135-01 8/14
2
REALTOR Benefits
14
®
Program
OFFERS & DISCOUNTS
FOR REALTORS
®CATALOG
GAIN A
COMPETITIVE
EDGE
SAVE
TIME
&
MONEY
GROW
YOUR
BUSINESS
FALL UPDATEwww.REALTOR.org/RealtorBenefits
Personal Insurance
What: Protect your most valuable assets and your peace of mind by taking advantage of special savings from NAR’s exclusive home, auto and renters insurance provider. Liberty Mutual offers personalized coverage, multipolicy discounts, 24-hour claims assistance and much more. Discounts and savings are available where state laws and regulations allow, and may vary by state*.
How: libertymutual.com/NAR 1-800-809-9778
*To the extent permitted by law, applicants are individually underwritten; not all applications may qualify.
Office Supplies and Services
What: Save more when you ship with FedEx, NAR’s exclusive shipping services provider. Create a new account or update your existing account for savings of up to 26% on overnight shipping; 12% on select ground shipping; and up to 20% on select International shipping. Enrollment is free and there are no minimum requirements. Limitations and exclusions apply. See website for full program details.
How: fedex.com/NAR 1-866-869-1171 PASSCODE LCRS8P01
WORKPLACE
What: Reduced pricing on over 25,000 items, including free delivery and no order minimums. You can shop online, through the commercial catalog, or by visiting OfficeMax locations nationwide. Discounts also apply for OfficeMax Print and Document Services, the print division located within OfficeMax stores. Sign up today to start saving and to request your Digital Retail Connect Card (for shopping in OfficeMax stores).
How: REALTOR.org/OfficeMax
Designed with you in mind, the
REALTOR BENEFITS
®PROGRAM
is your official
member benefits resource, bringing you discounts and special offers on products and
services just for
REALTORS
®. Since Program Partners are carefully selected, you can
be assured they understand the unique needs of real estate professionals and are
committed to your success. Whether for your professional or personal needs, make
www.REALTOR.org/RealtorBenefits
the first place you stop when you shop.
Call
1-800-NAR-5233
for live REALTOR Benefits
®Program support*
*Available Monday – Friday, 8:30 a.m. – 5:00 p.m., CentralREAL T OR BENEFIT S® PR OGRAM
www.REALTOR.org/RealtorBenefits
NEW!
REALTORS
®Health Insurance Marketplace
What: An exclusive ‘one-stop’ online shopping site, designed to simplify the insurance buying process. The Marketplace provides NAR members with a full roster of insurance plans and products, including major medical, short term medical, dental, medical supplement, and a free prescription drug discount card.
Site highlights include access to the private Members Health
Insurance Exchange, just for NAR members. It features
ACA-compliant qualified health plans from top-rated carriers, for open enrollment in November 2014.
The Marketplace is powered by SASid, a trusted NAR partner who specializes in helping NAR members find the best insurance plans and products for themselves and their families. SASid’s team of licensed benefit specialists offer complimentary consultative services, providing information on all insurance options, including money-saving options and access to additional benefits.
How: RealtorsInsuranceMarketplace.com 1-877-267-3752
*Have your NRDS ID handy
WHAT YOU WILL FIND IN THE MARKETPLACE:
What: A members-only health insurance exchange providing a robust selection of ACA-compliant individual major medical health insurance plans from nationally recognized insurance carriers. Licensed benefit representatives are available to guide you through the Exchange. Personal assistance is also available for those needing guidance in navigating the public/government exchanges. NOTE: for coverage starting in 2015, the proposed Open Enrollment Period is 11/15/2014 - 2/15/2015. Individuals may also qualify for a Special Enrollment Period outside of Open Enrollment if they experience certain events.
Plans available on the exchange include:
• HMO • High Deductible (Catastrophic)
• PPO
• Health Savings Account qualified
*Some states have mandatory requirements, based on individual state laws, which call for variations in the form of the policy affecting the ability of providers to offer coverage in those states.
What: An affordable short-term medical policy, which can last from 30 days to six months.
*Smart Short Term Medical plans are not major medical policies and do not meet the mandated coverage necessary to avoid penalty under the Affordable Care Act.
REALTORS
® What: A limited medical indemnity supplemental insurance plan.RCHI is guaranteed acceptance and offers NAR members aged 18 – 64 access to exclusive plans and rates that cover health care needs.
*RCHI plans are not major medical policies and do not meet the mandated coverage necessary to avoid penalty under the Affordable Care Act. RCHI is not available in all states.
What: National dental plans designed exclusively for NAR members and their families. There are four plans to choose from with options that include coverage for preventative, basic, and major dental expenses with the dentist of your choice.
Limitations and exclusions apply. See website for full program details.
What: Save up to 60% on select generic prescriptions and up to 15% on select name brand prescriptions at 60,000+ pharmacies nationwide with this FREE prescription drug discount card.
II
Powered by SASid
featuring ACA-compliant health insurance plans
REALTOR Benefits
®Program
www.REALTOR.org/RealtorBenefits
III
NAR Strategic Investment CompanyIndicates companies in which NAR has invested directly or through Second Century Ventures. This relationship allows the Association to nurture the technological advancement and continued success of the real estate industry.
Technology Services
What: Enhance your branding and professional appearance with hosted email services from Rackspace. Rackspace offers a 10% NAR member discount off already affordable monthly service rates (as low as $1.80 per month for email) and a standard 14-day free trial on key hosted email services: Microsoft Exchange, Rackspace Email, Rackspace Archiving and Hosted SharePoint.
How: www.rackspace.com/email-hosting/NAR 1-800-480-9514
PROMO CODE NAR2013
NOTE: Rackspace email accounts with fewer than five mailboxes must be set up by phone to avoid
the standard monthly minimum. Call Rackspace and reference NAR2013
What: The official lockbox solution of NAR delivers the industry’s most advanced technology at a competitive price.
NAR Strategic Investment Company
Member-requested features such as property access logs, reliable wireless software and secure hardware help save you time and money, leading to faster sales. More than just a lockbox system, the easy-to-use
SentriLock solution features the SentriCard® lockbox key and
award-winning customer service.
How: sentrilock.com 1-866-736-2322
Contact your broker, State or Local Association for additional assistance. Compare lockbox features and view tutorials at sentrilock.com.
Electronics and Mobile Technology
What: A leading provider of technology hardware and solutions, Dell offers NAR members discounts from 2% to 40% on a wide range of products, including notebooks, tablets, desktops, servers, electronics and accessories. Shop through Dell’s NAR member site for coupon codes that must be included during check-out in order to receive your savings.
How: dell.com/NAR 1-800-757-8442 MEMBER ID CS8569483
What: Receive special pricing on a variety of innovative business products and accessories including Elitebook laptops, ElitePad and convertible tablets, desktop PCs, multifunction printers and more. All HP Elite products come with HP Elite Premium Support, which is based in the U.S., and available 24 hours a day. Perform with confidence when you choose HP. All purchases include free U.S. ground shipping.
How: hp.com/go/NAR1 1-800-888-8177 PROMO CODE NAR1
What: Save up to 25% on the entire product line from a global leader in the PC market. Shop Lenovo’s wide array of products, including the award-winning ThinkPad notebook, acclaimed IdeaPad multimedia notebook, innovative IdeaCentre and ThinkCentre desktops as well as a host of computing accessories. Free ground shipping is available on all Web orders. Visit Lenovo’s website to search for available eCoupons that can increase your savings.
How: REALTOR.org/lenovo 1-800-426-7235, ext. 3887
What: Receive up to 18% off select wireless plans and 20% off select accessories. This offer is available to both new and existing Sprint customers. Terms and conditions apply. Go green and save with the Sprint Buyback Program, which recycles or reuses your old phones and gives you a credit of up to $300 on your Sprint account. Some restrictions apply.
How: REALTOR.org/Sprint 1-866-639-8354
PROMO CODE ASNAR_ZMB_ZZZ and your NRDS number
What: Receive preferred-level pricing on Xerox products and solutions.
Get work done from anywhere on any device with Xerox® ConnectKey™
multifunction printers, offering fully integrated mobile, scanning and cloud-based solutions. Print directly from your tablet, smartphone or other mobile device. With Xerox, your office is always at your fingertips.
How: Xerox.com/NAR 1-800-ask-XEROX, ext. NAR
(1-800-275-9376, ext. 627) PROMO CODE 0706978 ®
REAL T OR BENEFIT S® PR OGRAM
www.REALTOR.org/RealtorBenefits
Grow Your Business
•
Gain a Competitive Edge
•
Save Time and Money
IV
Transaction Management
What: NAR’s official and exclusive eSignature solution, offering
DocuSign for REALTORS® PLUS, a system of transaction rooms and
a REALTOR®-branded eSignature console. DocuSign® solutions offer
member-only pricing and are backed by industry-leading technology to help you grow and better manage your real estate business.
How: REALTOR.org/DocuSign
What: Create contracts efficiently and reduce risk with zipForm® NAR Strategic Investment Company
Plus, the premier online form software solution. zipForm®
Standard, the desktop solution, is also available and features all of the time-saving transaction creation features without the online functionality.
zipForm® offers multiple integration solutions such as MLS-Connect, TMS
integration and eSignature integration. zipForm® Plus Team Edition is
also available. New users save $20 off the full price ( PROMO CODE N1200)
and brokers save 10% ( PROMO CODE DB120).
How: zipLogix.com/zipformplus 1-800-383-9805
What: Stay connected 24/7 throughout the entire transaction process.
relay® provides a secure, convenient place to collaborate with clients,
other agents and service providers, making it a breeze to keep all
parties to a transaction informed. Created by zipLogix, relay® includes
specialized features to assign access, personalize with your brand, save to CD for clients’ archives, plus one-click integration with
zipForm® Plus. New users save $20 ( PROMO CODE N1201) and brokers
save 10% ( PROMO CODE DB121).
How: zipLogix.com/relay 1-800-383-9805
Financial Services and Risk Management
What: A leader in the home protection industry, offering home protection plans to fit your needs. As of August 2014, NAR members receive an exclusive $50 savings on the purchase of a Combo or Build Your Own plan on homes they own. See website for details.
How: www.ahs.com/NAR 1-855-222-0741 ( PROMO CODE NAR50).
What: Serving your unique financial, credit and cash flow needs with exclusive rates, banking solutions and money management tips
designed just for REALTORS®. The Credit Union offers both personal and
business services such as checking and savings accounts, competitive home and auto loan rates, certificate investments, low rate professional development lines of credit for your certification courses and more. Additional benefits include the ability to make deposits with free Mobile Banking, access to over 5,100 Shared Branch Service Centers nationwide plus thousands of fee-free ATMs. The Credit Union is Federally Insured by the NCUA.
How: REALTORSfcu.org 1-866-295-6038
What: Protect yourself from potential liability with Errors and Omissions
Insurance. Products are available to firms and individual agents across
a broad range of real estate specialties. Take advantage of premium credits, as allowed by state law, including credit for being an NAR member, holding select NAR designations, continuing education, and risk management program participation, among others. The program is underwritten by Victor O. Schinnerer & Company and backed by A rated insurer CNA (Continental Casualty) and is available in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands.
REALTOR Benefits
®Program
www.REALTOR.org/RealtorBenefits
V
Travel/Automotive
What: Save up to 25% on every rental with Avis when you provide your NAR/Avis Worldwide Discount (AWD) #A009701 at time of
reservation. Take advantage of Avis PreferredTM and go straight to your
car with no waiting. This complimentary service allows you to keep your personal car rental preferences on file, and skip the rental counter and the paperwork every time you rent from Avis. Enrollment is free and easy.
How: avis.com/NAR 1-800-525-7551 AWD CODE #A009701
What: Save up to 20% on Budget rentals when you mention your NAR/Budget Corporate Discount (BCD) #Y490601 at the time of reservation. Save more by combining your member discount with coupon offers on Budget’s website.
How: budget.com/NAR 1-800-826-3703 BCD CODE #Y490601
What: The official automobile manufacturer of the NATIONAL
ASSOCIATION OF REALTORS® offers NAR members a $500 cash
allowance on the purchase or lease of select new Chrysler Group vehicles. Combine this offer with most Chrysler incentives and special programs for greater savings. Additionally, when you provide current-year proof of membership at the time of purchase or lease, you are eligible to receive two years of free oil changes for that vehicle. When combined, these savings equal the value of your NAR membership
dues for more than six years!
How: REALTOR.org/Chrysler
Go to REALTOR.org/Chrysler PRIOR to visiting your local dealer for complete rules and instructions including eligible vehicles and incentive incompatibilities.
What: Save up to 25% on Hertz domestic and international rentals when you use your NAR discount CDP #182806 at the time of reservation. Take advantage of value-added promotional offers for maximum savings. Plus, as an NAR member, you will receive a 550-point activation bonus when you become a new Hertz Gold Plus
Rewards® member and complete your first rental.
How: hertz.com/NAR 1-800-654-2200 CDP CODE #182806
Marketing Resources
What: Ifbyphone Inquire uses unique phone numbers to track the source of every inbound phone call. With real-time online reporting, Inquire helps you to understand precisely which ads are making your phone ring, enabling you to better allocate funds for advertising. Monthly contracts are available at exclusive member-only rates, including unlimited users and ad tracking for four lead sources. Risk-free trials are available.
How: public.ifbyphone.com/NAR 1-877-350-7896
What: Build long-lasting client relationships with the Lowe’s Program for
REALTORS®, a FREE marketing tool created exclusively for NAR members.
Through this program, you can send valuable 10% off ecoupons to your buyer and seller clients, and you will also receive invitations to access exclusive limited-time offers for you and your clients. Plus, you can purchase Lowe’s gift cards, which make a great closing gift, at a 5% discount via LowesRealtorBenefits.com
How: LowesRealtorBenefits.com
the Multi Merchant Prepaid Card
What: Created exclusively for NAR members with closing and thank you gifts in mind, this unique card is welcomed at over 150 popular places
to shop, dine and have fun. It’s available to REALTORS® at a 5% savings
and features a Home Ownership Matters themed design, supporting the
value of working with a REALTOR® while giving the recipient the gift of
choice.
REAL T OR BENEFIT S® PR OGRAM NAR Strategic Investment Company
Indicates companies in which NAR has invested directly or through Second Century Ventures. This relationship allows the Association to nurture the technological advancement and continued success of the real estate industry.
www.REALTOR.org/RealtorBenefits
Grow Your Business
•
Gain a Competitive Edge
•
Save Time and Money
VI
Marketing Resources
What: With FedEx Office, NAR members can save up to 20% off core print and copy services, and up to 10% off signs, banners and more. Whether you need to print brochures for Sunday’s open house or wow potential clients with your listing presentation, FedEx Office offers the quality printing you need. Limitations and exclusions apply. See website for full program details.
How: fedex.com/NAR 1-866-869-1171 PASSCODE LCRS8P01
What: Offering both REALTOR®-branded and customized promotional
items, including lapel pins, bags, hats, shirts, decals, folders, jackets and
“built to order” REALTOR® logo garments. Look to REALTOR Team Store®
for all of your customized product needs. Save 10% off of your first order of $25 or more when you use the coupon code provided.
How: RealtorTeamStore.com 1-847-991-4010
COUPON CODE NARBenefits (use at checkout)
What: NAR’s exclusive provider of commercial real estate information services, providing fully researched commercial
NAR Strategic Investment Company
real estate information at preferred pricing for NAR members. This data helps real estate professionals, appraisers, investors and developers in making strategic decisions to lease, sell and develop commercial properties in select U.S. markets. Xceligent also offers CommercialSearch — a national listing platform for commercial real estate properties.
How: REALTOR.org/Xceligent 1-866-303-2895
Educational Tools
REALTOR® University, in partnership with the REALTOR Benefits® Program, offers discounts on
select online courses that apply toward the following designations and certifications:
Accredited Buyer’s Representative Designation rebac.net/realtor-benefits
Broker Price Opinion (BPO) Resource Certification BPOR.org/discount
NAR’s e-PRO® Certification
epronar.com/realtor-benefits NAR’s Green Designation
greenresourcecouncil.org/realtor-benefits
®
Short Sales and Foreclosure Resource Certification realtorsfr.org/realtor_benefitsSeniors Real Estate Specialist® Designation
seniorsrealestate.com/realtor-benefits
A
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titr
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Association Resources
Brokerage Resources
Commercial and Investment
Code of Ethics
2014
Diversity and Fair Housing
Home Buying/Selling
L
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g
al I
ssue
s
M
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rt
g
a
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e
s
Property Disclosure
R
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sea
rc
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Sal
e
s
&
Mar
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in
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Social Media
Staging
Technology
135-01 8/14 FALL UPDATESET YOURSELF APART
The real estate industry is always changing, so REALTORS
®have to keep learning.
The NATIONAL ASSOCIATION OF REALTORS
®offers a wide array of resources
and opportunities designed to give you the education you need, keep you current
with best practices, and help you gain new expertise and specialized knowledge
to compete in today’s real estate market.
This catalog features the most popular publications and products from NAR and
well-known real estate authors in the REALTOR
®Store. These resources offer
you the latest information, top tips and emerging trends in real estate.
This catalog also features NAR and affiliate designations and certifications and online
education, and a Master of Real Estate degree all from REALTOR
®University.
NEW REALTOR
®Store Coming Soon!
Get In, Get Out, and Get Back to Business
You spoke and we listened! We’ve completely redesigned
the REALTOR
®Store to make it more user friendly and to
make it easier for you to get in, get out, and get back to
business. Visit NAR’s online store and make it your one-stop shop for the real estate
products. View all the products we have to offer and shop for the latest research
products, invaluable resources on staging and selling, client-facing brochures and more!
Products with the
icon are available in the REALTOR
®Store as a digital download.
Take Simple Actions, Earn Free Rewards with the MVP Program
NAR’s Member Value Plus (MVP) program introduces an easy way for you to get more
from your membership, PLUS earn great free rewards. By completing simple actions that
take only minutes, you get real rewards like free products, gift cards and discounts —
available only to you as a member of NAR. New offers are available on the first and the
sixteenth of every month. Visit
REALTOR.org/MVP
for the current offer and act now!
Customize Your Client Experience with Print on Demand
Customize NAR’s most popular brochures with your contact information. Learn more
at
www.REALTOR.org/Store
(10% off your next order with code CAT14).
Products with the
icon are available as a Print on Demand product.
Designations and Certifications
Gain specialized knowledge — and almost double your income* — by earning official
designations and certifications offered from NAR and its affiliates. In the current
market, there is no better time to add to your expertise to better assist prospects
and clients. Many designations and certifications are also available online for continuing
education credit through the REALTOR
®University.
WITH KNOWLEDGE
COMES POWER
Increase your knowledge and invest in yourself at
RealtorU.com
.
Look for the throughout this catalog identifying these courses and refer
to page 9 in this catalog for more information on REALTOR
®University.
* Based on 2013 survey data, the median income of REALTORS® without a designation was $33,500, and the median income of those with at least one designation was $61,100. The difference between the two is $27,600. This information is accurate as of May 2013.
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
1
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
2
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: PR ODUC T SHO W C ASE
Antitrust
Antitrust and Real Estate (DVD)
Protect your business from the hazards of improper business practices in everyday business situations. Understand the elements of illegal agreements to fix prices, boycott competitors and more. Approx. 20 minutes.
Item #: 126-1089D (DVD) Members: $21.95 Non-Members: $31.45
Antitrust Pocket Guide for REALTORS®
and REALTOR-ASSOCIATES®
This brochure offers information and examples on how antitrust impacts current real estate practices. Also available in Association and Board Leadership version. Sold in packages of 5.
Item #: 126-1093 Item #: 126-1094 Members: $24.25 Non-Members: $34.95 Item #: e126-1093 Item #: e126-1094 Members: $6.95
Association Resources
What Everyone Should Know About Equal Opportunity in Housing
Fair housing law and party responsibilities are outlined in this brochure. Sold in packages of 100. Item #: 166-799 Members: $20.95 Non-Members: $31.45 Item #: e166-799 Members: $4.95 Non-Members: $12.95
Also available in Spanish.
Your Director Hat: A Guide to Serving as a Director on a Board
An excellent resource for anyone thinking of becoming a member of a governing Board or starting service on a Board, or a sitting Board member who just wants a little more insight.
Item #: 141-182 Members: $11.95 Non-Members: $19.95
A Pathway to Professional Conduct: Respect Starts Here
A companion piece to the Pathway to Professional Conduct video, this brochure includes tips for showing respect for property, the public and your peers. Sold in packages of 100.
Item #: 135-85 Members: $39.95 Non-Members: $49.95
Brokerage Resources
It Pays to Work with a REALTOR®
This brochure outlines key differences
between a REALTOR® and a licensee, benefits
that REALTORS® provide and how REALTOR®
designations benefit consumers. Sold in packages of 100. Item #: 135-30 Members: $29.95 Non-Members: $47.25 Item #: e135-30 Members: $6.95 Non-Members: $12.95
Also available in Spanish and Portuguese.
Power Teams: The Complete Guide to Building and Managing a Winning Real Estate Agent Team
A step-by-step guide to forming an agent team, and the best practices of teams that have already reached a notable level of success.
Item #: 141-300
$24.95
Why Rent When You Can Buy?
This brochure outlines the financial benefits of owning a home, including mortgage interest, property tax deductions and mortgage principal accumulation. Sold in packages of 100.
Item #: 186-90 Members: $29.95 Non-Members: $50.00
Item #: e186-90 Members: $6.95
Also available in Spanish.
REALTOR
®Education & Publications: Product Showcase
CIPS: A Global Perspective for Association Staff, Offering Commercial Services to Your Members RealtorU.com/courses
ABR® and Entrepreneurial Studies Series RealtorU.com/courses
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
3
REALTOR
®Education & Publications: Product Showcase
Brokerage Resources
(continued)
21 Things I Wish My Broker Had Told Me: Practical Advice for Real Estate Professionals
Written with humor and insight, this publication provides hands-on advice to help agents start or maintain their career.
Item #: 141-237 Members: $13.95 Non-Members: $18.95
Commercial and Investment
Commercial Real Estate Investing
This book is designed to show readers the ins and outs of investing in commercial real estate. If you are investing in residential property, or have started to invest in commercial property and want to take your investing to the next level, this course is for you.
Item #: 141-317
$24.95
The Insider’s Guide to Commercial Real Estate
This book will teach you everything you need to know about commercial real estate, from how to speak the language to the ins and outs of commercial contracts and financing.
Item #: 141-239 Members: $19.95 Non-Members: $29.95
The Fundamentals of Listing and Selling Commercial Real Estate
This book provides a complete foundation for a career in commercial real estate in two sections — Fundamentals of Commercial Real Estate and Practice of Commercial Real Estate.
Item #: 141-296
$22.95
Diversity and Fair Housing
Fair Housing (DVD)
This 20-minute DVD focuses on timely fair housing topics and the complex issues presented by fair housing regulation.
Item #: 166-150D (DVD) Members: $20.95 Non-Members: $31.95
Fair Housing Handbook — Fourth Edition
Ultimate resource for fair housing information. Provides suggested fair housing office proce-dures, background on regulations, equal service report forms, NAR/HUD partnership informa-tion and a self-assessment quesinforma-tionnaire.
Item #: 166-1084 Members: $29.95 Non-Members: $36.75 Item #: e166-1084 Members: $9.95 Non-Members: $12.95 Fair Housing Sales and Rental: Pocket Guides
A must for anyone involved with management or leasing of real estate. The information covered includes fair housing laws, the responsibilities of real estate professionals, and checklists to ensure proper procedures. Sold in packages of 5.
Item #: 166-153 & 166-81 Members: $20.95
Non-Members: $31.45 Item #: e166-153 &
e166-81
Members: $6.95 Non-Members: $12.95
At Home With Diversity® Certification RealtorU.com/courses
Sustainable Real Estate for Commercial Professionals RealtorU.com/courses
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
4
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: PR ODUC T SHO W C ASE
Home Buying/Selling
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Buying
Outlines the process of purchasing a home with special focus on issues that concern first-time buyers and a variety of options for buyers to consider during each step of the buying transaction to ensure the best decisions for their needs.
Item #: 141-50
$19.95
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling
Specifically for home sellers, this guide presents a variety of issues for homeowners to consider when deciding to sell their home and an outline to help sellers make the best decisions for their needs.
Item #: 141-55
$19.95
Getting It Sold — Your Resource for Staging, Curb Appeal and Selling Success
Help consumers prepare their home for sale with proven methods on curb appeal, staging, showing and updating a home for selling success. Sold in packages of 100.
Item #: 135-70 Members: $29.95 Non-Members: $39.95 Item #: e135-70 Members: $4.95 Non-Members: $12.95 It’s a Great Time to OWN
A resource that REALTORS® can provide to
buyers on the fence or first-time buyers. Sold in packages of 100. Item #: 135-87 Members: $29.95 Non-Members: $39.95 Item #: e135-87 Members: $9.95 Non-Members: $14.95 Pricing Your Home To Sell (DVD)
This DVD is loaded with charts, visuals and friendly dialogs to address all of your sellers’ pricing objections, helping countless real estate agents, like you, turn “for sale” into “sold.”
Item #: 141-177 (DVD) Members: $39.00 Non-Members: $44.00
Legal Issues
Real Estate Brokerage Essentials®:
Managing Legal and Business Issues — Third Edition
This is the ultimate information source for brokers to help minimize the risk of legal liability.
Item #: 126-358 Members: $38.95 Non-Members: $73.45
Workplace Harassment:
Awareness and Prevention Pocket Guide
A guide to the types of workplace harassment, the liability issues surrounding workplace harassment, and suggestions on reporting and investigating claims. Sold in packages of 5.
Item #: 126-149 Members: $20.95 Non-Members: $31.45 Item #: e126-149 Members: $6.95 Non-Members: $12.95 REAL EST ATE SETTLEMENT PROCEDURES ACT (
RESPA)
RESP A Dos and Don’ts
RESPA DOs
Real estate br okers and agents must comply with the R
eal Estate S ettlement P rocedur es Act, or RESP A. Violators of RESPA may r
eceive harsh penalties, including triple dam-ages, fi nes, and ev
en imprisonment. H ere are a few exam-ples of what RESP
A allo ws.
RESPA...
Allows a title agent to pr ovide, during an open house, a modest food tray in connection with the title company
’s marketing information indicating that the r
efreshments ar e sponsor
ed by the title company
.
Allows a home inspection company to sponsor association ev ents when r
epresentatives from that company also attend and to post a sign identifying its ser
vices and sponsorship of the ev ent.
Allows you to jointly adv ertise with a mor
tgage br oker if y ou pay a shar e of the costs in pr oportion with y our prominence in the adv
ertisement.
Allows a lender to pay y ou fair mar
ket v alue to r
ent a desk, copy machine and phone line in y
our offi ce to prequalify applicants.
Allows a hazar d insurance company to giv
e you mar keting materials such as notepads, pens, and desk blotters, which pr
omote the hazar d insurance company
’s name.
Allows a title agent to pay for y our dinner when business is discussed, provided that such dinners ar
e not a r egular occurr
ence. Speak with a RESP
A attorney to make sur e you comply with all applicable laws. S
ome state and local laws pr ohibit activities that ar
e permissible under RESP
A.
RESPA DON’T s
RESP A prohibits giving or r
eceiving anything for the r efer-ral of settlement ser
vices, subject to cer tain exceptions. Violators of RESP
A may r eceive harsh penalties, including triple damages, fi
nes, and ev en imprisonment. H
ere are a few of the examples of what RESP
A prohibits.
RESPA...
Prohibits
a title company fr om regularly pr
oviding dinner and r ecep-tions for r
eal estate agents.
Prohibits acceptance of discounted or fr ee business equipment, such as a fr ee lockbo x. Prohibits acceptance of r eimbursement of the cost for an open house lunch fr
om a mor tgage br
oker who does not display any mar keting materials at the ev
ent.
Prohibits
acceptance of a dinner paid for b y a home inspector who does not attend the dinner to mar
ket his/her ser vices to y
ou.
Prohibits acceptance of contributions fr om a title company to off
set the cost of a r
eal estate agent ’s promotional ev
ent except to the extent of the value of any mar
keting done b y the title company during that ev
ent.
Prohibits accepting gifts fr om mor
tgage br okers, such as paying y
our greens fees.
Prohibits
a mortgage br oker or title company fr
om paying for y our tickets to a spor ting ev ent. Prohibits participation in a tr opical “ getaway ” weekend, the cost of which is under
written b y a title company
, during which only two hours is dedicated to mar
keting b y the title company
and the r emainder is recreation. Don’t EVER accept payment fr om a mor
tgage lender just for taking a loan application.
Disclaimer:
Th e DOs and DON’T s examples listed her
e are not all-inclusiv e and small v
ariations in the facts can lead to diff erent outcomes. Th
ey also do not take into consideration any additional r
egulations that may hav e been imposed in y
our state, which may pr ohibit activities that ar
e permissible under RESP
A. Speak with a RESP A attorney to make sur
e you comply with all applicable laws.
RESPA Dos and Don’ts Card — Download
Understand and comply with the Real Estate Settlement Procedures Act (RESPA). Provides RESPA “Dos” on one side and RESPA “Don’ts” on the other side.
Item #: e126-100 Members: $4.95 Non-Members: $12.95
The 3 P’s of Negotiating, Power Negotiating, Client Negotiations: Unlocking Hearts vs. Locking Horns!; Coming Soon: NAR’s Code of Ethics. RealtorU.com/courses
New-Home Construction and Buyer Representation, Generation Buy, Seniors Real Estate Specialist (SRES®) Designation Course and Military Relocation Professional Certification (MRP). RealtorU.com/courses
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
5
REALTOR
®Education & Publications: Product Showcase
Mortgages
VA Toolkit: Home Loan Guaranty Services
Help your veteran clients gain a better understanding of the many advantages the Veterans’ Administration loan program has over conventional mortgages.
Item #: 126-142 Members: $19.99 Non-Members: $29.99
Property Disclosure
Energy Savers Booklet — Tips for Saving Energy and Money at Home — Download
Your clients want money-saving ideas. This guide includes tips for using renewable energy to power your home.
Item #: e135-60 Members: $4.95 Non-Members: $12.95
A Brief Guide to Mold, Moisture and Your Home
Learn why mold develops in the home, general recom mendations for removing it and ways to prevent it from returning. Sold in packages of 5.
Item #: 141-24 Members: $21.00 Non-Members: $31.50 Item #: e141-24 Members: $4.95 Non-Members: $12.95 Property Disclosures Pocket Guide
Includes the recommended use of disclosure forms, steps to limit broker liability, foundations of misrepresentation liability, stigmatized property and remedies for failure to disclose. Sold in packages of 5. Item #: 126-343 Members: $20.95 Non-Members: $31.45 Item #: e126-343 Members: $6.95 Non-Members: $12.95
Research
2013 Profile of Home Buyers and Sellers
As the #1 research report used by REALTORS®,
this profile highlights characteristics of home buyers and homes purchased, preferred methods employed during the search, financing and more. Item #: 186-45-13 Members: $50.00 Non-Members: $250.00 Item #: e186-45-13 Members: $19.95 Non-Members: $249.95
NEW! 2014 NAR Member Profile — Download
Who are REALTORS®? Economic, demographic,
education, tenure, agency relationship and
compensation of REALTORS® are broken down.
This unique tool provides the answers in a user-friendly format, designed to allow easy comparisons with previous studies.
Item #: e186-12-13 Members: $14.95 Non-Members: $149.95 National As sociation of REALTOR S® 2013 Home Feat ures
Survey 2013 NAR Profile of Buyers’ Home Feature
Preferences — Download
Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. This guide examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.
Item #: e186-75-13 Members: $14.95 Non-Members: $49.95
Short Sales and Foreclosures: What Real Estate Professionals Need to Know and BPOs: The Agent’s Role in the Valuation Process; Reverse Mortgage. RealtorU.com/courses
NAR’s Green Designation Program; Property Hazards Disclosure: Hazards Affecting Properties You Market RealtorU.com/courses
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
6
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: PR ODUC T SHO W C ASE
Sales & Marketing
Before Hitting Send: Power Writing for Real Estate Agents
Help make your emails and communications something clients or prospects can’t resist.
Item #: 141-367 Members: $26.95 Non-Members: $29.95
Real Estate Advertising Made Easy, Seventh Edition
This international best seller is a complete marketing tool providing thousands of mix-and-match ad combinations to save you time and increase your real estate business.
Item #: 141-121 Members: $29.95 Non-Members: $34.95
How To Become a Power Agent in Real Estate
Gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions.
Item #: 141-375
$24.95
The Big Book of Ads
Packed with more than 1,000 ready-to-use ads, this must-have book helps agents spend their time selling, not writing.
Item #: 141-273
$42.95
The Champion Real Estate Agent
Dramatically boost sales and achieve all your professional goals.
Item #: 141-320
$24.99
Your 1st Year in Real Estate
Full of practical answers and step-by-step solutions to the field’s most common obstacles and challenges for new real estate practitioners.
Item #: 141-318
$19.95
NEW REALTOR
®Store Coming Soon!
Get In, Get Out, and Get Back to Business
The brand new REALTOR
®Store has been completely
redesigned from check in to check out based on Member
feedback. The new store offers faster, single-step checkout, expedited checkout
for MVP rewards, intuitive, dynamic, responsive design, a ratings and reviews
system for products, and brings the products you need center stage. Check it out
at
REALTORs.org/Store
to view all the products NAR has to offer.
Check the store often — we’re adding new products all the time. Also remember
to check out our sale section for FREE and discounted products and special offers.
Real Estate Marketing Reboot; Video Marketing to Enhance Your Business. RealtorU.com/courses
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
7
REALTOR
®Education & Publications: Product Showcase
Social Media
UPDATED! Social Media for REALTORS®
— VIP 4 Pack
Includes all four booklets.
• Social Media for REALTORS®: 101 Dos
and Don’ts
• Social Media for REALTORS®: Your Website
• Social Media for REALTORS®: Digital
Marketing
• Social Media for REALTORS®: Facebook
Item #: 135-71 Members: $32.95 Non-Members: $42.95 Item #: e135-71 Members: $26.95 Non-Members: $34.95
UPDATED! Social Media for REALTORS®:
101 Dos and Don’ts
Easy-to-understand tool to help real estate professionals take their business to the next level with social media tools. Saves time, money and effort by getting you started with key dos and don’ts. Sold in packages of 5.
Item #: 135-66 Members: $29.95 Non-Members: $39.95 Item #: e135-66 Members: $9.95 Non-Members: $14.95 UPDATED! Social Media for REALTORS®:
Your Website
Save time, money and effort with assistance on how to start and how to effectively promote your website. Sold in packages of 5.
Item #: 135-67 Members: $29.95 Non-Members: $39.95 Item #: e135-67 Members: $9.95 Non-Members: $14.95 UPDATED! Social Media for REALTORS®:
Digital Marketing
Take inventory of current marketing activities and understand the hub and spoke concept, how to use social networking for marketing, how to measure online efforts and more. Sold in packages of 5. Item #: 135-69 Members: $31.95 Non-Members: $41.95 Item #: e135-69 Members: $11.95 Non-Members: $19.95 UPDATED! Social Media for REALTORS®:
Easy-to-understand tool to help real estate professionals take their business to the next level by showing them how to use Facebook to benefit their business and market like a pro. Sold in packages of 5. Item #: 135-68 Members: $31.95 Non-Members: $41.95 Item #: e135-68 Members: $11.95 Non-Members: $19.95 The Digital Handshake — Seven Proven
Strategies to Grow Your Business Using Social Media
Learn why advertising and marketing are losing their effectiveness and how to use social media to corral elusive consumers. This book explains the best practical business applications to ramp up your business.
Item #: 141-348
$24.95
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Find out the business implications of social media, and tap its considerable power to increase sales, cut marketing costs and communicate directly with consumers.
Item #: 141-363
$16.95
Leveraging Your Links
Drawn from Allan Dalton’s years of brokerage, marketing and technological experience to offer unique insights and strategies on social media and social networking.
Item #: 141-357
$24.95
Navigating the Social Media Maze; NAR’s e-PRO® certification program: Day 1/Day 2 Bundle and Day 2 standalone www.ePRONAR.com
Published by NAR Quantity pricing available
Online course available through REALTOR® University
Available as a Digital Download Available as a Print on Demand product
Shop All Products and Digital Downloads at www.REALTOR.org/Store/G2014
8
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: PR ODUC T SHO W C ASE
Staging
123 Sold! (DVD)This engaging and easy-to-follow DVD walks sellers through three simple steps to prepare their home for sale. Let them see how easy it is to transform their home from livable to sellable.
Item #: 141-204 (DVD) Members: $11.95
Non-Members: $16.95
Get Ready, Get Set, Get Sold (DVD)
This instructional video covers not only the preparation of the home (Get Ready), but also the presentation (Get Set), including tips that make a buyer want to move in, not move on!
Item #: 141-331 (DVD)
$15.00
Preparing Your Home To Sell (DVD)
This David Knox DVD will help increase the value and sales price of your listings. Use this video to show your clients the simple steps needed to sell their home. 16 minutes. English and Spanish subtitles.
Item #: 141-178 (DVD) Members: $39.00 Non-Members: $44.00
Staging to Sell: The Secret to Selling Homes in a Down Market
Everyone involved in the selling process must be better prepared. In order to sell homes at top dollar, houses must be “prepared for sales.” That’s where staging comes in.
Item #: 141-336
$19.95
The Consumer’s Guide to Real Estate Staging™
Armed with the facts and statistics in this guide, homeowners will never sell another home without utilizing home staging — the #1 proven method to market their most valuable asset.
Item #: 141-353
$24.95
Technology
Power Real Estate Emails and Letters
Correspondence is an essential part of an agent or broker’s day-to-day business. This title offers professionals a variety of emails and letters that can be adopted for any circumstance, saving time and resources.
Item #: 141-272
$29.95
Put Your Business Online
A complete nontechnical guide that describes everything you need to know, from start to finish, to achieve a successful online real estate website — even if you already have one.
Item #: 141-161 Members: $19.95 Non-Members: $24.95
Sell Yourself with Customized Brochures
with the Print on Demand Program
NAR offers you the opportunity to customize our most popular
brochures with your personalized information. Now it’s even easier
to utilize NAR’s valuable consumer and agent-based brochures.
Learn more at
www.REALTOR.org/Store/PODG
.
Home Staging Professional Real Estate Agent Course RealtorU.com/courses
RPR®: Real-Time Data, Market Knowledge, Informed Consumers; Putting Technology to Work for Your Clients. RealtorU.com/courses
10% Off Your Next Order
with code CAT14
REALTOR
®Education & Publications: Education
WITH KNOWLEDGE COMES POWER
At REALTOR
®University, we’ve created a lifetime of learning opportunities to keep you
at the forefront of what’s next, and build your business. Whether you want to earn a
NATIONAL ASSOCIATION OF REALTORS
®designation or certification, or a Master of
Real Estate degree, REALTOR
®University can help. Our online courses and programs
cover a broad range of topics, so you can focus on what makes sense for your market,
and your interests.
REALTOR
®University can help you reach your personal and professional goals.
Designation, Certification and Continuing Education Courses
Where you take focused online courses that lead to you earning one of NAR’s official
designations and certifications that cover specialized topics within the constantly
changing real estate world. REALTOR
®University is the premiere online real estate site
for expanding your knowledge and advancing your career. Many REALTOR
®University
courses can now be taken for continuing education credit, and are tablet compatible.
Webinar and Video Centers are also available.
Master of Real Estate Degree Program
You have a highly advanced educational opportunity to earn a Master’s Degree in what
you know best. With our unique blend of practical and applied learning, you will be
able to apply your knowledge in day-to-day business. The graduate degree program
offers business and real estate core courses. The University’s unique features include
courses when and where you want them, a research center that identifies the leading
trends and issues in the real estate industry, competitive overall cost compared to
other prominent graduate real estate programs, and the largest real estate library
in the world.
Learn on your time.
Our online courses are accessible anytime and anywhere.
This allows you to complete courses and advance your career in a way that works
for your business and your life.
Build on your budget.
With a broad range of programs and course offerings, we
have learning opportunities that work with any budget. The Master’s program also
offers scholarships and financing options.
Leverage our resources.
We provide access to the largest real estate library in the
world to connect you to everything about real estate. Additionally, the Richard J.
Rosenthal Center for Real Estate Studies identifies the leading trends and issues
in the real estate industry.
Improve through guidance.
Our faculty are practitioners in the field of real estate,
including Ph.D. level faculty, who have hands-on experience and knowledge in
the topics they teach. Connect with them for guidance, or access our professional
coaching center where we offer one-on-one mentoring, and much more.
Learn more at
RealtorU.com
.
NOTICE OF NONDISCRIMINATORY POLICY AS TO STUDENTS
REALTOR® University admits students of any race, color, or national or ethnic origin to all the rights, privileges, programs and activities generally accorded or made available to students at REALTOR® University, and REALTOR® University does not discriminate on the basis of race, color, or national or ethnic origin in administration of its educational policies, admission policies, scholarship and loan programs.
REALTOR
®University
See All the Education Resources Available at RealtorU.com
9
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: EDUC A TION
50+ Market
SRES® CouncilSRES®: Seniors Real Estate Specialist®
The wealthiest buyers and sellers in the country are over age 50. Understand their maturing motivations and build your business and
resources as a Seniors Real Estate Specialist®.
www.seniorsrealestate.com
Broker Price Opinions
BPO Resource (BPOR)With the changing real estate landscape and the increased use of broker price opinions (BPOs) by market participants, the BPOR
certification provides REALTORS® with
knowledge and skills to perform accurate and professional broker price opinions (BPOs) and comparative market analyses (CMAs), while reducing risk and increasing opportunities! Certified and eligible members will be able to receive BPO orders.
www.BPOR.org
Buyer Representation
REBAC: Real Estate Buyer’s Agent Council
ABR®: Accredited Buyer’s Representative
Gain a competitive edge with unique under-standing of home buyer’s needs and how to best serve them, specialized information on home buying issues and trends and exclusive resources.
www.REBAC.net
Diversity
At Home With Diversity®
The multicultural buyer market is rapidly growing — and changing. Give yourself a competitive edge by learning how to work effectively with and within this buyer market. The online course is approved for CE in most states.
www.REALTOR.org/ahwd
Green
Green REsource Council
NAR’s Green Designation
Earn the new, completely residential-focused NAR Green Designation. The innovative program offers specific themes including sustainability, green building science and building applications. Green your practice, and your bottom line.
www.GreenREsourceCouncil.org
Global Business
CIPS: Certified International Property Specialist
Foreign investment in U.S. real estate is taking place in all 50 U.S. states. The CIPS designation prepares you to assist in all aspects of international business, from attracting foreign investors to your local community to serving a multicultural buyer or helping local buyers invest abroad.
www.REALTOR.org/global
Residential Sales
Council of Residential Specialists
CRS: Certified Residential Specialist
The premier designation for residential sales agents.
www.CRS.com
Military Relocation
Military Relocation Professional (MRP)
When military personnel and their families relocate, the services of a real estate professional who under stands their needs and timetables makes the transfer easier, faster and less stressful. NAR’s Military Relocation Professional (MRP) certification program teaches you about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support.
www.MilitaryRelocationPro.org
Official REALTOR
®Designations and Certifications
The following courses are offered online through REALTOR
®University
10
Grow Your Business • Gain a Competitive Edge • Save Time and Money
REALTOR
®Education & Publications: Education
Additional Ways to Maximize Your Membership
Update Your Profile Page
Get the information you want from NAR in a once-weekly email
by indicating your preferred interests, topics and areas of specialty.
Log into My Account on REALTOR.org and view/update your email
address and subscriptions.
NAR’s Member Center
Log in today to view benefits and events from your
Local, State and National Associations, access
your 2014 membership card and see industry
news via RSS feed from REALTOR.org.
Plus, download the new Member Center app for your iPhone, iPad or Android
device, featuring industry news and add events directly to your calendar.
Visit
MemberCenter.REALTOR.org
Verify Your NRDS Information
Help us by ensuring that we have all your correct and up-to-date information.
Check your NRDS record on REALTOR.org by logging into NRDS in the top
navigation. Contact your local association for any changes you are not able
to make in your record.
Resorts, Second Homes
RSPS: Resort & Second-Home Property Specialist
Every market is a second-home market (think rental and investment properties), not just obvious resort areas. Investment and vacation home sales have surged, and RSPS is the best resource for this buyer group.
www.REALTOR.org/resort
Technology
e-PRO® Certification
Expand your real estate technology and social media skills by enrolling in NAR’s
e-PRO® Certification Program. Learn how
to connect with consumers, manage your online reputation and generate leads.
www.ePRONAR.com
Short Sales and Forclosure
®
SFR®: Short Sales and Foreclosure
Resource Certification
Designed for real estate professionals at all experience levels, this certification gives you a framework for understanding how to: Qualify sellers for short sales Develop a short-sale package Negotiate with lenders Tap into buyer demand Safeguard your commission
www.realtorSFR.org
Official REALTOR
®Designations and Certifications
(continued)
See All the Education Resources Available at RealtorU.com
11
REAL T OR ® EDUC A
TION & PUBLIC
A TIONS: EDUC A TION
