1
8:30am Shotgun
HACnet
(Optional)
Join your colleagues and Ticketmaster team members for a relaxing round of golf in sunny, southern California at the Tustin Ranch Golf Club.
4:00 - 7:00pm
Registration
5:30 - 7:30pm
Welcome Reception with Business Partners for all Attendees
Get reacquainted with your colleagues before settling in for the conference. A must attend for clients, business partners and Ticketmaster staff. Enjoy free drinks and hors d’oeuvres, too.
2
For Archtics Users
For tRes Users
7:00 - 8:00 Registration and Continental Breakfast 8:00 - 9:00
Welcome and Keynote with Dave Butler
9:00 - 9:15 Break
College Athletics Track
Performing Arts Track
Pro Sports, Arenas,
and Regional Ticketing
Partners Track
9:15 - 10:15
College Athletics Genre
Key-note.
Jane Kleinberger will discuss the changing landscape of the college athletics/university genre including trends, best practices and Ticketmas-ter initiatives targeted to the unique needs of the genre.Performing Arts Genre Keynote.
Charles Woodard will discuss the changing landscape of the Perform-ing Arts genre includPerform-ing trends, best practices and Ticketmaster initiatives targeted to the unique needs of the performing arts genre.
Pro Sports, Arenas and Regional
Ticketing Partners Genre
Key-note.
Marla Ostroff and Dave Butlerwill discuss the changing landscape of the Professional Sports and Arenas genres including trends, best practices and Ticketmaster initiatives targeted to the unique needs of the this genre.
10:15 - 10:45 Coffee Break
10:45 - 12:15
Genre Meetings College
Ath-letics
(New Format)
.
Hear the top issues facing college athletics organizations and discuss how to address them in an open forum. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes.Genre Meetings Performing
Arts
(New Format)
.
Hear the top issues facing performing arts venues and discuss how to address them in an open forum with your peers. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes.Genre Meetings Pro Sports &
Arenas
(New Format)
.
Hear the top issues facing professional sports teams and arenas and discuss how to address them in an open forum. The new format includes panel discussion for 30 minutes, followed by breakouts into smaller groups with interactive discussion for 60 minutes.12:15 - 1:15 Lunch
1:15 - 2:15
Solutions Overview - College
Athletics.
Hear the product road map including highlights in tRes, Archtics, the convergence of the products and our future vision. We will focus on what’s available now, what’s new and what’s coming next. This session is tailored for the college athletics/university genre.Market Driven Pricing for
Performing Arts
(Client Best
Practices)
.
Hear from industry-leading consultants and peers who have effectively crafted strategies and best practices for patron profiling, managing ticket inventory, monitoring patron demand, and setting prices to maximize revenue.Maximizing Sales with
Demand-Based Strategies
(Client Best
Practices)
.
Explore selling strate-gies for multiple scenarios including both high and lower demand events. You’ll hear best practices for reaching capacity, maximizing attendance, and selling distressed inventory.2:15 - 2:45 Coffee Break
Day 1
Agenda Preview* »
Mon., 02/22
(tracks by market)
3
For Archtics Users
For tRes Users
Day 1 Agenda Preview*
(cont.)
»
Mon., 02/22
(tracks by market)
College Athletics Track
Performing Arts Track
Pro Sports, Arenas,
and Regional Ticketing
Partners Track
2:45 - 3:45
Student Ticketing Best Practices
(Client Best Practices)
.
Share ideas with other universities to better man-age student ticketing. This session will cover best practices to manage on-sales, digital ticketing, student resale, and loyalty/rewards programs to keep your student section full.Performing Arts Innovators
Workshop.
Incubate ideas during this interactive workshop designed specifically for your genre. You’ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today’s biggest challenges.Solutions Overview - Pro Sports,
Arenas, Regional Ticketing
Part-ners.
Hear the product road map in-cluding highlights in tRes, Archtics, the convergence of the products and our future vision. We will focus on what’s available now, what’s new and what’s coming next. This session is tailored for the Pro Sports and Arenas genre.3:45 - 4:15 Coffee Break
4:15 - 5:15
College Athletic Innovators
Workshop.
Incubate ideas during this interactive workshop designed specifically for your genre. You’ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today’s biggest challenges.Solutions overview -
Perform-ing Arts.
Hear the product road map including highlights in tRes, Archtics, the convergence of the products and our future vision. We will focus on what’s available now, what’s new and what’s coming next. This session is tailored exclusively for the performing arts genre.Pro Sports, Arenas and Regional
Ticketing Partners Innovators
Workshop.
Incubate ideas during this interactive workshop designed specifically for your genre. You’ll tackle real-world scenarios with like-minded peers to uncover creative solutions to some of today’s biggest challenges.7:00 - 11:00
Partner Summit Party - Sam & Harry’s (Marriott Restaurant & Lounge)
4
For Archtics Users
For tRes Users
8:00 - 9:00 Continental Breakfast
9:00 - 10:00
Technology Keynotes - Dave Scarborough & Kip Levin
10:00 - 10:30 Break
Executive/Marketing Track
tRes Track
Archtics Track
10:30 - 11:30
Market Driven Pricing
(Client
Best Practices)
.
Understand the differences and benefits of variable, demand-based and dynamic pricing strategies. You’ll hear from clients and experts how to profile customers, measure demand of tickets and seats, and create programs tomaximize revenue.
Tips and Tricks to Maximize
Revenue from eVenue.
Learn to sell more online through eVenue with limited-use passwords, online up-sell, clickable seat maps and other features that drive conversions.5.08 Benefits Overview and
How To Training
(90 minutes)
.
Understand the benefits of Archtics and AccountManager 5.08 enhance-ments and learn how to take advan-tage of host account lookup and will call print, the invoice redesign, donate to charity, percentage based service charges and more.
11:30 - 12:45 Lunch
12:45 - 1:45
Social Media Strategies
(Client
Best Practices)
.
Effectively plan and utilize popular social media tools to connect with new customers and sell more tickets, cost effectively. You’ll hear peer best practices, tips and tricks from Ticketmaster experts and trends from social media giantFacebook.
tRes 6.93 Overview.
Understand how to leverage the latest enhance-ments in tRes 6.93 including cross-sell, up-sell functionality, the sale of miscellaneous items in eVenue, enforcing item limits across multiple selling channels, enabling support for delivery method startdates/times and more.
Tips and Tricks of Archtics and
AccountManager
(Part 1)
. See a panel of experts including Dave Scarborough, Karen Gallagher, Ricky Gordon, Sean Puchta, Tony Mastroste-fano, John Kirk and others as they share time saving tips and tricks in Archtics and AccountManager. 1:45 - 2:30 Coffee Break2:30 - 3:30
Customer Relationship
Man-agement
(Client Best Practices)
. Understand how CRM can help your organization acquire, grow and retain more customers to protect revenues in today’s economy. You’ll hear the options available to you, client best practices and philosophies for success.Reseating Best Practices
(Client
Best Practices)
. Discuss options available to you and hear peer best practices covering priority seating, points programs, per seat licenses, and how to communicate these pro-grams to your customers.Tips and Tricks of Archtics and
AccountManager
(Part 2)
. See a panel of experts including Dave Scarborough, Karen Gallagher, Ricky Gordon, Sean Puchta, Tony Mastroste-fano, John Kirk and others as they share time saving tips and tricks in Archtics and AccountManager. 3:30 - 4:00 Coffee Break4:00 - 5:00
Secondary Ticketing
(Client Best
Practices)
. Understand your options and hear best practices to maxi-mize revenue while protecting your customer base. Plus, discuss primary vs. secondary marketing initiatives in-cluding potential long and short term revenue impact of secondary ticketing strategies.PACMail 2.0 E-mail Best
Practices.
Take advantage of this valuable session to learn new en-hancements and features in PACMail 2.0 including best practices to help you enhance targeting, email deliver-ability, and effectiveness of your email marketing campaigns.Ask the Archtics Experts
. Round Tables. (90 minutes) Work side-by-side with experts on Archtics and AccountManager, Fundraising, CRM & MailManager, AccessManager and more during this open forum discus-sion.5:00 - 6:00 Cocktail Reception
Day 2
Agenda Preview* »
Tues., 02/23
(tracks by job function)
5
For Archtics Users
For tRes Users
8:00 - 9:00 Continental Breakfast
9:00 - 10:00
Technology Keynotes - Dave Scarborough & Kip Levin
10:00 - 10:30 Break
Archtics Preview Track
Fundraising Track
10:30 - 11:30
Archtics Product Suite Overview.
Hear a general over-view of the Archtics suite presented by product experts. During this session you will see a wide-range of key Archtics components including core ticketing, online ticketing, CRM, selling, reporting, email marketing, secondary ticketing, and group sales.Fundraising in a Challenging Economy.
Hear strate-gies from industry experts and leading consultants to maintain your fundraising revenues and grow programs in today’s economy.11:30 - 12:45 Lunch
12:45 - 1:45
Selling Tickets via Ticketmaster Distribution
Chan-nels.
Hear how to optimize ticket sales through a variety of online channels including Ticketmaster.com (The Host), AccountManager, GroupManager, and more.Sharing Data with University and Third Party
Programs
(Client Best Practices)
.
Discuss options to collaborate and share data with university foundations, third party programs, and athletics giving. We’ll discuss best practices to manage this process efficiently.1:45 - 2:30 Coffee Break
2:30 - 3:30
Transition to Archtics Panel.
Hear first hand from clients that have made the transition from tRes to Archtics within in the last year. You’ll also learn more about transition planning featuring what we’ve learned to ensure a smooth transition.Fundraising Workshop.
Share ideas with your peers during this interactive workshop designed specifically for fund development professionals. This workshop includes peer brainstorming and problem solving exercises to tackle your most challenging issues.3:30 - 4:00 Coffee Break
4:00 - 5:00
Archtics Experts Round Tables.
Work side-by-side with experts on Archtics and AccountManager, Fundraising, CRM & MailManager, and AccessManager. You will also hear from client experts how they are using the system.Strategies to Retain and Acquire Donors
(Client
Best Practices)
.
Hear best practices to retain donors who want to keep their seats without maintaining their current donor level. You’ll also hear creative campaigns to acquire new donors in today’s tough economy.5:00 - 6:00 Cocktail Reception
Day 2
Agenda Preview*
(cont.)
»
Tues., 02/23
(tracks by job function)
6
For Archtics Users
For tRes Users
7:30 - 8:30 Continental Breakfast
Executive/Marketing Track
tRes Track
Archtics Track
8:30 -9:30
Retain Revenue in an Economic
Downturn
(Client Best Practices)
.
Understand strategies and marketing tools to make fundamentally sound decisions on budgets, programming and expenses to maximize revenue and ROIs in today’s challenging economy.Season Ticket Strategies
(Cli-ent Best Practices)
.
Discuss best practices and strategies to attract new season ticket sales and retain your current season ticket holders/ subscribers.Preview the Enhancements in
5.09.
See a preview of profound en-hancements coming in 5.09 with sig-nificant changes to Archtics CRM and MailManager. These enhancements will help you target your customers with dynamic, targeted offers to sell more tickets.9:30 - 9:45 Lunch
9:45 - 10:45
Growing Revenue Streams
Beyond the Ticket
(Client Best
Practices)
.
Learn new strategies to generate revenue including offering stored or added value on tickets, creat-ing an inside sales strategy, upsellcreat-ing creative packages, loyalty programs and more.Managing Fees Workshop.
Learn how changing your fees enables you to generate incremental revenue and influence customer behavior. You’ll hear first hand account of peers who have implemented these strategies and realized significant results.Virtual and Paperless
Ticket-ing.
Understand how to best prepare your venue and your staff for virtual and paperless ticketing events. Hear operational, communication, and event-day options and best practices.10:45-11:00 Coffee Break
11:00 - 12:00
Digital and Paperless Ticketing
Strategies
(Client Best Practices)
.
Digital and paperless ticketing is impacting all customer types includ-ing season ticket holders/subscribers, single ticket buyers, and students. Explore new options for leveraging this technology to mitigate ticket resale challenges, unveil new revenue streams, and enhance the customer experience.
Tips and Tricks of tRes.
Learn how to fully leverage features and func-tionality in tRes that will help save you time and streamline your current processes.Group Sales Best Practices.
Hear best practices for effectively selling distressed inventory through group sales. You’ll hear tips and tricks for GroupManager and self service groups.
12:00 - 12:30 Coffee Break 12:30 - 2:30
Annual Luncheon
Day 3
Agenda Preview* »
Wed., 02/24
(tracks by job function)
7
For Archtics Users
For tRes Users
7:30 - 8:30 Continental Breakfast
Archtics Preview Track
Fundraising Track
8:30 -9:30
Archtics Product Suite Overview.
Hear a general overview of the Archtics suite presented by product experts. During this session you will see a wide-range of key Archtics components including core ticketing, online ticketing, CRM, selling, reporting, email marketing, second-ary ticketing, and group sales. (Repeat)Archtics Fundraising Preview.
See how the Archtics fundraising system works including how to manage campaigns, priority seating, contact management, donor cultivation, and reporting.9:30 - 9:45 Lunch
9:45 - 10:45
Selling Tickets via Ticketmaster Distribution
Channels.
Hear how to optimize ticket sales through a variety of online channels including Ticketmaster.com (The Host), AccountManager, GroupManager, and more.(Repeat)
Fundraising Panel Discussion.
Discuss topics includ-ing premium donor seatinclud-ing, benefits offered to retain and upsell donors and seat licensing strategies during this interactive discussion.10:45-11:00 Coffee Break
11:00 - 12:00
Transition to Archtics Panel.
Hear first hand from clients that have made the transition from tRes to Archtics within in the last year. You’ll also learn more about transi-tion planning featuring what we’ve learned to ensure a smooth transition. (Repeat)CRM Strategies to Acquire and Upsell Donors.
Learn how CRM can help you maximize results by prioritiz-ing qualified leads, assignprioritiz-ing and trackprioritiz-ing cultivation efforts and effectively reaching new prospective donors.
12:00 - 12:30 Coffee Break 12:30 - 2:30
Annual Luncheon
3-Hour Revenue Generation Seminar Series
(Value added at no cost)
2:30 - 5:30Creating an Inside Sales Team.
Learn from experienced professional Matt DiFebo of the DiFebo group, how to build an inside sales strategy, get buy in from your organization, recruit qualified staff and generate positive ROI. You’ll also learn firsthand how to create a true ‘sales culture’ along with best practices for ticket sales training.
