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More information from http://www.researchandmarkets.com/reports/1540031/

Oral Hygiene Market in Brazil - Product Launch Almanac 2010

Description: Introduction

Datamonitor’s Oral Hygiene market in Brazil – Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian oral hygiene market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the oral hygiene market in Brazil, with data from 2004 to 2009 and forecasts to 2014.

Scope

- Oral Hygiene market in Brazil - New product SKUs by category - Oral Hygiene market in Brazil - New product SKUs by manufacturer - Oral Hygiene market in Brazil - New product by pack type and materials - Oral Hygiene market in Brazil – New Product descriptions

Highlights

- 76 product SKUs launched in the Brazilian oral hygiene market - Toothbrushes is the leading category in Brazilian oral hygiene market

- Johnson & Johnson is the leading manufacturer in terms of new oral hygiene products in Brazil Reasons to Purchase

Tracking your competitors latest innovations (and trends)

Determine product innovation patterns by studying the characteristics of innovation activity in Brazilian Oral Hygiene market

Analyze trends in product development over time

Contents: Overview Catalyst Summary

Executive Summary

76 product SKUs launched in the Brazilian oral hygiene market Toothbrushes is the leading category in Brazilian oral hygiene market

Johnson & Johnson is the leading manufacturer in terms of new oral hygiene products in Brazil

Rack displays was the dominant packing type in the new products launched in Brazilian oral hygiene market Majority of the products launched in the oral hygiene market used plastic as the package material

Introduction

How to use this report Disclaimer

Market definition

Oral Hygiene Market Overview Market value, 2004–09

Market value forecast to 2014 Oral Hygiene Product Analysis New product SKUs by category New product SKUs by manufacturer New products by package type New product by package material Detailed Product Descriptions Appendix

Further reading

Datamonitor consulting

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LIST OF FIGURES

Figure 1: Brazil, oral hygiene market value by category ($m), 2004–09 Figure 2: Brazil, oral hygiene market value by category ($m), 2009–14

Figure 3: Brazil, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 Figure 4: Brazil, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 Figure 5: Brazil, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 Figure 6: Brazil, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 LIST OF TABLES

Table 1: Oral hygiene category definitions

Table 2: Brazil, oral hygiene market value by category ($m), 2004–09 Table 3: Brazil, oral hygiene market value by category ($m), 2009–14

Table 4: Brazil, oral hygiene market, new product SKUs by category, Jan 2010 – Dec 2010 Table 5: Brazil, oral hygiene market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 Table 6: Brazil, oral hygiene market, new product by package type, Jan 2010 – Dec 2010 Table 7: Brazil, oral hygiene market, new product by package material, Jan 2010 – Dec 2010 Table 8: Colgate Plax Magic - Enxaguante Bucal com Fluor - Tutti-Frutti

Table 9: Jadefrog Premium - Fio Dental - Menta Blue; Menta Green; Menta Red Table 10: Bitufo - Escova Dental de Dois Tufos - Macia

Table 11: Bitufo - Escova de Lingua

Table 12: Bitufo CN Ben 10 - Protetor de Cerdas de Escova Dental Table 13: Condor - Escova de Dentes para Viagem - Media Table 14: Sensodyne - Creme Dental - Rapido Alivio Table 15: Carrefour - Fio Dental - Hortela

Table 16: Carrefour - Escova Dental - Whitening

Table 17: Oral B Pro-Saude Noite - Anti-Septico Bucal - Menta Fresca

Table 18: Colgate Plax Whitening - Anti-Septico Bucal com Fluor - Tartar Control Table 19: SaniFill Junior - Escova Dental - Macia

Table 20: Aquafresh - Creme Dental com Fluor - Sensitive; Triple Protection Table 21: Aquafresh White & Shine - Escova Dental - Medium

Table 22: Weleda - Gel Dentifrico para Criancas

Table 23: Listerine Agente CoolBlue - Enxaguante Bucal - Menta Glacial Table 24: Carrefour - Antisseptico Bucal - Whitening

Table 25: Colgate Portable - Escova Dental Portatil Table 26: Carrefour - Gel Dental - Green Mint; Red Mint Table 27: Bitufo CN Ben 10 - Escova de Dentes com Suporte Table 28: Bitufo CN Ben 10 - Gel Dental - Morango

Table 29: Bitufo CN Ben 10 - Creme Dental - Tutti Frutti Table 30: Bitufo CN Ben 10 - Antisseptico Bucal - Tutti Frutti

Table 31: Johnson & Johnson Reach Agente CoolBlue - Escova Dental - Macia Table 32: Johnson & Johnson Reach Agente CoolBlue - Fio Dental - Tutti-Frutti Table 33: Bitufo CN Ben 10 - Escova Dental - Extra Macia

Table 34: Colgate Total - Escova Interdental Table 35: Bitufo CN Ben 10 - Fio Dental - Tutti Frutti

Table 36: Johnson & Johnson Reach Eco Essencial - Escova Dental - Macia Table 37: Listerine Essencial - Enxaguatorio Bucal - Fresh Mint; Ice Mint; Lemon Table 38: Carrefour - Escova Dental - Sensitive Macia

Table 39: Carrefour Evolution - Escova Dental

Table 40: Ultra Action Kids Mickey Copa 2010 - Gel Dental com Fluor Ativo - Bubble Gum Table 41: Logodent Naturkosmetik - 2in1 Organic Peppermint Tooth Gel

Table 42: Colgate - Fio Dental Encerado

Table 43: Bitufo Luminus Plus - Escova Dental - Macia; Media Table 44: Sorriso Kolynos Master - Escova Dental - Macia; Media Table 45: Prophyto - Gel Dental

Table 46: Equate Dentes Sensiveis - Creme Dental - Original

Table 47: Oral B Pro-Saude Pulsar - Escova Dental Antibacteriana - Macia Table 48: Listerine - Mini Anti-septico Bucal - Cool Citrus; Mint

Table 49: Oral B Pro Saude - Creme Dental Antibacteriano com Fluor - Hortela Refrescrante Table 50: Pro Plus Maior Alcance - Escova Dental - Tamanho 40 Media

Table 51: Sorriso Original - Escova Dental - Dura; Macia

Table 52: Johnson & Johnson Reach Comfort Clean - Escova Dental Tamanho 40 - Macia; Media Table 53: Johnson & Johnson Reach Total Care - Escova Dental Cabeca Pequena: 30 - Macia

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Table 54: Johnson & Johnson Reach One - Escova Dental - Cabeca Pequena 30, 3 em 1 Table 55: Colgate Sensitive Pro-Alavio - Creme Dental

Table 56: Colgate 360o Compacta - Escova Dental - Extra Macia; Macia; Media Table 57: Oral B 1 2 3 - Creme Dental - Menta Suave

Table 58: Colgate 360 Actiflex - Escova Dental Table 59: Carrefour - Antisseptico Bucal

Table 60: Carrefour - Creme Dental - Herbal Branqueador Table 61: Carrefour - Gel Dental - Tutti Frutti

Table 62: Carrefour - Creme Dental - Dentes Sensiveis Branqueador Fresh Mint Table 63: Carrefour - Creme Dental - Acao Total Branqueador Fresh Mint Table 64: Carrefour - Gel Dental - Blue mint

Table 65: Sensodyne - Antiseptico Bucal

Table 66: Oral B Plus - Creme Dental - Menta Original; Menta Refrescante

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