A Study Of Samsung Consumer Durables

On

A study of Consumer durable market

For

SamSung ElEctronicS ltd with special

reference to bangalore district

For

Master In Business Administration

From

Sikkim Manipal University of Health, Medical

& Technological Sciences

by

Rakesh Kumar Singh

Roll No. 510910259

Project rePort

On

“

STUDY OF CONSUMER DURABLE MARKET

FOR SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

Submitted by

Rakesh Kumar Singh

( Roll No. 510910259 )

A Report submitted in partial fulfillment of the

requirements for the degree of

Master of Business Administration

from Sikkim Manipal University, India.

Sikkim Manipal University of Health, Medical & Technological Sciences

System Domain

# 548, Shyam Complex, 1

_Floor

Above Vivek - CMH Road

Indira Nagar, Bangalore

Centre Code: 02779

“

STUDY OF CONSUMER DURABLE MARKET FOR

SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

Submitted by

Rakesh Kumar Singh

( Roll No. 510910259 )

A Report submitted in partial fulfillment of the

requirements for the degree of

Master of Business

Administration

of Sikkim Manipal University, India.

Sikkim Manipal University of Health, Medical and Technological Sciences Syndicate house, Manipal - 576 104

I hereby declare that

the project report entitled

“

STUDY OF CONSUMER DURABLE MARKET

FOR SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

Submitted in partial fulfillment

of the requirements for the degree of

Master of Business Administration

To Sikkim Manipal University, India, is my

Original work and not submitted for the award

Of any other degree, diploma, fellowship,

or any other similar title or prizes

Place: Bangalore

Rakesh Kumar Singh

The Project Report of

Rakesh Kumar Singh

“

STUDY OF CONSUMER DURABLE MARKET

FOR SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

is approved and is acceptable in quality

and form

Internal Examiner

External Examiner

(Ravinder Kumar)

(Anurag Yadav)

This is to certify that the

Project report entitled

“

STUDY OF CONSUMER DURABLE MARKET

FOR SAMSUNG ELECTRONICS LTD

WITH SPECIAL REFERENCE TO

BANGALORE DISTRICT”

Submitted in partial fulfillment of the

requirements for the degree of

Master of Business Administration

Sikkim Manipal University of Health,

Medical and Technological Sciences

Submitted by

Rakesh Kumar Singh

Who has worked under my supervision and guidance and that no part of this

report has been submitted for the award of any other degree, Diploma,

Fellowship or other similar titles or prizes and that the work has not been

published in any journal or Magazine

Index

Sl No.

Topic

Page No.

1.

Acknowledgement

8-10

2.

Introduction

11-16

3.

Company Profile

17-30

4.

Product Profile

31-38

5.

Objectives Of The Study

39-40

6.

Research Methodology

41-45

7.

Scope Of The Study

46-50

8.

Theoretical Background

51-55

9.

Data Analysis and Interpretation

56-70

10.

Findings Of The Study

71-73

11.

Suggestions & Recommendations

74-76

12.

Conclusion

77-78

ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it.

During this small time frame of two months in which the project reached its completion, there were a few people whom I would like to make a mention of and without whose help the project would have never seen the light of the day. I also thank to my internal guide Mr. Ravinder Kumar for his timely response via e-mail, which immensely helped in giving the project the initial direction it needed.

I would like to thank my external guide Mr. Anurag Yadav (Marketing Manager) who gave me a free hand as far as going about the project work was concerned.

I dedicate this project to the Dealers of Bangalore district who were extremely kind and who at times went out of the way to help me. Without their co-operation it would have perhaps not been possible to research a few places, which I did, within the stipulated time frame.

RK Singh

MBA (Marketing) 2009-2011

Preface

We took our training at SAMSUNG ELECTRONICS LTD. Bangalore. During the training was to get an overview of the Consumer Durable Market of Bangalore district. It was a firsthand experience to get exposed to the professional set-up and face the market, which was really a great experience. Training period was a learning experience.

When business is involved, an experience counts a lot. Experience is an instrument, which leads towards success. Working with SAMSUNG ELECTRONICS LTD., has been a pleasure

I take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report.

INTRODUCTION

Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture.

Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (C-TV) were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of India. MNCs offer

superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well-acknowledged brands, and hold over wide distribution network. However, the penetration level of the consumer durables is still low in India.

Indian Consumer durables market used to be dominated by few domestic players like Godrej, Voltas, Alwyn and Kelvinator. But post liberalization many foreign companies have entered into Indian market dethroning the Indian players and dominating Indian market the major categories being CTV, REFRIGRATOR, MICROWAVE OVEN and WASHING MACHINES.

India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG, SAMSUNG the two Korean companies have been maintaining the lead in the market with LG being leader in almost all the categories.

The rural market is growing faster than the urban market, although the penetration level is much lower .The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels double-income families and consumer awareness were the main growth drivers of the industries.

INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell phones and kitchen appliances like microwave ovens were also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc.

The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in 2007-08. More than 7 million units of consumer durable appliances

have been sold in the year 2006-07 with colour televisions (CTV) forming the bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in terms of the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and Samsung have registered double-digit growth in the direct cool refrigerator market.

In the case of washing machines, the semi-automatic category with a higher base and fully-automatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32 per cent and that of split ACs by 97 per cent.

Since the penetration in the urban areas for these products is already quite high, the markets for both C-TV and refrigerators were shifting to the semi-urban and rural areas. The growth across product categories in different segments is assessed in the following sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to grow by at least 25 per cent. At the disaggregated level, conventional CTV volumes have been falling while flat TVs have grown strongly. Market sources indicate that most CTV majors have phased out conventional TVs and have been instead focusing more on flat TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV production and is likely to be around 75 per cent in 2009-10. High-end products such as liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 percent respectively in 2009– 10 following a sharp decline in prices of these products and this trend is expected to continue. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped. This trend is expected to continue through 2010- 2011, as competition is likely to intensify to scale and capture the mass market.

COMPANY PROFILE

SAMSUNG – Introduction

Vision 2020

As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future."

This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through

these efforts, Samsung hopes to contribute to a better world and a richer experience for all.

As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”

Samsung is excited about the future. As we build on our previous accomplishments, we look forward to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to being a creative leader in new markets and becoming a truly No. 1 business going forward.

Our Mission

Everything we do at Samsung is guided by our mission: to be the best “digital-Company”.

At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that’s what making a better global society is all about.

Samsung grew into a global corporation by facing challenges directly. In the years ahead, our dedicated people will continue to embrace many challenges and come up with creative ideas to develop products and services that lead in their markets. Their ingenuity will continue to chart Samsung’s course as a profitable, responsible global corporation.

SAMSUNG HISTORY

From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory and system integration. Today Samsung’s innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung’s history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world.

2009

 _{Displayed the world’s thinnest TV (6.5mm) at CES}  Launched major restructuring of its businesses

 Cooperates in creating a foundry with Xilinx of the US  Developed the world’s first 40 nanometer DRAM  Announced its “Blue Earth” solar-powered phone  _{Released its V-line Crystal Rose LCD TV}

 Samsung is found No. 1 in customer loyalty for 8 years

consecutively by Brand Keys of the USA

 Samsung Digital Imaging developed an innovative

hybrid digital camera

 Built the world’s largest mobile phone as recorded in

the Guinness Book of World Records

 Received a “Quality Management Award” in Malaysia  SADI, Samsung's design school, received the most iF

Concept Design Awards for its entrants

 Opened “samsungmobile.com” for its domestic

customers

 _{Received an Excellence Award from ENERGY STAR}

of the US

 _{Released the world’s thinnest Blu-ray player}  Introduced Mobile WiMax into Malaysia

 Released the world’s first full HD camcorder with a

64GB SSD

 Sold more than 20 million full touch phones in shortest

 Samsung took up a record high market share in LCD

monitors

 Released the world’s first solar -powered mobile

phone in India

 Released the “JET,” its new concept full touch screen

phone

 _{Released its 120Hz 3D monitor}

 _{Samsung took the No. 1 spot in the global digital sign}

market for the first time

 _{Sold 500,000 units of its LED TVs in 100 days since its}

release

 Opened the “visual mobile” era with its third

generation full touch Haptic AMOLED

 Released the world’s first infrared video phone  _{Became the first in the industry to acquire TCO 3.0}

certification for its notebook computers

 Announced its “Green Management” strategy  _{Began mass production of the world’s first 40}

nanometer DDR3 DRAM

 Released the world’s thinnest watch phone

 _{Developed the world’s lowest power 1GHz mobile}

CPU core

 Opened Samsung Application Store Seller Site  _{Attained its most awards ever at IDEA 2009}  Released its strategic smart phone, the OmniaⅡ  _{Samsung's Yuna Haptic sold 500,000 units in record}

time

 Became the first in the industry to sell more than 10

million LCD TVs in the first half of the year

 Samsung won the chairmanship of the 3GPP

international standardization association

 Sold more than 5 million of its STAR full touch phones

in 4 months

 Samsung’s Application Store officially opened  Released the “Corby” full touch phone targeted at

younger users

 Provided the World Skills Calgary 2009 Competition

support

 Released the first large capacity 16kg automatic

washing machine in the domestic market

 Samsung's “Mondi” WiMax terminal receives “Best

Product” at the 4G Awards

 Entered the top 10 list in the world’s top 100 global

brands

 _{Samsung was selected as one of the top 10 global}

businesses in responding to climate change

 Samsung TVs took 50% of the Iranian market  _{Introduced its R&D master system}

 Released the “Giorgio Armani” smart phone

 Sold more than 5 million LCD panels for notebooks

per month for the first in the industry

 Developed a 240Hz 3D LCD panel

 _{Received the 2009 LCD TV Market Leadership Award}  Deploys its brand memory card business

 Reached the world’s first LTE terminal supply

agreement

 Developed the world’s thinnest 3mm LED TV panel  Samsung successfully tested WiMax global roaming  _{Samsung’s LED TV won “TV of the Year” in Britain}  Declared its “Creative Company” strategy for the next

100 years

 _{Passed 4 trillion won in operating profits for its 40th}

year of foundation

 _{Introduced a “Creative New Employee” hiring system}  Developed the world’s first 0.6mm 8 chip package  Sold 10 million STAR phones in six months of its

release

 Announced its open mobile platform, “bada”  _{Became the first in the industry to sell more than 4}

million LCD panels for TVs per month

 Supported the hosting of the WCG final  Launched a VIP membership program

 Sold 50 million full touch screen phones in 2 years  Samsung's printing solutions won product of the year

in the US

 Samsung successfully commercialised its 4th

 Restructured its organization and appointed Gee-Sung

Choi as its new CEO

 Sales of Samsung “Yuna Haptic” phones broke the

threshold of 1 million

 Became No. 1 in the US digital TV market for the 4th

consecutive year

2008

 Named Yoon-Woo Lee as a Vice Chairman & CEO of

Samsung Electronics

 Launched OMNIA phone

 Completed establishing TV manufactory in Russia

Kaluga

 Became the official sponsor of 2010 Guangzhou Asian

Game

 Developed the world's first 2Gb 50 NANO

 Samsung takes No. 1 spot in U.S. cellphone market  _{Opened Global Brand PR Centre ‘Samsung D'light'}  No.1 worldwide market share position for TVs

achieved for the 9th quarter in a row

2007

 No.1 worldwide market share position for TVs

achieved for the seventh quarter in a row

 _{Developed the world's first 30nm-class 64Gb NAND}

Flash™ memory

 BlackJack bestowed the Best Smart Phone award at

CTIA in the U.S.

 Attained No.1 worldwide market share position for

LCD for the sixth year in a row

2006  Developed the world's first real double-sided LCD  Developed the worlds' first 50nm 1G DRAM  Unveiled 10M pixel camera phone

 _{Launched "Stealth Vacuum," a vacuum cleaner with the}

world's lowest level of noises

 Launched the worlds' first Blu-Ray Disc Player  Developed 1.72"Super-Reflective LCD Screen

Retailer of the year 2005 in the consumer Durables category. James Damian, SVP, Best Buy and his team handed over the award to Mr. Ravinder Zutshi, Dy MD and Samsung India at the India Retail award function held in Mumbai on 16th September.

February 2005 Mr. S. H. Oh appointed as the President and Chief Executive Officer of Samsung South West Asia.

November 2004 Samsung received the Golden Peacock Special commendation Certificate for Corporate Social Responsibility (Private Sector) for the year 2004 from Mr. Shivraj Patil, Union Home Minister.

February 2004 India made regional headquarters for Samsung Southwest Asia.

February 2004 Mr. K. S. Kim appointed as the First President and Chief Executive Officer of Samsung South West Asia.

November 2003 Inaugurated Samsung's new, High-Tech, advanced Refrigerator facility.

August 2003 Commencement of production at refrigerator facility in Noida.

June 2003 Merger of SIEL with SEIIT.

Software technology park set up at Noida

December 2002 Construction commences for 5,000,000 refrigerator plant in Noida

October 2002 Samsung unveils new technology for Consumer Home Entertainment (DNIe™)

Pradesh.

May 1996 Launch in South

Home Appliances Launch

December 1995 Samsung India Electronics (SIEL) products launched in India.

August 1995 Certificate for commencement of business received by Samsung

The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced techno-logies, competitive products, and constant innovation.

At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry.

Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances, and more.

SAMSUNG GLOBAL

The DNA of Digital Innovation

Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries, the company has of 5 main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics Corporation is the world’s largest producer of Colour Monitors, Colour TVs, Memory Chips and TFT LCD’s.

Samsung in India

Samsung India is the hub for Samsung's South West Asia Regional operations. The South West Asia Headquarters, under the leadership of Mr. J S Shin, President & CEO, looks after the Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Samsung India which commenced its operations in India in December 1995 enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has widespread network of sales offices all over the country . The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Mobile phones, Refrigerators and

Washing Machines is located at Noida, near Delhi. Samsung 'Made in India' products like Colour Televisions, Mobile phones and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. In November 2007, Samsung commenced the manufacture of Colour televisions and LCD televisions at its state–of-the-art manufacturing facility at Sriperumbudur, Tamil Nadu. The Company is also manufacturing fully automatic front loading washing machines at its Sriperumbudur facility.

Customized products for Indian Consumers

Samsung understands the local cultural sensibilities to customize its products according to the Indian market. It has set up a “usability lab” at the Indian Institute of Technology in New Delhi to customize Samsung products to meet the specific needs of Indian consumers. This industry-institute partnership is helping Samsung to study and analyze consumer response in aspects of product design, including aesthetics, ergonomics and interface.

Through its research done on consumer preferences in India, Samsung has concluded that Indian consumers want more sound oriented products. Thus, the Samsung televisions for India have a higher sound capacity than their foreign counterparts.

For the semi-automatic segment of Samsung washing machines, Samsung has introduced for the first time in India a feature called Super Dry. It is present in three of Samsung’s semi automatic models and dries the clothes better than the rest.

Samsung washing machines have an additional menu that takes care of the local Indian wardrobes. They also have a ‘memory re-start’ that takes care of the frequent power failures in India.

PRODUCT PROFILE

Samsung LED 9000 Impeccable beauty

 Most appraised, most admired design

 _{Perfect interior item, enriching your lifestyle which others will admire}  Jaw opening performance with cutting edge technology.

 _{Access your online world right on your TV.}

 _{Enjoy more options thanks to our content providers.}

 Navigate with our easy-to-use interface and apps.  _{Ultra Clear Panel}

 _{Connect Share Movie}

 More real than reality with 3D Hyper Real Engine  4 HDMI

 Full HD 1080P

 SRS Theatre Sound  Mega Contrast Ratio

Samsung Refrigrators

 Twin Cooling

 Automatic Ice Maker

 Easy Handle

 Consistent Temperature

Welcome Summer with a Revolution

 54°C S-UTR

 Smart Saver

Samsung Washing Machines

 Silver Nano

 voltage control (165 ~ 400 volt safety)

 wool wash - Woolmark certified

VRT Front Loading Washer

Designed with Vibration Reduction TechnologyTM (VRT), our washer dramatically reduces barrel vibration—even at the highest speed. It also reduces energy and water consumption to the world’s lowest levels. Further, we’ve enhanced washing performance and eco-friendly performance with a diamond-shaped embossing drum.

Samsung Notebooks

Designed for great value

The power to perform at the speed of life Crafted for style and safety

Get online almost anywhere A picture that’s close to perfection Samsung Recovery Solution

Wide Video MP3 Player (YP-P2)

 Equipped with Bluetooth and a touch screen interface,  the YP-P2 lets consumers enjoy vivid videos on a 3-inch  wide LCD screen. Samsung’s proprietary DNSe 2.0

 technology with EmoTure™ UI enhances the ultimate multimedia experience.

Samsung LCD Monitors

Mega colour, Mega contrast, Mega experience Save space and the environment

Perfect high speed performance Control brightness, conserve energy.

Reduce eyestrain. Enhance your viewing experience. Feel the Effects of Colour

The Smart Size

Customise Your Control Goes Off by Itself

6-in-1 Steam Oven

Simple, yet stylish, our 6-in-1 steam oven combines all of the features of a conventional oven with advanced steam cooking technology to stimulate healthier eating.

Samsung’s versatile steam cooking solution adds a

steam function to the conventional oven, grill and microwave, as well as dry heat and fermenting.

Samsung Touch Phone

 Ultra-messaging BlackJack II (SG H-i617)

 Microsoft’s Windows Mobile software-enabled HSDPA  smart phone boasts a bigger screen than the BlackJack  I and includes a jog wheel. The phone also has cuttingedge

Samsung Camcorders

 Full HD 1080p Playback: HD up-Scaling  65X Intelli-Zoom

 USB Charging  Scene Mode

 Face Detection AF/AE  Time Lapse Recording

OBJECTIVES OF THE

STUDY

OBJECTIVES OF THE STUDY

 To find number of brands of consumer durable in Bangalore district.  To study brand preference of consumer for consumer durable goods..

 To find most important parameter for selection of brand of Colour television, Refrigerators, Washing machine, DVD, Microwave oven.

RESEARCH METHODOLOGY

Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study.

According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance.

Research design specifies methods and procedures for study. In this study the company was interested to know the demand of different consumer durable product, about competitors, and potential for SAMSUNG procedures to be used for the study among retailers/dealer and. However it was exclusively personal interview.

Data Collection:

This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company.

Primary Data:

These data were collected by personal interview with retailers/ dealer. For this purpose questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:

Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources of the company.

SAMPLING METHOD

Random Sampling method

SAMPLE SIZE

Research tools:

RESEARCH AREA

Chamarajpet Govindaraj nagar Chandra layout Jagajeevan ramnagar Basavanagudi Hanumanth nagar Padmanabha nagar Jayanagar Hombegowda nagar Madiwala Koramangala Shanthinagar Jeevanbheema Nagar Bharathinagar Sarvagna Nagar Banaswadi Shivajinagar Jayamahal Hebbal Kadugondana Halli

SCOPE OF THE STUDY

This project gives us great exposure to the consumer durable market because it includes product knowledge and field survey job in which we visited the consumer durable stores in Bangalore district.

While visiting the Dealers we:

1. Calculated the display share of the SAMSUNG product in shop.

2. Collected the data of actual monthly sale of the SAMSUNG product in few shop.

3 Found out the problems that the dealer were facing while selling the SAMSUNG products.

4. Found out the customer response for SAMSUNG products by asking the owner of the shop.

SCOPE

1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world and overtake Japan in the near future become the 3rd largest.

2. Indian consumer durable market is expected to reach $450 billion by on 2010

3. India has the youngest population amongst the major countries. There were lot of people in the different income categories nearly the two third population is below the age of 35 and nearly 50% is below 25.

4. There were 56 million people in middle class, who were earning us$4,400-US$21,800 a year. And there were 6 million rich household in India.

5. The upper-middle and high-income household in urban areas were expected to grew to 38.2 million in 2007 as against 14.6 million in 2000.

OPPORTUNITY

1. In India the penetration level of white goods is lower as compared to other developing countries.

3. Rapid urbanization.

4. Increase in income level, i.e. increase in purchasing power of consumers.

5. Easy availability of finance.

THREATS

1. Higher import duties on row materials.

2. Cheap imports from Singapore, China and from other Asian countries.

LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some limitation:

1. The period of the project was not sufficient to study all the factors in deep.

2. Visiting various places for the study consumed a lot of time.

3. We cannot say that what the consumer have revealed will be right for each and every situation because their perception is influenced by many factors.

4. Many consumer and dealers/retailers showed less interest in providing information and haven’t cooperated.

5. Some of confidential information viz. credit period, schemes, policies and sales figure were not disclosed by the competitors.

TheoreTical

Background

THEORETICAL BACKGROUND

OF THE STUDY

Scope of market research in view of modern global business

Research methods provide you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. Business research courses are a recognition that students in business, not-for-profit, and public organizations – in all functional areas – need training in the scientific method and its application to decision making. Two factors stimulate an interest in more scientific decision making: (1) the manager’s increased need for more and better information and (2) the availability of improved techniques and tools to meet this need.

During the last two decades, we have witnessed dramatic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the manager. Other knowledge demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings – investment issues.

The trend toward complexity has increased the risks associated with business decisions, making it more important to have a sound information base. Increased complexity means there are more variables to consider. The competition is more vigorous, with many businesses downsizing to make competitive gains. Workers, shareholders, customers, and the public are better informed and more sensitive to their self-interest. Government continues to show concern with all aspects of society. Each of these factors demands that managers have more and better information upon which to base decisions.

To do well in such an environment, you will need to be equipped with an understanding of scientific methods and a means of incorporating them into decision making. You will need to know how to identify good research and how to conduct it. This book addresses these needs.

As the complexity of the business environment has increased, there has been a commensurate, increase in the number and power of the tools to conduct research. There is vastly more knowledge in all fields of management. We have begun to build better theories. The computer has given us a quantum leap in the ability to deal with problems. New techniques of quantitative analysis take advantage of this power. Communication and measurement techniques have also been enhanced. These trends reinforce each other and are having a massive impact on business management.

SOURCES OF COLLECTION OF PRIMARY AND SECONDARY DATA FOR MARKET RESEARCH

The sources may be classified as either internal (organizational) or external sources of information.

Internal Sources

Internal sources of organizational data are so varied that it is difficult to provide generalizations about their use. Accounting and management information systems create and store much of the internal data. Research and development, planning, and marketing functions also contribute. Examples are departmental reports, production summaries, financial and accounting reports, and marketing and sales studies. The collection methods used are unique to the specific situation, and collection success depends on knowing just where and how to look. Sometimes the information may exist in central files (i.e., at headquarters), in computer database, or in departmental chronological files.

In other organizations, a central library keeps all relevant information. Systematic searches should be made through exploratory interviews with everyone who handles the information. Often company librarians, MIS, PR/communications, or departmental secretaries can help in pinpointing critical data sources. Internal data sources may be the only source of information for many studies.

External Sources

External sources are created outside the organization and are more varied than internal sources. There are also better defined methods for finding them. This discussion is restricted to published sources, although other sources of information may be useful.

Published sources of data can be classified into five categories. The newest and fastest growing one is computerized database. They are composed of interrelated data files. The files are sets of records grouped together for storage on some medium. Access may be through online search or CD-ROM. Online databases are often specialized and focus on information about a particular field. Major source of published information consists of diverse materials from special collections. Within this category there are many reference books, each a compendium of a range of information. A second group includes university publications, of which there are master’s theses, doctoral dissertations, and research records. A third group includes company publications such as financial reports, company policy statements, speeches by prominent executives, sales literature, product specifications, and many others. There are miscellaneous information sources consisting of the productions of various trades, professional and other associations. These organizations often publish statistical compilation, research report, and proceeding of meeting.

Data analysis

DATA ANALYSIS AND INTERPRETATION

Table No.1 Number of company’s product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS

1 C-TV 86 2 C-TV & REFRIGERATOR 67 3 C-TV & REFRIGERATOR & WASHING MACHINE 56 4 ABOVE ALL 92 TOTAL 301 Source:- Survey Graph No. 1 INTERPRETATION:-

According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-TV and REFRIGERATOR, 56 dealers were sold C-TV and REFRIGERATOR, WASHING MACHINE and 92 dealers were sold all product.

Table no. 2 shows no. of company’s product sold from dealer’s shop.

Sl. NO. NO. OF COMPANIES PRODUCT NO. OF RESPONDENTS 1 FIVE 33 2 FOUR 24 3 THREE 9 4 TWO 34 TOTAL 100 Source:- Survey Graph No. 2 INTERPRETATION-

According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands from their shops.

Table No.3 Shows Major brand of C-TV sold by dealers. Sr. NO. BRAND NO. OF RESPONDENTS PERCENTAGE 1 LG 39 39 2 VIDEOCON 23 23 3 SAMSUNG 18 18 4 SANSUI 11 11 5 ONIDA 9 9 TOTAL 100 100 Source:- Survey Graph No. :- 3 INTERPRETATION-

According to dealers, in Bangalore district LG is leading in

C-TV with 39%, after that VIDEOCON is 2nd _{with 23% and then SAMSUNG is on}

Table No.4 Most important parameter for more sale of C-TV

Sr. NO. REASONS FOR MORE SALES NO. OF RESPONDENTS PERCENTAGE 1 Price 28 28 2 Quality 30 30 3 Service 17 17 4 Advertisement 15 15 5 Schemes 10 10 TOTAL 100 100 Source:- Survey Graph No.4 INTERPRETATION-

According to dealers, Price is most important parameter for more sale of C-TV and then Quality, Services, Advertisement and Schemes.

Table No. 5 shows the major brands of REFRIGERATOR sold by dealers. Sr. NO BRAND NO. OF RESPONDENTS PERCENTAGE 1 LG 22 22 2 VIDEOCON 13 13 3 SAMSUNG 9 9 4 GODREJ 12 12 5 WHIRLPOOL 19 19 6 KELVINATOR 16 16 7 KENSTAR 9 9 TOTAL 100 100 Source:- Survey Graph No. 5 INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in Bangalore district with 22%,

Table No.6 shows most important parameter for more sale of REFRIGERATOR

Sr. NO. REASONS FOR MORE SALES NO. OF RESPONDENTS PERCENTAGE 1 Price 27 27 2 Quality 32 32 3 Service 19 19 4 Advertisement 13 13 5 Schemes 9 9 TOTAL 100 100 Source:-Survey Graph No. :- 6 INTERPRETATION-

According to dealers, most important parameter for more sale of Refrigerator is Quality and then Price, Services, Advertisement and Schemes.

Table no.7 shows Major brands of Washing Machine sold by dealers. Sr. NO. BRAND NO. OF RESPONDENTS PERCENTAGE 1 LG 18 18 2 VIDEOCON 11 11 3 SAMSUNG 15 15 4 IFB 7 7 5 WHIRLPOOL 21 21 6 GODREJ 9 9 7 KELVINATOR 10 10 8 KENSTAR 9 9 TOTAL 100 100 Source:- Survey Graph No. :-7

MAJOR BRAND OF WASHING MACHINE

18% 11% 15% 7% 21% 9% 10% 9% LG VIDEOCON SAMSUNG IFB WHIRLPOOL GODREJ KELVINATOR KENSTAR INTERPRETATION-

According to dealers, LG is leading in Washing Machine market with 18%, after that VIDEOCON and SAMSUNG is leading in Bangalore district.

Table No.8 shows most important parameter for more sale of Washing Machine

Sr. NO. REASONS FOR MORE SALES NO. OF RESPONDENTS PERCENTAGE 1 Price 26 26 2 Quality 32 32 3 Service 24 24 4 Advertisement 10 10 5 Schemes 8 8 TOTAL 100 100 Source:- Survey Graph No.8 INTERPRETATION-

According to dealers, the most important factor which affects the sales of washing machine is QUALITY, and then prices and services is considered by the customers.

Table No.9 shows Major brands of DVD sold by dealers. Sr. NO. BRAND NO. OF RESPONDENTS PERCENTAGE 1 LG 11 11 2 VIDEOCON 13 13 3 SAMSUNG 10 10 4 ONIDA 15 15 5 PHILIPS 22 22 6 SANSUI 12 12 7 SONY 8 8 8 INTEX 9 9 TOTAL 100 100 Source:-Survey Graph No. :- 9 MAJOR BRAND OF DVD 11 13 ₁₀ 15 22 12 8 9 0 5 10 15 20 25 LG VID EO CO N SAM SU NG ON IDA PH ILIP S SAN SUI SO NY INTE X BRANDS N O . O F R E S P O N D E N T S NO. OF RESPONDENTS INTERPRETATION-

According to dealers, PHILIPS is the most popular brand in DVD market with 22%, after that ONIDA with 15% and VIDEOCON with 13% on 3rd _position.

Table No.10 shows most important parameter for more sales of DVD

Sr. NO. REASONS FOR MORE SALES NO. OF RESPONDENTS PERCENTAGE 1 Price 21 21 2 Quality 42 42 3 Service 17 17 4 Advertisement 8 8 5 Schemes 12 12 TOTAL 100 100 Source:- Survey Graph No. 10 INTERPRETATION-

According to dealers, Quality is major factor in respect of more sale of DVD, and then Services and prices were to be considered.

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers. Sr. NO. BRAND NO. OF RESPONDENTS PERCENTAGE 1 LG 18 18 2 VIDEOCON 13 13 3 SAMSUNG 15 15 4 KENSTAR 21 21 5 GODREJ 9 9 6 PHILIPS 8 8 7 BAJAJ 9 9 8 SONY 7 7 TOTAL 100 100 Source:- Survey Graph No. 11 NO. OF RESPONDENTS 18 13 15 21 9 ₈ 9 7 0 5 10 15 20 25 LG VID EO CO N SAM SU NG KENS TAR GO DR EJ PH ILIP S BAJ AJ SO NY NO. OF RESPONDENTS INTERPRETATION-

According to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR is making a huge business as compare to other competitors after that LG and then SAMSUNG. According to dealers, microwave oven does not have that much demand as compare to other consumer durable product.

Table No.12 shows Reason for more sales of MICROWAVE OVEN

Sr. NO. REASONS FOR MORE SALES NO. OF RESPONDENTS PERCENTAGE 1 Price 21 21 2 Quality 36 36 3 Service 14 14 4 Advertisement 17 17 5 Schemes 12 12 TOTAL 100 100 Source:- Survey Graph No. 12 INTERPRETATION-

The most important factor of more sales of microwave oven is QUALITY of the product. Quality is mostly affected on sales of microwave oven.

Table NO.13 shows High Profit margin brands Sr. No. BRANDS NO. OF RESPONDENTS PERCENTAGE 1 LG 21 21 2 SAMAUNG 18 18 3 WHIRLPOOL 16 16 4 VIDEOCON 13 13 5 SONY 11 11 6 GODREJ 9 9 7 PHILIPS 7 7 8 KENSTAR 5 5 TOTAL 100 100 Source:- Survey Graph No.13

HIGH PROFITABLE BRAND

0 5 10 15 20 25 LG SAM AU NG WHI RLP OO L VIDE OC ON SO NY GO DR EJ PH ILIP S KENS TAR BRANDS N O . O F R E S P O N D E N T S NO. OF RESPONDENTS INTERPRETATION-

According to dealers, in Indian consumer durable industry

LG is leading company because of their low pricing policy and the better quality of product.

SAMSUNG is on 2nd _{position, if SAMSUNG will change their pricing policy like}

Table No.14 shows Suggestion from dealers for SAMSUNG to increase the business

Sr. No. SUGGESTION NO. OF RESPONDENTS

1 FAST AND REGULAR

AFTER SALES SERVICE 31

2 REDUCE PRICES 21 3 INCREASE DEALER MARGIN 15 4 ADVERTISMENT AT RURAL AREA 13 5 IMPROVE QUALITY 10 6 REGULAR SCHEMES 9 TOTAL 100 Source:- Survey Graph No.14 0 5 10 15 20 25 30 35 S U G G E S T IO N F A S T A N D R E G U L A R A F T E R S A L E S S E R V IC E R E D U C E P R IC E S IN C R E A S E D E A L E R M A R G IN A D V E R T IS M E N T A T R U R A L A R E A IM P R O V E Q U A L IT Y R E G U L A R S C H E M E S A N D L U C K Y D R A W NO. 1 2 3 4 5 6 Series1 Series2 Series3 Series4 Series5 Series6 Series7 INTERPRETATION-

According to suggestion of dealers, AFTER SALES SERVICE is most important factor which is helping to the SAMSUNG for increase the sales.

After that PRICES OF THE PRODUCT should be economic. DEALER MARGIN should increase for motivation of dealers.

FINDINGS OF THE PROJECT

1. We came to know while visiting the shop most of the dealers sold entire consumer durable product including C-TV, Refrigerator, Washing Machine, DVD, Microwave oven.

2. We know that during the survey in consumer durable industry in Bangalore district and rural area of Bangalore district LG is leading in Colour television, Washing Machine, Refrigerator.

3. Study shows that quality is most important parameter for more sale of colour television and then price is considered by consumers.

4. Study shows that quality of the product is most important parameter for Refrigerator then price is considered by consumers.

5. While visiting the shop we came to know that quality is most important parameter which is affect on more sales of Washing Machine.

6. According to Survey, Philips is most popular brand for DVD.

7. We came to know that while visiting the shop, Kenstar is most preferable brand for Microwave oven because of their quality.

8. While visiting the shop we know that LG is gives high profit margin as compare to other competitors.

9. While visiting the shop dealers suggested that after sales service is most important factor which contributes towards the sales of Consumer durables. 10. All the dealers were not satisfied with the profit margin.

11. SAMSUNG product is costly as compared to LG and VIDEOCON.

12. Maximum rural area is covered by the VIDEOCON because of their low price products.

13. We came to know while visiting the shops that there was big problem of after sales service.

14. Many dealers were facing the problem of after sale service because there is no follow up calls from SAMSUNG.s

15. Demo calls also not done properly.

16. LG and Videocon is the main competitor of SAMSUNG.

17. Advertising of SAMSUNG CTV is more effective as compare to the competitors.

SUGGESTIONS &

RECOMMENDATIONS

SUGGESTIONS & RECOMMENDATIONS



 If the SAMSUNG Ltd. reduces their product price like LG and VIDEOCON then SAMSUNG will take over the LG in all categories.

 Company should distribute free key chain, calendar, t-shirts for making brand popular among people.

 Company should introduce low price and low power consumption Refrigerator for acquiring the middle income group.

 Dealer desire more advertisement to be done through local newspaper and cable TV ads. To make consumers aware about the product.

 Prompt of service in time.

 Advertisements of the company’s products should focus on quality rather than price.

 Company should target upper middle class or premium class customers.  Company should introduce low cost products to satisfy the needs of low

or middle class.

 Demo calls as well as follow up Help Company to maintain customer relationship and hence the company should focus on these aspects.

 SAMSUNG ltd. should concentrate on after sales service.  SAMSUNG ltd. should try to trap the rural market.

 SAMSUNG ltd. Establish the service center as per taluka place.

CONCLUSION

 With respect to the above study and the findings thereby, the company has definitely entrenched into the urban market.

 With few more concerted efforts, the said organization needs to enter the rural market in order to completely establish itself all over.

ANNEXURE &

BIBILOGRAPHY

ANNEXURE

A. Questionnaire

Study of Consumer Durable Market for SAMSUNG Electronics Ltd. With Special reference To Bangalore district.

Name of shop: Address: Contact no.:

1) Which is consumer durable product you sold from your shop? □C-TV □Refrigerator □Washing Machine □DVD □Microwave

2) How many no. of company’s product you sold from your shop? □ONE_______________________________________________ □TWO_______________________________________________ □THREE_____________________________________________ □FOUR______________________________________________ □FIVE_______________________________________________ □SIX________________________________________________

3) Which is major brand of Colour-Television you sold from your shop? □SAMSUNG □LG □ Videocon □ Onida

□ Sansui

4) What is the important parameter for more sales of Colour-Television brand?

□Price □ Quality □ Services □ Advertisement □ Schemes

5) Which is major brand of Refrigerator you sold from your shop? □ Godrej □ Whirlpool □ Kenstar □ LG □ SAMSUNG □ Videocon □ Kelvinator

6) What is the important parameter for more sales of Refrigerator brand? □ Price □ Quality □ Services □ Advertisement □Schemes

7) Which is major brand of Washing Machine you sold from your shop? □ IFB □ Whirlpool □ Kenstar □ LG □ SAMSUNG □ Videocon □ Kelvinator □ Godrej

8) What is the important parameter for more sales of Washing Machine brand?

□ Price □ Quality □ Services □ Advertisement □ Schemes

9) Which is major brand of DVD you sold from your shop? □SAMSUNG □ LG □ Videocon □ Onida □ Sansui □ Philips □ Intex □SONY

10) What is the important parameter for more sales of DVD brand?

□ Price □ Quality □ Services □ Advertisement □ Schemes

11) Which is major brand of Microwave you sold from your shop? □SAMSUNG □ LG □ Videocon □ Kenstar □ Godrej □ Philips □ Bajaj □SONY

12) What is the important parameter for more sales of Microwave brand? □Price □ Quality □ Services □ Advertisement □ Schemes

13) Which company’s product you give high profit margin?

□SAMSUNG □LG □VIDEOCON □SONY □WHIRLPOOL □GODREJ □PHILIPS □KENSTAR 14) What are your suggestions for SAMSUNG to increase the sales?

_________________________________________________________________ __________________________________________________________________

B. List Of Samsung Dealers in Bangalore:-

Sl No. Name of the Dealer Address of the dealer Contact No.

1. A.P Electricals, Indira Nagar(Brand Shop)

# 321/1, Chinmaya Mission Hospital Road, Indra Nagar Bangalore-560038

25251960

2. Adishwar Electro World,

Bhanshankari

# 93/1, 80 Ft Ring Rod, Opp To Big Bazzar, Pvr Tower, Bsk 3Rd Stage-560085

26691262,63

3. Adishwar Electro World, Domlur

# 5, Intermedit Ring Road Koramangala, Domlur Bangalore-560040

41118678,13,14

4. Adishwar Electro World, Hrbr Layout

# 102A, Near Food World2 Nd Block, Hrbr Layout, Kalayan Nagar Bangalore-560043

25450871

5. Adishwar Electro World, Jayanagar

#428, Singiri Arcade, 40Th Cross, 9Th Main , Jayanagar, 5Th Block Bangalore, 560041

26541050,51,52

6. Adishwar Electro World, Marathahalli

# 90/6, Munnikolla, Marathahalli, Sarjapur Ring Road Opp Multi Plex, Bangalore-560037

25450871

7. Adishwar Electro World, Rajajinagar

# 280/107, 19Th Main Road, 1St N Block, Rajajinagar, Bangalore-560010

23134692,93

8. Adishwars

Electroworld(Brand Shop)

# 26, 80 Ft Ring Rod, Opp To Big Bazzar, Pvr Tower, Bsk 3Rd Stage Bangalore, 560085

9. Adishwars

Electroworld(Brand Shop)

#14, 10Th Main, 1St Block, Next To Cake Place Rajajinagar Bangalore-560010

41610910

10. Cool Well, M.G.Road

# 1/B, M G Road Bangalore-560001 25327769

11. Croma - Brigade Rd Eva Mall, Brigade Road, Bangalore - 560001

66310166

12. Croma - Hrbr Ss Manor, ?Nr Royal Concorde School, Chelikere Ring Rd, Chikka Tayapa Reddy Lyt, Kalyan Nagar, Bangalore - 560043

67127288, 67127280

13. Croma - Kormangala Hm Vibha Towers Above, Star Bazar, Tata Enterprise, Hosur Road, Bangalore - 560030

66969859

14. Devi International, Jayanagar

# 12, 10 6Th Main, 2Nd Block Bangalore-560011

41508062

15. Encon Impex Pvt Ltd No 45 2Nd Floor, Vinayaka Electronic Plaza , 1St Cross Sp Road Bangalore, 560002

41119378/41695025

16. Ezone - Cunn Rd No.15, 16 17, Sigma Mall, Grnd Flr, Cunningham Road, Bangalore - 560052

32413975

17. Ezone - Hebbal No.127, 1St Flr, Esteem Mall,

Kempapura, Hebbal, Bangalore - 560024

41699044

100Ft Rd, Indiranagar, Bangalore - 560038

19. Ezone - Jayanagar No.18/A, 3Rd Flr, 10Th Mn Rd, Ashoka Pillar Rd, 1St Blk, Jayanagar, Bangalore - 560011

26577527

20. Ezone - Kormangala Opp To Sukh Sagar, 100Ft Rd, 4Th Blk, Koramangala, Bangalore - 560034

25520241

21. Ezone - Marathalli No.92/4, Vanshee Twrs, Nr Innovative Multiplex, Outer Ring Rd,

Marathahalli, Bangalore - 560037

66621123

22. Ezone - Raj Ngr Opp To St Teresa Hospital, Dr

Rajkumar Rd, Rajajinagar, Bangalore - 560010

32479426

23. Girias Invst. Pvt Ltd, Brigade Road

# 138, Sholla Circle, Brigade Road Near Brigade Towers Banalore-56002

2235555,22915555

24. Girias Invst. Pvt Ltd, Domlur

# 526, Indranagar, Koramangala Ring Raod, Opp Dell, Bangalore-560071

43532222

25. Girias Invst. Pvt Ltd, Hrbr

No 5 A/C - 422, 2Nd Block, Hrbr Road, Bangalore - 560043

42598888

26. Girias Invst. Pvt Ltd, Jayanagar

# 37, 100Ft Road, Jayanagar 1St Block , Opp Dayananda Sagar Choutry

Bangalore-11

26566140,41,42

27. Girias Invst. Pvt Ltd, Mysore Road

No 1/1-4, 1/1-E, 7Th Cross, Gudadahalli, Mysore Rd, Banglaore 560026

28. Girias Invst. Pvt Ltd, Rajajinagar

# 1035/125, 20Th Main Road, W.O.C Road, 5Th Block, Rajajinagar, Bangalore-560010

23119236,42673000

29. Girias Invst. Pvt Ltd, Sadashivnagar

# 1/1, Bellary Road, Cauvery Theater Circle, Sadashiv Nagar, Bangalore-560080 42646666 30. Griha Vaibhav, Jayanagar # 503/3, 46Th Cross, 5Th Block Jayanagar, Bangalore-560041 26542611

31. Jainex Technologies No 119/6, Ii Floor, Iii Cross, S.P Road Bangalore, 560002

22292199

32. Mega Compu World Pvt Ltd

No-1/1 Pc Lane -Sp Road Cross Bangalore, 560002

2242492 / 2241220

33. Metro - Kanakpura No.18/1/2, Op To Khodays Breweries, Konankunte Village, Uttrahalli, Kanakapura Main Road, Bangalore - 560062

26082198

34. Metro - Yeshwantpur No.26/3, Ward No.9, A Blk, Subramanya Ngr, Indl Suburbs, Yeshwanthpur, Bangalore - 560022

22192000

35. Mre # 13-14, Service Road, Airport Road Domlur, Bangalore, 560071

25358192

36. Next - Hsr No.2625, Op Cpwd Qtrs, 27Th Mn, 1St Sec, ?Hsr Layout, Bangalore - 560102

37. Next - Jayanagar No.108, Udaya House, 30Th Crs, 8Th B Mn Rd, Jayanagar 4Th T Block,

Bangalore - 560011

32479263

38. .Next - Jp Nagar No.665/10, 11Th B Mn, 5Th Blk, 100Ft Ring Rd, Jayanagar, Bangalore - 560041

32479264

39. Next - Kormangala No.914, Sri Venkateshwara Cmplx, Opp To Ibp Petrol Bunk, 80Ft Rd,

Koramangala, Bangalore - 560034

41623666

40. Next - Marathalli No.90/1, Sri Balaji Suprabhata, Op To Innovative Multiplex, Outer Ring Rd, Munekolala, Marathahalli, Bangalore - 560037

42311234

41. Next - Rt Nagar No.11 12, P T Clny, 80Ft Mn Rd, R T Nagar, Bangalore - 560032

32479268

42. Next -

Vidhyaranyapura

No.63, Nr Fabmall, Bel Lyt, 60Ft Rd, Vidyaranyapura, Bangalore - 560097

41728070

43. Pai International , Bannerghatta Road

#6, Belekarehalli Gate, Bannergatta Rd, Bangalore - 560076

41304204,05

44. Pai International, Indira Nagar

# 20A/1, 100Ft Road, Indranagar, Bangalore-560038

25219466

45. Pai International, Koramangala

# 7, 7Th Main, 5 Th Block, Koramangala, Bangalore-560095