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(1)

웹 서비스 적용전략

문 창 모

Senior IT Strategist

R&D Center

(2)

단계별 웹 서비스 적용전략

„ e-Business

„ Real or Mirage

„ Web Services : Views „ Slow But Steady

„ 결론

(3)

e-Business ; Good Old Term

„ e-Business is any net-enabled business activity…

driven by new rules of the "connected

economy” Gartner Group, 1999

Technology Trigger

Peak of Inflated

Expectation DisillusionmentTrough of EnlightenmentSlope of ProfitabilityPlateau of Dot-Com Share

Fallout

Dot-Com Shakeout Cash Burn Means Debts European IPOs 1999 U.S. Xmas 1998 U.S. IPOs 1997/8 Dot -Com Starts Internet WWW

Equity Times Debt Times

Mergers/Buyouts of Dot-Coms Managed by M&A Dot-Com Is Best 1990 –1996 1999 2000 2002 2003 2004 2005 2006 Visibility Dot-Com Survivors Bought by B&M

Positive Cash Flow dot Optimized E-Business Click-and-Mortar E-Businesses Survive 2004 – 2006 e-Business Becomes “Just Business”

(4)

e-Business Promise : The Value Chain Integration „ 가치사슬에 묶여있는 여러 기업들이 가상 기업형태로 통합되어야 함 Supply Chain CRM Finance Human Resource Procurement Sales Manufacturing E R P SCM PRM SRM CPC Enterprise Applications R&D Portal BI SEM KM Demand Chain Marketing Sales Help Desk

(5)

e-Business Keywords

„ Velocity / Speed

ƒ 비즈니스 주체에 기초한 신속성이 필요

ƒ Customers, Partners and Employees

„ Agility ƒ 변화에 대한 신속한 적응력과 탄력성 „ Convergence ƒ Online + Offline ƒ 다양한 서비스와 상품의 결합 ƒ 단일 산업에서 복수 산업을 포괄하는 기업 „ Connectivity ƒ 국가간의 경계가 모호해짐 ƒ 물리적인 공간과 위치에 대한 새로운 인식 필요

(6)

Real or Mirage

„ Why Web Services ?

„ Web Services and the e-Business Mantra „ Business Surroundings

„ Technical Surroundings „ Market Acceptance

(7)

Why Web Services?

„ By 2005, the aggressive use of Web services will

drive a 30 percent increase in the efficiency of IT development projects - Gartner Group, 2001.9

„ Your Next IT Strategy – Harvard Business Review,

2001.10

„ It’s Inevitable. Web Services offer cost-effective

solutions to everyday IT problems – CIO Magazine, 2001.10

(8)

Web Services & the e-Business Mantra

„ Enterprises can build (or assemble) applications

using Web Services Fast & Easy

ƒ Standard-Based

ƒ Dynamically Find & Bind ƒ Makes an Enterprise Agile

ƒ Integrates Various Application Processes in Relatively

Shorter Time Frame

„ Enterprises / Organizations in a Value Chain can

share / use the Same Web Services

„ NO Platform-dependency

(9)

Technical Surroundings

„ Way to go for Web Services

ƒ XML Readiness

ƒ Standardization Delays

ƒ Difficulties in Making Vendor-free Standards

„ Experiences of the Past

ƒ Reusability of OOP/OOD ƒ End-User Computing ƒ Client/Server

ƒ CASE, CORBA, etc.

„ Legacy Things – Purge, Update, or Replace? „ Security – Who’s the Cop?

(10)

.NET vs. J2EE as AD Platform

„ These 2 major AD platforms will dominate the

future AD environments

(11)

Hurdles are Ahead

Source : InfoWorld 2001.9 „ So-called “Architecture War” is Relatively Minor

(12)

Business Surroundings

„ Justification / Value Proposition

ƒ ROI Issues + Timing

ƒ Failures of the Public B2B Marketplaces

„ Certification Required

ƒ For Inter-enterprise Applications ƒ For ‘Public’ Markets / Registries

„ Business Processes

ƒ Reorganization, Internally ƒ Alignment, Externally

(13)

Market Acceptance

„ Is there any ‘Web Services’ Market Exist?

ƒ IDE? WAS? ƒ OS? Platform?

ƒ Component Market?

„ Who’s Making Money From Standards?

ƒ XML? ƒ J2EE?

ƒ TCP/IP? HTTP? HTML?

(14)

Web Services : Views

„ Roles & Processes By Actors „ Web Services Architecture „ Positioning of Players

(15)

Roles & Processes By Actors 소비자 인터넷 공급자 1. 내가 원하는 것이 있는가? 2. 어디에 있는가? 1. 어떤 것인가? 2. 어떻게 사용하는가? 찾기 설명 사용 1. 연결/다운로드 2. 조립 1. 사용료 지불/정산 2. 평가 사후 정리 생성 설명 등록 수금 관리 Web Services Directory 설명서 UDDI UDDI WSDL WSDL SOAP SOAP • 보안 • 평가 • 등록 대행 • 구축 대행 • 지불/수금 대행 • 부가 서비스 제공 • 커뮤니티 운영 ©2001 LG CNS 중개자

(16)

Web Services Architecture

Web Services Platform

External AD

Application Development

Portal Server

Web Application Server Web

Services

Management

Integration Broker Sec

u rity Enterprise Applications Vertical Applications Internal AD BI SCM EM CRM ERP,SEM, KM

(17)

Positioning of Players

„ More Players : Consulting Firms, ASPs, Portals, etc. „ Positioning can be Overlapped

웹 서비스 개발자 플랫폼 제공업체 SI업체 웹 서비스 중개자 © 2001 LG CNS

(18)

Slow But Steady

„ Know Thyself

„ Basic Considerations for Legacy

Environment

„ Buy, Build or Reuse ?

„ Framework for Components

„ Make The Atmosphere

(19)

Know Thyself 0% 20% 40% 60% 80% 100% 회계 인사 EIS 재고관리 DB2 IDMS IMS/DB Visual Basic 21% Cobol 31% Java 48% ? ? ? ? 향후 방향 10% 3% 10% 25% 전체 IT예산 중 비율 5% 10% EIS 20% 30% 45% 인력 투입 비율 20% 35% 35% 전체 Cobol 프로그램 중 비율 재고관리 인사 회계

(20)

Basic Considerations for Legacy Environment

„ Transformation of Legacy Environment is

Inevitable for Most Cases

„ Don’t Even Think About the 100% Transformation „ Make List of Application Assets and Mark “Purge,

Update, or Replace”

(21)

Web Services : Buy, Build or Reuse?

„ Some Critical Parts of Applications should be

Retained and Reused within an Enterprise

„ Should Have Framework (or Base) Which External

Web Services Build Upon

„ Should Have Testing Environments to Ensure

ƒ Compatibility ƒ Scalability ƒ Performance ƒ Stability

(22)

Outsourcing / Linking Web Services

„ When / How / Which Web Services to Use

Management Utilities Coding Standards 제품개발 영업 Financial Data Core Customer Data Dynamic Framework 마케팅 News

(23)

Framework for Components

Domain Business Object Common Business Object

Rule Process Entity

Coding Standard / Template Naming Package Structure J2EE Standard Basic Language

Foundation Service Layer

Business

Presentation Persistence

Channel Command Control Entity Dao

Core Layer

Environment Utility

Message Log

Configuration Exception I/O Connection Multipart

Support Layer

Collection Renderer EJB XML Paging Component

Application Layer

(24)

Make The Atmosphere

„ Let XML Be Pervasive

„ Prevent ‘Not Invented Here’ Syndrome

„ Standards, Conventions, and/or Templates – Very

Important & Useful

„ Adopt Borderless Culture – Team, Organization,

(25)

Step By Step

„ “Prove of Concept” Project Needed „ Private UDDI Registry

„ Intra-enterprise Business Process „ Private Marketplace

(26)

결론 Orthodox Orthopraxis „ Standard „ e-Biz Mantra „ Connectivity „ Internal / Private „ Framework „ Step By Step

„ Be Aggressive But Wise „ Try & Enjoy Hype-Free

Web Services

(27)

Thank You

Customer

Focused

Business

Integrator

Thank You!

References

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