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An exploratory study on establishing an Irish luxury fashion brand

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Figure

Table 1.0 Millward Brown Optimor's 2012
Table 1.1 Timeline
Figure  2.0  Types  of Luxury  Brands  by  Level  of Luxury,  Awareness  and  Business  Volume  (Heine, 2011)
Table 2.0  Top ten traits ( Keller 2001)
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