EUROPE 2021 EXHIBITION & SPONSORSHIP PBWE 2021 EXHIBITION & SPONSORSHIP

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EUROPE 2021

EXHIBITION &

SPONSORSHIP

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C O N T E N T S

ABOUT PLANT BASED WORLD EXPO WHO ATTENDS? CLIENT TESTIMONIES EXHIBITING OPPORTUNITIES SPONSORSHIP OPPORTUNITIES CONFERENCE SPONSORSHIP BRANDING OPPORTUNITIES

AWARDS SPONSORSHIP OPPORTUNITIES ADVERTISING OPPORTUNITIES

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ABOUT PLANT BASED

WORLD EXPO

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P L A N T B A S E D W O R L D

C O N F E R E N C E & E X P O

Following the success of Plant Based World Conference & Expo launching in New York in 2019, JD Events are bringing this one of a kind event experience to Europe.

Unlike any other trade event, Plant Based World Europe is 100% focused on plant-based products, bringing together the biggest and best product innovations in the market. It attracts an audience of buyers, retailers, caterers and healthcare

professionals with its diverse educational conference program. The two-day event coming to the Business Design Centre in London also welcomes influential members of the vegan community on the last show day, to give them a taste of what future plant-based developments are hitting the market.

The mission of Plant Based World Europe is simple: getting plant-based brands in front of the right people, educating them as to how these fantastic products will improve the wealth of their business and the health of the people they serve.

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C O N F E R E N C E T R A C K S

• Business and Investment Track – The latest trends in

retail, NPD, manufacturing as well as investment advice for SME

• Public Sector Catering and Healthcare Track – Benefits of inclusive catering, business opportunities and

procurement advice for sourcing plant-based products.

We have two key educational tracks:

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W H O A T T E N D S ?

AT A GLANCE

• Major Retail Buyers

• Foodservice Caterers

• Public Sector Catering Representatives

• Food Service Professionals

• Chefs • Convenience Stores • Natural Grocers • Influencers • Distributors • Investors • Brand Developers

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W H O A T T E N D S ?

FROM WHICH SECTOR?

30%

25%

15%

10%

Food Retailer Food Service

Public Sector Catering Healthcare

Food Manufacturers Community

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CLIENT TESTIMONIES

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“

Plant Based World Expo is a great opportunity to meet and further develop relationships with other businesses and consumers who share our passion for a vegan and plant-based lifestyle.

We want to bring people together and change the world for the better by showcasing what plant-based food and businesses can do.

CO-FOUNDER, LOVE SEITAN

S T E V E S W I N D O N

“

The huge growth of plant-based in the UK over last 5 years has moved - from what once was just an exciting trend - to a massive dietary and lifestyle shift. And yet, it is only the beginning.’

That’s why we are hugely supportive of Plant Based World Expo & Conference in uniting all plant-based brands for one major event. We are delighted to partner with Jonathan Morley and his team to grow plant-based innovation even further.

FOUNDER, PB&CO

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EXHIBITING

OPPORTUNITIES

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E X H I B I T A T T H E S H O W

• £400*+VAT (if applicable) per square metre

• Standard shell scheme booth

• Includes lighting

• Includes electrical socket (500 watts)

Standard Shell Scheme Booth

• Stand out to key buyers with a corner booth

• £400*+VAT (if applicable) per square metre plus £250+VAT per corner

• Includes Shell Scheme stand

• Includes lighting

• Includes electrical socket (500 watts)

Prime Booth

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SPONSORSHIP

OPPORTUNITIES

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F O U N D I N G P A R T N E R

• Logo on home page of website, sponsor pages and throughout all marketing materials for the duration of the 2020 campaign

• Logo with Exhibitor Listing on website, mobile app and Event Guide

• Logo featured on Sponsorship Banners at event

• Logo on all signage within the Conference & Exhibition • Complimentary Guest Invitations for the Exhibition • Full Page Ad in Printed Event Guide

• 1 x Social Media Takeover Week

• 3’x6’ Banner with company logo in prominent location on website for 4 weeks (Dates TBA)

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G O L D S P O N S O R

• Logo on website sponsor pages and marketing materials

• Logo with Highlighted Exhibitor Listing

• Logo on rotation on website home page

• Logo displayed on all onsite signage

• Complimentary Guest Invitations for the Exhibition

• Half Page Ad in Printed Event Guide

• Featured in special Gold Sponsor Edition of Product Spotlight email sent to all attendees and all PBW event newsletter subscribers

£5000+VAT (1 Available)

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S I L V E R S P O N S O R

• Logo on website home page, sponsor pages and all marketing materials

• Complimentary Guest Passes for the Exhibition

• Half Page Ad in Printed Event Guide

• Inclusion in one product spotlight email

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B R O N Z E S P O N S O R

• Logo on website home page, sponsor pages and marketing materials

• Complimentary Guest Passes for the Exhibition

£1000+VAT (3 Available)

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CONFERENCE

SPONSORSHIP

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T W O T R A C K S T O C H O O S E

F R O M

• Business and Investment Track – Retail Buyers as well as Capital Venture companies and SME businesses.

• Public Sector Catering and Healthcare Track – Catering Managers, Foodservice Buyers, Senior NHS Professionals

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2 - D A Y F U L L T R A C K

S P O N S O R

• Company logo branded as Track Sponsor on the main screen within the theatre

• Company logo branded as Track Sponsor on signage outside the theatre

• Opportunity to give brief welcome and introduction.

• One promotional item supplied by sponsor may be placed on all chairs in Keynote Session

• Branding in event programme

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BRANDING

OPPORTUNITIES

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L A N Y A R D

S P O N S O R

• Your corporate logo and branding around the necks of all attendees and exhibitors at the event

• Lanyards will be distributed to all attendees and exhibitors at registration upon receiving their badge

• Lanyards provided by sponsor

• Bronze Sponsor Branding

SOLD OUT

• Exclusive – Displayed in the registration area and distributed to attendees as they enter the show

• Branded bags provided by sponsor

• Inserts can be added to the bag

SOLD OUT

A T T E N D E E B A G

S P O N S O R

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R E G I S T R A T I O N

S P O N S O R

• Logo on Plant Based World Europe’s Registration Desk as sponsor

• Logo on registration page of the website, where all visitors and delegates book their place

• Logo on delegate and visitor confirmation email

• Logo on all speakers, delegates, visitor and staff badges

• Logo and 25 word description on every attendee reminder email before the event.

• Opportunity to supply pens for the registration desk

• Insert into the delegate bag

• Gold Sponsorship Branding

£5000+VAT

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C U L I N A R Y T H E A T R E

S P O N S O R S H I P

• Official Sponsor of the Culinary Theatre in the Exhibition Hall

• Promoted as a feature, on PBWE website, within the Event Guide, and on Signage.

• Logo on all Theatre branding on-site and pre-show

• One 30 minute demonstration slot, Date and Time TBD. Stage includes a standard kitchen set up and access to prep area 45 minutes prior to demo time.

• Gold Level Sponsorship branding on PBWE website, and onsite signage.

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C U L I N A R Y T H E A T R E

D E M O N S T R A T I O N

Take the stage and demonstrate recipes with your product(s) Each designated 30-minute session gives you exclusive use of the stage. Culinary Demonstrations will be promoted through the show website, onsite signage, mobile app and in the Event Guide. Samples for the audience are encouraged but not essential.

Your Presentation includes:

• 30-minute demo slot

• Creation of your demo title and 50-word description of your product and what to expect during your designated time

• Access to prep area 45 minutes before demo time

• Standard Kitchen set-up*, microphone and PA

*Sponsor is responsible for providing food supplies, sampling supplies and any specialty utensils or equipment for their session.

SOLD OUT

PBWE 2021 EXHIBITION & SPONSORSHIP

In order to deliver an exciting and varied content program, we ask you to inform us of the dishes you wish to cook when requesting a culinary theatre demonstration. This means we can ensure there aren’t similar cooking

demonstrations held within that time, and can advise accordingly.

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P L A N T B A S E D W O R L D

C A F É S P O N S O R S H I P

• Two 3’ x 6’ signs in lunch area with company logos or

custom artwork placed in lunch area

• Logo on 22’x28’ welcome to lunch area sign

• Logo on Event Guide and Mobile App floor plan highlighting lunch area

• Opportunity to provide promotional materials in lunch area

• Opportunity to create branded napkins for lunch area tables

• Bronze Sponsorship Level Branding

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WORLD PLANT-BASED

TASTE AWARDS

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A B O U T T H E W P B T A

Plant Based World are proud to announce the launch of the World Plant-Based Taste Awards, in association with FoodBev Media. They are a celebration of taste across many categories of the global plant-based industry. As the first of its kind in this sector, these awards are a fantastic way for you to enhance the promotion of your plant-based brand and to ensure it gains global recognition.

Get your business in front of key brands, buyers, manufacturers and decision makers in the plant-based world with sponsorship packages designed to maximise your exposure at our show and beyond.

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A W A R D S S P O N S O R :

P L A T I N U M P A C K A G E

£7000+VAT (3 Available)

EDITORIAL AND ADVERTISING

BENEFITS BRANDING BENEFITS DIGITAL AND SOCIAL MEDIA BENEFITS EVENT AWARDS CEREMONY BENEFITS •Exclusive content article

dedicated to your company/product in FoodBev.com

•Profile featured in dedicated PBWE press release

promoting the awards •Half page advertisement in one issue of FoodBev magazine •50,000 article advertising impressions (300 x 250px banner) appearing on FoodBev.com articles •Banner advertisement on PBWE website for 2 weeks •Banner advertisement on PBWE newsletter (15,000 recipients)

•Half page advertisement in the FoodBev 2021 Suppliers’ Guide

•1/6th of a page profile in the FoodBev 2021 Suppliers’ Guide •Half page advertisement in PBWE 2021 Show Guide

•Logo included on the FoodBev Awards homepage, under World Plant Based Taste Awards logo – Platinum Sponsor

•Company profile, logo and weblink included on World Plant-Based Taste Awards ‘Partners’ page

•Company profile, logo and weblink included on Plant Based World Europe(PBWE)’s page

•Logo featured on marketing activities promoting the awards

•Logo included in the post-awards write up, published in FoodBev magazine

•Logo included on winners and finalist certificates

•Announcement of sponsor recognition on Twitter and LinkedIn

•Promotion of your content article on Twitter and LinkedIn •Regular mentions on various social communication during the awards campaign

•One dedicated e-blast to an optimised audience of over 1,500 industry professionals

•45 second video about your company to be presented at the start of the awards ceremony

•Logo included on the Sponsors page of the awards ceremony

•Advert on digital signage at PBWE event (20+ screens, shown for 10 seconds for a minimum of 50 times per day)

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A W A R D S S P O N S O R :

P R E M I U M P A C K A G E

£5000+VAT (5 Available)

EDITORIAL AND ADVERTISING

BENEFITS BRANDING BENEFITS DIGITAL AND SOCIAL MEDIA BENEFITS AWARDS CEREMONY BENEFITS •Exclusive content article

dedicated to your company/product in FoodBev.com •30,000 article advertising impressions (300 x 250px banner) appearing on FoodBev.com articles •1/6th of a page profile in the FoodBev 2021 Suppliers’ Guide •1/8th page advertisement in PBWE 2021 Show Guide •Banner advertisement on PBWE website for 1 week

•Logo included on the FoodBev Awards homepage, under World Plant Based Taste Awards logo – Premium Sponsor

•Company profile, logo and weblink included on PBWE page

•Promotion of your content article on Twitter and LinkedIn •Regular mentions on various social communication during the awards campaign

•20 second video about your company to be presented during the awards ceremony •Logo included on the Sponsors page of the awards ceremony

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C A T E G O R Y S P O N S O R

P A C K A G E

£3500+VAT (12 Available)

EDITORIAL AND ADVERTISING

BENEFITS BRANDING BENEFITS DIGITAL AND SOCIAL MEDIA BENEFITS AWARDS CEREMONY BENEFITS •15,000 article advertising

impressions (300 x 250px banner) appearing on FoodBev.com articles •1/6th of a page profile in the FoodBev 2021 Suppliers Guide

•Logo included on the FoodBev Awards homepage, under World Plant Based Taste Awards logo – Category Sponsor

•Company profile, logo and weblink included on PBWE page

•Mentions in any posts relating to the category that is

ADVERTISING

OPPORTUNITIES

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P R O D U C T S P O T L I G H T

F E A T U R E F I L M

An experienced team of videographers will create a short promotional film featuring products that you are presenting at our expo.

This will feature a cookery demonstration and lifestyle pack-shots of your products.

We will then distribute this video:

• Directly in an email to our delegate mailing list (12,000+)

• On the Plant Based World Expo Europe Instagram and Facebook page

• On our Plant Based World Expo Europe LinkedIn page In addition, the video will be shown at the Plant Based World Europe event across 16 screens in the venue, at least once per hour for the entire two days of the show.

VARIOUS COST

OPTION 1: Hands Only Recipe £1000+VAT

SEE EXAMPLE HERE

OPTION 2: Chef Presented Recipe £1500+VAT

SEE EXAMPLE HERE

OPTION 3: Chef Presented Recipe plus Company Interview via Zoom £2000+VAT

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P R O D U C T

S P O T L I G H T E M A I L

At the height of their show engagement, get in front of thousands of pre-registered buyers and attendees to highlight your brand. Feature your product or solution in a shared Product Spotlight email promotion. These email promotions, showcase a limited number of innovative products and solutions to the Plant Based World community. The email includes your product image, headline, target URL and description.

PRE-SHOW £500+VAT

POST-SHOW £350+VAT

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M O B I L E A P P

A D V E R T I S I N G

Put your brand in the spotlight with your logo on the app launch screen. Four push notifications: one pre-show, one on each show day and one post-show. Logo with mobile app promotion on PBWE website, show directory and onsite. Bronze Sponsor Branding

Title Screen Sponsor £3000+VAT

Rotating banner advertisement on the app dashboard.

Mobile App Advert £350 +VAT

Drive PBW attendees to your booth with an alert message for a special offer, giveaway or event.

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P R I N T

A D V E R T I S I N G

Feature your brand in the PBW Event Guide. The Event Guide will be the attendees’ side kick for all the

information about the show, providing great visibility for your ad all year long. Make sure to maximize your

exposure with any of the options listed below! Promote your company as PBW attendees navigate the show and throughout the year when the Guide is continued to be used as an industry reference tool.

A D V E R T I S I N G O P T I O N S

P R I C E

Front Cover - Exhibitor product photo, tagline and booth location designed in conjunction with PBW’s Event

Guide branding

£1000+VAT

Full Page Ad

£300+VAT

Half-Page Ad

£200+VAT

Inside Front Cover Ad

£400+VAT

Back Cover Ad

£750+VAT

Upgraded Exhibitor Listing - Logo with Exhibitor Detail

on web, show directory and mobile app.

£200+VAT

Floor Plan Sponsor - Corporate logo highlighted with

company name and logo on the event guide floor plan

£300+VAT

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CONTACT US

To book your sponsorship or find out more please call us on +44(0)1306 775 059 or email

Sam Morley – Sales Executive E: sam@jdevents.com

T: 01306 775 059 / M: 07850 353 838 Cherif Moujabber – International Sales E: cheriff@mac.com

T: 508-615-1488

Jonathan Morley – Event Director E: jonathan@jdevents.com Last updated: 12/11/2020

https://www.foodbev.com/world-plant-based-taste-awards-enter/

SEE EXAMPLE HERE