• No results found

MARKETING Software AG. All rights reserved. For internal use only

N/A
N/A
Protected

Academic year: 2021

Share "MARKETING Software AG. All rights reserved. For internal use only"

Copied!
11
0
0

Loading.... (view fulltext now)

Full text

(1)

© 2015 Software AG. All rights reserved. For internal use only

MARKETING

(2)

2 | © 2015 Software AG. All rights reserved. For internal use only

(3)

3 |

PARTNER MARKETING

© 2015 Software AG. All rights reserved. For internal use only

TACTICS SUPPORTED :

Event (Sponsorship/ partner-led; industry or

solution specific; )

Online Marketing (Banner Ads, SEO, email)

Direct Mail

Account Based Marketing

Press Release

Database purchase (Infrastructure Build)

Telemarketing

Social Media Marketing

Case Study & Success Story Development

(REWARD for Partner !! )

WHAT SOFTWARE AG CAN BRING TO

THE TABLE :

Co-Funding

Speaker

Content Development

Database

KEY OBJECTIVE:

Pipeline Build

2016

(4)

4 |

GLOBAL FIELD MARKETING METRICS

IMPACT TO PIPELINE

Marketing Contribution to DBP Pipeline

(sourced and influenced opptys):

Goal:

25%

Stretch Goal:

33%

MEASURE FOR

BASELINE COST

PER LEAD

Measure for

Baseline in 2015

Cost Per Lead

MEASURE FOR BASELINE

LEAD CONVERSION

Sales Converts Lead to

10%>

Opportunity

(Industry Standards 1.5 - 3%)

ROMI

Return on Marketing

Investment for Sourced

Opptys

(5)

5 |

EMPHASIZE

Increase SEO, SM & PR Reach

More use cases vs. product silos

Role Based messaging

Increase Up & Cross Selling

More trials, demos & nurturing

Ungate web content downloads

UNIFY MARKETING APPROACH IN 2016

DIGITAL

TRANSFORMATION

Full alignment

SEO, SM & PR

• Increase SEO

• Establish online vertical community thought leadership • Drive Brand online via AE

Ambassadors

• Promote Use Cases and Customer Innovation

PRODUCT PLAFTORM

• Increase Online Community Promotion • Upsell/Cross Sell to Existing Customers • Drive Cloud via online communities • More Free trials & Demos/webinars

INDUSTRY AND SOLUTION

• Vertical Use Cases as Door Openers • Improve Thought Leadership at

Industry/Vertical/IT conferences

PARTNER MARKETING

• Improve Through and With Partner Marketing

• Partner friendly versions campaigns

ELIMINATE

Plethora of disjointed Platform campaigns

Regional one off Gartner conference engagements

Regional Adoption where resources are lacking

Relying on email as primary communication

CORPORATE & REGIONAL EVENTS

• Customer Centric Venues: CeBIT, Innovation Days, Regional

(6)

6 |

2016 TARGETED AUDIENCE APPROACH

Prospects

Online

Community

Demos,

Webinars &

Trials

Vertical Use

Case

Campaigns

Industry & IT

Conferences

© 2015 Software AG. All rights reserved. For internal use only

Customers

Peer to Peer

Thought Leadership

Whitespace Upsell and Cross

Sell

Key Account Mktg

Regional meetings

Vertical Thought Leadership Content and PR

(7)

7 |

APJ MARKETING 2016 – TOP STRATEGIES

WHITE SPACE Leverage an internal team considering the lack of resources :

The SE team to plan and run campaigns.

All campaigns will be co-owned by SE/Industry or Solution Champions in the region.

Involve as many partners as possible

Invest in Data Quality and Volume : e.g. contact discovery of APJ Fortune 500

companies; cleaning of existing white space data.

Enhance and expand SEO and Online Presence

Leverage Global Marketo Team to execute campaigns

Telemarketing/Inside Leads to add another layer to lead qualification process

and improve lead quality to sales.

Involve partners where possible.

(8)

8 |

Business & IT Transf. Platform

supporting ARIS+

(First week of March) Customer Journeys

(Mar)

Digital Transformation design and planning (Mar)

Strategy-to-Execution (Mar)

Digital Enterprise Management and Quality Systems (Mar) Embracing cloud (Apr) Application consolidation planning (Apr)

Process Platform

supp. wM+

(First week of March) ROI of BPM & Build better business apps

(Mar) Cloud-based App development (Mar) Processes to go – mobile (Mar) Bi-modal IT (Mar) Streaming Analytics for BPMS (Mar) AgileApps workshop series (Apr) Relevance of API mgmt for BPMS (May)

Integration Plat.

supp. wM+

(First week of March) wM Wednesdays

(Mar) Manage the chaos of file transfers (Mar)

Hybrid cloud integration (Mar) API mgmt trends

(Mar)

Data quality drives better integration (Mar) UM for Broker customers (Mar) Adding process to integration (Mar) Streaming Analytics for Integration (Mar) In-Memory Data Grid for Integration customers

(Apr)

Analytics &

Decisions Plat.

(End of March) Analytics for IoT for manufacturing (Mar) Streaming Analytics for

the Digital Enterprise (Mar) Predictive analytics for the data scientist

(April) The value of streaming & predictive

analytics (May) Analytics for IoT for

retail (June)

In-memory Data

Platform

(End of March) In Memory Data Grid

Leader (Mar) Accelerating Digital Transformation using

In-Memory (Apr) Mainframe Big Data

Analytics (Mar)

H1 PLATFORM CAMPAIGNS

Campaign/

Microsite

Topics/Work ing titles

(9)

9 |

Supply chain resilience (Manu)

Supports Aris+ & wM+

(April) Supply Chain Risk Management (Apr) Supply Chain Visibility (Apr) Supply Chain Process Analytics (Apr) Smart Logistics (Apr) Enterprise Quality Mgmt (Apr) APICS/SCC – SCOR model (Apr)

H1 INDUSTRY CAMPAIGNS

© 2015 Software AG. All rights reserved. For internal use only

Omni channel milestones (Retail)

Supports Aris+ & wM+

(First week of March) Customer journey design (Mar) Enterprise Risk Mgmt (Mar) Omni-channel orchestration (Mar) eCommerce acceleration (Mar) Real-time inventory visibility (Mar) Connected retail Supports wM+

(First week of March) Smart store monitoring (Jan) Real-time inventory visibility (Jan) Location based marketing (Jan) Location analytics (Jan) Cross Agency Collaboration - -Government- (TBD) Integration Modernization (Mar) Enabling Actionable Insights across Justice & Public

Safety (Mar)

Digital Bank 2020

Supports Aris+ & wM+

(End of March) Cust. journey design (Mar) Enterprise Risk Mgmt (Mar) Omni-channel integration (Mar) Real-time customer interaction (Mar) Smart branch monitoring (Mar) Total Compliance (Cap markets) (April) Total surveillance (Apr) Know Your Customer (Apr) AML transaction monitoring (Apr) Pre-trade risk (Apr)

Compliance Management (Apr)

Connected Manu. (Capgemini)

Support wM+

(First week of March) Predictive equip. maintenance (Mar) Connected service experience (Mar) Global operations (TCS) (TBD) Global Operations (Mar) Campaign (Industry “Theme”) / Microsite Industry “Topics” Topics are examples

of what can be achieved with the

DBP.

(10)

10 |

KEY CAMPAIGNS IN H1

© 2015 Software AG. All rights reserved. For internal use only

2016

(11)

References

Related documents

On February 14, 2020, Child A’s mother confirmed that the caregiver she observed using the same burp cloth on multiple children was Ms.. She stated that she

The SLA-manager agent provides a mechanism for managing the detection of DDoS attack.This agent computes the average ratios of the PTR for M-user on the basis of user

Figure 5  From top to bottom : local modulus of elasticity ; eective bending stiness along the board ; bending momentum used for the σ model calculation ; normal stress under

North American Colleges and Teachers of Agriculture 2003 – present Florida Association of Agricultural Educators 2003 – present American Association for Agricultural Education

Zebra finch females are able to discriminate between their own egg and a conspecific egg based on olfactory cues alone, indicating that eggs exhibit different chemical fingerprints

Notwithstanding any provisions of the Plan to the contrary, no Employee shall be granted an option under the Plan if, immediately after the grant, such Employee’s right to

Costello Mar-22 Michael Spranzo Mar-22 James Violette Mar-22 Ellen Gentile Mar-22 Thomas Cugno Mar-22 Patricia Lizon Mar-22 Paul Clavette Mar-22 David Heckman Mar-22 Paul

Concerning the changes in length caused by non- extraction orthodontic treatment, our study showed that although the incisor-canine distance at both right and left