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starting momentarily.

Please be patient when dialing in, other callers are dialing in at the same

Using the control panel

• All participants will be placed on mute

• Q&A session will take place at the end of the

presentation

• Use the Q&A feature to send your question to the moderator

• We will be recording the session and send out to anyone who is interested

Reinvent

What are you doing to reinvent yourself, your company, and your agents?

Our mission

“To deliver a portfolio of cost-efficient consulting

services and related products that leading real estate

companies require to maintain and enhance their

market position and profitability.”

Our consulting team

Franchise Development Jose Perez Business Development

Our business development team

Our strategic partners

Our goal for this call

• Identify key areas that must be addressed and

explain why they are all inter-related

• Begin a dialog amongst you and your management

team (if it hasn’t already begun) about what you are doing reinvent yourself right now

• Have you take away at least one idea that will help

Sound familiar?

• 2006… “Bubble, what bubble?”

• 2007… “It can’t get much worse, can it?”

• 2008… “How much more can we possibly cut?”

How many of these issues are you facing?

• Ineffective website

• Difficulty in recruiting new and experienced agents • Budgeting.. rising costs and lower commissions • Aging agent population

• Lack of an operational plan… staffing and metrics • Resistance to new technology

What are you doing to “reinvent”

yourself and your company?

Key areas to reinvent

• Recruiting • Facilities • Web 2.0

• Internet marketing

• Internet inquiry response

The new reality is not that different

Old paradigm

• Networking at chamber, board, country club, etc. • Large office necessary to

house phones, info, etc.

• Engage consumer through local activities

• Newspapers, RE magazines • Helping someone who

walked into your office or called you

New paradigm

• Networking online

• Mobility through technology eliminates need for

excessive bricks and mortar • Engage consumer online • Internet marketing, listing

syndication, SEO

• Getting right back to people who send you an internet inquiry

Recruiting

How do you communicate with and engage the agent of the future?

Who is the agent of the future?

• Not necessarily younger, but definitely willing to embrace change and technology

• Completely mobile • Coachable

• Potentially networking online instead of where you might be networking

Social networking

• Online social media is the equivalent of your chamber and board functions

• If your company doesn’t have a presence here, you will not have credibility

Integrated technology strategy

The agent of the future will be looking for companies who can offer them this.

Manager accountability

• Are your managers caretakers or are they proactive?

• Are your managers as “hip” as the people you want in your company?

• Are your managers held accountable for specific activities and results?

Facilities

Do you really still need that 12,000 square foot monument to inefficiency?

• Recognize that technology is allowing agents and consumers to be much more mobile

• People are just as comfortable meeting at Starbucks as they are in your office

• What can you do to encourage mobility and use that to decrease your facilities overhead?

Options

Before lease is up…

• Renegotiate terms • Sublease to ancillary

businesses

• Modernize… it’s 2009!

After lease is up…

• Consolidate offices • Consider “café” style

offices in certain markets • Don’t feel like you have to

Web 2.0

What is Web 2.0?

• A way to enhance creativity to deliver your message

• A way to better communicate with your audience… agents, buyers, and sellers

• A way to share and collaborate with your audience in order to engage them

Questions to ask yourself?

• Does is it deliver valuable information that people need?

• Does it have an easy to use search feature?

• Am I connecting to my audience through a blog on my site?

• Is my site working with all my other social networking activities?

Internet marketing

2008 NAR home buyer survey

• 47% use print

• 87% of those who used the internet purchased through a real estate agent

What is your internet presence? Are you syndicating your listings?

Search engine optimization

• 90% of consumers stop searching after the second page

• How do search engines see your site?

• What “keywords” do people use when searching for property in your market?

• What is your search ranking for each of these “keywords”

Internet lead management

What is the consumer expectation?

no response and they move on

• The online consumer is well educated and

expects information that will help them with their decision

• What does it say about our industry when approximately half of internet inquiries go unanswered?

How much money are you “losing”?

• Company dollar X internet inquiries = potential revenue

• ILM department can capture and incubate leads which you can then “sell” to agents

• ILM department can promote your ancillary businesses

Brokerage structure

Closings Buyers, sellers,

listings

Agent of the future, coaching

CRM, SEO, social media, lead management

Engaging, Web 2.0 platform “Reinvented” broker

The new paradigm

• The world has changed and lead by example. • Engage consumer through a Web 2.0 platform

• Increase networking and marketing activity through

an integrated SEO and social media strategy which includes lead management and CRM

• Recruit agent of the future (will probably not come

without the first three) and coach them to success

• You are now engaging consumers as they expect and

being represented by accountable agents who are in tune with that consumer

Don’t be overwhelmed

3 – 6 month goals

• What’s your budget?

• Based on this you can be

more or less aggressive

• For example, getting set up

on most social media sites is free

• Reinventing yourself is a

mindset… start slow and build up to the “new you”

6 – 18 month goals

• Based on what you are able

to accomplish in the next 3 to 6 months

• Smaller victories in the next

few months will lead to larger ones later

• What do you want to look

like in 2010 and 2011?

• What do you have to do

Upcoming free webinars

How to recruit the agent of the future.

By Rich Rector, Recruiting Coach

Thursday, May 14th _{3PM EST}

How can SEO, internet marketing and social media impact your Business?

By Randi Thornton, Internet Marketing Consultant

Wednesday, May 27th _{1PM EST}

How to consolidate market share in a shrinking market through M&A.

By George Slusser, Senior Business Consultant

Your company. Your future.

Coming soon!!

6 month coaching program 24 weekly group calls

6 monthly company specific calls

Topics will include…

Recruiting, SEO, Web 2.0, facilities, internet marketing, succession planning

Visit us online!

Contact our business development team!

http://www.pcmsconsulting.com Coming soon…