Corporate
Responsibility
Report
Introduction
“As a water supplier we believe we have a corporate and
social responsibility to our customers, our stakeholders, our
regulators and our employees. It is at the heart of everything
we do from our key strategic goals to the individual actions of
our people.
“We take this responsibility very seriously and firmly believe in
going the extra mile in terms of sustainability, community
support and offering our employees a great place to work.”
Michael Halstead
Chairman
“Corporate social responsibility is not a new concept for
Cambridge Water – it has been at the heart of what we do
for generations.
For example we have introduced a variety of energy saving
measures to reduce our impact on the environment and have
always actively supported the communities we serve, with
projects such as the Cambridge Water Life Funds. We also aim
to empower our employees, through offering them flexibility
and the freedom to lead and take on new challenges.
In nurturing the combined needs of the environment, the
community and our employees, we believe Cambridge Water
is ideally placed to develop a sustainable business that takes
into account both the needs of today and of the future.”
Stephen Kay
Page
Cambridge Water:
Who we are and what we do
2Key themes at Cambridge Water
3A sustainable future
4Water abstraction 5
Reducing carbon emissions 5
Water efficiency 6
Protecting our resources 6
Reducing leakage 6
Metering 6
Engaging with the community 7
Hippos and Hogs 7
Replacement of tap washers 7 Supporting water re-use technologies 7 Supporting organisations that care for the environment 7
At the heart of the community
8In Celebration of Water 9
Water for events 9
The Cambridge Water Life Funds 10/11 River Mel Restoration Group 10 Communicating with our customers 12
Newsletter 12
Website 12
Customer service 12
PR campaign 12
Education 12
Protecting vulnerable members of society 13
Bogus callers 13
WaterSure 13
Cambridge Water Charitable Trust 13
A great place to work
15Head office 16
Investor in People 16
Employee development 17
Employee support 17
Cambridge Water supplies high
quality drinking water to a
population of 300,000 and covers
an area of 453 square miles.
This includes Cambridge city and
extends to the surrounding towns
and villages of Ramsey and St Ives in
the north, Gamlingay in the east,
Balsham in the west and Melbourn in
the south.
The company operates in one of the
driest areas of the UK. We have less
rainfall here than in Barcelona.
We also operate in one of the
fastest growing areas with our
population predicted to increase by
50,000 over the next 25 years.
To meet these challenges Cambridge
Water operates a stringently
managed water programme.
This takes into account the needs of
the community and the environment
and ensures we continue to supply
high quality drinking water to
homeowners and businesses for
generations to come.
For more details visit our website at
www.cambridge-water.co.uk
or
contact our customer services team
on
01223 706050
.
Cambridge Water:
Who we are and what we do
“We have less rainfall here
Key themes at Cambridge Water
Caring for the
environment by:
쎲 Adapting to cope with climate change
쎲 Minimising the effect of water abstraction
쎲 Reducing our carbon footprint
쎲 Promoting water efficiency
Working with the
community to:
쎲 Provide sponsorship and support for local projects
쎲 Build a company trusted and respected by the customers it supplies 쎲 Protect vulnerable members of society
Develop a working
environment where
employees:
쎲 Operate successfully as a team쎲 Are recognised and rewarded for individual achievements
쎲 Are supported in achieving their personal goals
Our number one priority is to ensure a constant supply of high quality drinking water remains available to households and businesses for generations to come.
We must also consider the impact of our actions on the environment, particularly when it comes to abstracting water and reducing our carbon footprint.
In looking to the future, and planning for the next 25 years, we have set ourselves the following priorities:
쎲 To satisfy the demand for water from new and
existing customers, including supplying 50,000 new customers and reducing leakage
쎲 To deliver safe, clean drinking water
쎲 To help our customers use water wisely in the
face of climate change
쎲 To adapt our internal operations to mitigate the
effects of climate change
쎲 To satisfy customers’ expectations
쎲 To finance our vision
A sustainable future
In planning for the future,
Cambridge Water recognises there is
a need to balance human and
environmental requirements for
sustainability to be achieved.
Water abstraction
Cambridge Water works in partnership with Natural England and the Environment Agency to ensure our water abstractions are sustainable.
Together we aim to:
쎲 Tackle water resource and quality problems
affecting Sites of Special Scientific Interest
쎲 Develop schemes and investigations to help
wetland biodiversity
쎲 Develop more sustainable approaches to water
abstraction
Reducing carbon emissions
At Cambridge Water we are committed to reducing our carbon emissions.
We currently source 50 per cent of the energy required for pumping water from renewable resources by purchasing green energy.
We are also committed to reducing our energy use by a further 10 per cent by 2020.
To achieve this we will focus on:
쎲 Obtaining more energy from renewable sources
쎲 Investing in equipment that will assist in pumping
water more efficiently
쎲 Replace lead pipes to avoid the long-term reliance
on chemical water treatment
쎲 Invest in “carbon efficient” water treatment
쎲 Utilise work planning techniques to reduce
vehicle use
쎲 Raise awareness among customers of the carbon
emissions produced by heating water in the home
We are also committed to reducing our
Water efficiency
It is therefore vital that we conserve water supplies for our use now and for generations to come by protecting our existing water resource, ensuring our leakage figures are as low as possible and engaging with our customers to raise awareness of water efficiency.
Protecting our resources
All of the water supplied by the company is derived from groundwater sources and it is our policy to safeguard those to ensure we have adequate water resources to serve our
customers now and in the future.
Reducing leakage
Because all water distribution systems include thousands of kilometres of pipe work they are unavoidably subject to water loss through minor leaks and seepage.Each year Cambridge Water
refurbishes more than 10km of existing mains and repairs around 200 leaks at people’s homes. Our new water efficiency strategy means we aim to repair any significant leaks within two days of them being reported to us. We also schedule the renewal, refurbishment and relining of old mains before they cause problems.
During 2007/2008 Cambridge Water also installed special district meters, located in villages and
Cambridge city, to assist in the rapid detection of leaks. All this work means Cambridge Water consistently meets the leakage targets set by industry regulator Ofwat.
Metering
It is widely acknowledged that customers with a metered supply use between 10–15 per cent less water than those who are not on a meter, simply because they are more conscious of the water they use. Over 60 per cent of Cambridge Water customers already have a water meter and the company plans to meter 100 per cent of properties over the next 25 years.
We live in one of the driest areas of the
UK. East Anglia’s rainfall is only half the
national average and Cambridge is the
driest part of this region.
Engaging with the community
A significant way that we can increase water efficiency is through engaging with our customers toeducate them about water conservation, in much the same way that we all
know to turn the lights off in an empty room to save energy or
re-use carrier bags to help protect the environment. In 2008 Cambridge Water adopted a campaign
encouraging people to use water wisely. This included a series of articles telling customers how they can save water and, in turn, save money off their water bills. We have also linked up with Save Water Save Money - one of the UK’s largest online retailers of water efficiency products - to offer customers advice on how to save water and a selection of water saving products. Stickers have also been produced and handed out at shows and charity events encouraging people to use water wisely, and there are many more activities planned for the future.
Hippos and Hogs
Cambridge Water supplies hippos or hogs free to all its customers on request. These are simple devices that reducethe capacity of the toilet therefore using less water per flush.
Replacement of tap
washers
A dripping tap can waste 25 litres of water every day and for those on a water meter this can affect the cost paid for water. In recognition of this Cambridge Water offers to re-washer up to four standard taps for just £20 (£10 for pensioners).
Supporting water re-use technologies
Cambridge Water supports the incorporation of rainwater harvesting and grey-water recycling in major new housing developments.Cambridge Water contributes regionally and globally to organisations dedicated to protecting water and the environment. The company:
쎲Is a member of the Cambridgeshire and Bedfordshire
Wildlife Trust.
쎲Sponsors the RSPB site at
Fowlmere, where reed beds are being regenerated to provide a safe habitat for water birds.
쎲Part-funds Waterwise, an
independent non-governmental organisation (NGO) committed to reducing water wastage in the UK. Cambridge Water is also part of Waterwise East, which aims to reduce demand for water in the East of England by influencing planners, developers and the public by acting as an authoritative focal point for water efficiency in the region.
쎲Has made discretionary awards to local restoration projects
for World Water Day on March 22.
쎲Subscribes generously, along
with customers and fellow water companies, to the international charity, WaterAid. WaterAid’s aim is to overcome poverty by enabling the world’s poorest people gain access to safe water, sanitation and hygiene education.
Supporting
organisations that care
for the environment
At the heart of
the community
Since our inception more than 150 years ago
Cambridge Water has been at the heart of the
community we serve.
While our primary aim is to supply high quality
drinking water to homes and businesses in and
around the Cambridge area we are also committed
to taking an active role in community issues.
This support ranges from making grants to local
groups, clubs and societies, to educating people
about their water supply and ways they can help to
save water and save money.
In Celebration of Water
Water is a precious commodity and one that is vital to life. In 2007, Cambridge Water launched a new competition celebrating this fact. To date ‘In Celebration of Water’ has included a water-colour and a photographic competition, with prize winners ranging in age from four to 70. The competitions are held in association with the Cambridge News and are open to all members of the community.
Water for events
Cambridge Water welcomes applications from organisations which are hosting charitable events in the Cambridge area and would like water supplied for participants.
The company regularly provides water for Chariots of Fire and Bridge the Gap, both of which take place in Cambridge city centre.
In Celebration
of Water
Announcing ‘In Celebration of Water’, a painting competition in water colours for everyone to enjoy.Sponsored by Cambridge Water and the Cambridge Evening News.
Deadline for entries: 13 August 2007
A summer opportunity for an Autumn exhibition
For entry form and full details, see overleaf.
Capturing Water 2008
A photographic competition in the Cambridge W ater series, In Celebration of W
ater, held in association with the Cambridge Evening News
.
For amateurs and professionals , children and a
dults, a competition to capture, in photographs, images o
f water in and a round East Anglia. Prizes include photographic equipment and a master class with a top East Anglian pho
tographer. Win the opportun
ity to see your work on public display at Michaelhouse in Cambridge.
>>>> See the reverse of this poster for the entry fo rm and full details >>>>
For further information call 01223 846 955
hoto Competition 19/5/08 16:32 Page 1 Ms Marion Shave, winner of the 2007 In Celebration of Water competition, with Andrew Hunter, a non-executive director of Cambridge Water.
The Cambridge Water Life Funds
In 2003, Cambridge Water launched the Village Life Fund, which was soon followed by the Cambridge City Life Fund. Ten
grants of £250 each are made available annually for both funds, and applicants are invited to write in
with full-details of a village fundraising project, or a neighbourhood initiative in Cambridge, to be
considered for a grant.
From the outset the Life Funds have been a success. In the villages we have funded
wild-flower meadows and conservation projects, restoration projects ranging from an old
village pump to part of a church floor, activity groups for children, cricket teams, village history brochures and a Keep Our Village Tidy campaign.
In Cambridge city we have supported farm holidays for less privileged school children, a concert for the elderly performed by local students, scouting projects, local drama productions and societies which bring together ethnic groups.
Both funds are conducted in association with the Cambridge News, which generously provides editorial coverage for the winning projects.
River Mel Restoration Group
Although Cambridge Water works to a limited budget we do have a discretionary fund to support local
initiatives for water conservation projects. For example, the River Mel Restoration Group received a grant of £500 from us in support of a community project to restore the River Mel at Meldreth. The grant is being used to install soft revetments, which will be planted with native plants to increase biodiversity.
Are you looking to organise som
ething special in your neighbourhood? Something for your local community to enjoy together?
Would a grant for £250 help? Cambridge W ater, in association with the
Cambridge Evening News
,
has 10 grants to award for special occasions organised by local residents in Cambridge neighbourhoods from March 2007. A street party
, a tea dance, a concert, an outing, a lecture series, a book club, a gardening project.
Why not apply and see if Cambridge W ater can help?
Please call us on 01223 846 955
for an application form.
Closing date for entries is Friday 16th February 2007.
Grants. Bringing Cambridge people together
Ramsey Town Centre Partnership ‘Keep
Ramsey Tidy Campaign’– for printing
posters and the cost of a special paste that will not damage local authority-owned bins.
Swavesey Parish Council– interpretation
boards containing historical facts and information on local wildlife.
Steeple Morden Village Hall– lighting for
wheelchair access.
Hinxton Village Hall– purchase of an
extractor hood for a newly refurbished kitchen in the village hall.
Holywell-cum-Needingworth Parish
Council– printing of leaflets which provide
information on amenities, activities and services in the village.
The Mordens 6th Royston Air Scout
Group– purchase of hiking tents.
Barrington Forget Me Not Club– coach
trip and Christmas lunch for elderly residents of the village.
St Mary’s Church Hall, Horse Ware, Over–
ongoing work to enable the hall to function for community groups.
Ladybird Playgroup, Thriplow – purchase
of bikes, trikes and tractor trailer equipment for preschool children.
The Play Area Users Group,
Whittlesford– cost of producing
a sign, designed by the children, to display park rules.
Village Life Fund grants have been
Communicating with our customers
At Cambridge Water our aim is to operate a company that is trusted and respected by the customers we supply and regular communication is an important part of this process. Cambridge Water proactively communicates with customers through a variety of methods outlined below.Newsletter
Cambridge Waterhas been issuing its Reflections newsletter to customers twice yearly since 2003. Reflections covers important information for customers, such as price changes and company policy, as well as more light-hearted updates on community involvement and competitions.
Website
The Cambridge Water website is designed to give customers and interested parties information about all areas of water supply.
Sections on the site look at news, our work in the community, environmental reports, strategic direction statements and billing information. In 2008, we will be working to further strengthen our website’s position as a central resource for
Customer service
Cambridge Water prides itself on providing the highest levels of customer service whether that is through answering a query on the phone or by letter, providing 24-hour support in times of a crisis, or visiting homes to read meters or repair leaks. We also operate regular focus groups at which we invite members of the public to comment about all aspects of water supply.
PR campaign
For many years Cambridge Water has worked closely with the local media to proactively inform consumers about activities taking place within the company itself and trends within the industry. It also regularly attends events and organises roadshows to take its messages direct to the community.
Education
Our water quality officer makes regular visits to schools, groups or societies to give informative, interesting and entertaining talks about the water supply.
Although the high rainfall in 2007 resulted in a rather dreary summer, it has meant that despite the drier months of November and December, our boreholes were in a healthy position at the start of 2008. A wet January saw winter recharge of the aquifer begin to take effect, with a corresponding rise in groundwater levels. This should stand us in good stead for the remainder of the year
, and we are pleased to say that no water shortages are anticipated.
Drought Plan – preparing for all eventualities Cambridge Water’s Drought Plan complements our Water Resources Management Plan and sets out the short-term operational steps we will take if and when a drought occurs. Although water levels are currently healthy it is important to have the necessary plans in place should the situation change, so that we are able to continue to provide the best possible service to our customers. A consultation period took place in the summer of 2006, when representations were made to the Secretary of State. W e have modified our draft Drought Plan to take these representations into account. We are pleased to announce that the Secretary of State has now agreed to publication of the plan. The final version of our Drought Plan is now available on our website at
www.cambridge-water.co.uk
Leakage reductions
In Celebration of Water
Last year Cambridge Water ran a competition for water-colour painting. Titled‘In Celebration of Water’ the competition was open to budding amateur artists of all ages giving them the opportunity to showcase their skills and the inspiration they received from water in all its forms. In September, the winners were invited to an award ceremony at the Round Church, in Cambridge, where the paintings were exhibited. As part of their prize, the winners were also given the opportunity to attend a masterclass with Michael Chaplin, well known through his Channel 4 series on painting. The winners all thoroughly enjoyed their day-long masterclass.
Lucky winners of the Christmas Hampers
Just before Christmas, three lucky winners were drawn at random from amongst Cambridge Water’s direct debit customers and were presented with Christmas hampers from Waitrose worth £150 each. One of the winners, Mr Ted Aldous, can be seen here receiving his hamper from Pauline Wilson, Customer Services Manager at Cambridge Water.
Our Water Resources Management Plan, mentioned in the last newsletter, is now close to completion. This is a long-term plan, designed to show how Cambridge Water will match supply with demand over the next 25 years. It is particularly important with so many new houses planned for the mbridge area in the coming years. It is vital that Cambridge ater is able to anticipate continued and new demand for ater so that we can manage our r
esources to meet the needs f our customers. he Environment Agency ensures that all water companies in England nd Wales submit a 25-year Water Resources Management Plan to show ow they intend to provide sufficient water and protect the environment in coming years. W
ater companies review and improve their plans annually and report on progress, or changes. W
e are now preparing for a new cycle of these statutory plans, which will be published finally in 2009 and will cover 2010 to 2035. The draft plan goes to the Secretary of State in March and we expect to publish it on our website soon afterwards. There is then a 12-week consultation period, when representations may be made to the Secretary of State. The consultation process is open to all individuals and organisations, and we do encourage you to take part. Please visit
www.cambridge-water.co.ukfor more information. Printed copies of the draft plan are also available by calling
01223 70 60 50.
Ramsey Town Centre Partnership– Keep Ramsey Tidy Campaign. For printing posters and the cost of a special paste that will not damage the local-authority-owned bins. Swavesey Parish Council – Interpretation boards, containing information on local wildlife and history. Steeple Morden Village Hall– Lighting for wheelchair access. Hinxton Village Hall– Purchase of an extractor hood for a newly refurbished kitchen in the village hall Hollywell-cum-Needingworth Council
– Printing of information leaflets regarding amenities, activities and services in the village The Mordens 6th Royston Air Scout Gr
oup – Purchase of two or three hiking tents. Barrington Forget Me Not Club – Coach trip and Christmas lunch for elderly residents in the village St Mary’s Church Hall, Horse Ware, Over– Ongoing work to enable the hall to function for community groups. Ladybird Playgroup, Thriplow – Purchase of bikes, trikes and tractor-trailer equipment for pre school children; to improve outdoor facilities. The ‘Play Area Users Group’, Whittlesford– A sign to be made displaying park rules; designed by the children. We are delighted to publish the names of the local groups and projects that have now each received awards of £250 towards ventures within village communities.
In November last year, representatives of the winning projects collected their cheques over afternoon tea at Cambridge Water’s headquarters at Fulbourn Road. The event was also attended by the award judges: Chris Elliott, chief reporter for the Cambridge Evening News and Stephen Kay
, Managing Director of Cambridge Water.
The award winning projects were: ater Resources
anagement Plan
ave your say
Water levels healthy for 2008
To help us find leaks quicker we are investing over £1 million to install meters at key points in the mains network to give early warning of increased flow that may be caused by leaks. The project has now reached Cambridge where construction work isvisible on many street corners. The last 10
years has seen a steady reduction in leakage per connected property (see graph) and the district meters we are installing coupled with faster targeted renewal of the network will help maintain this progress. Even with the most up-to- date equipment we cannot spot every leak and encourage customers to call us free on 0800 316 76 76
if they spot a leak. We always aim to act as quickly as possible to repair leaks. Large bursts are our first priority while other
less severe leaks will be fixed in order of their size and accessibility
.
Watch your flush!
Q. Water is constantly running into my toilet pan, is this right?
A. Modern toilets are increasingly being fitted with an internal overflow arrangement. This replaces the traditional pipe that used to go outside of the property. If you see water constantly running into your WC bowl then this could indicate that your WC has not been fitted correctly or has developed a fault. Leaving any overflow running not only wastes water but could also increase your water bill if you are on a water meter
. We would recommend seeking the advice of a registered plumber
.
Ms Marion Shave, overall winner of the competition, with Andrew Hunter, a non-executive director of Cambridge Water.
Strategic Direction Statement delivered As you will have read on page 1 or heard on the radio or via the press, Cambridge Water has now delivered its 25-year Strategic Direction Statement to Ofwat, the water regulator
.
Our statement describes how we plan to meet all of the issues we face in the longer term to ensure we all have a sustainable future. The Strategic Direction Statement is available on our website at www.cambridge-water.co.ukor by calling 01223 70 60 50.
Cambridge W ater is currently on track with its programme of leakage r
Cambridge Water makes every effort to ensure its more vulnerable customers receive support where appropriate.
Bogus callers
Distraction burglary can be a distressing crime – especially as most victims are elderly or vulnerable members of society.
More than half of bogus caller crimes committed in the UK are carried out by criminals pretending to be from the “water board.”
To help raise awareness of the situation in our region Cambridge Water works closely with a number of organisations including Age Concern, Trading Standards, Cambridgeshire Constabulary and local councils.
One project headed up by Cambridge Water involved working with local children to make cards carrying messages about bogus callers. These were then distributed to elderly or vulnerable friends, relatives or neighbours. The best of the cards were subsequently made into a calendar by Cambridge Water and distributed to people considered to be most at risk.
Bogus caller posters were also designed
and distributed among sheltered housing sites and other central locations. Cambridge Water also operates a password protection scheme, whereby members of the public can register a password for use by water officials needing to gain access to a property.
WaterSure
Cambridge Water has had a programme in place for many years to assist vulnerable customers.
The scheme, known as WaterSure, works by putting a limit on charges for water and sewerage services for people on low incomes who need to use significantly more water than the average household – either for medical reasons or because they have a large family.
Cambridge Water Charitable
Trust
Cambridge Water has a trust fund that makes annual payments to Central Aid, a local charity in Cambridge, which assists customers in debt.
Protecting vulnerable members of society
Low income and on a water meter?
WaterSure
For more details and how to apply please call our Customer Service Team on 01223 70 60 50
Monday to Friday 8.30am to 5.00pm www.cambridge-w ater.co.uk
Cambridge Water can help
by putting a limit on your
charges for water and
sewerage services, as long as
you meet certain conditions
:
You have a water meter The water bill payer receives benefit or tax credit There are either: a.three or more children under the age of 19 living in the household for whom the person receiving benefit also claims Child Benefit; OR b.You or someone living in your household has a medical condition that means they use a lot of extra water
As an ambitious, innovative and well-established
local employer, Cambridge Water aims to bring out
the best in its employees.
We employ around 100 people across a diverse
range of occupations – ranging from water
technicians and engineers to IT specialists,
accountants and customer service representatives.
What binds us all together is commitment to our
customers and sense of shared responsibility.
Whether supplying the highest quality drinking
water at the lowest cost or delivering our
associated products and services, we strive to be
efficient, effective and focused on the needs of our
customers. We also like to enjoy what we do and
have some fun!
Head office
Cambridge Water moved to new headquarters in Fulbourn Road, Cambridge in April 2005. Originally a 1930s water pumping station, developers transformed the existing building into a new environmentally friendly head office.
They conserved the original front elevation behind a full-height glazed exterior and sourced sustainable materials, many of which can be recycled again should the need arise.
Energy consumption was also minimised by controlling heat reclamation and water cooling, ensuring a comfortable internal environment and keeping down the long-term running costs of the building.
The head office has also been designed to provide employees with a positive and pleasant working environment. Natural light has been utilised as much as possible in the building, which includes a south-facing roof terrace and a ground floor glazed dining area.
Its striking design is now considered to be one of Cambridge’s landmark buildings – praised for its architecture, use of light, and for its environmental credentials.
It was shortlisted for a number of high profile awards and in 2007 received the David Urwin Award for a building being agreeable and sympathetic to its occupants.
Investor in People
In 2007 Cambridge Water was proud to receive full recognition under the Investor in People standard. The standard recognises that people are an organisation's greatest asset, and that for it to succeed everyone has to perform well. To achieve this, people need the right knowledge, skills and motivation to work efficiently.
In achieving the standard Cambridge Water adopted the Investor in People framework – helping us to improve performance and realise objectives through the effective management and development of our employees.
Employee development
As part of our company vision we are committed to investing in the future development of each of our employees. Specifically we want to ensure every employee:
쎲Knows and understands the objectives of the
company and communicates them positively.
쎲Knows how their performance contributes
to the fulfilment of those objectives, what
performance is required and that their contribution is valued.
쎲Has a personal development plan tailored
to their needs and those of the company.
쎲Is rewarded for their achievements.
At Cambridge Water we accomplish this with a regular system of appraisals at which line managers work with employees to establish personal
development plans, identify training needs and offer rewards via bonus schemes and pay reviews. Outside of this formal structure the company also organises a number of social and sporting events for employees ranging from visits to the Christmas pantomime to football matches, ten-pin bowling and an annual family cricket day.
Employee support
Many of our employees choose to take part in events to raise money for charity. Where possible Cambridge Water actively supports these activities and will often match any sponsorship money raised. Recent fundraising initiatives our employees have taken part in include the British Heart Foundation Bike Ride, Chariots of Fire, the Pink Ribbon Walk and Run and the Three Peaks Challenge.
Cambridge Water employees dress up to raise money for WaterAid
Cambridge Water Company 90 Fulbourn Road
Cambridge, CB1 9JN