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Examining the Relationship among Online Brand Elements, Dialogic Communication and Online Brand Personality

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Academic year: 2021

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Figure

Figure 1 presents the model tested in this study. As shown in figure 1, students perceived brand and website features level is proposed as a significant antecedent of university website personality
Table 1 : Demographic variable
Table 2: Descriptive analysis of brand and website elements Mean
Table 3 : Descriptive analysis of dialogic communication features
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