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This presentation contains information that is proprietary to ClickSoftware. Any copying, distribution, display, transmission or dissemination of the information contained in this presentation to third parties without the prior written consent of ClickSoftware is strictly prohibited. No part of this presentation may be reproduced, translated or transmitted in any form or by any means, electronic, optic or mechanical, including photocopying, recording, or any information storage or retrieval system without written prior permission from the owner of the copyright.

©2012 ClickSoftware Technologies Ltd. All rights reserved.

March 2014

Investors Presentation

(2)

Safe Harbor Statement

This presentation contains express or implied forward-looking statements within the Private Securities Litigation Reform Act of 1995 and other U.S Federal securities laws. These forward-looking statements include, but are not limited to, those regarding future results of operations, including our outlook for full year 2014 revenues, visibility into future periods, growth and rates of growth, expectations of future cash flows and dividends, and expectations regarding closing of contracts, receipt of orders, recognition of revenues and deferred revenues. Such “forward-looking statements” involve known and unknown risks, uncertainties and other factors, which may cause actual results or performance to be materially different from those projected. ClickSoftware's achievement of these results may be affected by many factors, including among others, the following: uncertainties regarding the general economic outlook; the length of or change in the Company's sales cycle; the Company’s ability to identify potential customers and to close sales to potential customers in a timely manner; the Company’s ability to maintain relationships with strategic partners, the ability of the Company’s professional services group to successfully complete implementations; and the Company’s ability to predict and control expenses and to align revenues and expenses. The forward-looking statements contained in this presentation are subject to other risks and uncertainties, including those discussed in the "Risk Factors" section and elsewhere in ClickSoftware's annual report on Form 20-F for the year ended December 31, 2012 and in subsequent filings with the Securities and Exchange Commission. Except as otherwise required by law, ClickSoftware is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

Please note that ClickSoftware reports net income and net earnings per share on both a GAAP basis and on an adjusted non-GAAP basis. ClickSoftware’s financial reports include a reconciliation of non-GAAP information to the most directly comparable GAAP information and is posted in the Investors section of the Company's Web site at www.clicksoftware.com.

(3)

Presentation Outline

Who We Are and What We Do

Market and Leadership Position

Our Customers and Partners

Our Solutions and Unique Capabilities

Cloud Transition

Return On Investment

Recent Developments

(4)

ClickSoftware – Who We Are

Leadership

Market leader in automated mobile workforce management and

service optimization solutions

Recognized by Gartner as a leader for the third consecutive year

Worldwide blue-chip customers using our solutions

Fundamentals

NASDAQ listed “CKSW” since June 2000

2013 record revenues: $103.2 million

Q4-2013 record revenues: $30.7 million

Strong cash generation, no debt

2014 guidance: $111-115 million

Strong momentum in cloud business –

Q4 cloud bookings more than doubled y/y

Global Presence

Offices in Americas, EMEA, and APAC

About 730 employees worldwide

Eco system of major players, such as SAP, IBM,

Accenture, Salesforce

Hundreds of enterprise customers

Hundreds of thousands of service people managed

by ClickSoftware solutions every day

(5)

What We Do?

We maximize the productive use of human resources,

asset uptime, and customer satisfaction with end-to-end

enterprise workforce service optimization, mobilized for every role

Market:

Service sector where the primary resources are people and their time

Business Expertise:

Workforce management, customer service, performance

measurement, Service Chain Optimization (

patent for “Continuous Planning”

)

Solution:

Fully mobile, connecting field services directly to the platform, and with

hundreds of mobile apps, builds a truly interactive, complete, end-to-end mobile

workforce platform. Available in the cloud or on-premise.

Addressable Market:

All service industry verticals, any size of business (small to

fortune-500 companies)

(6)

Market and Leadership Position

(7)

Huge WFM Market With High Growth Potential

Workforce Management (WFM) for Service Sector

Mobile Workforce Management

Mobility

Software solutions for

mobile field service is

estimated to reach $2.8

billion in 2016, from $1.7

billion in 2011

(VDC Research)

Field Service

Management

WFM applications

revenues are estimated at

$1.2 billion in 2012, with

a CAGR of 12.7%

(Gartner, 2013)

Shift

Planning

Indoor/Outdoor

Services

A $2 billion market

(Company estimate)

 Market penetration for

field service applications

has reached only 25%

(Gartner, 2012)

 The global mobile

worker population

exceeded 1 billion in

2010 and is expected to

reach 1.2 billion workers

by 2014

(VDC Research)

 ~15% of current mobile

workers are using mobile

device to support an

enterprise mobility

application

(VDC Research)

(8)

Recognized and Clear Leadership – FSM

ClickSoftware positioned as a

LEADER

for third consecutive year

in the Gartner Magic Quadrant

for Field Service Management

“ClickSoftware is the largest independent

software vendor worldwide that offers field

service optimization… Additionally, the

company offers a mobile application

development platform to customize its

mobile applications”

(9)

Competitive

Edge

Cost

Pressures

Tablet &

Smartphone

Revolution

Compliance

with

Regulation

Growth in

Developing

Countries

Customers demand

for faster, cheaper,

improved and

more reliable

service

Economically

challenging times

Rising fuel prices

leading to higher

travel costs

Real-time resource

optimization

Demand for

improved personal

efficiency

BYOD trend

Increasingly

challenging and

costly regulatory

compliance

restrictions

Rapid

infrastructure

projects

Market Drivers for ClickSoftware Customers

(10)

Our Customers and Partners

(11)

Delivering Value Across the World

(12)

Strong Partners and Channels Ecosystem…

System Integrators

Resellers & Partners

Hundreds of trained SI individuals worldwide

(13)
(14)

End-To-End Service Chain Optimization

14

Job Scheduling:

finding the optimal schedule

Field Execution:

enabling field resources to execute the

work

Intra-day Scheduling:

managing exceptions with

real-time optimization, schedule shuffles

Demand Forecasting:

develop future work demand

forecasts for months/years in advance

Resource Planning:

Align resource capacities with

future work demand forecasts

Shift Planning:

align resource availability with planned

demand, and allocate resources to required shifts

Performance Analysis:

measurements and business

insights

(15)

Optimization – The Source of Tremendous Value

Scheduled singularly so no shuffling or rescheduling

High travel distances between tasks and from home

Most resources do not have a lunch break

Numerous tasks are assigned during overtime

Manual

Optimized

Tight schedule, greater availability, increased utilization

Reduced travel distances and time, lower emission rate

Planned lunch break, increased employee satisfaction

Almost zero utilization of overtime

Man

u

al

Op

timiz

e

d

(16)

Our Scheduling & Optimization Unique Capabilities

Intra-day Scheduling: constantly optimizes the schedule throughout the day

according to real-time events, and real-time resource availability

Customer Interaction Management: customers define and control their own

service experience including web self-service appointment booking and

updating, automatic customer notifications, and post-service survey. Costs go

down. Satisfaction goes up. Everybody wins

Single solution for multiple business lines and work types: from simple short

tasks to multi-day, multi-staged jobs that require multiple resources

Ability to schedule and manage any type of resources

Proven scalability - support small service businesses to large

enterprise field service organization (40,000+ field resources)

(17)

The ClickSoftware Mobility Suite

Real-time monitoring tools with exceptions

handling, including strong integration into

automated decision making capabilities

Powerful development environment for

rapidly creating enterprise mobile

applications with

minimal coding

Intelligent products for mobile

employees that are constantly on the

move

executing

the work

(18)

Mobile Market Trends

More People

in the

Organization

Different Role

(Project Managers,

Collectors, Surveyors,

Sales Rep In-Store)

Used

Everywhere

People are

Bringing Their

Own Devices

(BYOD)

18

(19)

ClickAppStore – Complete Platform for Enterprise Mobility

Enterprise mobility app store with a

unique repository of ready-to-use

business mobile apps that connect

business operations to field workers

using mobile devices

Dynamic organizations need dynamic

solutions: with ClickAppStore, customers

can enhance their solution, add new

features and new functionality, without

having to upgrade the entire suite

Getting the most out of the mobile device: streamlining communications, increasing

productivity and empowering mobile users with modern tools that help to provide

(20)

A Day in a Life with ClickMobile

20

Clock-in from

any location to

start your day

Time &

Attendance

See day plan

and best way

to get there

Maps &

GPS

Clock-out and

drive home

Time &

Attendance

Navigate

optimally to

the next job

Maps &

GPS

Update job

details, add

action items, fill

reports, perform

data capturing

Work

Orders

Optimize ahead

in front of the

customer

Appointment

Booking

Propose specific

products or

services based

on customer

profile

Upselling

1

2

View the

details of your

next meeting

and head out

Calendar

3

4

5

6

7

8

20

(21)

What it does:

AI-based personal assistant for business users

Provide the mobile employee with intelligent ‘Next Best Action’ recommendations:

“Can I call the next customer for you?”

“Sales volume is 10% higher than normal. Shall I reserve capacity for more new installs?”

“Context aware”: business events, customers, traffic, required work

Business value:

Trades minutes & ‘clicks’ from everyday tasks into productive time

Pro-active action with greater business agility

Increase employee safety (no contact lookups, no dialing & driving)

Shorten time-to-service by avoiding work interruptions

(22)

Our Mobility Unique Capabilities

Device Agnostic: Windows, Handhelds, Smartphones, Tablets etc…

Mobility Studio for Rapid Development: Implementers Friendly,

visual editing tools, Developers Kits, API’s

Flexible Object Model to Support any Business Need: Ability to

manage any type of Object for any type of Resource, for every

Industry and for every purpose

Proven Architecture: large to small live enterprise customers, almost

infrastructure agnostic – Microsoft, Sybase (iAnywhere), SUP

ClickAppStore for Enhancing the Solution Post-‘Initial Deployment’:

Introduce new and rich functionality to be quickly deployed in

customer’s existing ClickMobile environment

(23)

Shift

Scheduling solution that helps build the most

optimized employees roster for the organization

Shift Planning Unique Capabilities

Single solution for different

categories of staff within one

enterprise, e.g. field service,

contact centers, retail stores etc…

Highly scalable solution

Balancing the needs of the business

with employee preferences in the

most optimal way

Organizes both in-house and mobile

workforces into appropriate rosters

(24)

Cloud Transition – Growing Demand in the Market

We experience positive trends that is expected to increase recurring

revenues and improve the visibility and predictability of our business

With ten new cloud customers signed in the fourth quarter, the number of

new cloud-based customers signed in 2013 has more than doubled

year-over-year

Bookings from our cloud business during the fourth quarter of 2013 more

than doubled year-over-year

The trend of large enterprise organizations considering cloud offering is on

the rise. Our ability to offer a best-of-breed solution, both on premise and

in the cloud, is a key competitive advantage for us

(25)

Better visibility and control

Work backlog:

-95%

, Completed tasks logged:

+39%

90%

of appointments are scheduled automatically

Emergency response time:

20% reduction

Revenue increase

Tasks per technician:

33% increase

Daily inspections:

25-30% increase

Preventative maintenance visits:

average increased from ~4.5 to 6.5 visits/day – up nearly 50%

Cost reduction

Dispatcher workforce:

70% (reduced ratio of dispatchers/workers)

Travel savings:

$400,000/year

Fleet mileage:

down 12% in the 1

st

year; 5-6% in each subsequent year

Service quality improvement

Days wait between report & appointment:

down 45% (from 4.2 to 2.9 days)

Customer waiting time:

down 14M hours due to smaller appointment “slots”

SLA compliance:

increased from 50% to 90%

Proven, Real & Achievable Benefits – The 4 Pillars of ROI

(26)

Recent Developments

(27)

Acquired Xora for $15 Million in All-Cash

Extends ClickSoftware’s leadership in Cloud-based solutions for mobile workers

Considerably broadens distribution channels via major carriers

Strengthens Small & Medium Size Businesses (SMB) offering

“A dominant distribution channel and key stakeholder in this market is the wireless carrier,

who pioneered and legitimized the MWM product category during the past decade. The

carriers enjoy unequaled access to the small and mid-sized business (SMB) sector, but face

strong competition for large enterprise sales from desktop software vendors and systems

integrators.“ (Frost & Sullivan)

(28)

ClickSoftware & Xora: Covering Companies of All Sizes

Enterprise

Medium

Small

Thousands

of Resources

Hundreds

of Resources

Tens

of Resources

28

(29)

About Xora

Leadership:

Largest Mobile Workforce Management application provider for Small and Medium size Businesses (SMB)

Recognized by Frost & Sullivan as a leader in packaged mobile apps

Eco-System:

Strong reseller relations with major wireless carriers in the US (such as Verizon, AT&T and Sprint)

Over 15,000 cloud customers with ~130,000 mobile users

Solutions:

Easy to use cloud-based mobile apps for mobile workers

Straightforward fleet management solution

Fundamentals:

Established in 1999 with a focus on MRM since 2003

Offices in Mountain View (CA), Eagan (MN) and Bangalore (India)

(30)
(31)
(32)

Annual Revenue Growth

(in U.S. $K)

( * Note: The above guidance was provided

on February 5, 2014 and speaks only as of such date. The Company does not intend to republish or update such guidance by inclusion herein )

Annual Revenue

Guidance for 2014*

$111 to $115 million.

(33)

Revenue Distribution by Industry & Territory

By Industry

(2013)

By Territory

(34)

Annual P&L Statements

(Non-GAAP Results*)

2013

2012

2011

2010

Revenues ($K)

License

Services

103,181

28,679

74,502

100,046

34,541

65,505

87,087

31,542

55,545

71,019

25,825

45,194

Y/Y Change (%)

3%

15%

23%

16%

Gross Profit ($K)

59,655

62,084

56,312

44,954

Gross Margin (%)

58%

62%

65%

63%

Operating (Loss) Income ($K)

(2,727)

10,522

18,172

12,191

Operating Margin (%)

-3%

11%

21%

17%

Net (Loss) Income ($K)

(2,530)

10,197

17,027

11,950

Net Margin (%)

-2%

10%

20%

17%

EPS ($)

(0.08)

0.31

0.53

0.37

Operating Cash Flow ($K)

6,446

16,209

11,927

16,369

* Gross profit and margin, operating income and margin, net income and margin, and EPS, are non-GAAP numbers

(35)

Quarterly P&L Statements

(Non-GAAP Results*)

4Q 13

3Q 13

2Q 13

1Q 13

4Q 12

Revenues ($K)

License

Services

30,693

10,914

19,779

23,288

4,650

18,638

24,660

6,076

18,584

24,540

7,039

17,501

28,399

10,847

17,552

Gross Profit ($K)

19,288

12,356

13,618

14,393

18,723

Gross Margin (%)

63%

53%

55%

59%

66%

Operating Income (Loss) ($K)

2,243

(3,234)

(2,434)

698

4,388

Operating Margin (%)

7%

(14)%

(10)%

3%

15%

Net Income (Loss) ($K)

2,288

(3,312)

(2,314)

808

4,238

Net Margin (%)

7%

(14)%

(9)%

3%

15%

EPS ($)

0.07

(0.10)

(0.07)

0.02

0.13

(36)

Dec.31,

2013

Dec.31,

2012

Dec.31,

2011

Cash and Investments ($K)

58,005

59,359

54,964

Total Assets ($K)

97,568

94,469

90,632

Deferred Revenues ($K)

13,420

9,047

9,529

Long-Term Deferred Revenues ($K)

4,642

1,503

1,828

Total Debt ($K)

0

0

0

Shareholders’ Equity ($K)

56,919

62,918

59,104

Strong Balance Sheet: No Debt

(37)

Summary: Positioned for Further Growth

Fast growing markets

with a significant need for our solutions

Capitalizing on

smartphone phenomenon

Industry leader

with high barriers to entry:

Leading technology and broad portfolio of solutions

Largest number of customers in our industry with a high portion of blue chip

customers

Strength across diverse industries and geographies

Strong and effective marketing partnerships, including with SAP, leading system

integrators and platform vendors

Financial strength:

long-term revenue growth; strong balance sheet and

cash position with no debt

Clear growth strategy

capitalizing on cloud trend and emerging mobility

(38)

Thank You

[email protected]

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References

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