Financial Times. USD Digital Rate Card 2016

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Financial Times

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Our commercial partners now have more

choice and control over how they access

our elite audience through FT.com. We

are now able to provide segments and

sponsorship options that will deliver

exceptional results against a range of

objectives. Through our bespoke offering,

our clients will be able to run some of the

most highly targeted campaigns available.

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CPD (COST PER DAY) BESPOKE TARGETING

A

UDIENCES

SPECIAL REPORTS

SPONSORSHIPS & SHARE OF VOICE PACKAGES HOME PAGE ROADBLOCK PAID POSTS IMPACT RELEVANCE TARGETING

ENVIRONMENT

S

CPH (COST PER HOUR)

CPM (COST PER MILLE)

AUDIENCE DISCOVERY AUDIENCE + FT READERS BEHAVIOURAL TARGETING DEMOGRAPHIC AUDIENCE TARGETING LIVE CONTEXT REACH

WHAT HOW EXTENSIONS

SMARTMATCH

FT²

HOW YOU CAN BUY FT.COM

Fundamentally, there are two ways you can advertise to FT.com readers - either by targeting against an audience or an environment / editorial context. We only publish rates for our off-the-shelf segments, so if you have any queries about environment buys or bespoke targeting, please contact your FT representative.

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The FT’s award-winning business, politics and lifestyle content is relied upon by the wealthiest and most influential people on the planet. Our highly respected editorial team sparks debate, discussion and sets agendas in boardrooms and parliaments the world over. Our powerful and elusive audience turns to the FT to move ahead in their careers giving them an advantage over their peers. This elite group lives an exceptional lifestyle, with high purchasing power that funds lavish travel, art and fashion collections, property and more.

WHO READS THE FT

$50k $100k $150k $200k $250k $0k $4_00k $600k $800k $1m $1.2m $200k

31%

are C-Suite Executives

59%

Purchase decision makers

26%

work in companies with 10k+ employees

75%

work for an international company

34%

income $140k+ (Avg. HH Income $230K+)

$1.1m

Avg. Personal Net Worth

24%

have lobbied or advised members of government

14%

are sterling millionaires

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FT Readers

To reach the greatest number of the most powerful and affluent individuals on the planet, this is the route for you. When you buy FT readers, you can trust your audience is of a certain calibre. They are making the biggest decisions for their firms and living an exceptional lifestyle. An FT reader campaign supported by our rigorous data science, allows you to position your brand in front of this elusive audience at unprecedented scale on or off our pages.

Live Contexts

Live contextual targeting allows you to maximise your reach whilst ensuring your brand is seen alongside content that is relevant your industry or campaign. If you want to be noticed by as many of the FT’s elite audience as possible, in a context that will amplify the impact of your message, this is the route for you.

• Business Context • Financial Context • Political Context • Leisure Context

FT READERS & LIVE CONTEXTS

STICKY LEADERBOARD MPU HALF PAGE FULL PAGE $58 $78 $97 $174 STICKY LEADERBOARD MPU HALF PAGE

FULL PAGE (mobile only)

$78 $98 $116 $233

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These segments are groups of FT readers that are passionate about particular topics - repeatedly return to read the latest content and to inform decisions at their work or home. Built using first party data on a user’s behaviour on FT.com and 3rd party data on their consumption habits elsewhere on the web, our behavioural segments give you the chance to reach those actively seeking what you have to off er.

BEHAVIOURAL TARGETING

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Luxury & HNW Personal Investors Institutional Investors Business Education Researchers

Technology Enthusiasts Influencers Property Enthusiasts

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The FT’s ultra-affluent, high net worth audience of luxury enthusiasts constantly seek out the best life has to offer. Whether looking to our content for the latest in luxury watches, jewellery and fashion, or engaging in features on sport and high living, this segment exhibits an even higher purchasing power than the average FT reader and relies upon us for insights on how to deploy it.

LUXURY & HNW

$231,542

mean income $50k $100k $150k $200k $250k $0k

1 in 10

AudiencesAudiences Behavioural TargetingBehavioural Targeting Personal InvestorsHNWI & Luxury

$85 $107 $129 $256 STICKY LEADERBOARD MPU HALF PAGE

CpM Rates

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Our personal investment readers keenly track long term trends and short-term market volatility. This diligent group uses the FT for a substantiated opinion when deciding how to invest in equities, funds, property, art and more. They have the purchasing power to make the investments that will enhance their portfolios as they strive for higher returns.

PERSONAL INVESTORS

75%

of all readers agree the FT gives them investment ideas**

$1,402,274

Average investment portfolio of an FT reader*

20%

of all FT readers have an investment portfolio of $1.4m or more**

48%

of all FT readers agree financial advertising triggers their thinking about their personal finance situation**

AudiencesAudiences Behavioural TargetingBehavioural Targeting Personal InvestorsPersonal Investors

$24_0k $4 80k $72 0k $960k $1.2m $0k

*FT Global Reader Survey 2015, **FT Personal Finance GIST 2015

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Throughout its history, the Financial Times has been foremost among the sources of trusted information for the investment community. Our Institutional Investor readers are making the biggest decisions for their firms. They are responsible for deals that shape equity prices for big business and finance SME’s and entrepreneurs the world over. They rely on our financial and companies content to stay ahead of trends and the market.

INSTITUTIONAL INVESTORS

AudiencesAudiences Behavioural TargetingBehavioural Targeting Institutional InvestorsPersonal Investors

US $16.8 billion

average total assets under management of an FT.com professional finance reader

45%

of FT.com professional finance readers manage Corporate Pension Funds

FT Global Professional Investment Community Survey 2012

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As future leaders of their respective industries, our Business Education readers have proven to be some of the most entrepreneurial, determined and educated. With ambition at the forefront of their mind, they are constantly seeking information that helps them move ahead in their careers, including insights on which degrees programmes will enable them to fulfill their potential. With an acute global sensibility and sharp business acumen these are the strategic visionaries that are likely to be the next generation of the global elite.

BUSINESS EDUCATION RESEARCHERS

30%

have a Master’s degree*

16%

currently have an MBA*

95%

of those very likely or likely to

undertake Business Education are looking to begin a course in the next 3 years**

MASTERS

FULL PAGE (mobile only) Audiences Behavioural Targeting Business Education_Researchers

CpM Rates

*FT Global Reader Survey 2015, **FT Business Education GIST 2015

8/10

FT readers are very likely or likely to undertake Business Education **

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These readers rely on our content to keep on top of the latest

technologies transforming life at home and at work - from self-driving cars to cloud computing. These enthusiasts are likely to be making key decisions about purchasing hardware and systems at work as they bring in the platforms to make their organizations more efficient and keep up with the competition.

TECHNOLOGY ENTHUSIASTS

FULL PAGE (mobile only) Audiences Behavioural Targeting Technology Readers

37%

are decision makers for IT/Telecommunication Equipment/Systems/Services

33%

are C-Suite

CpM Rates

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The Financial Times has always been read by some of the most powerful people on the planet. This segment of our audience are the individuals that influence the biggest policy decisions in their verticals including healthcare, environment, education, business, economics, and foreign policy. It includes Heads of State, lobbyists, senators, members of Parliament and civil servants. They rely on our content to do their job and to shape their decision-making and inform their rhetoric.

INFLUENCERS

FULL PAGE (mobile only) Audiences Behavioural Targeting Influencers

64%

have addressed a conference or public meeting

51%

have been interviewed by TV, radio or press

CpM Rates

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Our property enthusiast readers rely on our content to inform their decisions when buying, renting and selling. They are constantly looking for investment opportunities in real estate and properties around the world to expand their portfolio. Their interests go beyond just the purchasing of real estate, but to making their home unique with luxury interior design, art and architecture. Their homes are fixed with the latest in appliances, technology and more, truly setting their living style apart from their contemporaries.

PROPERTY ENTHUSIASTS

FULL PAGE (mobile only) Audiences Behavioural Targeting Property Enthusiasts

28%

are multiple home owners*

$1.6million

Average value of House & Home readers’ property portfolio**

$1.2m

Mean Net worth*

CpM Rates

$1.6m

$4_00k $600k $800k $1m £1.2m $200k

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These segments give you access to specific high-value audiences based upon our proprietary, declared registration data. Advertisers can have complete confidence that their messages will be placed in front of their target audience as we are able to target by job title and other relevant demographic data-points.

DEMOGRAPHIC

AUDIENCE TARGETING

C-Suite Decision Makers Technology Decision Makers

Financial Professionals Business Travellers

Financial Advisors Government / Lobbyists

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With a consistent showing in FTSE 100, lists of the most powerful and influential in business and regularly covered by the media, our C-suite readers are creating waves. These are the leaders making the biggest decisions in the corporate world, manage the biggest budgets and the largest teams. They rely on the Financial Times for our gold-standard coverage of business, trends, market volatility and are exceptionally well travelled, with their companies operating in offices around the globe.

C-SUITE

CpM Rates

Audiences Demographic Audience _Targeting C-Suite

FT Global Reader Survey 2015

27%

19%

have MBAs

96%

are “Opinion Leaders”

53

Average age 12 1 2 3 4 5 6 7 8 910 11

These readers spend a combined

73,978 hours with the FT each month

Rates available on request

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DECISION MAKERS

Whilst these professionals operate in a wide variety of sectors and roles, all are responsible for making decisions crucial to their company’s direction. They are the ones shaping the strategy, growth and

investment opportunity for the organizations they represent. A highly ambitious group, many have postgraduate degrees in business, aptly, prepping them for the decisions they make to lead their organizations to success. $101 $126 $152 $302 STICKY LEADERBOARD MPU HALF PAGE

CpM Rates

Audiences Demographic Audience _Targeting Decision Makers

FT Global Reader Survey 2015

21%

Work in organisations with 10,000+ employees

91%

are “Opinion Leaders”

28% work in Finance

31% work in Business Services

13% work in Public Sector

16% work in Manufacturing/Engineering 9% work in Education/Health 3% work in Other 12 1 2 3 4 5 6 7 8 910 11

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CpH Time Available

TECHNOLOGY

DECISION MAKERS

This audience are responsible for bridging the gap between the board and the IT department. As supply chains, the customer experience, and the cloud become increasingly central to boardroom conversations these decision-makers must stay on top of the latest advancements and market trends. They are creating and overseeing products that span from Silicon Valley to Bangalore to Berlin. These are the leaders that follow major enterprise and consumer tech developments that move markets. $101 $126 $152 $302 STICKY LEADERBOARD MPU HALF PAGE

FULL PAGE(mobile only)

CpM Rates

Audiences Demographic Audience Technology Decision _Makers Targeting

*BE Global 2014, **FT Global Reader Survey 2015

74%

work for international corporations**

62%

of FT.com technology decision-maker readers are C-suites*

91%

are “Opinion Leaders**”

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FINANCIAL

PROFESSIONALS

The FT’s renowned coverage of finance has attracted a very senior group of professionals who rely on our content to make the decisions that will help their companies and organisations flourish. These readers fall into 2 categories – they either hold finance roles in businesses across the world or are influential decision-makers in financial institutions. A group holding the power of the purse to influence growth, they are likely to be very if not the most senior decision markers.

CpM Rates

Audiences Demographic Audience _Targeting Financial Professionals

80%

of FT.com Financial Professional readers have International responsibility**

38%

of FT.com Financial Professional readers are Chief Financial Officers**

67%

are business decision makers*

42%

are c-suite*

*FT Global Reader Survey 2015, ** BE Global 2014 These readers spend a combined

12 1 2 3 4 5 6 7 8 910 11

CpH Time Available

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BUSINESS TRAVELLERS

Our industry-leading data science team has identified our Business Traveller audience by cross-referencing our first party data on employment with web analytics that tell us where users have logged in to FT.com. By doing this, we’ve discovered a powerful audience that looks to the FT for the business insights they need to help their organisations succeed whilst they are on the go.

FULL PAGE (mobile only) Audiences Demographic Audience Business Travellers

Targeting

CpM Rates

20,000

take more than 100 business trips a year

38%

are C-suites

36%

take more than 6 flights a year

for business Banking 14%

Consulting 8%

Communications, publishing, media 9% Education 10%

Asset Management 5%

Financial Services 20%

Other 37%

FT Business Traveller Segment Research 2015 These readers spend a combined

12 1 2 3 4 5 6 7 8 910 11

CpH Time Available

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CpH Time Available

FINANCIAL ADVISORS

Financial Advisors have long relied upon the Financial Times to understand trends, monitor investment performance and assess risk and reward for their clients. These users work in financial advice, managing funds and recommend how their clients should invest. With debates around active versus passive investing, robo-advisors, regulations, industry mandates and how to act in the best interest of their clients, Financial Advisors are constantly seeking to arm themselves with trusted content to stay ahead of the curve in a fast paced industry. $101 $126 $152 $302 STICKY LEADERBOARD MPU HALF PAGE FULL PAGE CpM Rates

Audiences Demographic Audience Financial Advisors Targeting

40%

Work in organisations with 10,000+ employees

55%

are C-suites

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GOVERNMENT/

LOBBYISTS

In the political sphere there is no powerful agency or organization the FT has not touched. A staple in the likes of The White House,

10 Downing Street or Rashtrapati Bhavan, the FT reaches Heads of State, politicians and top officials formulating national and local policy, as well as the lobbyists and opinion formers that influence them. These are the change-makers, the enforcers, the representatives elected on behalf of the people who influence the way we live our lives daily; fueling economic growth, ensuring the use of technology in an increasingly globalised world, eradicating poverty and disease and combating threatening forces.

CpM Rates

Audiences Demographic Audience _Targeting Government/Lobbyists

92%

are “Opinion Leaders”**

15%

make decisions involving

education**

$1.1m

Average budget of an FT.com govnment/influencer/lobbyist user*

*IPSOS Affluent Europe 2015, **FT Global Reader Survey 2015 12 1 2 3 4 5 6 7 8 910 11

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Environment is an extremely powerful tool in advertising. Placing your creative in the right context allows you to align your brand to a par-ticular topic or to capture the attention of your audience when they are considering your services. If being seen next to the right editorial content is important to you, then we have a suite of off -the-shelf and unlimited bespoke off erings that give you impact, choice and control.

Financial Times. USD Digital Rate Card 2016

Financial Times

CONTENTS

Our commercial partners now have more

choice and control over how they access

our elite audience through FT.com. We

are now able to provide segments and

sponsorship options that will deliver

exceptional results against a range of

objectives. Through our bespoke offering,

our clients will be able to run some of the

most highly targeted campaigns available.

A

UDIENCES

ENVIRONMENT

S

HOW YOU CAN BUY FT.COM

WHO READS THE FT

31%

59%

26%

75%

34%

$1.1m

24%

14%

FT READERS & LIVE CONTEXTS

BEHAVIOURAL TARGETING

LUXURY & HNW

$231,542

1 in 10

PERSONAL INVESTORS

75%

$1,402,274

20%

48%

INSTITUTIONAL INVESTORS

US $16.8 billion

45%

BUSINESS EDUCATION RESEARCHERS

30%

16%

95%

MASTERS

8/10

TECHNOLOGY ENTHUSIASTS

37%

33%

INFLUENCERS

64%

51%

PROPERTY ENTHUSIASTS

28%

$1.6million

$1.2m

$1.6m

DEMOGRAPHIC

AUDIENCE TARGETING

C-SUITE

27%

19%

96%

53

DECISION MAKERS

21%

91%

CpH Time Available

TECHNOLOGY

DECISION MAKERS

74%

62%

91%

FINANCIAL

PROFESSIONALS

80%

38%

67%

42%

CpH Time Available

BUSINESS TRAVELLERS