clipper
design
gUidelines
Copyright Clipper 2016 2
consistency & recognizability
clipper design gUidelines present the visual universe of Clipper. They illustrate the graphical elements of our design platform and explain the principles for use and implementation.
The main purpose of Clipper Design Guidelines is to ensure
consistency and recognizability in the way Clipper appears and is presented.
Use Clipper Design Guidelines as a practical tool when working with Clipper’s graphical elements - whether it’s for vessels, printed publications, merchandise, or online purposes.
By respecting and following the guidelines, we can all contribute to Clipper’s corporate brand.
If you have any questions or comments to the guidelines, please contact us at [email protected].
Best regards,
Corporate Branding & Communication Clipper Group
Copyright Clipper 2016 3
contents
1. basic elements
2. vessel identity
Clipper logo
Logo in modular grid Logo with divisions Logo in standard sizes Secondary logo
Secondary logo in modular grid Logo formats
Typography & fonts Corporate colors
Vessel naming principles Vessel colors
Vessel signs & naming Clipper name on vessel
basic
Copyright Clipper 2016 5
clipper logo
+
=
From time to time it can be most optimal to use only the Clipper name as a logo - i.e. without the Clipper symbol. This has been done for example on Clipper business cards.
The name is a part of the Clipper logo and has been specially designed for Clipper. Always use the original files, never try to modify the elements.
The Clipper name is available in Clipper Blue, black and white versions.
The Clipper name consists of the name and the Clipper symbol. The name, symbol and logo are specially designed for Clipper. Always use the original logo files, never try to modify the elements. Name, symbol and logo are made in Clipper Blue. Black and white versions exists as well, and can be used when the blue color is not optimal.
Copyright Clipper 2016 6 The Clipper logo is constructed in a modular grid which defines
the proportions and the placing of the logo elements (name and symbol), as well as the minimum distance to neighbouring elements and text.
In order to avoid visual disturbance a surrounding area is defined around the logo. Except for logos with division names (Group, Bulk) the area within the borderline must always remain free of other information.
logo in modUlar grid
X
LOGO 100% / X = 10 mm
Copyright Clipper 2016 7
logo in standard sizes
X X X
70% / X = 7 mm
50% / X = 5 mm
40% / X = 4 mm
Borderline
Borderline
Borderline
When necessary, the logo can be scaled down to 70%, 50% or 40%. Recommended minimum size is 40%. There are no standard sizes for scaling the logo up.
When scaling the logo up or down, it is important to constrain the original proportions and to respect the minimum distance to neighbouring elements and text (see Logo in modular grid).
X X X
70% / X = 7 mm
50% / X = 5 mm
40% / X = 4 mm
Borderline Borderline Borderline X X X
70% / X = 7 mm
50% / X = 5 mm
40% / X = 4 mm
Borderline
Borderline
Copyright Clipper 2016 8 Sometimes it is not practical to use Clipper’s primary logo. For
narrow, tall subjects a special upright sized version of the logo has been designed, with the name centered below the symbol. This is called Clipper’s secondary logo.
The secondary logo is typically used on give-aways, sports clothing and other items where a vertical format works better than the horizontal primary logo.
The secondary logo is made in Clipper Blue. Black and white versions exists as well, and can be used when the blue color is not optimal. The secondary logo can not be used together with division names or similar.
Copyright Clipper 2016 9
secondary logo in modUlar grid
Clipper’s secondary logo is constructed in a modular grid which defines the proportions and the placing of the logo elements (name and symbol), as well as the minimum distance to neighbouring elements and text.
In order to avoid visual disturbance a surrounding area is defined around the logo. The borderline must always remain free of other information.
When necessary, the secondary logo can be scaled down to
70%, 50%, 40% or 20%. Recommended minimum size is 20%. There are no standard sizes for scaling the logo up.
When scaling the logo up or down, it is important to constrain the original proportions and to respect the minimum distance to neighbouring elements and text (modular grid).
X
SECONDARY LOGO 100% / X = 10 mm
Copyright Clipper 2016 10
logo formats
The Clipper logos are available in two formats: .jpg and .eps. .jpg is typically used in MS Office applications and other daily use. The .jpg files are delivered in RGB colors.
.eps are scalable vector files for professional use, available in both CMYK and PMS colors.
The most common Clipper logos are shown on the left.
For all Clipper symbol or logo enquiries, please contact Corporate Branding & Communication at [email protected]
Copyright Clipper 2016 11
typograpHy & fonts
Clipper uses two standard fonts: Signa Column and Verdana. Both are graphically in good accordance with the logo.
Signa Column is used in printed material such as brochures, fact sheets, advertisements, posters, business cards etc. Signa is also used on clipper-group.com
Signa Column Black is used for headers, Signa Column Bold for sub headers, and Signa Column Light for body text and footers.
Verdana, a standard MS Office font, is used in daily communication, e.g. in Powerpoint and Word. Verdana can be used in Regular or Bold. Exceptions:
• Arial (10) in Excel and for symbols not available in Signa/Verdana • Arial Unicode MS for Chinese and other Asian characters
signa column black
abcdefgHiJKlmnopQrstUvWXyzÆØÅ abcdefghijklmnopqrstuvxyzæøå 1234567890 , . - : ! ? @ () &
Signa Column Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvxyzæøå 1234567890 , . - : ! ? @ () & Signa Column Light
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvxyzæøå 1234567890 , . - : ! ? @ () &
Verdana Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvxyzæøå
1234567890 , . - : ! ? @ () & Verdana Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ abcdefghijklmnopqrstuvxyzæøå
Copyright Clipper 2016 12
corporate colors
Blue and Black are the primary colors of Clipper. To avoid too much visual disturbance, the use of other colors should be limited to the secondary colours shown on the left.
RGB colors are typically used in daily communication. CMYK and PMS colors are used in professional printing. HEX colors are for online use including Clipper Bridge. The colors are displayed in RGB on this page.
To supplement the corporate colors, four additional colors were created to be used on Clipper Bridge only (below).
Identical colours may appear differently depending on paper type and media.
See also page ‘VESSEL COLORS’.
PMS 313
CMYK C:100, M:0, Y:11, K:2 RGB R:0, G:152, B:195 HEX #0098c3 PMS 295
CMYK C:100 M:60 Y:20 K:45 RGB R:18 G:57 B:95 RAL 5003 Sapphire Blue 3M foil 100-724 HEX #12395f
PMS Black
CMYK C:40 M:40 Y:40 K:100 RGB R:10 G:10 B:10 HEX #0a0a0a
PMS 2208
CMYK C:68, M:26, Y:19, K:3 RGB R:104, G:143, B:164 HEX #688fa4
PMS 2204
CMYK C:32, M:2, Y:7, K:1 RGB R:172, G:206, B:217 HEX #acced9
PMS 2258
CMYK C:83, M:0, Y:100, K:9 RGB R:70, G:146, B:83 HEX #469253
PMS 1807
CMYK C:11, M:95, Y:71, K:33 RGB R:158, G:48, B:57 HEX #9e3039
PMS 151
CMYK C:0, M:43, Y:91, K:0 RGB R:255, G:136, B:62 HEX #ff883e
Clipper blue Black
Ocean blue Grey blue Light blue
PMS Cool Gray 4 CMYK C:7, M:4, Y:6, K:19 RGB R:183, G:184, B:185 HEX #b7b8b9 Grey Green Red HEX #a64dff CLIPPER BRIDGE: Staffclub HEX #562d4b CLIPPER BRIDGE: Finance & Accounting HEX #b5d6c3 CLIPPER BRIDGE: Shipping Services HEX #71fc07 CLIPPER BRIDGE: Special events Orange
vessel
identity
Copyright Clipper 2016 14
vessel naming principles
The illustrations show the principles for Clipper identity for bulk carriers.
Clipper identity is marked with the Clipper symbol, vessel name and Clipper name. On funnel and bow: Clipper symbol. On ship’s sides: Clipper name placed on freeboard area on hull, 80% of freeboard height.
On bow, transom and bridge: vessel name.
VESSEL NA M E
Starboard
Centre line Vessel name
Symbol Vessel name Symbol
100% 80%
VESSEL NA M E
Port
Symbol
Centre line
Vessel name Symbol
Vessel name
100% 80%
Copyright Clipper 2016 15
vessel colors
For painting of vessels, special colors have been defined: Blue, Creme, Red and White.
The principles for using colors on different vessel types are shown on the left.
The red color below water line is matte but the same color.
For further information or guidance on vessel colors, please contact Clipper Fleet Management at [email protected].
BLUE: JOTUN 4312 HEMPEL 30890 MUNSELL 5PB - 2/6
CREME: JOTUN 1055 HEMPEL 20320 MUNSELL 2.5Y - 8.5/4
RED:
JOTUN 2296 HEMPEL 51110 MUNSELL 10R - 3/8
WHITE: JOTUN 001 HEMPEL 10000
VESSEL NA M E
Starboard
Centre line Vessel name
Symbol Vessel name Symbol
Copyright Clipper 2016 16
vessel signs & naming
Clipper symbol
On funnel: maximum size according to visual balance and borderline. On bow: in line with vessel name, size in balance with vessel name and vessel in question.
Vessel name
On bow, transom and bridge. Typography signa colUmn blacK, in capital letters, spacing 80 using Adobe Illustrator. Sizes and placing according to visual balance respecting the borderline. Font available from [email protected]
Name of home port is placed on the transom beneath the vessel name. IMO No. is placed beneath home port. Heights on transom: Vessel name: 600mm
Home port: 400 mm IMO No.: 200 mm Clipper name
Minimum distance to surrounding elements are shown on the left. See also page ‘CLIPPER NAME ON VESSEL’
For further information on vessel signs and naming, please contact Clipper Fleet Management at [email protected].
Ship name
VESSEL NAME
Bow, stern and bridge
2X 2X
2X
2X
X
The borderline marks the minimum distance to surrounding elements or changes in background color.
X is proportional to the size of the element (symbol/ vessel name/Clipper name)
X
Funnel and bow Clipper symbol
|
|
x
X = 80% 100%
Sides Clipper name
Copyright Clipper 2016 17
clipper name on vessel
CLIPPER name on the freeboard area (bulk carrier):
Height of letter = 80% (of the height of the freeboard area indicated below)
Insert height = 4,00 meters (the height of the freeboard area where the Clipper name is to be painted)
Height
Width
(Factor) 1,00 0,83 0,28 0,63 0,29 0,29 0,41 0,29 0,58 0,32 0,29 0,58 0,27 0,78 0,32 0,29 0,31 0,33 (Factor)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
(Meter) 3,20 2,66 0,90 2,02 0,93 0,93 1,31 0,93 1,86 1,02 0,93 1,86 0,86 2,50 1,02 0,93 0,99 1,06 (Meter)
June 2006 Version 1.0
: position of the Plimsoll mark The .xlsx file shown below is an example and given values depend on the height of the freeboard area (bulk carrier). The .xlsx file can be obtained from Clipper Bridge or by contacting [email protected].
CLIPPER name on the freeboard area (bulk carrier):
Height of letter = 80% (of the height of the freeboard area indicated below)
Insert height = 4,00 meters (the height of the freeboard area where the Clipper name is to be painted)
Height
Width
(Factor) 1,00 0,83 0,28 0,63 0,29 0,29 0,41 0,29 0,58 0,32 0,29 0,58 0,27 0,78 0,32 0,29 0,31 0,33 (Factor)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
(Meter) 3,20 2,66 0,90 2,02 0,93 0,93 1,31 0,93 1,86 1,02 0,93 1,86 0,86 2,50 1,02 0,93 0,99 1,06 (Meter)
