIDO Sandy Beach
SENTIDO Thalassa Coral Bay
Egypt – Hurghada
SENTIDO Mamlouk Palace Resort
SENTIDO Palm Royale
Egypt – Luxor
SENTIDO MS Mahrousa SENTIDO MS Nile Saray
Egypt – Marsa Alam
SENTIDO Kahramana Park SENTIDO Oriental Dream Resort
Egypt – Sharm El Sheikh
SENTIDO Reef Oasis Senses
Germany
SENTIDO Zugspitze Berghotel Hammersbach
Greece – Corfu
SENTIDO Apollo Palace
Greece – Crete
SENTIDO Aegean Pearl SENTIDO Vasia Resort & Spa SENTIDO Mikri Poli Crete SENTIDO Pearl Beach
SENTIDO Blue Sea Beach SENTIDO Sun Beach SENTIDO Elounda Blu
Target group
Singles, couples and small families with higher income
Special focus on age group between 30 and 60 years
Leisure guests and holiday makers who are interested in the
surroundings, culture and the people in the area where they spend their holiday
Active and health conscious travellers with a modern lifestyle who enjoy good food as well as quality wine and appreciate personal service
Label in SENTIDO adults hotels
Singles and mostly couples ≥ 16 years of age
Special focus age group on age between 40 and 65 years old
Our guests like to relax with easy but excellent entertainment
SENTIDO guests appreciate a modern, quiet, comfortable and individually designed hotel with a regional touch
SENTIDO addresses the senses: We seek to
prolong the holiday feeling
Sight
Touch Taste Sound Smell
Atmospheric lighting inside and outside with the SENTIDO projector in the lobby & fresh flower arrangements in the hotel
Signature fragrance circulating in the hotel lobby
Specially composed relaxing music in the lobby
Refreshing cocktails, show cooking and à-la-carte restaurants provide international culinary delights
SENTIDO Pillow Menu enhances guest comfort together with SENTIDO guest amenities in
Implementation is mandatory and follows
agreed schedules
Entertainment Standards for entertainment activities –
SENTIDO Holiday Plus Programme Positioning and USP
concept
Identification of key selling points, differentiators per hotel
Sustainability
All SENTIDO Hotels to be audited by the rules and principles of the Travelife
system – a management system for sustainable tourism
FTO Safety Standards Ensures best possible health & safety for
the guests
Training Academy Programme
Range of tailor made trainings -available for all levels of staff and departments
Join us on our journey to success
Close partnership with Thomas Cook Group and access to 16 international TC markets Enhanced product proposition through SENTIDO standards generating
high customer satisfaction, repeat business and cross selling opportunities
Clear marketing & sales strategy
Cooperation with experienced team of experts
