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Segmentation and Classification of Indian Domestic Tourists : A Tourism Stakeholder Perspective

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Academic year: 2020

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Figure

Table 1 Segmentation Surveys in Tourism Sector
Fig. 1 Framework of Tourist Behavior Study
Table 2 Sodemographic Characteristics of Indian Domestic Tourist(n=459) Variable Frequency(%) Sex · Female 174 37.9085 · Male 285 62.0915 Marital status · Single 263 57.29847 · Married 196 42.70153 Age · 18-34 262 57.08061 · 35-54 157 34.20479 · 55+ 40 8.7
Table 3 Factor Loadings of the Variables, Eigen Values, Variance Explained and Cronbach’s Value Obtained from Factor Analysis: For Tourism Policy Makers
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