BA Pulp & Paper Chemicals
Lauri Junnila
President of Pulp & Paper Chemicals
Capital Markets Day
12 September 2006
2
BA Pulp & Paper Chemicals Strategy
Vision Statement
We are the Leading Supplier of Chemicals and
Chemical Solutions to the Pulp and Paper Industry
Covering the Entire Value Chain from Pulp
to Coater Globally
3
BA Pulp & Paper Chemicals Strategy
Key Elements of our Strategy
Managing a fast growing globally
leading business
Fundamental shift from country
driven organisation to competence
driven global structure
Strong penetration into Emerging
Markets
Building a globally leading highly
synergistic PPC Business portfolio
with emphasis on Total Chemical
offering
Active participation in industry
consolidation
Strong emphasis on R&D and
competence development
4
Product & Product Total concepts Service Groups & incl. responsibility
Service Country organization Product Line organization Business organization (sales, R&D, production) Increase in complexity, risk and reward Selling competenceÎ The Business ”owns” the customer Selling productsÎ The Country Manager ”owns” the customer
BA Pulp & Paper Chemicals Strategy
5
Paper
making
Coating
Pulping &
Bleaching
• Process Chemicals
• Retention Chemicals • Deposit Control Agents • Defoamers• Water Treatment Chemicals • Deinking Chemicals
• Functional Chemicals
• Sizing Chemicals
• Wet & Dry Strength Chem. • Fluorescent Whitening Agents • Colorants
• Fillers
• Calcium Sulfate • Titanium Dioxide• Coating Pigments
• Calcium Sulfate • Titanium Dioxide• Additives
• Dispersants • Preservatives• Pulping
• Sodium Hydroxide (Caustic Soda) • Sulfuric Acid
• Defoamers
• Deposit Control Agents
• Bleaching
•
Sodium Chlorate • Chlorine Dioxide • Hydrogen Peroxide • Dithionite • Sulfuric Acid • Sulfur Dioxide • Peracetic Acid • AdditivesProduct Offering Today
6
BA Pulp & Paper Chemicals Strategy
PPC Global Coverage
62 Locations in 34 countries Sales and Service: 44 locations Production: 33 sites
Europe
• Revenue in 2005 Meur 590 (55.1%) • Employees 1500 • Factories: 19Asia
• Revenue in 2005 Meur 50 (4.7%) • Employees 95 • Factories: 2Americas
• Revenue in 2005 Meur 430 (40.2%) • Employees 814 • Factories: 11+17
Customer Kemira
BA Pulp & Paper Chemicals Strategy
PPC Global Coverage
8
BA Pulp & Paper Chemicals
Sales & Personnel by SBU & Region
PPC Revenue Meur 2005 Pro Forma Revenue Personnel Europe 350 663 210 771 30 51 590 1500 N-A 80 145 240 478 70 136 390 759 S-A 10 15 30 53 2 40 70 Asia 20 55 30 40 50 95 Total 460 878 510 1342 100 189 1070 2424 BA PPC Pigments & Additives
Pulp Chemicals
Revenue Personnel
Revenue Personnel Revenue Personnel
9 0 100 200 300 400 500 600 700 800 02 03 04 05 06
Q1
Q2
Q3
Q4
Financial Development
EBIT & ROCE
The figures are not fully comparable.
Revenue
0 10 20 30 40 50 60 70 02 03 04 05 06 0 5 10 15 20 EBIT % ROCE MEUR MEUR%
10BA Pulp & Paper Chemicals
Key Customers
We serve world class pulp and paper producers globally
World Top 10 producers have 27% share of total PPC sales
11
Acquisition of Lanxess
Kemira #1 in Pulp & Paper Chemicals
Situation in total
Ciba
900 MEUR
Kemira
739
Akzo Nobel
750
BASF
730
Hercules
730
Dow
670
Nalco
550
Situation after the acquisition
Kemira
1070 MEUR
Ciba
900
Akzo Nobel
750
BASF
730
Hercules
730
Dow
670
Nalco
550
Process & Functional wet end chemicals
Hercules
710 MEUR
Ciba
580
Nalco
475
BASF
270
EKA 265
Kemira 270
Lanxess
240
Situation after the acquisition
Hercules
710 MEUR
Ciba
580
Kemira
510
Nalco
475
BASF
270
EKA
265
Clariant
260
12Acquisition of Lanxess
Milestones
People:
9 All key people retained
9 Highly-motivated and skillfull team joined Kemira
9 Headcount reduction actions progressing as planned
9 Global roadshow conducted prior to the closure
Customers:
9 Smooth transfer 1 April
9 No customers lost
9 New business from Far East and South America
9 Kemira PPC now more global than our global customers
Financials:
9 Business performing better than estimated
9 Annual synergies coming faster than estimated (€ 8million/20 million achieved)
9 Synergy costs lower 2006 than estimated
9 No impact on Kemira Oyj EPS in 2006
Integration:
9 High focus on supply chain
9 After 5 months business is becoming as usual
9 In-house M&A and integration model in place
13
Chemical Cost of Different Paper Grades
Market Growth* 1.4% 2.7% 1.3% 2.4% 2.7% 1.8%
* Jaakko Pöyry
Kemira management est. 0 20 40 60 80 100 120 140 160 180
Newsprint Kraftliner SC UWF CWF LWC
Eur /t o n Pulp Chemicals Paper Chemicals Kemira Portfolio 14
+ Increasing the usage of P&P chemicals + More complicated chemistry
+ Process chemicals even more important (higher OEE )
- Customer profitability decline
+ Bigger P&P chemicals companies have stronger R&D resources for new solutions
- Oil based chemicals profitability
+ Opportunity for outsourcing (total solutions) and cost benefits for customers
- Pressure on all costs incl. chemicals
Consolidate in mature markets & Invest for growth in emerging markets
Business Drivers
General Trends
⇨Lighter paper, more fillers
⇨Continuous increase in paper quality
⇨More recycled fibre as raw material
⇨Less fresh water used in process
⇨Energy prices going up
⇨Oil prices going up
⇨Growth in emerging markets
⇨Paper industry faced with profitability challenges
15
50
0.7
> 5
8
4.9
3.5
6.2
8.7
3.8
8
1.5
2.5
Growth Rate % 2005-201521700
1150
6300
6750
Market size 2005, M€1070
1
Total40
> 5
South America390
2
North America590
2
Europe Market share % / value (M€) PPC’s Market Position Region Asia RoW 7000 500Market Position
By Region
16Market Position
PPC has the best Integrated Portfolio*
Product Groups Kemira Ciba Hercules Eka BASF Dow Nalco Clariant Buckman Process Chemicals
Sizing & Wet Strength Colorants Bleaching Coating
Net Sales 1070 900 800 750 730 670 550 260 250
Market Presence small medium
strong
Pulp & Paper Chemicals Suppliers
17
Vision Statement
The Leading Supplier of Chemicals and Chemical
Solutions to the Global Pulp and Paper Industry
Managing a fast growing globally leading business
The entire Value Chain from Pulp to Coater
Build a globally leading highly synergistic PPC Business portfolio Strong penetration into Emerging Markets 18
Global Precence
Business Description - Summary
Potential for capturing the benefits of scale and presence
Strongest Integrated Portfolio
Paper making Coating Pulping & Bleaching • Process Chemicals • Retention Chemicals • Deposit Control Agents • Defoamers • Water Treatment Chemicals • Deinking Chemicals• Functional Chemicals
• Sizing Chemicals • Wet & Dry Strength Chem. • Fluorescent Whitening Agents • Colorants • Fillers • Calcium Sulfate • Titanium Dioxide • Coating Pigments • Calcium Sulfate • Titanium Dioxide • Additives • Dispersants • Preservatives • Pulping
• Sodium Hydroxide (Caustic Soda)
• Sulfuric Acid • Defoamers • Deposit Control Agents • Bleaching •Sodium Chlorate • Chlorine Dioxide • Hydrogen Peroxide • Dithionite • Sulfuric Acid • Sulfur Dioxide • Peracetic Acid • Additives Growth Rate: 8% 11% 40% MEUR
Performance
0 100 200 300 400 500 600 700 800 900 1000 1100 '90 '91 '92'93 '94'95 '96'97 '98 '99'00 '01 '02'03 '04 '05B'06Kemira Pulp & Paper Chemicals Sales Development 1990 - 2005