IBM Software Group
DB2 UDB/CM Express
-Information on Demand
for Midsize Companies
Patrick Schiefer
Sales Manager CIS/Hungary/Romania/Bulgaria
IBM DB2 Data Management Software
2 © 2003 IBM
IBM Information Management
Informix @ IBM
DB2 and DB2 Express
Content Management and Content Manager Express
Accelerating
Innovation to
Deliver Value
20 Years…
4 © 2003 IBM
Market Acceptance
425,000 + Customers, WW, X-Industry
9,000+ Content Mgmt Customers
2,000+ Tools Customers
40,000 Applications
13,000 Partners
Strong Business Results
6 Years of Growth Faster than the Industry
Fast Growth on Linux, Unix & Windows
Continuing Investment
$1B Annually
Technology Leadership
Invented Relational Database
1,200+ Active Patents, 7X Industry
40+ Industry Awards in 2002
Growth Continues in 2003
Up 14% YTY Through 3Q
Enterprise
Integration
On Demand
Access
"Optimized & insight driven;
dynamically respond to
the needs of customers,
employees, partners"
"Optimized & insight driven;
dynamically respond to
the needs of customers,
employees, partners"
Access
Publish
Transact
Integrate
Internally
Integrate
Externally
Adapt
Dynamically
"Get on the Net"
"Get on the Net"
"Buying, not browsing ...
Working, not surfing"
"Buying, not browsing ...
Working, not surfing"
6 © 2003 IBM
On Demand Operating Environment
Integrated
Information
Infrastructure
Customer &
Partner
Applications
Multi-Platform
Servers
Storage
Network
Systems Integration Layer Application Integration Layer
Processes
Finance Distri- Retail
bution Telco Manu-facturing Governmt Legacy & Strategic Appl’s. Customer Relationship Management Product Lifecycle Mgmt. Value Chain Mgmt. Enterprise Resource Planning
A Seamless Flow of Information…
Integrated
Open Stds.
Automated
Virtualized
IDS
Personalize
Digitize
Content
Enable
Collaborate
People
Productivity
Information Access
Collaboration
+++
Insight Driven Decisions
Cust. Relationship Mgmt.
Financial Management
Work Force Analysis
Supply Chain Analysis
+++
Customer Centric
Processes
Customer Care
Customer Self Service
.+++
8 © 2003 IBM
Information Management…More Than A Database
DB2 Information Management Investments
Database Servers & Tools
OLTP & Analytical Applications
High Performance & Scale
High Availability, Security
Platform Optimization
Reduced Administration Costs
Through Automation & Tools
Enterprise Content Mgmt.
Optimized Resource Managers
for Rich Content
Digital Rights Management
e-Records Management
Information Integration
Heterogeneous Federation,
Replication, Data Placement,
Search
Advanced Analytics
Data & Text Mining
Embedded OLAP
13,000 Partners
40,000 Applications
DB2 Universal Database,
IMS, Informix
DB2 Content Manager
Priority 1
Application
Portability
Priority 2
Operational
Consistency
Sparsely used
features
Today
•
Common SQL
•
Shared Nothing
•
Coexistence
DB2
Informix
Informix Database Servers
Increasing Function & Compatibility in DB2 UDB
Continuing Investment In Informix Support & Enhancements
DB2 V8 Informix Compatibility Items – March 03
10 © 2003 IBM
Priority 1
Application
Portability
Priority 2
Operational
Consistency
Sparsely used
features
Today
•
Common SQL
DB2
Informix
Informix & DB2 Compatibility – Continuing Focus
HDR, OLTP Perf. - DB2 vNext
Continued Integration of
DataBlades
Text Search, Spatial, Image
Extender - Today
Geodetic Extender – vNext
MTK for Informix in Beta
DDL, DML, Data, Schema
-Ready
SPL - In Progress
ODBC, JDBC - today
ESQL/C – vNext+
4GL - WAS vNext
Try to make this better.
IDS
vNext on
Track
Informix and Websphere Integration – Continuing
Focus
Try to make this better.
IBM Informix Dynamic Server (IDS) is certified with WebSphere!*
WebSphere Studio Application Developer
WebSphere Studio App. Dev. Integration Edition
WebSphere Studio Enterprise Developer
WebSphere Studio Site Developer
WebSphere MQ Series
WebSphere Portal Express (multi-platforms)
WebSphere Portal Extended
WebSphere Portal Enable
WebSphere Express
WebSphere Application Server
WebSphere Studio Application Developer
WebSphere Studio App. Dev. Integration Edition
WebSphere Studio Enterprise Developer
WebSphere Studio Site Developer
WebSphere MQ Series
WebSphere Portal Express (multi-platforms)
WebSphere Portal Extended
WebSphere Portal Enable
WebSphere Express
WebSphere Application Server
* Some products not certified with all releases of IDS
The First IBM Informix Redbook!
•
Covers all IDS / WebSphere Topics
•
Lots of step-by-step examples
(example code downloadable)
•
Based on Linux and Windows
•
Download at: ibm.com/redbooks
12 © 2003 IBM
Informix 4GL and Websphere EGL Integration –
Continuing Focus
Try to make this better.
O
Upgrade for 4GL 4.20
and 4GL JJ4.30:
Enhanced connectivity
to OnLine
O
AIX 5.1 64-bit Platform
support
4GL Language
Extensions
Announced with IDS 9.4
GA 03/28/2003
O
Dynamic Arrays
OINT8/SERIAL8
2003 20044GL
7.32
4GL
7.31.UC3
Shipped Q4
’
02
2005
O
Utilities for 4GL
to EGL
conversion
O4GL-style
character based
displays
OEnhanced
printing support
WebSphere
Studio, V6.x
General Availability
O
New web
application
development
with EGL
O
DB2 connectivity
WebSphere
Studio, V5.1
Technology
Validation
Platform Optimization
Windows 2003 Server Certified
.NET Support
Linux Optimization
64 Bit Intel Itanium2,
AMD Opteron
pSeries, iSeries
Programming Productivity
Java Enhancements
.NET
Tool Integration
XML Extender Additions
Mobility in the Box…
DB2 Everyplace
Included with DB2 UDB
Replication Server & Client
.NET Integration
Express Version
DB2 UDB V8… Since GA
Available Now…
Improved Deployments
SMB offerings:
DB2 Express
UDB, CM, Everyplace
DB2 ICE
Integrated HTTP & SOAP engine
Recent
Announcement
Performance Accelerators
OLTP Performance Enhancements
14 © 2003 IBM
Linux IS a Key Part of our Strategy
Linux IS a Key Part of our Strategy
October 2003
9DB2 Content Manager for
Linux
May 1999
9Beta code for DB2 UDB V6.1 for Linux 9Over 25,000 downloads in first 6 weeks
October 1999
9First SAP bechmark on Linux
94 yrs before Oracle December 2000
9DB2 UDB V7.1EEE -first clustered database on Linux 9DB2 UDB for Linux on zLinux -first database on Linux
for mainframe
June 2003
9DB2 UDB first database to support Infiniband
9DB2 Information Integrator GAs -also available on Linux
May 2003
9DB2 UDB V8.1 -first database for
IA-64, iSeries, pSeries
August 2003
9DB2 UDB V8.1 -first commercial database for AMD Opteron 32/64 bit
9DB2 Integrated Cluster Evironment
A Complete Information
Management Platform
for Linux
July 1999
9DB2 UDB V6.1 for Linux GA
A Complete Information
Management Platform
SMB Market: DB2 Information Management Strategy
Vision
Deliver solutions to the medium
business market enabling “time to value”
leadership and business agility for
customers and partners
Strategy
Provide the right data management
components to your applications to
address customer pains
Offer you the best support and benefits
Offerings
Marketing
Partners
Exp
res
s
Off
16 © 2003 IBM DB2 UDB Enterprise Server Edition with Database Partitioning Option
DB2 UDB Enterprise Server Edition DB2 UDB Workgroup Server Unlimited Edition DB2 UDB Workgroup Server Edition
DB2 UDB Personal Edition DB2 Everyplace Database Edition
DB2 Everyplace Express Edition
DB2 Everyplace Enterprise Edition
= common code base
DB2 UDB Express Edition
DB2 Express Offering
Lowest priced full function relational database
Lowest priced full function relational database
Specially tailored for small and medium sized businesses
Specifically tailored for Software Vendors (ISV)
Accelerates users time to value through:
Autonomic manageability features
Windows and Linux platform choices
Support for transparent “silent” installation with business
partner applications
Start small and grow
As business grows, so can the underlying database
18 © 2003 IBM
DB2 Express Offerings for Windows and Linux
Option
DB2 Express
Comparison
Price
Supported
Users
Server/
Named User
$668,-- /
$133,--Countable &
Named Only
CPU
$5.215,--
Unlimited
Option
DB2 Everyplace
Express
Comparison
Price
Supported
Users
Server/
Named User
$507,-- /
$106,--Countable &
Named Only
Scenario Pricing IBM DB2 Express** MSFT SQL Server 2000 Oracle 9i SE
1 User $ 598 $ 1,489 $ 1,500
5 Users $ 994 $ 1,489 $ 1,500
10 Users $ 1,489 $ 2,249 $ 3,000
25 Users $ 2,974 $ 5,987 $ 7,500
50 Users $ 5,449 $11,245 $15,000
Standard Pricing / Assumptions Express Edition Pricing - $499 Server Only - $ 99 Per User
Standard Edition Pricing
- $1489 for 5 Named User CAL pack -$2249 for 10 Named User CAL pack
Standard Edition Pricing - $300 for Named User (Minimum 5 users per CPU)
Software Maintenance a significant cost factor for total cost of software ownership over five year period(Fixes,
Upgrades and telephone support)
25% for first year + 25% for subsequent years on base license fee (consistent across all SWG offerings)
25% on base license fee +
telephone support at per incidence basis, provided by MSFT business partners (starts at $9,000 for ten incidence pack), could be open ended additional cost
22.5% on base license fee
Limitations Server = Max. 2 CPUs per Server
Server = Max. 4 CPUs per Server Server = Max. 4 CPUs per Server
20 © 2003 IBM
Why should I go for DB2 Express ?
Best price and TCO (Total cost of ownership)
Scalable on demand
Better partner programs (EEP)
Open standards and platforms (Linux)
Manageability
Tight Development Environment Integration
DB2, Websphere and MS Visual Studio
Includes Websphere Application Server Express
Easy terms and conditions
Superior support and enablement program
DB2 Express Enablement Program (EEP)
Partner Response
>300 companies registered in 3 months
95% service the SMB market
75% New to DB2
Web Based Self Help Model
Enable SMB BPs
On-line, self help and @ no cost
No prior membership requirements
WebSphere & Tivoli
Education (on-line)
At BP time & place of choice
Technical, Marketing & Sales
e-Mentoring
Sales Aids, News letters
Support (on-line)
Porting Assistance
1-on-1 Technical Experts Available
(via chat and e-mail)
FAQs, White Papers, Case Studies
Hints and Tips, Discussion Groups, Forums
A New Enablement
Model for our Partners
and Customers
A New Enablement
Model for our Partners
and Customers
Register now on:
http://www.developer.ibm.com/welcome/express_enablement.html
22 © 2003 IBM
DB2 Express at CDE Solutions
Register now on:
http://www.developer.ibm.com/welcome/express_enablement.html
RESolution Integration Suite
Vendor Overview
•
ISV based in UK, started in 2000 • Enterprise Information Integration ISVApplication Offering
• Integration Suite allows data access across multiple disparate sources allowing customers to focus on using their data rather than how it is accessed. • Supports distributed environments where non
persistent connectivity exists (including SMB retail). • Ported application from MS SQL Server to Linux with
embedded DB2 UDB Express
Target Markets
• A
Across Europe• Marketed through through direct sales and VAR’s • Vertical markets in Local Gov, Telecom, Retail, Dist
IBM Software –
DB2 UDB Express
DB2 UDB Express“… DB2 UDB Express and
its low-cost pricing model ...
autonomic capabilities …
virtually eliminates
administrative overhead …”
Ted Bartlett, Commercial Director, cde Solutions
“… DB2 UDB Express and
its low-cost pricing model ...
autonomic capabilities …
virtually eliminates
administrative overhead …”
Ted Bartlett, Commercial Director, cde Solutions
DB2 Migration Workshop
Week Long Workshop Designed for BPs
Prior PartnerWorld membership required
Assumes BP is new to DB2
BP brings own application
Registration for european classes:
http://www.developer.ibm.com/spc/events/db2_apps.html
Or on request via IBA and IBM Belarussian Contacts
Course highlights
Introduction to DB2 and WebSphere Application Server integration
DB2 fundamentals education
DDL and data extraction and deployment
DB2 SQL procedural language
Migrating stored procedures, triggers, and UDFs
Experience:
In some cases (depending on application complexity), attendees have
been able to completely migrate their application within the 5 day period
24 © 2003 IBM
Rich Media
Video
Audio
Operational Content
Statements,
Invoices, Reports
Scanned Images
Fax
Workgroup Documents
Word Processing
Spreadsheet
Presentation
Web Content
HTML
Dynamic pages
What Users Demand
"Get me all the
information..."
"Get me all the
information..."
Integrated
Information
Integrated
Information
Rich
Media
Rich
Media
Computer
Generated
Output
Computer
Generated
Output
Experience
Experience
Analysis
Analysis
Business
Process
Business
Process
in outInventory
Bills
Orders
Correspondence
Purchase Orders
Archives
e-mails
Loan Applications
Claims
Resumes
Statements Reports
26 © 2003 IBM
What Users Demand
Business Impact
• Increase productivity
• Reduce filing and distribution costs
• Reduce physical storage requirements
COST SAVINGS
• Improve customer service and loyalty
• Reduce process cycle times • Leverage brand assets to
increase revenues
The Real Payback
business process with physical content
same process using digital content
refined process using digital content
What Users Demand
Imaging
Document Management
COLD
Records
Management Web Content Management Digital Asset
Management
IBM
Content
Manager
e-mail Archive
Digital Rights Management
A Comprehensive Foundation for Enterprise Content Management Solutions
28 © 2003 IBM
Content Manager Express
Solve Customer Pains
85% of business content is unstructured
Provides central entry point to information
Manage, share and leverage content
Easy to install and maintain
Route to Market
Primarily with Business Partners
Key Product Features
Simple, quick installation
Simplified packaging
Low priced content management solution
Solve Customer Pains
85% of business content is unstructured
Provides central entry point to information
Manage, share and leverage content
Easy to install and maintain
Route to Market
Primarily with Business Partners
Key Product Features
Simple, quick installation
Simplified packaging
Content Manager Express
MBS Technologies
Randy Dufault, Principal and Senior Engineer
"We utilize IBM’s entire family of content management products – including DB2 CommonStore – to develop solutions that manage and store unstructured, primarily paper-based materials and make these resources
accessible to users on demand. With DB2 Content Manager Express, SMB customers can now receive the
same high reliability content management solution as our larger customers, but at a price that is more
affordable for companies who otherwise wouldn’t purchase an enterprise solution. DB2 Content Manager Express should enable us to further develop underserved areas of the content management marketplace. With our long history and strong IBM technology skill set, we can continue to grow our position as a premier
content management partner.”
Register now on:
http://www.developer.ibm.com/welcome/express_enablement.html
Register now on:
30 © 2003 IBM
