FANTASY ALARM
Providing Value to Your Brand
6/18/2015 Copyright 2014 Fantasy Alarm 2
The Fantasy Sports market is THRIVING and GROWING.
Year Estimated Number of Players 1988 500,000 1991-1994 1 - 3 Million 2003 15.2 Million 2004 13.5 Million 2005 12.6 Million 2006 18 Million 2007 19.4 Million 2008 29.9 Million 2009 28.4 Million 2010 32 Million 2011 35.9 Million 2014 41.5 Million
MARKET FACTS
• $2B Industry with a $5B Economic Impact
• 41.5 M Fantasy Players in North America (13% of online); 22% in England; 8% in Japan;
• The Average Fantasy Player Spends $467 each year on Fantasy Sports
• Over $800M Spent on Fantasy Sports CONTENT in 2012; Over $1B in 2013;
• Online advertising in Sports increasing as percent of revenues
• Almost 50% of major sports sites traffic comes from Fantasy Sports Players looking at scores, stats and reading articles/blogs: 46% CBS, 47% Yahoo!
Demographics
Behavior
Buying Habits
# Description % Description Fantasy
Player Category
US Sports Fan
13% N Americans (41.5M) 40% Paying - will pay more 72% Beer 49% 21% All 18-34 age group 10% Used Offshore Site 69% Alcohol 53% 18% All College Degrees 22% Wagered - Horse-track 93% Fast Food 86% 19% Among Males 42% Wagered at a Casino 95% Soda 88% 80% Male 22% Placed Vegas Bet 90% Athletic Shoes 81% 49.9% Married 12% Placed On-Line Bet 58% Video Consoles 42% 79% Owns own home 42% Cell - Fantasy 93% Cell Phone 89% $94,566 Avg HHI 96% E-mail for Fantasy 63% Reads Sports Mags 49%
Source: Ipsos Public Affairs and University of Mississippi Studies
The Fantasy Player is one of the most desired demographics available to advertisers and the marketplace will allow us to exploit that.
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CURRENT AVG MO. UNIQUES/PAGE VIEWS
300,000 / 11 Million
AVG MO. UNIQUES/PAGE VIEWS IN 2015
1,000,000 / 30 Million
AVG TIME PER SESSION
22 Min & 05 Sec
APP DOWNLOAD / SUBSCRIBERS
Over 100,000
TWITTER FOLLOWERS
Over 300,000
WEEKLY HOURS OF RADIO ON SIRIUSXM
•
Jeff Mans:
@Jeff_mans Host of Fantasy Alarm Daily
and The Fantasy Alarm Show on SiriusXM Fantasy
Sports Radio (SXM FSR)
•
Ray Flowers:
@BaseballGuys Most populat fantasy
baseball analyst & Co-Host of The Drive on SXM FSR
•
Howard Bender:
@Rotobuzzguy Extremely popular
rising star in fantasy sports. Co-host of show on SXM
FSR and of popular podcast.
•
Rick Wolf:
@RickWolf1 FSTA co-founder, Hall of
Famer & Co-Host of Colton & The Wolfman on SXM
FSR
•
Glenn Colton:
@GlennColton1 FSTA Hall of Famer &
Co-Host of Colton & The Wolfman on SXM FSR
SURROUNDING OUR AUDIENCE EVERYWHERE
• Jeff Mans is the most recognizable voice on SiriusXM Fantasy Sports Radio.
• We have 40 hours a programming a week Help with reads, creative and execution from one of the best in the business, Jeff Mans.
• Creating integrated radio features both online and on-air that can be exploited
• Appearances on Fantasy Alarm Daily, The Fantasy Alarm Show & Colton & The Wolfman
• Reads on and/or Sponsorship of the Fantasy Alarm Podcast
• Specific mailings to create attention to your appearances
• Connect you with Sirius XM Sales Team and Assist in Complicated Negotiations
ORIGINAL PROGRAMMING:
News Desk, Draft Shows, Game Shows and
Unique programming
DISTRIBUTION:
Cut into 3 min video segments for distribution through
Sporting News, 5Min and ePlayer.
WHAT’S HOT?
Working on heat map showing the most watched shows
with click to expand to video screen and show that show.
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COVERING SPORTS ONE PLAYER AT A
TIME
• Currently covering MLB, NFL and NBA
• Will deliver more than 60,000 player updates in 2014 & more than 100,000 in 2015.
• Delivering the fastest deepest fantasy player news in the industry (out performed the other sites on key days like NFL Cut day, NFL Draft and MLB Trade deadline).
• Unique method of aggregating news separate from analysis allows us to super serve the fantasy sports player and sets us up to deliver analysis for the team fan or gambler
• Unique toolset allows for the addition of sports by simply adding manpower
MORE THAN PLAYER NEWS
• Feature Articles: We have more
columns each week than any fantasy sports site. We have more than a dozen writers contributing to the site including Jeff Mans, Ray Flowers, Todd Zola, Rick Wolf, Howard Bender and Glenn Colton.
• Daily Fantasy Sports Coverage: Our DFS Playbook feature has won us acclaim. It gives you only the players you should have in your daily fantasy sports lineups
• Videos: Jeff Mans & Ray Flowers fill the video vault each week with interesting, thought provoking and funny videos.
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ROUNDING OUT THE OFFERING
• Injuries: Up-to-the-second injuries with severity, time to return and fantasy sports impact.
• Lineups & Inactives: Fastest lineups for MLB & NBA with soon to be enhancements to make them even more valuable. NFL inactives
quicker than any other site on the Net.
• Depth Charts: Playing time is critical in fantasy sports and FA makes sure that your site has the latest and the greatest playing time charts for MLB & NFL. We will soon be adding NBA. • White Labels: FA can build the content site for
you plus house all the content in your look & feel. You define the features and functions and FA creates the website under your domain.
TOOLS FOR SUCCESS
FA creates both free & premium tools. These tools are targeted to do three things for customers: save time, save money or make them happier
(entertain). FA keeps that in mind when creating different types of tools. Each tool should contain content and be customizable to add value. Some examples of tools we have done are:
• Online & Downloadable Draft Guides
• Complete Weekly, Monthly & YTD Rankings • Interactive Chats
• Customizable Daily Projections & Pricing • Customizable Points Allowed Reports • Customizable Real-Time Scoring
• Dashboard for Your Leagues (coming soon) • Lineup Maker (coming soon)
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INTEGRATED MARKETING
At FA, we believe in working together to achieve your goals. We will create goals for your business, then create a plan to achieve those goals. We will do that in a number of ways:
• All FA Media Outlets: Radio, Online, FA-TV
• Unsurpassed Social Promotion Via Twitter
• Sponsorship of our existing products • Creation of content about your product • Integrated placements throughout the site • E-mails to all our lists
• Inclusion within our alerts
• Takeover campaigns and less traditional media to make sure our audience
knows what you are doing
TWEETS FANTASY ALARM ALERTS E-MAILS DIRECT TO OUR CUSTOMERS
INTEGRATED WITHIN TOOLS
PERSONAL FEATURES OR
• Skin the site with your message and anywhere the user clicks goes to the contest for tonight. • Branding for the
whole day on all our traffic on every page • For increased value include a roadblock on that same day and own the
traditional
advertising on the site for that day as well.
PACKAGING AND PRICING
FA prides itself on providing value to its
partners, sponsors and friends. We will
work to figure out how to create value for
your brand, products and services.
FA has a ton of experience with integrated
marketing campaigns executing them for
CBS Sports, NBC Sports, Rotoworld.com,
FOX Sports, USA Today, NHL and many
other smaller brands in sports media.
FA looks forward to making your business
successful.
Please e-mail for more information Rick Wolf at rick@fantasyalarm.com
