The content marketing experts.

Avalaunch

Media is an

innovator

in content

marketing.

Our people are respected experts in the industry. Our clients are among the most successful online marketers anywhere. (We’re talking “millions of interactions with people in the target audience” successful, in many instances.) And the case studies in this booklet give a hint of what we could do to help your organization, as well. So take a look at three of the tools we use and the impressive way that we use them. > > >

PLEASE REMAIN CALM AND DO NOT BE ALARMED IF YOU SEE SOMETHING NEW HERE. EVERYTHING IS UNDER CONTROL.

AVALAUNCH MEDIA CONTENT MARKETING • 5

Linkbait

Articles.

In the SEO world, the quality and quantity of links leading to your site are two of the many criteria used by search engines to rank search results. We specifically design linkbait articles to attract links—helping your website rise towards the top of the page, for searches relating to your business.

How It’s Done:

• We work with you to understand your company’s objectives and customer base.

• Then we brainstorm some outstanding content ideas. • Finally, we create the linkbait article and promote it

socially. What You’ll Get:

• Higher search engine rankings. • More traffic on your website.

• Increased “buzz” about your business.

PAGE VIEWS

1,000,000

FOR SOME VERY COMPET-ITIVE TERMS

FACEBOOK

SHARES

OUR CLIENT: OUR RESULTS:

20,000

TOP

RANKING

2

Objective: • To assist BuildDirect in emerging from the online clutter. Strategy: • We bolstered their “content marketing” strategy through targeted infographics and linkbait articles. • The content pieces we made were created to generate visibility, social engagement, and links back to the website. Results: • The content drove over 20,000 Facebook shares • The article got well over one million page views • The website advanced to rank in the Top 2 for some extremely competitive terms. A V A L A U N C H M E D I A C A S E S T U D Y : L I N K B A I T A R T I C L E

See the article at:

Info-graphics.

Infographics—where an information-rich subject is presented using graphics as well as words— have become an Internet phenomenon. People share interesting infographics like wildfire, and if it’s your content, you’ll get an unprecedented number of links, clicks and views. Avalaunch has created some of the most popular infographics on the Web. Our team does custom research, designs the infographic, and seeds it in all the right places for you.

How It’s Done:

• We develop an idea based on research, trends, and what is hot in your industry.

• We search through mountains of research, so we can be sure we know everything there is to know about the subject.

• Our world-class designers visualize the data and turn it into a well-polished infographic.

• We then upload the infographic onto social media sites and watch as the search engine rankings sky-rocket.

What You’ll Get:

• A stronger brand identity, due to the volume of new people viewing your content.

• Increased site traffic originating from the growing number of links. OUR CLIENT: OUR RESULTS: SHARES ON TWITTER, FACEBOOK & PINTEREST FEATURED ON

5000

50

50,000

FROM

TO

HITS

OVERNIGHT!

Objective: • Help Pinnablebusiness. com become recog-nized as Pinterest experts. Strategy: • We researched trends and popular topics in the Pinterest space, and designed an infographic specific to PinnableBusiness. com’s expertise. • We used our contacts with Mashable to fea-ture the infographic. As a result, Pinnable Business gained credibility, traffic and inbound links from a trusted third-party site. Results: • 5,000 shares on Twitter, Facebook and Pinterest. • Mashable sent thousands of hits to our client’s site for several days. • Site hits went from double digits to five digits overnight. • Post ranks well for anything related to images and Pinterest. A V A L A U N C H M E D I A C A S E S T U D Y : I N F O G R A P H I C S

See the infographic at:

http://mashable.com/2012/03/26/optimize-images-pinterest/

THE FOLLOWING PAGES CONTAIN EXAMPLES OF SOME OF THE INFOGRAPHICS CREATED BY AVALAUNCH MEDIA >

AVALAUNCH MEDIA CONTENT MARKETING • 9 CLIENT : PINNABLE BUSINES S http:/ /mashable .c om/ 20 12/ 0 3 /26 /optimiz e-images-pint er es t/

http:/ /w w w .gr ea tclubs. c om/ cigar ofthemonthclub/ cuban-cigars-wh y -the y -ar e-bes t-spot-a-f ak e .asp http:/ /w w w .dr eams y st emsmedia. c om/blog/ social-media-s ta tis tics-of-the-da y http:/ /w w w .gun v ault. c om/inf ogr aphics/ the-e v olution-of-the-handgun.html http:/ /mashable .c om/ 20 11/ 12/ 2 4 /social-hot els-inf ogr aphic

http:/ /w w w .dr eams y st emsmedia. c om/blog/ timeline-of-mark eting-channels-gr aphic

AVALAUNCH MEDIA CONTENT MARKETING • 17

Social

media

promotion.

Social media promotion is the Internet’s version of word-of-mouth marketing. You can utilize Avalaunch’s social media accounts, connections and know-how to promote your content on the Web. Whether you’re launching a new company, introducing a new product, or you simply want to strengthen consumer awareness, social media done right is an incredibly powerful tool.

How It’s Done:

• We influence the right social media accounts to seed your content.

• Making use of the relationships and networks that we already have, we “push” your content to the forefront.

• We reach out on your behalf to large publications, which share your content with their larger audiences. What You’ll Get:

• Increased traffic

• A stronger brand position

• Higher search rankings, due to greater social signals, and newly-attracted links

OUR CLIENT: OUR RESULTS:

TENS OF

_THOUSANDS

CITYPASS

HAS

GENERATED

OF SHARES ON FACEBOOK, GOOGLE PLUSES, RETWEETS AND OTHER SOCIAL SIGNALS. Objective: • Create greater aware-ness for CityPASS. com through viral & infographic develop-ment and promotion. Strategy: • Build links and social signals for CityPASS. com. • Create highly socially shareable content about top travel destination cities. • Use influential social media accounts to seed the information on top social media websites. Results: • CityPASS.com has acquired tens of thousands of Face-book shares, re-tweets, Google pluses, and other social signals during the past year. A V A L A U N C H M E D I A C A S E S T U D Y : S O C I A L M E D I A P R O M O T I O N

Avalaunch

Media can

bring

you

awesome

results, too.

A lot of companies claim to know how to do viral Web marketing. There aren’t that many, though, who have actually done it with awesome results. That’s one thing that makes us different. At Ava-launch Media, we’ve actually built the strategies and launched the campaigns that have brought our clients to the attention of millions. We can do the same thing for you.

Visit AvalaunchMedia.com and request a free proposal. Find out exactly how our articles, info-graphics, and social media promotion can lauch

you into the stratosphere of success.

1-877-873-9298 • AVALAUNCHMEDIA.COM