Interactive Portfolio

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Interactive

Portfolio

Smith & Smith 1st Floor Victoria House, Victoria Road Hale, WA15 9AF [email protected] www.smithandsmithpr.co.uk

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About Us

Smith & Smith PR is based in Hale, Cheshire, employs 13 staff and has a prestigious client portfolio including Benchmark International, Element Materials Technology, Employment Law Advisory Services, JMC IT, The Network People and Volcanic. Our clients are based across the UK, from Manchester to London,

with international offices spanning from Texas

to Singapore.

At Smith & Smith we have a distinguished and pioneering record in communicating through content, having been selected to lecture at our chartered institute (the CIPR) to teach other PR companies. We are also accredited by the Solicitors Regulation Authority to deliver social media training to the legal sector. With

proven experience and expertise across PR,

inbound marketing and training, we are totally committed to delivering top-quality content that really communicates for our clients.

Genuine, detailed knowledge of all the people involved in our campaigns – from our clients through to journalists, trade bodies and, of course, our clients’ customers – is what makes us a true partner to our clients.

There are no short cuts here. We take the

time to find out what it is that makes our

clients great and understand how our clients’ customers really like to be communicated with.

Electronic Documents Articles / Copy Infographics News letters Video / Animation Websites Branding

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Rische eBook

For more than two decades Rische Group has

taken the complexity and confusion out of a

wide range of construction projects, adding clarity, communication and top drawer design. Rische has worked with brands including Bentley Motors and Ticketmaster, to provide a

range of office refurbishment and improvement

solutions.

Rische works only to the highest standards

when it completes its fit-outs for clients, and so this excellence and attention to detail must

resonate throughout its content. Our eBooks display Rische Group’s work and offerings with accuracy and pleasing aesthetics.

Click the image to download the eBook

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Omni ePamphlet

Omni RMS is the UK’s leading Recruitment Process Outsourcing (RPO) provider.

With a vision of being recognised by its clients as the most innovative and strategic resourcing partner, Omni has 18+ years’ of specialist

experience and truly understand its clients’

resourcing needs. Omni’s clear brand vision

and vast experience within the recruitment

sector means that content must represent its tone of voice and brand identity, demonstrating Omni’s ability to understand its clients’ problems and provide the perfect recruitment solution.

Click the image to download the eBook

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Country House Wedding Venues Articles

Country House Wedding Venues was founded

in 1996 and showcases the UK’s most exclusive

collection of 150 privately-owned wedding venues, including glorious castles, mansions, country houses and restored barns.

The CHWV website receives over two million visits each year and its team is subsequently responsible for organising over 3,000 weddings annually. Country House Wedding Venues boasts a database of over 10,000 brides that it engages with on a weekly basis. Smith & Smith drives website hits and engages with the contacts (leads) to convert brides-to-be (prospects) into CHWV brides (customers) by

co-ordinating and delivering no less than 30 pieces of content each month for the website. Each piece of content is designed to drive

website traffic taking prime spot within weekly

newsletters delivered to the bridal database. Furthermore, Smith & Smith ensures that there is no waste, as the most successful blogs

(reach, shares and customer / bride conversion) are developed into pieces for CHWV’s own quarterly publication available for download

in exchange for valuable information from its brides – in this example, the CHWV Summer

Wedding Guide.

Click the image to view the magazine

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DXP Blogs

DXP designs, builds, delivers and supports real-time telecommunication environments that drive great customer interactions. Utilising voice, video, social media, e-mail and messaging in the preferred method of interaction of its clients’,

contextual communication is DXP’s goal.

Working across public sector (NHS) and private sector (Mere Hotels), DXP’s blog content needs to be targeted, concise and engaging.

Click a Blog to read the article

Smith & Smith Portfolio 6

Setting Up the Best Guest Wireless Network

www.dxp.co.uk | [email protected] | (01942) 77 00 00

This is applicable for office-based businesses too with wireless technology providing outside associates, contractors and other visitors with a reliable internet connection. As well as this, it allows staff to hot-desk and stay connected whether they’re in meetings or on-the-go. There are a number of simple ways a business can set up Wi-Fi for guests. As experts in wireless deployment, the team at DXP offer guidance on how businesses can achieve this.

First Thing’s First

Before anything else, businesses should examine who

will be using the Wi-Fi, and how they will be using it. Ask questions such as how many people will be accessing the network at the same time and how long will they be connected. Establishing these answers will help to guide businesses to the right equipment and service package required to offer guests the most secure and reliable connection.

Existing Network

Letting people on an existing Wi-Fi network is usually the first thing that springs to mind for businesses, and it’s certainly the easiest way to go about it. However, it’s not secure. By allowing outsiders onto a private network, businesses are potentially opening

Wireless internet access for guests has come to be expected from businesses in recent years. This is most evident in the hospitality sector with 64% of hotels now offering free Wi-Fi and 94% of people citing Wi-Fi as the most important hotel amenity, according to Hotel Chatter.

See what Digital Exchange Products can do for you

SIP vs ISDN: What is the Best Solution for Your Business?

There’s an ongoing debate in the communications industry as to whether traditional ISDN lines will soon be obsolete in favour of more modern SIP trunking, where lines handle many signals simultaneously. In fact, the SIP market grew significantly in the second half of 2014, reaching 1,470,928 trunks by the end of the year, a growth of 20.01% since June 2014.

To paint a more detailed picture, Integrated Services for Digital Network (ISDN) is a traditional telephone network that transmits voice traffic only. Session Initiation Protocol (SIP) trunking is the use of Voice-over-Internet Protocol (VoIP) to provide systems over the internet instead of over traditional phone lines. It enables the implementation of unified communications so businesses can stay in touch using voice, video and text solutions. Our expert team at DXP explore the argument for SIP or ISDN to help businesses decide on the best solution for them.

Questions have been raised regarding the security of SIP and how vulnerable it is when it comes to hacking. With statistics revealing that SIP hacking is more common than credit card fraud, security is certainly a valid concern. A reputable communications partner would be able to offer frequent scans of SIP lines and alert the business to any unusual activity, but this may not be enough for some businesses making them more suited to an ISDN solution. SIP relies on an internet connection so there’s the added concern that, should the internet connection be lost, a business won’t be able to make or take calls.

The Pros of ISDN

The Big ISDN Switch Off

SIP provides a single connection for high-quality voice and data services, enabling the installation of unified communications (UC), which integrates real-time communication services over multiple devices. Although SIP has been around for over fifteen years, many businesses have continued to use ISDN. However, a greater number of companies are exploring the use of voice over IP (VoIP) and the benefits they can bring to a business. SIP is the standard protocol for VoIP use, as it enables voice systems to be

provided over the internet instead of over traditional telephone lines. Because of this, businesses will no longer need multiple systems for voice and data networks as they will have a single system that can support both. Not only does SIP provide a resilient foundation for UC installations, but it is an effective communications solution that can easily be deployed in less than an hour. Also, SIP is incredibly cost-effective as

For some time there has been debate within the communications industry over the benefits of using SIP in comparison to ISDN. This discussion has now intensified, with BT’s recent announcement that they will be switching off existing ISDN networks and migrating all customers to SIP by 2025.

So, what position does this big ISDN switch off leave businesses in?

Is SIP The Future?

Wireless Guest Access: Are you Breaking the Law?

Under data retention regulations, all public communications providers must retain data for a period of 12 months. Communications providers is an ambiguous term in itself, but this refers to anywhere providing Wi-Fi access, from coffee shops to hotels. Although this legislation has met objection, it has been cited as a requirement for combatting terrorism and allows police and security agencies to request data

from service providers. The type of information that providers must retain includes: • User ID • Date and time of log in and log off • The user’s IP address • The type of internet service used, such as HTTP,

POP, IMAP, SKYPE

Wireless guest access is an attractive option many businesses now offer their customers. But while it remains a popular solution, many companies are failing to recognise the legal implications involved within providing a guest wireless network. For many businesses, guest wireless law and protocol are a grey area. However, staying both secure and compliant should be key issues addressed when any guest Wi-Fi systems are introduced.

Data Retention

The Importance of a Wireless Survey

Some companies will offer a remote or predictive survey based on your building’s site plan, which helps establish how many access points would be required to provide optimum coverage. Undertaking this type of survey causes minimal disruption and has, in most cases, proved to be 90 per cent accurate in its findings. However, there are also drawbacks to a remote or predictive survey; there is no way of measuring the likelihood of interference, a common

problem for wireless networks. On top of this, a survey of this kind doesn’t take into consideration the number of concurrent users per access point which, again, can cause issues if an access point is pushed to its capacity. Often, it will also not consider the building’s materials and structures such as lift shafts, thick walls or concrete floors that would alter the absorption and reflection of wireless signals.

So, you have decided to implement a wireless network for your business. You have made contact with a wireless specialist and discussed your options, but what comes next?

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Outsauce Contracting

Campaign

Colourful and engaging marketing collatoral is key for Outsauce to educate prospective clients about its services and win new business.

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Momentum Instore Infographic

Momentum Instore is the UK’s leading retail implementation and installations company, delivering retail marketing campaigns for some of the biggest retailers in the UK.

A former McCann-owned business before the MBO, Smith & Smith has delivered key content marketing strategies to remain ahead of the curve. In a sector that receives constant media scrutiny and is ever-evolving, retail insight is at

the heart of every campaign. Working closely with Momentum Instore as well as utilising

Smith & Smiths own expert knowledge of the

retail industry is paramount. Infographics have proven to be a key form of communication for Momentum Instore to present news and information in an innovative and creative way.

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Capital Consulting Infographics

Present in Europe, South America and the US, Capital Consulting provides a wide range of services to recruitment agencies, independent contractors and corporate clients all over the world. Capital Consulting has the

most expansive reach globally than any of its

competitors.

In depth analysis of global legislation and

tax law is key in all content that is created,

positioning Capital Consulting as an information

resource of tax guidance and expert leaders on

a global stage. Click an image to view the infographic

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Dreamland Infographic

Dreamland is the market-leading heated bedding company in the UK.

For a national consumer product, national

exposure is key and Smith & Smith has earned

coverage with major UK publications.

In a rapidly evolving media landscape bloggers have played a key role, working in developing engaging vlogs, blogs and infographics with Dreamland’s blogger community – the Bed Buddies, increasing the brand’s social and digital presence.

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DXP Newsletter

DXP wanted to create an internal newsletter for its staff to communicate key news and business wins. Smith & Smith worked closely with DXP to create something that was engaging and informative for DXP employees.

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Outsauce Animation

With over 15 years’ experience providing a

complete range of compliant employment support, Outsauce looks to remain an authoritative voice in compliant solutions for those within the recruitment sector, particularly start-up agencies.

Activity is built upon the Outsauce values,

supporting business objectives in extending

reach through engaging content and providing thought leadership to engage key stakeholders targeted by the Outsauce brand.

The animation was created to offer a simple and engaging introduction to Outsauce and its services.

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Momentum Video

Click the play button to view the video

Video has played a key role in delivering key support functions assisting the business to

expand the reach of its online recruitment

portal.

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Rische Website

Rische works only to the highest standards

when it completes its fit-outs for clients, and so this excellence and attention to detail must

resonate through the design of its website.

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DXP Website

DXP provides bespoke telecommunication solutions that meet its customers’ needs. In the same vain, the creativity of DXP’s solutions needed to resonate within an informative and engaging website.

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TEAM Branding

TEAM is an international network of

independent recruitment experts.

The branding design we put forward pushed the barriers of TEAM’s comfort zone. The logo design brings a new lease of life to the company’s present brand.

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Smith & Smith

1st Floor Victoria House, Victoria Road Hale, WA15 9AF

[email protected] www.smithandsmithpr.co.uk