Web: design and content creation
We develop digital identities and strategic directions for our clients ranging from web sites, digital tools, social media presence, and apps, tapping on a global network of associates and
BLENDER / THE FINE ART OF CLUBBING
Blender is a global itinerant one-nighter, a performing platform connecting dance music and contemporary arts.
Data collected and recorded during each event is mixed and processed to design a three-dimensional, sculptural artwork. All data give form to a unique object, a testimony of a particular happening, produced in limited editions.
BLENDER
Boiler Corporation designed Blender’s logo and brand identity, from invites to live visuals.
We communicate Blender through a series of never-released-before shots by different fashion photographers. Giampaolo Sgura shot the first visual for the first event at Nordstern Basel.
Boiler Corporation produced video content for Blender Please click on the images to see the videos
BLENDER / THE FINE ART OF CLUBBING
VIASATERNA / ARTE CONTEMPOR ANE A
MIL AN
Boiler Corporation is the author of the visual identity of VIASATERNA, a new space for contemporary art in Milan. VIASATERNA is the brainchild of Irene Crocco, who in 2011 founded her home gallery, Da vicino, where she exhibited
emerging Italian artists. The new gallery occupies 450 sqm in an ancient residential building in Via Leopardi, recently restored by architect and art collector Flavio Albanese, former director of Domus magazine.
VIASATERNA / ARTE CONTEMPOR ANE A
VIASATERNA / ARTE CONTEMPOR ANE A
MIL AN
VIASATERNA / ARTE CONTEMPOR ANE A
VIASATERNA / ARTE CONTEMPOR ANE A
VIASATERNA / ARTE CONTEMPOR ANE A
MUSEO DELL A MERDA / THE SHIT MUSEUM
CASTELBOSCO, PIACENZA
Boiler Corporation created the visual identity and communication platforms of MUSEO DELLA MERDA / THE SHIT MUSEUM, a project born out of a collaboration between entrepreneur Gianantonio Locatelli, architect Luca Cipelletti,
researcher Gaspare Luigi Marcone and artist Massimo Valsecchi.
The museum brings together biomechanics, art, agricultural landscape, a system of digesters that turn excrements into energy the ground floor of the medieval castle of Castelbosco.
MUSEO DELL A MERDA / THE SHIT MUSEUM
CASTELBOSCO, PIACENZA
Boiler designed the web site, which includes the SHIT TV section, a series of video contents selected from movie and documentaries archives.
MUSEO DELL A MERDA / THE SHIT MUSEUM
MUSEO DELL A MERDA / THE SHIT MUSEUM
MUSEO DELL A MERDA / THE SHIT MUSEUM
MUSEO DELL A MERDA / THE SHIT MUSEUM
CASTELBOSCO, PIACENZA
CAMER A NA ZIONALE DELL A MODA ITALIANA
Camera Nazionale della Moda Italiana is the main no-profit Association
which promotes Italian fashion through a series of initiatives, corporate events like Milano Fashion week and fairs. The Association represents all the highest cultural values of Italian Fashion. It aims at protect, co-ordinate
and strengthen its image, both in Italy and abroad.
Most of the major Italian brands such as Prada, Gucci, Armani, Versace, Marni, Costume National, Ermenegildo Zegna, Pucci, Etro are only few of the Association Members.
The main focus of the project was to redesign CNMI web portal and produce new and engaging content that could elevate the site to a regular destination for fashion industry operators and enthusiasts.
Boiler Corporation built a new information architecture, art directed all creativity for both web interface and relative content
CAMER A NA ZIONALE DELL A MODA ITALIANA
CNMI site has been designed to both fulfill the need for a viable source of infos for the fashion industry operators and an engaging platform for constantly changing editorial content ranging from fashion to art, to design, to lifestyle topics.
CAMER A NA ZIONALE DELL A MODA ITALIANA
A series of interviews to a number of key industry people populated the site similarly to how a magazine would operate.
CAMER A NA ZIONALE DELL A MODA ITALIANA
The quality of the iconography of the CNMI site has been greatly improved by adding illustrations next to traditional photography with the contribution of great visual artists.
CAMER A NA ZIONALE DELL A MODA ITALIANA
We curated the CNMI’s official Pinterest board, where we published a selection of the best detail shots from the catwalks of each designer included in the calendar of the seasonal fashion weeks.
CAMER A NA ZIONALE DELL A MODA ITALIANA
Social Media strategy has also been curated by Boiler, via the creation of the official Instagram portal for CNMI and by establishing the editorial plan & team that has taken the page to be followed by 14,000 users in just 6 months.
CAMER A NA ZIONALE DELL A MODA ITALIANA
Facebook page has also been updated with a fresh series of news completely integrated with the overall new CNMI digital platform.
CAMER A NA ZIONALE DELL A MODA ITALIANA
In order to communicate all the new contents published on their website and social networks, we created periodical newsletter (daily during the fashion weeks, weekly and monthly) that CNMI could send to their data base
UN MONDO NUOVO / ENNIO CAPASA
Published by Bompiani in Semptember 2014, Un Mondo Nuovo (A New World) is a book written
by fashion designer Ennio Capasa about his experience in Tokyo, where, while in his twenties, he lived from 1983 to 1986 and worked for Yohji Yamamoto before moving back to Italy to found his own brand
CoSTUME NATIONAL, with his brother Carlo.
In December 2014 unmondonuovo-enniocapasa.com was launched together with an Instagram channel: an emotional and sensorial moodboard, a weekly update of multimedia contents connected to the chapters
in the book that expanded Capasa’s journey through inspirations and unpublished archive material. The project was designed and managed by Boiler Corporation.
UMIT BENAN
MIL AN
Boiler Corporation produced creative video content for vogue.it and style.com and animated gifs for Umit Benan Spring Summer 2014 Efendi collection. Umit Benan is one of the most exciting contemporary fashion designers. Once he finds the character who epitomizes the mood he has in mind for the season, he builds a whole fictional story around him, writing everything down in detail like the storyteller he is and finally getting down the clothes.
Spring Summer 2014 Efendi fashion show.
Watch the backstage video