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Westwing Overview
Company
Founded 2011, today in 11 countries in
Europe, Brazil and Russia
Strong local presence with a total of
>1,000 employees
Business model
Daily, curated selection of great brands and products
offered to members in an inspiring and content-rich,
editorial environment
Shoppable magazine: eCommerce triggered by
daily member inspiration
Curation leads to best-in-class customer loyalty
Market
Home & Living market at EUR 400bn as big as
fashion, rapidly moving online
Superior margin opportunity in a highly fragmented
supplier market
Performance
>EUR 100m net sales in 2013 in just 2nd full
year of business
>30% mobile share
Our Mission
To inspire
and make every home a
beautiful home
“
Westwing is
daily inspiration:
€400bn
global home & living market
€150bn home & living market
in Westwing’s 11 current geographies
Starting to move online
The opportunity is massive
Westwing with 11 countries on 3 continents
Brazil
Spain
France
Germany
Switzerland
Netherlands
Austria
Poland
Italy
Russia
Kazakhstan
Strong
growth
across all
Net Sales
2012
2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …€
2m
Q1 2012
€
34m
Q4 2013
Active Buyers
(last 12 months)
13k
Jan 2012
447k
Dec 2013
2012
2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …Total Orders
364k
Q4 2013
53k
Q1 2012
2012
2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …Share of orders from repeat customers
due to high loyalty
40%
Q1 2012
72
Q4 2013
%
2012
2013
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …
Growth increasingly driven by mobile:
Mobile devices generate 1/3 of our sales already
%
Q4 Q1 Q2 Q3 Q4 Q1 …0
10
20
30
40
Mobile share of sales
Note: Unaudited figures
91
%
women
Share of Westwing customers
Note: Share of Westwing customers according to most recent customer survey in mid-2013. Unaudited figures.
2.8m
unique
logged in members
4+
average visits
during month
15-20’
minutes
visit duration
High engagement on the site
in March 2014
> 3,000
Westwing suppliers
Supplier relationships in highly fragmented market
We source locally and sell suppliers internationally, providing
huge value to our customers and our suppliers. We have cracked
global sourcing in a fragmented market.
Westwing value proposition
We have highly complex, multi-national
logistics
figured out
ELC
Germany
20,000 sqm
PLC
Poland
1,000 sqm
ILC
Italy
8,000 sqm
SLC
Spain
2,000 sqm
FLC
France
2,000 sqm
BLC
Brazil
6,500 sqm
RLC
Russia
2,000 sqm
Note: LC = Logistics Center (ILC = Italy Logistics Center) Note: Unaudited figures
We are running
“
a
zero-inventory
business
model with attractive cash
flow profile and negative
working capital
Blue chip investors support Westwing
Management team in HQ and countries
Stefan Smalla
Founder & CEO
Bain & Co., dooyoo, Friendity, Daimler
Andrew Nutter
Global Buying, Merchandise
McKinsey, Balderton Capital, Stanford Uni
Florian Drabeck
CFO
Bain, RBR, Double-PhD in Math & Business, CFA
Michael Stolle
CSO, Business Development
McKinsey, Johnson Controls, PhD Georg Biersack CTO Zalando, mytheresa, mysportsbrands Godecke Wessel COO, Logistics
Booz & Company, IBM, Falke
Valentin Schelhaas
CMO
Bain & Co., PhD
Matthias Siepe
MD Germany
Bain & Co.
Erik Podzuweit
MD Germany
Goldman Sachs Delia Fischer
Founder & Style Director
ELLE, ELLE Decoration Diego Palano
MD Italy
Boston Consulting Group, MIT
Mattia Riva
MD Italy
Bain & Co., Italian VC assoc.
Karim el Saket
COO Italy
Caymera, Oseanico
Margot Zanni
Style Director Italy
Class CNBC Antony Martins MD Brazil Netmasters, TV1 Andres Mutschler MD Brazil McKinsey, AT Kearney, Insead MBA Alexandra Tobler
Style Director Brazil
Product designer India da Costa, Interior designer Esther Giobbi
Manuela Stoll
MD Russia
McKinsey, Shopperella
Michael van Kempen
MD Russia
Ozon
Gregory Gorelik
MD Russia
WNB service and trading HB, Ichiban Production
Irina Kuznetsova
Style Director Russia
Style TV, Harper’s Bazaar
Julie Walbaum
MD France
McKinsey, Insead MBA
Edouard Natté
MD France
Bain & Co., Amazon
Elise Simian
Style Director France
L’Usine à Design
… etc. …
Our Vision
“
Become the international leader in
home & living eCommerce,
by creating the most inspiring
customer experience and the
