Taking Store Operations to the Next Level

(1)

Theatro

2701 Fondren Drive, #123

Dallas, Texas 75206

www.theatro.com

Solution Overview

& Use Cases

Taking Store Operations

to the Next Level

(2)

Theatro

Solution Overview & Use Cases www.theatro.com

Taking Store Operations to the Next Level

Brick and mortar retailers are reinventing themselves in the face of growing competition from

eCommerce players and consumer show rooming challenges. With the onslaught of new technologies

and empowered consumers, one area that is critical to a retailer’s success is store operations.

A principle limitation of store’s operational performance is the lack of effective technology and tools

for the floor associate and store management to execute the store’s day-to-day plan.

To meet this challenge, Theatro is pioneering compelling business apps on wearable computers for

retail. Offered as cloud subscription service, our solution is the first “heads-up, hands-free” service for

leveraging employee talents, saving steps and increasing customer service. Our service helps retailers

instill a uniform chain-wide employee experience with emphasis on customer engagement. Our built-in

analytics measure each sales associate’s efficiency to give management critical command & control

for taking store operations to the next level.

Theatro Solution Offering

Theatro Cloud

Theatro’s cloud based Software as a Service (SaaS) provides retailers with a suite of productivity applications at any time, from anywhere — all for a fixed per-employee monthly subscription fee.

Communicator

Recognizing the limitations of today’s hand-held smartphones, tablets and computers for the demanding retail environment, Theatro delivers a purpose-built voice driven wearable computer as part of the SaaS service.

Communications Application

Voice driven applications enable store associates to interact instantly with all store employees, store systems, store management and even associates in other stores. This simple communications app empowers store employees to get the right information at the right time to make the right decision – all heads-up and hands-free.

Indoor Location Application

Leveraging the retail store Wi-Fi network, the built-in tracking service provides store employees and

management real-time information about where associates are located and where they are not. Continuous tracking and situational awareness gives retailers a key tool for increasing productivity.

Retail Employee Analytics Application

Providing headquarters, regional and individual store management with unprecedented access to real-time and historical team performance metrics (communications, shopper engagements, social behaviors, where and how associates spend their time, how they move, etc.). Extensions of these tools include predictive data modeling for optimizing future store performance.

(3)

Theatro

Taking Store Operations to the Next Level

The Theatro Retail Solution

Everyone -

The SaaS system connects every associate all of the time. Connected employees share information individually, with groups, across departments, between stores, in regions and seamlessly with corporate resources.

Focus -

The voice driven, wearable communicator quiets the ear by eliminating unnecessary chatter for maximum customer engagement and instant access to expert groups, helper associates, management & systems. Eye contact remains with the shoppers while associates remain visually aware of their surroundings.

Productivity -

Increase employee productivity 5-10% by saving steps, locating teammates and by providing instant ear access to critical information they need that moment.

Command & Control -

Store managers are engaged, aware and informed of what’s going on in their store while maintaining instant access to all employees for individual or group conversations.

Analytics & Modeling -

Understand employee productivity and performance with quantitative insight into where they spend their time, how they spend their time, who communicates and to whom, and a growing set of relevant behavioral measurements.

(4)

Theatro

Taking Store Operations to the Next Level

Requirements:

• Must support instant one-to-one talking, one-to-group learning and announcements to all at the right times. • Must operate seamlessly with all associates in the store, across stores and with HQ resources.

• Must be an extensible platform for connecting into other IT systems for information and productivity analysis. • Must capture key usage data for analysis and trends.

Theatro Communication Application

The voice driven solution quickly connects the right people across the enterprise, between individuals, within groups and throughout the chain.

Benefits:

• Connected workforce via audio and location to coordinate team selling, talent sharing and task management across the busy store floor.

• Intelligently manages communications so that the important information always gets through to the right person at the best time and place.

• Quiets the ear when associates are “engaged” with shoppers allowing 100% focus on the shopper experience.

• Connects store associates and management to other business information systems enabling in-the-moment audible alerts and queries.

• Provides management access to key employee analytics to model future team and store

performance.

Solution

Use Case / Requirements

Problem:

Legacy walkie-talkies distract associates engaged in shopper conversations and become congested and unusable when the store is busy.

Need:

A better, scalable in-store communications solution that will let associates be “heads-up and hands-free,” to pay attention to shoppers and share talents without distracting them.

(5)

Theatro

Taking Store Operations to the Next Level

Requirements:

• Do not distract an associate who is working closely with a customer.

• Allow fast questions and answers without having to go heads-down on mobile device or terminal. • Enable team sales from front to back of store, i.e. “please bring me this size” or verify inventory. • The ability to know where associates are located and where they are NOT located.

• Easily make in the moment announcements that are heard at the right time and in the right location. • Rapidly assign and measure task execution.

Theatro Communication Application

By connecting the selling team with an intelligent communication application, team selling is intuitively possible and an immediate performance gain is measurable.

Benefits:

• Connected teammates leverage talents, share product information, find alternative products, support each other and sell more.

• One-to-one in the ear conversations maximizes efficiency for individuals without the need to walk around. • A tap-to-engage feature quiets the ear allowing full attention on the customer while measuring the time spent with customers.

• Provides MODs with true “command and control” for positioning employees, assigning/measuring tasks and assuring announcements and key information are heard by all.

Solution

Use Case / Requirements

Problem:

No in-store communication solution…associates are on their own.

Need:

A solution that enables associates to discretely ask

teammates for assistance with a customer but not detract from the shopper experience.

(6)

Theatro

Taking Store Operations to the Next Level

Requirements:

• Gives seasonal employees a simple way to find the information they need to answer a customer question, find a product or complete a task efficiently.

• Tool to reinforce and measure basic training concepts.

• Connects easily between teammates or buddies for asking elementary questions.

• Hear all the announcements about products and processes even in the constant presence of shoppers.

Theatro Communications Application with Buddy Button Feature

With the simple press of a button on their wearable, a seasonal associate is instantly connected to the ear of their experienced associate “shift buddy” no matter where they are in the store.

Benefits:

• Removes the “deer in the headlights” look of new employees because they are instantly connected to the team.

• Early sales performance ramps quickly with immediate access to help from an experienced colleague. • Productivity grows steadily as all announcements are heard when in the right place and right

time to learn.

• “In the Ear” FAQ’s and Training modules extend break room lessons to the store floor regardless of when the employee clocks in.

• Provides store manager with key performance metrics on buddy pairs…”how well did they help?”

Solution

Use Case / Requirements

Problem:

With a significant hiring of seasonal employees during the spring, store operation struggles with rapid assimilation to deliver maximum productivity.

Need:

Improve seasonal employee productivity with a simple and cost effective way for integrating and educating the new team members.

(7)

Theatro

Taking Store Operations to the Next Level

Requirements:

• High / Lo service model: Expertise required in certain areas while low skill in others.

• Customer conversion requires finding the right skill set quickly and matching that associate with the shopper. • Constant vigilance is needed to assure all zones are covered when associates have narrow set of personal interests.

• Important to coordinate sales teams across larger footprint stores.

Theatro Indoor Location Application

Using the tracking feature embedded in each wearable enables anyone to find a specific store employee, an employee with a specific skill set, or to find out who is near, or not near a specific store department or zone.

Benefits:

• Decrease “walk around time” or “wait time” to find needed employees or resources. • Create always-available subject matter expert groups for high value product categories.

• Get immediate alerts for zones without coverage or with all associates. “engaged” with shoppers • Heads-up and hands-free customer engagement when needed.

Solution

Use Case / Requirements

Problem:

No in-store employee location capability makes it challenging to locate the right resource when a customer or task requires it.

Need:

Looking to maximize their high / low service model, this retailer needs a system that enables store associates to match product experts with specialty shoppers while enabling

management the ability to adjust other associates to cover locations or tasks through out the store.

(8)

Theatro

Taking Store Operations to the Next Level

Requirements:

• Connect all employees with communication and location.

• Task emphasis for eliminating stock-outs and speeding cash register coverage. • Save time and steps by knowing who is where or who is near a specific location. • Day to day task management is key to store efficiency.

• History of all communication.

Theatro Communications, Indoor Location and Analytics Application

Leveraging the communication, location and analytics application features provides the store manager the ability to have command and control across the store

Benefits:

• Connects workforce via audio and location to coordinate across large footprints and complicated back rooms.

• All employees are connected and reachable at all times.

• Store /floor manager task management via communication and location.

• Examination of communication and movement patterns reveal high-performance vs. low-performance employees numerically.

• Historical & trending via analytics and personal metrics.

Solution

Use Case / Requirements

Problem:

Store managers struggle to keep track of and direct tasks of store employees

Need:

An efficient means for connecting store manager to all employees for immediate moment-to-moment coordination, direction, task assignments and important storewide or chain-wide announcements.