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Técnicas y Herramientas de Apoyo a la investigación (THA) II. Técnicas de Investigación Cualitativa. Social network analysis (SNA)

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Técnicas y Herramientas

de Apoyo a la investigación (THA)

II. Técnicas de Investigación Cualitativa

Sesión 3. Análisis de

redes sociales

Alejandra Martínez

Monés

Noviembre 2009

2

Social network analysis

(SNA)

Considers relations and mutual effects of actors

within groups and organisations

Based on empirical data

Different levels of analysis (individual, sub-group,

community)

Formal methods, mainly based on graph theory and

graph algorithms

Fundamentals were presented as „Sociometry“

(Moreno, 1951)

Sociogram

Sociomatrix

Social network analysis

Social network

Set of

actors

(a person, a department, a company)

and

relationships

among them

Examples:

“is a friend of”

“is a neighbor of”

“distributes goods to”

“is a member of”

Social Network Analysis

(2)

5

Social network analysis

Types of networks

Mode

One-mode networks: one set of actors

Two-mode networks: two sets of actors.

Affiliation networks: relationships between actors and

activities

Complete vs. egocentric networks

6

Application areas of SNA for computer

science

Human oriented disciplines

Computer supported collaborative learning (CSCL)

Computer supported cooperative work (CSCW)

Network Analysis

Identification of bottlenecks in computer networks

Fault-tolerance and –handling in distributed systems

Knowledge Structures

Growing interest in analysis of dynamic knowledge

structures, such as Wikipedia

7

Social network analysis

Some indicators

Centrality of actors

Degree based

Proximity / Closeness based

Betweenness based

Centralization of a network

Prestige of actors

Indegree and proximity

Groupings: Cliques, Clusters, Positions

8

Indicators - Examples

Individual:

Degree centrality: Activity of a node

C

D

(n

i

) = d(n

i

) =

x

i+

Normalized degree centrality

(3)

9

Indicators - Examples

Global:

Density: Global activity of the network

= 2 L / g (g -1) L, number of links;

g, number of nodes

Degree Centralization: Dependency of a single

actor

C

D

=

1<=i<=g

[C

D

(n*) – C

D

( n

i

)] / (g-1) (g-2),

C

D

(n*) = max

i

C

D

( n

i

)

10

Social Network Analysis

Sociograms

Who is central in this

network?

SNA – visualisation techniques

Teacher

Group 1

Group 2

Group 3

Intra-group

Inter-group

= 24,45%

C

D

= 63,6%

C

D

(x00) = 81,9 %

C

D

(x21) = 9,1 %

C

D

(x32) = 9,1 %

Data Collection and Transformations

Computer-mediated communication

Discussion Forums

Mailinglists

Web 2.0 applications, such as xing, facebook etc.

Archival records / artifacts

Bibliographies

Wikis

Versioning systems (e.g. CVS)

Automatically processable

Potential for transformation between differenet

network types

(4)

13

Limitations of the method

Frequently not all of the interaction takes

place inside a computer environment

People going for a coffee and discussing their

homework

Interpretation is hard without „insider

knowledge“, i.e. replication is difficult

Combination with other methods is useful

„triangulation“

14

Indirect networks through

BSCW

(c)(MóvilBolsaImagenBiblioteca

Centralization

Density

C

D

= 68,21%

C

D

=87,03%

= 35,48%

=17,54%

Final project Subproject 2

Example – AO case study

15

SNA Software

UCINet – Whole Network Analysis

NetDraw – Visualization

http://www.analytictech.com/downloaduc6.htm

Pajek – Network Visualization (Large

Networks)

http://pajek.imfm.si/doku.php

SAMSA – SNA applied to CSCL scenarios

amartine@infor.uva.es

Teacher/ evaluator CSCL tool Interaction through the computer Participants

SAMSA

Interaction maps Configuration parameters Actions (Generic XML format) Event logs

QUEST

Answers to questionnaires SNA indexes Sociograms Other SNA tools

(UCINET NETDRAW) DL file

Sociometries

(5)

17

SAMSA - Example

Raw source data (BSCW logfile)

User:[158009, 'stm1x06'] object:[162008, 'stm1x04_Diagrama_Estados'] Type:ReadEvent Time:1087083920.3 Members:[[158339, 'stm1x17', 'l5QcDnyhBmzkc'], [158099, 'stm1x09', 'SgBa8D7t4R3XQ'], [116766, 'stm1x00', 'Q5OG42nMsUCog'], ... Path: [[158012, ':stm1x06'], [156970, 'Ingeniería de software (03/04)'], [158541, 'El proyecto de la herramienta de encuestas'], [160233, 'Elaboración (primera iteración)'], [161426, '6. Diagramas de Estado']] On:[161426, '6. Diagramas de Estado'] Touched:[158012, ':stm1x06'] Icon:'/bscw_resources/icons/e_read.gif' Class:Document Content:application/pdf

User:[158249, 'stm1x14'] object:[161927, 'stm1-junio03.pdf'] Type:ReadEvent Time:1087134052.9 Members:[[158339, 'stm1x17', 'l5QcDnyhBmzkc'], [158099, 'stm1x09', 'SgBa8D7t4R3XQ'], [116766, 'stm1x00', 'Q5OG42nMsUCog'], [158129, 'stm1x10', 'kn/7H8eEIaSD6'], [157859, 'stm1x01', '8zEhF2Cl/XRlI'], [158399, 'stm1x19', '2GUzLTh.vkZNw'], [158009, 'stm1x06', '.MH/OmIqgz7HQ'], [158039, 'stm1x07', 'nhiUpoSQdFnWA'], [158249, 'stm1x14', 'bMckxPSGUQwts'], [158429, 'stm1x20', 'zpRVdxqaDKDkw'], [157979, 'stm1x05', 'qpE8BEv6DvK1M'], [158159, 'stm1x11', 'Ttibbr4C9YDdw'], [158309, 'stm1x16', 'gwkeGlWoNsn3Y'], [157949, 'stm1x04', 'ZbRd75nzzT39c'], [158219, 'stm1x13',

'dI/2GRyZPEbbI'], [158369, 'stm1x18', '1VpwTzrnjvteI'], [157919, 'stm1x03', 'JtWyaVVOJNo7E'], [158279, 'stm1x15', 'dE2Y.IRtuK30g'], [157889, 'stm1x02', 'xyAQS9GZf62Es'], [158069, 'stm1x08', 'wksiMtOrd/PK2'], [158189, 'stm1x12', 'RwmThVDSMhk0g']] Path:[[158252, ':stm1x14'], [156970, 'Ingeniería de software (03/04)'], [158473, 'Material académico'], [158531, 'exámenes']]

On:[158531, 'exámenes'] Touched:[158252, ':stm1x14'] Icon:'/bscw_resources/icons/e_read.gif' Class:Document Content:application/pdf

18

SAMSA - Example

XML “generic” format

<ACTIVITY id="SP1“ act-goal="Subproyecto 1"/> <SESSION date="09/10/2001"> <ACTION> <ACT.TIMESTAMP>08:42</ACT.TIMESTAMP> <ACT.SOURCE ref="laox38"/> <ACT.DESC> <ACT.IND> <ACT.IND.DOC type="ReadEvent"> <DOC key="47951" type="Note"> <DOC.PATH>:laox38</DOC.PATH> <DOC.PATH>Curso 2001-2002</DOC.PATH> <DOC.PATH>GENERAL'],[17938, ]</DOC.PATH> <DOC.PATH>Comentarios ... </DOC.PATH> <DOC.PATH>SERIA MAS ... </DOC.PATH> <DOC.CONTENT>None</DOC.CONTENT> </DOC> </ACT.IND.DOC> </ACT.IND> </ACT.DESC> </ACTION>

SAMSA - Example

Social Network (SAMSA output)

9 0 3 2 3 3 6 1 4 3 2 0 0 4 2 2 1 2 6 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 9 0 0 6 0 0 0 0 0 1 3 0 0 0 5 1 1 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 1 2 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 5 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 3 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 DL N=19

FORMAT = FULLMATRIX DIAGONAL PRESENT LABELS: x00 x21 x22 x23 x24 x25 x26 x27 x28 x29 x31 x32 x33 x34 x35 x36 x37

SAMSA - Example

SNA indexes (SAMSA output)

GRUPO OUTDEGREE INDEGREE OUTFARNESS INFARNESS OUTCLOSENES INCLOSENESS --- --- --- --- --- ---x00 44,00 3,00 55,00 101,00 32,73 17,82 x21 1,00 0,00 65,00 342,00 27,69 5,26 x22 25,00 8,00 72,00 100,00 25,00 18,00 x23 5,00 22,00 67,00 91,00 26,87 19,78 x24 3,00 3,00 77,00 113,00 23,38 15,93 x25 1,00 3,00 81,00 113,00 22,22 15,93 x26 0,00 16,00 342,00 69,00 5,26 26,09 x27 3,00 1,00 77,00 113,00 23,38 15,93 x28 2,00 4,00 79,00 113,00 22,78 15,93 x29 1,00 6,00 70,00 108,00 25,71 16,67 x31 0,00 2,00 342,00 97,00 5,26 18,56 Densidad normalizada: 14,33 % Densidad: 29,53 % La centralizacion(InDegree): 97,84 % La centralizacion(OutDegree): 226,85 %

(6)

21

SAMSA - Example

Sociogram (NetDraw)

References

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