IBM Digital Content Marketing
Generate demand using web content syndication, email marketing and
social automation
Overview Presentation
May 2015
Agenda
Digital Content Marketing Overview Email Marketing Social Automation Getting Started Support and Resources Web Content SyndicationSocial Automation
IBM Digital Content Marketing
Web Content Syndication
Email Marketing
Campaign and Event Emails based on BP
Ready Campaigns IBM Web Content
for your Web site
Curated Social Content Ready
for use
Digital Content Marketing is an integrated suite of marketing tools that enable IBM Business Partners to easily and effectively execute integrated campaigns across web, email and social media.
One integrated platform
Easy to use with customization options
Generate leads, then track, manage and analyze
IBM Hardware, Software, Services, Finance and solution content Available at no charge for all IBM Business Partners
Web Content Syndication
A simpler way to getIBM content on your web site
Dynamic Up-to-Date Content
• IBM product, services, financing and brand solution content
• Delivered automatically to your web site • Available in 12 languages
Generate demand for the brands you sell
• Generate leads and accelerate sales using key IBM marketing assets
• Built-in lead response forms
• Decide which IBM content to display on your web site • Make a simple one time change to your web site • Your web site displays selected IBM content • Leads are captured and delivered directly to you
• Use the provided console to manage your web content and track, analyze and respond to leads
Business Partner Website SharedVue
IBM Prospects
Prospects interact with your web site; you receive leads Syndication Service IBM Content
How it works…
How it looks…Software Showcase
(continued)Assets that generate lead responses
What languages are supported?
Content showcases are available in:
US English Brazilian Portuguese French German Italian Japanese Korean Polish Russian Simplified Chinese Spanish Turkish
• Product descriptions and features • Brochures • White papers • Case studies • Data sheets • Analyst reports • Videos
• Guided tours and demos
IBM Services
• IBM Resiliency Services • Cloud Services
• Security Services • ServicePacs
• Technical Support Services
IBM Hardware
• Storage
• Power Systems • System z
• IBM Certified Pre-owned
IBM Software
• Business Analytics
• Cloud & Smarter Infrastructure (Tivoli)
• Commerce Solutions • Enterprise Content
Management
• IBM ExperienceOne
• IBM Collaboration Solutions • IBM Sterling B2B Integration • IBM Sterling Managed File
Transfer • Information Management • Platform Computing • Rational • Security Systems • Smarter City Operations • WebSphere
IBM Software, Hardware, Services, Financing and Solution
Content Currently Available via Syndication
Cloud
IBM PureSystems
• IBM PureApplication System • IBM PureData System • IBM PureFlex System
Mobile
• IBM MobileFirst Platform • IBM MobileFirst Protect • IBM ExperienceOne
IBM Global Financing
• Hardware Financing
• IBM Certified Pre-owned Equipment
• Software and Services Financing
1.
Designed to provide lead generation opportunities with traceable lead process2.
Ensures up-to-date and compelling IBM content3.
Increases visibility of IBM Business Partner relationship4.
Saves Web development and maintenance expense5.
Available at no charge!Agenda
Email Marketing Social Automation Getting Started Support and Resources Digital Content Marketing Overview Web Content SyndicationEmail marketing
Effectively engage with customers and prospects through email
Leverage IBM pre-packaged campaigns
• Built on Business Partner ready campaigns • Easily upload, create and manage contact
lists
Generate leads
• Drive traffic to customizable landing pages • Seamlessly integrates with your IBM
syndicated web content
• Track open rates, click rates and more
Use the Digital Content Marketing partner console to
launch multi-touch email marketing campaigns
Select your campaign and customize the initial drive-to e-mail (Touch #1)
Sends e-mail to clients/ prospects, driving them to your landing page
Clients/prospects download offers from your landing page and you capture the leads
How it works
What is
Business Partner ready?
• Pre-packaged email marketing
campaigns, including strategy, plan, assets and offers
• Fully customizable, including a landing page
• Consistent IBM messaging
• Translated versions (available upon request)
• Generate pipeline with current clients and new prospects
• Business Partner ready
campaign templates available • Email templates fully customizable • Ready to customize landing pages • Integration with existing IBM content
showcase pages
• Monitor and manage campaign email communications
• Create and manage contact lists • Saves time and money
• No cost to PartnerWorld members
Social Automation Digital Content Marketing Overview Web Content Syndication Email Marketing Getting Started Support and Resources
Agenda
Social Automation
Leverage Social Media for pipeline growth
Up-to-Date, Dynamic Content
• Augment existing social efforts with ready-to-post content
• Leverage IBM best practices for social media lead generation
• One-stop shopping for curating,
scheduling and posting social content
Easy to use
• Connect your existing social profiles • Curate content
Curate
IBM provides content
Schedule
You select and schedule for your social sites
Engage
Track activity and results
How it works
Benefits of Using Social Automation
• One-stop shop for curating,
scheduling and posting social content • Enables execution of social tactics
using IBM-provided client-facing content
• Easy installation – you select and schedule for your social sites
• Track activity and results from the partner console
• Web/email/social integrated into one platform
• Generate demand for your products and services
• One integrated platform for all three capabilities: web, email and social
• Customize the content, email campaigns and/or social content
• Track, manage and analyze leads using the partner console
• Gain easy access to IBM Hardware, Software, Services, Financing and solution digital content
• Save time and money
Getting Started Digital Content Marketing Overview Web Content Syndication Email Marketing Social Automation Support and Resources
Agenda
Getting Started: New Users Should Register
Currently Syndicating and Registered Business Partners:
Go to the Partner Console to manage web content, email marketing & social
“We require far fewer resources to keep our website current, accurate and relevant. If we had to manage and maintain all the content ourselves it would be a very expensive, burdensome task – now we can focus our time and resources on where we add value.”
Darin Nelson, VP, Software Solutions Sales, Sirius Computer Solutions
“We’ve cut our time spent on creating and maintaining IBM data by more than 50%, and can now focus on higher-value tasks such as lead generation and branding.”
Natalie Straley, Co-Owner and Director of Operations, BryTech, Inc.
“This web content service is one more way IBM provides excellent support to their Business Partners. When our customers or prospects want to see what we offer, the IBM Security content is always current and accurate. Our reputation is enhanced by leveraging authoritative content from a company people trust – IBM.”
What Business Partners are saying…
“The BP Ready Campaigns simplified everything and the results were fantastic.
We saw a much higher response rate than normal.”
“The first email went off without a hitch, the landing and registration pages worked beautifully. This program is really going to resonate with partners. The landing pages are nicely designed and the content is superb.”
Jon Nugent, Director Client Services, Business Intelligence Solutions
“One aspect of the IBM Email Marketing
automation process that was good for us was that it was REALLY fast to get it up and running.”
Matt Thomas, President, BSD Group
What Business Partners are saying…
Support and Resources Digital Content Marketing Overview Web Content Syndication Email Marketing Social Automation Getting Started
Agenda
• For technical support questions, email SharedVue ibm@sharedvue.net • For campaign or content questions reach IBM ibmdcm@us.ibm.com • In North America call 1-877-452-8756
(8:00 a.m. – 8:00 p.m. EST US)
• For additional local language support go to the InfoCenter
http://digitalcontentmarketing.sharedvue.net click on the ‘Contact’ tab
BP Resources –
IBM Digital Content Marketing on PartnerWorld
Why DCM?
•DCM InfoGraphic
Solutions Briefs
• Web Content Syndication
• Email Marketing
• Social Automation
Quick Start Guides
• Web Content Syndication
• Email Marketing
• Social Automation
Webcast Replays:
Get Started Using IBM Digital Content Marketing (syndication focus)
http://cc.readytalk.com/play?id=4b9dgm
New Interface Launch and Platform
Overview (libraries & email focus Feb 2015)
https://www.youtube.com/watch?v=RuXiyWfY XFI&feature=youtu.be
Expanded Digital Content & Event
Management (content & event email focus)
https://www.youtube.com/watch?v=rNwLES4 7vCQ&feature=youtu.be
