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FY2016 FY2026 INDIA COOKIES MARKET FORECAST & OPPORTUNITIES. MARKET INTELLIGENCE. CONSULTING

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MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com

INDIA COOKIES MARKET

FORECAST & OPPORTUNITIES

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2

Scope of Report

Product of Interest (POI): Cookies

Review Period FY2016 –FY2019 Base Year FY2020 Estimated Year FY2021 Forecast Period FY2022 –FY2026 Year Range

India Cookies Market

PRODUCT TYPE • North • South • East • West • Bar • Molded • Rolled • Drop • Others SALES CHANNEL REGION

• Bakeries & Specialty Stores

• Supermarket/Hypermarket

• Traditional Grocery Stores

• Convenience Stores

• Online

• Others

A cookie is a baked or cooked food that is typically small, flat and sweet. It usually contains flour,

sugar and some type of oil or fat. It may include other ingredients such as raisins, oats, chocolate

chips, nuts, etc.

Market Segmentation

INGREDIENT

• Plain & Butter-Based Cookies • Chocolate-based Cookies • Oatmeal Cookies • Coconut Cookies • Others

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Table of Contents

S. No. Contents

1. Product Overview (Definition of product and major terminologies used in the report)

2. Research Methodologydata backup, list of all secondary sources, List of respondents for primary surveys)(Detailed description of the methodology used to conduct the research, Raw 3. Impact of COVID-19 on India Cookies Market

4. Executive Summary

5. Voice of Customer

5.1. Factors Influencing Purchase Decision 5.2. Product Awareness

5.3. Brand Awareness

6. India Cookies Market Overview, FY2016-FY2026F 6.1. Market Size & Forecast

6.1.1. By Value 6.2. Market Share & Forecast

6.2.1. By Product Type (Bar, Molded, Rolled, Drop, Others)

6.2.2. By Ingredient (Plain & Butter-Based Cookies, Chocolate-based Cookies, Oatmeal Cookies, Coconut Cookies, Others) 6.2.3. By Sales Channel (Bakeries & Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores, Convenience Stores, Online, Others) 6.2.4. By Region

6.2.5. By Company 6.3. Product Market Map

7. North India Cookies Market Outlook, FY2016-FY2026F 7.1. Market Size & Forecast

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Table of Contents

S. No. Contents

7.1.1. By Value & Volume 7.2. Market Share & Forecast

7.2.1. By Product Type 7.2.2. By Ingredient 7.2.3. By Sales Channel

8. South India Cookies Market Outlook, FY2016-FY2026F 8.1. Market Size & Forecast

8.1.1. By Value & Volume 8.2. Market Share & Forecast

8.2.1. By Product Type 8.2.2. By Ingredient 8.2.3. By Sales Channel

9. East India Cookies Market Outlook, FY2016-FY2026F 9.1. Market Size & Forecast

9.1.1. By Value & Volume 9.2. Market Share & Forecast

9.2.1. By Product Type 9.2.2. By Ingredient 9.2.3. By Sales Channel

10. West India Cookies Market Outlook, FY2016-FY2026F 10.1. Market Size & Forecast

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Table of Contents

S. No. Contents

10.1.1. By Value & Volume 10.2. Market Share & Forecast

10.2.1. By Product Type 10.2.2. By Ingredient 10.2.3. By Sales Channel 11. Supply Chain Analysis

12. Import Export Analysis

13. Market Dynamics (This chapter assesses the major demand drivers and restraints.) 13.1. Drivers

13.2. Challenges

14. Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)

15. Policy & Regulatory Landscape 16. India Economic Profile

17. Competitive Landscape

17.1. Competition Outlook

17.2. Company Profiles (Top 10 Companies) 18. Strategic Recommendations

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RESEARCH

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Research Methodology

Identifying Key Opinion LeadersQuestionnaire DesignIn-depth Interviews Data Collection Developing list of respondents Formulating Questionnaire Market

Profiling ValidationData

Data Analysis

In-depth secondary research was conducted to

determine top players in the India Cookies Market,

overall market size and segmental market size.

In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry

specialists was developed.

TechSci conducted interviews with industry experts and

industry players for data collection and

verification. Data obtained as a result of primary and secondary research was validated through rigorous triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to

obtain qualitative and quantitative insights about

the India Cookies Market.

Data Collection

Data Filter

& Analysis IntelligenceResearch &

Actionable

Insights BusinessSolution

Primary Research Desk Research Company AnalysisRecent DevelopmentsMarket Changing Aspects/DynamicsGovernment PoliciesConclusionMarket ParticipantsKey Strengths ✓ LinkedIn ✓ TechSci Internal Database ✓ Factiva ✓ Hoovers Paid Sources ✓ Company Websites ✓ Company Annual Reports

✓ White Paper Study ✓ Financial Reports ✓ Investor Presentations ✓ Regulatory Body ✓ Associations, etc. Secondary Research Primary Research

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Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India cookies market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing number of health-conscious consumers, rising food consumption per capita in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India cookies market.

Methodology Followed for Calculation of Market Size:

Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as India cookies market service providers, channel partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 India cookies companies, 100 – 120 end users, and 15 – 20 Industry experts and other value chain stakeholders in the India cookies market to obtain the overall market size from FY2016-FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from FY2016-FY2020.

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Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by product type, by ingredient, by sales channel, by company and by each region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by product type, by ingredient, by sales channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various product types of cookies markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India cookies market, TechSci Research used various forecast techniques such as:

✓ Moving Average ✓ Time Series Analysis ✓ Regression Analysis

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Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Nestlé India

▪ Anmol Industries Limited

▪ UNIBIC Foods India Private Limited

▪ Britannia Industries Limited

▪ ITC Limited

▪ Surya Food and Agro Limited

▪ Parle Products Private Limited

▪ ImmaculateBites Pvt. Ltd (Open Secret)

▪ Karachi Bakery.

▪ Mondelez International Inc.

▪ World Bank

▪ International Monetary Fund (IMF)

▪ TechSci Research Proprietary Database & Knowledge Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

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Industry Brief

According to TechSci Research report, “India Cookies Market By Product Type (Bar, Molded, Rolled, Drop, Others), By Ingredient (Plain & Butter-Based Cookies, Chocolate-based Cookies, Oatmeal Cookies, Coconut Cookies, Others), By Distribution Channel (Bakeries & Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores, Convenience Stores, Online, Others), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to register significant CAGR during the forecast period. Key factors driving the growth of India cookies market include changing consumption pattern, rising disposable income and increasing working population in the country. Increase in new product offerings, variety of flavors and use of safe ingredients is further propelling the growth of India cookies market. Moreover, rising health concerns are leading to increase in demand for healthy snacking options such as baked cookies. With increasing number of health-conscious people in the country, the market is expected to witness a significant growth in the coming years.

Additionally, thriving retail sector and government’s efforts to boost rural income are also supporting the growth of India cookies market. Also, there is a growing number of consumers who are brand conscious, thereby leading to demand for premium cookies and encouraging manufactures to include more cookie variants in their product portfolio. Furthermore, attractive packaging and innovation with new flavors are expected to fuel the demand for cookies in India during the forecast period. However, high cost of raw materials and emergence of scattered unorganized sector might pose as challenge for cookie manufacturers in the country.

India cookies market is segmented based on product type, ingredient, distribution channel and region. Based on ingredient, the market can be segmented into plain & butter-based cookies, based cookies, oatmeal cookies, coconut cookies and others. Among them, chocolate-based cookies segment dominated the Indian market in FY2019 and are further expected to dominate during the forecast period. These cookies are being desired by both young and old population in the country and are considered as an evergreen flavor.

Based on distribution channel, India cookies market can be segmented into bakeries & specialty stores, supermarket/hypermarket, traditional grocery stores, convenience stores, online and others. Among them, the convenience stores segment underwent high growth in FY2019. However, the impact of COVID-19 has led to surge in online shopping in the country and therefore the online segment is expected to register fastest growth during the forecast period. Moreover, vendors on e-commerce platforms are offering variety of cookies including imported ones, thereby gaining high profit in the Indian market.

Major players operating in the India cookies market include Nestlé India, Anmol Industries Limited, UNIBIC Foods India Private Limited, Britannia Industries Limited, ITC Limited , Surya Food And Agro Limited, Parle Products Private Limited, ImmaculateBites Pvt. Ltd (Open Secret), Karachi Bakery and Mondelez International Inc. Leading companies are undergoing growth strategies such as mergers & acquisitions, new product launches and promotion to increase their market revenue.

“Currently, 64 per cent of India’s population is working age group which makes millennials a strong driving force behind modern consumer trends. They prefer to read the nutritional value on packages. This is leading to surge in demand for snacks such as cookies which ensure quality ingredients and high nutritional values. Manufactures are also focusing on introducing more healthier versions of cookies to meet the growing demand,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

5.00 6.00 7.00 8.00

9.00 10.00 11.00 12.00

13.00 14.00 15.00

FY2016 FY2020 FY2021E FY2026F

By Value (USD Million)

CAGR BY VALUE: XX% CAGR BY VALUE: XX%

India Cookies Market, Market Size, By Value (USD Million), FY2016–FY2026F

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

Bar Molded Rolled Drop Others

India Cookies Market Share, By Product Type, By Value,

FY2016–FY2026F 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

Plain & Butter-Based Cookies Chocolate-based Cookies

Oatmeal Cookies Coconut Cookies

Others

North India Cookies Market Share, By Ingredient, By Value,

FY2016–FY2026F

North India Cookies Market Share, By Sales Channel, By Value, FY2016–FY2026F

15%

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FY2016

FY2017

FY2018

FY2019

FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F

Bakeries & Specialty

Stores

Supermarket/Hyper

market

Traditional Grocery

Stores

Convenience Stores

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Price

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Report Name: INDIA COOKIES MARKET

FORECAST & OPPORTUNITIES

FY2016

FY2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting companywith offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique‘bottom-up’model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.

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Australia Biscuit Market By Product Type (Plain Biscuit, Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads and Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores & Independent Small Grocers and Others (Online Channel, etc.), By Region, Competition, Forecast & Opportunities, 2025

Global Fortified Biscuit Market, By Ingredient Type (Wheat, Oats, Millets, Corn, Mixed Grain & Others), By Type (Plain Biscuits, Cookies, Sandwich Biscuits, Crackers & Others) By Distribution Channel (Supermarket/Hypermarket, Departmental/Retail Stores, Internet/Online and Others), Competition Forecast & Opportunities, 2015–2025

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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