BUILD your brand
SHOW your products
REACH your customers
www.namm.org/thenammshow
J A N U A R Y 2 3 - 2 6 , 2 0 1 4 • A N A H E I M C O N V E N T I O N C E N T E R • A N A H E I M , C A L I F O R N I A
turn up the volume on your sales
a m p l i f y
a m p l i f y
your success at the 2014 NAMM Show
J A N U A R Y 2 3 - 2 6 , 2 0 1 4 • A N A H E I M C O N V E N T I O N C E N T E R • A N A H E I M , C A L I F O R N I A
Withvirtually every major decision maker in the $17 billion global music and sound products industry attending the NAMM Show, shouldn’t your products be represented?
B o o s t Y o u r S a l e s
Grow your profits in 2014 by increasing your visibility. The NAMM Show connects you to the global purchasing power of thousands of decision makers who’ve come to NAMM to stock their shelves for the year ahead.
G a i n B r a n d R e c o g n i t i o n
For the past century, NAMM has been the place where legends are created, brands are built and trends are established. There’s no better way to build a buzz about your products than by exhibiting at the NAMM Show.
S t r e n g t h e n Y o u r R e l a t i o n s h i p s
This is your chance to showcase your products to current customers and find new buyers. Plus, nothing helps strengthen relationships and boost buyer loyalty more than doing business face-to-face.
A t t r a c t M e d i a E x p o s u r e
More than 1,200 members of the media flock to Anaheim to cover the NAMM Show, including such national news outlets as USA Today, The Los Angeles Times, Wall Street
Journal and CNN as well as global digital outlets with enormous reach like Gizmodo and
Engadget. Media look to the NAMM Show as the time and place to take the pulse of the music products industry and to report on the latest product trends and releases.
G r o w I n t e r n a t i o n a l l y
NAMM attracts key buyers from all 52 U.S. states and territories, as well as nearly 80 nations, enabling your company to expand its reach and broaden its distribution globally.
W h a t K i n d s o f B u y e r s C o m e t o N A M M ?
MUSIC RETAILERS MUSIC EDUCATORS ARTISTS WORSHIP MARKET MANUFACTURER REPS CORPORATE BUYERS TOURING/THEATER GAMING INDUSTRY SOUND CONTRACTORS DISTRIBUTORS RECORDING STUDIOSThe NAMM Show attracts
the most powerful buyers
in the world who represent
billions of dollars in
purchasing power––
everyone you want to
meet, all in one location.
This is where legends are created, brands are built and trends are established. There’s no better place to build a buzz about your products than at the NAMM Show.
W h a t K i n d s o f B u y e r s C o m e t o N A M M ?
T h e N e i g h b o r h o o d s o f N A M M
For four days each January, the NAMM Show in in Anaheim, California, is home to a global community of people who are passionate about music, thus creating neighborhoods of like-minded peers who come together to do business, take advantage of free professional education, attend networking events and enjoy some great live music.
D r a w i n g t h e R i g h t B u y e r s W i t h T a r g e t e d E v e n t s
a n d P r o d u c t S h o w c a s e s
In addition to the wide range of music retailers who attend the show, NAMM also invites important decision makers who purchase music products, sound equipment and pro audio technology for a variety of industries––from corporate buyers and touring professionals to music educators and house of worship decision makers.
To attract these buyers, NAMM sponsors a diverse array of events, educational offerings and product pavilions. This includes hosting the most prestigious event in the professional audio and sound production industry, The TEC Awards, as well as free pro audio sessions in our H.O.T. Zone. NAMM’s product pavilions include The Venue, where lighting, touring and sound solutions take center stage; Lounge 88, which caters to the piano market; and the App and Gaming Pavilion, which features high-tech apps and other cutting-edge music-making technologies.
the
N A M M S h o w E x h i b i t o r s S o u n d O f f
E x c e l l e n t R O I
“By the end of Thursday, it felt like a successful show. The rest of the weekend has been almost icing on the cake. We’ve had an excellent show and I’m feeling a lot of market growth.”
Jon Bingham • Cordoba Guitars
“It’s been phenomenal. The first day of the show we wrote more orders than we did the whole weekend last year. This is our opportunity to spend some really good quality face time with our clients and solidify our relationship with them. We’ve had a great buzz in the booth the entire weekend.”
Mark Herring • Eastman Guitars and Mandolins
G r e a t B o o t h T r a f f i c
“It’s been an awesome, fantastic show. Traffic has been very, very steady. Lots of big names stopping by and consumers to talk to. The whole show in general has been electric. We loved it.”
Monte Barnard • Monster Products
“NAMM 2013 has been pretty incredible. The amount of foot traffic through the booth has been great. We’re very happy.”
the
N A M M S h o w E x h i b i t o r s S o u n d O f f
T h e P l a c e f o r F a c e - t o - F a c e
“We’ve had more traffic in the booth this year than in previous years. It’s been a really phenomenal show for us. And since we have dealers and distributors around the world, it’s been like old home week.” Jeff Christiana • Conn-Selmer
“Meeting the people in person is always better than by telephone or email, which is more impersonal. We are from Brazil and have dealers in a lot of parts in the world, not just the U.S. It’s great to be able to discuss new products and show them personally.”
Eric de Haas • Meteoro Amplifiers
T h e # 1 M u s t - A t t e n d I n d u s t r y E v e n t
“I don’t see how we could miss NAMM. I think it’s an absolute necessity to be here. To do business and create new accounts, you’ve gotta be here.”
Rick Carlson • Kala Brand Music Co.
“Our show is very successful, a lot of traffic and a big turnout from people who wanted to see us. We’ve debuted a lot of new products, and it’s important for us to be here to get feedback. ”
“Our show experience was absolutely phenomenal. We’ve been approached
by enthusiasts, owners, retailers from Malaysia, Japan, Sweden, Canada,
Mexico, Brazil––all over the world.”
Michael Vumbaco • FXConnectx
“Every year it’s becoming better. This is our eleventh time to be here, and
every time we reach new clients in different countries, so it’s great. We
are now exporting to 48 countries and the NAMM Show can help us a lot.”
Vanina Araceli • Medina Artigas
T h e T r a d e S h o w T h a t
O f f e r s a W o r l d o f P o s s i b i l i t i e s
Each January, the NAMM Show attracts motivated buyers from around the globe to beautiful, sunny Southern California.As the music products industry’s first show of the year, this is where international buyers from every music segment come to get a jump on the competition, catch all of the newest product debuts and make their purchasing decisions.
By exhibiting here, you’ll have the opportunity to open up new markets around the world, expand your company’s brand recognition internationally and put your products in the spotlight of the global media.
a m p l i f y
NAMM Show Buyers Come
from Nearly 80 Countries
P o s i t i o n Y o u r
C o m p a n y f o r S u c c e s s
F r e e P r o m o t i o n o n t h e N A M M P o r t a l
As an exhibitor, you can market your brand to buyers, post your press releases, promote your events and artist appearances and increase traffic to your booth––all on our online Exhibitor Portal. You can connect to NAMM website, as well as the popular NAMM Show Mobile Application and have access to your own information, so you can update it as needed.
P r o m o t e Y o u r B o o t h W i t h a D i g i t a l S p o n s o r s h i p
In addition, there are two more options available to increase your ROI with maximum exposure. After all, this is your best opportunity to reach the world’s most important buyers and decision-makers as they are making their purchasing decisions.
Option #1–Upgrade to an Enhanced Online Directory Listing for Your Company Upload enhanced company and product information for buyers to access easily. Plus, add your logo so it stands out on the map, in the show smartphone app and in the online Directory on the NAMM website. Simply visit the “My Booth Description” page (under “Promote Your Booth”), scroll to the end of the page, and select the option to purchase an enhanced directory listing.
This option is just $75
Note: You must be signed into namm.org and be a designated contact with a company exhibiting at 2014 NAMM Show to view this page.
Option #2–Sponsor a Banner Ad on the 2014 NAMM Show App
Get your company and/or product information featured prominently in rotating banner ads that visitors can click through to visit your company’s landing page, find your booth, contact you directly or access your company’s product information. To take advantage of this option, download the Sponsorship application now.
P o s i t i o n Y o u r
C o m p a n y f o r S u c c e s s
> Downloads of the NAMM Show mobile application totaled 31,000
> Purchased banner ads displayed nearly 1.5 million times
> The App Dashboard was shown was viewed 354,000+ times
> Exhibitors were clicked on approximately 214,500 times
> Exhibitors were bookmarked approximately 115,000 times > 84,000+ visits to My Schedule > 83,000+ visits to the Show Floor Maps > 279,000+ visits to the Appearances & Events > 15,000+ visits to NAMM U Speaker Bios > Almost 7,200+ visits to the NAMM Twitter Feed > Special Offers visited nearly 3,700 times
2 0 1 3 N A M M S h o w A p p S t a t s :
The NAMM Show mobile app is free to download and will work on smartphones and tablets. You will find it at your mobile device’s app store within a month before the show.
“I attend for the latest, greatest
and best our industry has to
offer. I consider my time at
NAMM a major part of my
business success throughout
the year.”
Billy Cuthrell, Buyer • Progressive Music Center
turn up the volume on your sales
a m p l i f y
NAMM Show Website Exhibitor Forms
BUILD your brand • SHOW your products
P r o m o t e Y o u r B r a n d i n t h e F i r s t L o o k
S h o w c a s e
Increase your visibility and catch the attention of buyers from around the world as they enter the show. With the First Look Showcase, you can choose from three options in a variety of cost points for
sponsoring display cases in the lobby of the Anaheim Convention Center. A great way for exhibitors to highlight new products or put the spotlight on existing gear.
L e a r n A b o u t A d d i t i o n a l S p o n s o r s h i p O p p o r t u n i t i e s
To find out more about additional opportunities designed to raise awareness of your products, including TEC Awards sponsorship, please call your NAMM Business Partner at 800-767-6266 or email your request to tradeshowsales@namm.org.
Small Display Case
Large Display Case
Large Display Cases
"I always walk every row and see everything I can because you never know.
You could be out there, and 'Wow! That’s a new thing! I’m so glad I saw that.'"
Clark Baker, Buyer • Clark Baker Music
P o s i t i o n Y o u r
(s
N A M M ’ s V i r t u a l P r e s s R o o m
Each year the NAMM Show generates thousands of local, national and international news stories, including print, online and TV coverage.
There’s no place better to get your products noticed by the media than in the NAMM Virtual Press Room. NAMM Show exhibitors can upload one PDF file of up to 128 MB that includes press releases, product photos, press kits and other promotional materials that you would like to make available to the media during the show.
The site gives exhibitors the opportunity to time their postings in coordination with their product launches and the freedom to make changes and revise or add materials all the way through the show. Prior to the NAMM Show, all registered media will be directed to the Virtual Press Room to explore the show-related materials they might find of interest.
S o c i a l M e d i a P r o m o t i o n T h r o u g h o u t t h e S h o w
From Facebook to Twitter and beyond, NAMM utilizes the power of social media to reach the masses with updates on the show. In addition, NAMM’s website features daily news packages, live streaming video of musical performances from the Grand Plaza stage, highlight clips straight from the show floor, and photo galleries of the colorful people, products and musical events that make the NAMM Show one of a kind.
NAMM also assists news stations with their pre-show coverage and reports throughout the show, so that the media can share the latest, greatest gear from around the globe and help create demand for all things musical.
P o s i t i o n Y o u r
C o m p a n y f o r S u c c e s s
T h e O n l y M a j o r M u s i c
P r o d u c t s T r a d e S h o w T h a t G i v e s
B a c k t o t h e I n d u s t r y
NAMM trade shows are unique because the proceeds are reinvested back into the industry, funding music-making charities, programs and initiatives
designed to help our Members succeed.
TRADE
SHOW
INCOME
TRADE
SHOW
INCOME
INCREASED
PUBLIC
AWARENESS
INCREASED
DEMAND
INDUSTRY
GROWTH
TRADE SHOW
GROWTH
T h e O n l y M a j o r M u s i c
P r o d u c t s T r a d e S h o w T h a t G i v e s
B a c k t o t h e I n d u s t r y
NAMM trade shows are unique because the proceeds are reinvested back into the industry, funding music-making charities, programs and initiatives
designed to help our Members succeed.
D o n ’ t M i s s O u t !
There’s No Better Place to Amplify Your Success
At just $30.50 per-square-foot, the NAMM Show offers one of the most competitive rates in the industry, and our material handling fees are unmatched—exhibitors requiring no special handing receive a 1,000-pound material handling allowance per 100 sq. ft. For most, that equals FREE material handling!
To learn more about exhibiting or to reserve your booth for the 2014 NAMM Show, January 23-26, visit www.namm.org/thenammshow/2014.
Everything you need to get started is available as
PDFs at www.namm.org/thenammshow/2014/exhibitors/downloads. Or contact your NAMM Business Partner:
Daniel Moylan Tel. +1 760 438 8007 ext 114 • danielm@namm.org
Dominique Agnew Tel. +1 760 438 8007 ext 123 • dominiquea@namm.org
Ann Collins Tel. +1 760 438 8007 ext 213 • annc@namm.org
Harrison Radie Tel. +1 760 438 8007 ext 242 • harrisonr@namm.org
Sarah Cook Tel. +1 760 438 8007 ext 227 • sarahc@namm.org
Thomas Carlson Tel. +1 760 438 8007 ext 229 • thomasc@namm.org
NAMM Trade Shows
January 23–26, 2014 • Anaheim, California
The world’s largest industry-only music products trade show, attended by more than 95,000 people from around the globe. This is the place to see the newest trends, innovations and musical gear.
July 17–19, 2014 • Nashville, Tennessee
Summer NAMM is our midyear show where we celebrate the importance of the local community music store and honor our industry’s Top 100 Dealers. Many people prefer this show’s slower, friendlier pace, which provides them with more quality time for conducting business.
September 2014 • Moscow, Russia
In an effort to grow new markets and encourage professional development and music education in the region, NAMM is once again co-producing two trade shows in Russia with Messe Frankfurt. NAMM Musikmesse Russia will focus on the musical instrument sector, while the ProLight + Sound NAMM Russia show will concurrently represent pro audio, lighting and event technology.
For more information about exhibiting at any of these shows, contact your NAMM Business Partner directly, email tradeshowsales@namm.org, call 800-767-6266 (760-438-8001) or visit namm.org.