Using IT as a Sustainability Tool

(1)

2011GreenGovSymposium Oct.31ͲNov.2,2011

WashingtonHiltonWashington,DC

Using IT as a Sustainability Tool

Marty

Etzel

SAP

Bob

Beane

Oak

Ridge

National

Labs

Wal

Norris

CliMetrics

(2)

2011GreenGovSymposium Oct.31ͲNov.2,2011

Using IT as a Sustainability Tool

Marty

Etzel

VP

Sustainability

Solutions

SAP

(3)

Examples: Analytics & Process

Analytics

• Recovery.gov

• EPA

Business

Process

(4)

Analytics: Recovery.gov

(5)

Analytics: EPA Data

(6)

Ŷ Sustain the business model Ŷ Employee Engagement Ŷ Employability Ŷ Higher market cap Sustainable Strategy

Sustainability

Reporting and

Analytics

Ŷ Retention Ŷ Skills Ŷ Locations Ŷ Diversity Sustainable Workforce

Strategic

Workforce

Planning

Ŷ New markets Ŷ Brand value Ŷ Customer Loyalty Sustainable Consumption

Sustainable

Supply Chain

and Products

Ŷ Cost reduction through process efficiencies Ŷ Reduce energy consumption Resource Productivity

Energy and

Environmental

Resource Mgmt

Ŷ Risk control Ŷ Productivity Ŷ Continuity Ŷ Low compliance cost

Risk & Cost Reduction

Operational

Risk

Management

(7)

2011GreenGovSymposium Oct.31ͲNov.2,2011

Meeting Sustainability Challenges

With IT

Bill

Eger

Energy

Manager

City

of

Alexandria

(8)

Driving Sustainability

“Youcan’tmanagethatwhichyoucannotmeasure.” ~WilliamThomson(akaLordKelvin)

“…Butafterobservationandanalysis,whenyoufindthatanythingagreeswithreasonandis

conducivetothegoodandbenefitofoneandall,thenacceptit andliveuptoit.” ~The

Buddha

"Inanymomentofdecisionthebestthingyoucandoistherightthing,thenextbestthingis

thewrongthing,andtheworstthingyoucandoisnothing.“ ~TheodoreRoosevelt

“Wecan'tsolveproblemsbyusingthesamekindofthinkingweusedwhenwecreatedthem.”

~AlbertEinstein

(9)

The Data Challenge

Success:

•

Collection

of

data

considered

sustainability

(energy, fuel,

water,

waste,

recycling,

etc.)

Challenge(s):

•

Age

of

“Big

Data” (MGI

&

The

Economist

– May

2011)

•

Integration

ĺ

All

Data

Describes

Sustainability

IT

Tools:

(10)

The Analytical Challenge

Success:

•

Advances

in

Business

Analytics

applied

to

sustainability

practices

Challenge(s):

•

Integrated

Methods

(Analytical,

Visualization,

etc.)

from

Various

Disciplines,

Usable

Systems,

and

Capable

People

to

Convert

Data

into

Sustainability

Intelligence

IT

Tools:

•

Analytical

Methods

and

Meaningful

Visualizations

to

Support

Higher

Ͳ

order

Understanding

and

(11)

The Decision Challenge

Success:

•

Emphasis

on

qualitative

and

quantitative

decision

making

Challenge(s):

•

Considering

the

future

•

Weighing

All

Trade

Ͳ

offs

IT

Tools:

•

Systems

for

actionable

forecasting,

managing

uncertainty,

considering

all

options,

meaningful

(12)

IT as a Sustainability Tool

Data

Information

Intelligence

(13)

IT as a Sustainability Tool

Systems

• Collecting,

Managing,

Integrating

“Big

Data” focused

on

Sustainability

• Sustainability

Analytics

and

Visualization

• Decision

Making

Also

Learn

from

the

IT

Industry’s

Ideas

and

Methods

• Innovation

&

Entrepreneurship

(i.e.

Google,

Apple,

Facebook,

(14)

Contact Information

Bill

Eger

Energy

Manager

City

of

Alexandria

[email protected]

(703)

746

Ͳ

3202

(15)

2011GreenGovSymposium Oct.31ͲNov.2,2011

Green IT:

Saving Energy and Managing

Cultural Change

Bob

Beane

IT

Portfolio

Manager

(16)

Outline

•

Implementing Power Management Software

•

Centralized Printer Management Pilot

•

Upcoming Green IT Initiatives

(17)

Power Management

•

Desktop Environment

•

Windows ~8,000

•

Macintosh ~1,080

•

Unix ~1,450 (various OS)

•

Standard Hardware

•

Three Manufacturers

•

All hardware is Energy Star Rated

•

All Macintosh hardware is EPEAT Gold rated

(18)

Power Management

•

Pilot & Power Baseline

•

450 Windows Desktops

•

8 Week Period – 9/1/09 – 11/20/09

•

Resulted in 30% Power Reduction

•

Campus Wide Implementation

•

Phased Rollout Completed in 7 months

•

8,000 Licensed Windows Clients

•

$300,000 Annual Electricity Cost Savings

(19)

Power Management

(20)

(21)

Centralized Print Management

•

Case Study

•

Applying Lessons Learned

•

Planning

•

Data Collection

•

Printer Pilots

•

Two Vendors

•

Two Pilots

•

Two Environments

(22)

Centralized Print Management

•

Addressing Cultural Changes

•

Management Support

•

Communication

•

Inclusion

•

Listening

•

Feedback

•

Communication

(23)

Upcoming IT Initiatives

•

Server Virtualization

•

Current Study

•

Expand Server Virtualization throughout Lab

•

Thin/Zero Clients

•

Pilot

(24)

2011GreenGovSymposium Oct.31ͲNov.2,2011

Using measurement and IT to achieve

sustainability goals

Wal

Norris

Director

(25)

Agenda

Decision

making,

measurement

and

IT

Why?

Some

of

the

key

drivers

Who

uses

measurement

and

IT

to

achieve

sustainability

goals?

2

mini

case

studies

How

to

get

started?

Key

ingredients

to

reach

your

sustainability

goals

with

measurement

and

IT

(26)

“You cannot save energy if you cannot measure it”.

Derry City Council, Northern Ireland

Decision

-

making requires accurate, comprehensive and

timely information

(27)

Measurement & IT work hand in hand to support the

k

ey

drivers of business sustainability

Source: McKinsey Global Survey results

Reputation

management

Save

energy

Develop

sustainable

products

Retain

&

motivate

employees

(28)

IT provides countless opportunities to support decision

making for sustainability with data

Energy & Carbon management software

Building automation systems

IT management systems

Environmental management systems

Supply chain systems

Business Intelligence

Sub metering and billing systems

(29)

Case study #1

Overseas – local government

Case study #2

Industry

(30)

Executive

foundation

Process

integration

Organizational

alignment

System

infrastructure

Measur

e

To demonstrate ROI and accelerate results, ensure

measurement is rooted in every sustainability project

(31)

A quick look at the future

Real

Ͳ

time

sub

Ͳ

metering

enables

peak

Ͳ

power

management

– further

cost

savings

Increasing

accuracy

and

depth

of

data

from

utilities

A

‘Green

IT’ standard

to

accelerate

education,

benchmarking

and

best

practice

sharing

People

are

coin

Ͳ

operated

– organizations

to

link

(32)

In summary

Measurement

will

Galvanize

the

organization

around

your

sustainability

goals

Cultivate

a

performance

based

approach

to

sustainability

in

your

organization

Ensure

transparency

and

accountability

Enable

you

to

identify

and

prioritize

initiatives

by

ROI

(33)

Useful resources

–

who should I speak to?

Internally

• Web

analytics

or

Online

marketing

• Finance

(e.g.

new

Business

Intelligence

system?)

Externally

• Green

IT

council

• ICLEI

– Local

Governments

for

Sustainability

• LinkedIn

groups

–

Green

Technology

for

21st

Century

–

Federal

Green

IT