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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2012

Sheraton New York Times Square Hotel

Co-dependence of Big Data and MDM

MDM in the Cloud

Multi-Domain MDM

Reference Data Management

Real-Time MDM

Data Governance for new data types:

Big Data, Social, Cloud and Mobile

More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else.

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

OVERVIEW AND TABLE OF CONTENTS

WHO SHOULD ATTEND

Enterprise Architects, Solution Architects, Data Architects, Chief Technology Offi cers (CTOs) and Chief Information Offi cers (CIOs) responsible for translating business strategic vision

into pragmatic IT delivery programs.

MDM or Data Governance Project and Program Managers, Data Stewards, Data Quality Managers and IT Implementers responsible for increasing the value and effective of master data

such as customer, product, supplier and pricing.

Senior Business Strategists, Chief Operating Offi cers (COOs) and LOB Managers charged

with deploying competitive differentiating technologies to dramatically increase customer service levels, reduce operational costs and increase marketing effectiveness.

VPs and Directors of Sales/ Marketing Analytics, VPs for Customer Experience, VPs for Customer Service, VPs for Business Intelligence and Customer Contact Center Directors/ Managers charged with standardizing customer and other reference data across

multiple enterprise applications.

Directors of Customer Analytics, Business Intelligence Program Managers and Data Warehousing Program Managers responsible for incorporating MDM programs into the

framework of their overall BI initiatives.

TABLE OF CONTENTS

From the Chair ...2

Featured Speakers ...3 Keynote Sessions ...4 Summit Tracks ...5 Agenda ...6 Solution Providers ...9 Registration Information ...9

39 Sessions

Leaders of the data world will share their success stories, challenges and proven strategies to help begin or fi ne-tune MDM programs.

3 Themes

Master Data Management: CDI – The new customer centricity model is

built upon the foundation of a single version of the truth.

Master Data Management: PIM & RDM – Product and reference data

management are essential to deliver measurable ROI while reducing costs and increasing effi ciencies in the era of Big Data.

Data Governance – Get the scoop on planning data governance for big data,

social, cloud and mobile.

4 Workshops

Comprehensive tutorial sessions covering the most critical topics in managing successful MDM and data governance programs.

4 Industry Innovation

Sessions

Get current on the most innovative solutions in the market today.

The MDM & Data Governance North America Summit Series is the set of premier events for the master data management and data governance industry.

Now in its eighth year, the Summit Series provides the necessary industry knowledge and peer-to-peer networking from thought-leading speakers, trend-setting vendors and acute consultants needed to begin or fi ne-tune MDM programs.

You’ll fi nd an exceptional speaker roster of thought leaders, analyst fi rms and service providers. The agenda will provide in-depth analysis and insights into trends and the exhibit hall will feature the most innovative solutions. Join hundreds of your peers, industry leaders and newsmakers to network and learn.

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

FROM THE CHAIR

You’d be hard-pressed this year to locate a senior executive at a large, public company who hasn’t stood in front of her

employees, customers or shareholders to pronounce that corporate master data is a critical asset that must be nurtured and

protected.

The trending topic de jure for boardrooms is Big Data and its brethren Big Data Analytics. Sound familiar? Clearly, MDM and

Big Data are co-dependent. The fact is, without consistent master data, an enterprise can’t discern and measure “who” is

tweeting/blogging/friending about “what” product or service.

And

both MDM and Big Data business strategies mandate a healthy dose of Data Governance to be cost effective,

measurable and sustainable.

Mega trends such as Mobile, Social, Cloud and Real-Time Information are playing a key role in enhancing business value as

enterprises transform themselves to meet the reality of MDM-enabled Big Data analytics. These trends have considerably

stressed the capabilities of contemporary MDM solutions.

Our 8th annual MDM & Data Governance Summit in New York City represents a comprehensive yet compact means to get

your “MDM update”— whether embarking upon your fi st such initiative, fi ne-tuning an existing MDM program, or planning for

the next phase.

I look forward to meeting with you and your team in Manhattan this October as we mutually update our MDM and Data

Governance credentials at the world’s largest gathering of IT professionals dedicated to these two vital business initiatives.

Aaron Zornes

Chief Research Offi cer

The MDM Institute

Get Your MDM and Data Governance Update

CATCH THE EARLY

BIRD RATES

Save $400 when you register

by August 30.

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

FEATURED SPEAKERS

You can fi nd newly added speakers and bios on www.mdm-summit.com

Aaron Zornes

Chief Research Offi cer

The MDM Institute

Julie Langenkamp-Muenkel

Editorial Director

Information-Management.com

Neil Bussell

Director, Enterprise Master Data Management

Avon Products Inc.

Doug Cosby

VP, Engineering

Oracle

Sriraj Rajaram

EDM Practice Lead – Americas

Cognizant Technology Solutions

Naveen Sharma

Practice Lead,

Master Data Management

Cognizant Technology Solutions

John Poonnen

Director, Product Engineering, Infosario Data Factory

Quintiles

Conrad Chuang

Director, Product Marketing

Orchestra Networks Sunil Soares Founder Information Asset LLC

CO-CHAIRS

KEYNOTE SPEAKERS

Tony Fisher General Manager SAS Dr. Arka Mukherjee

CEO and Founder

Global IDs Inc.

Patricia Vessey

Director - Merchandising Services

Best Buy Co. Inc., US

Harsha Kapre

Product Manager - InfoSphere

MDM, IBM Corp.

Tina Rosario

Vice President

Global Data Management, SAP

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

MASTER DATA MANAGEMENT 3.0

Sriraj Rajaram, EDM Practice Lead – Americas, Cognizant Technology Solutions Naveen Sharma, Practice Lead, Master Data Management, Cognizant

Technology Solutions

In this session, learn how the emerging and disruptive infl uences of Social Media, Mobility, Analytics and Cloud (SMAC) are reshaping our businesses. Cognizant Technology Solutions has been highlighted as an innovator with deep understanding of and vision for developing best-in-class customer data solutions—especially those that address big data analytics, mobility and social networks. The MDM leadership team of Cognizant have more than a hundred MDM implementations to draw upon and will share their perspective on how MDM 3.0—a new data management approach to MDM—is helping their client organizations adapt to this evolving landscape. Key highlights of the session include

• Addressing the key challenges faced during MDM implementation

• Understanding how the SMAC stack is infl uencing the enterprise

• Introducing the Data GRiD as a part of the 3-dimensional approach to managing enterprise data

MDM ON HADOOP: GOOD FOR “TRADITIONAL MDM” AND “BIG DATA MDM”

Dr. Arka Mukherjee, CEO and Founder, Global IDs Inc.

The Hadoop platform offers enterprises the opportunity to evolve their approach to MDM. By offering both data distribution and parallel computing, traditional MDM activities can be performed more effi ciently at a signifi cantly lower cost. Due to the super-sized signal-to-noise ratios, master data entity resolution is a key issue in deciphering useful information from Big Data. Additionally, Hadoop offers both economics and scaling to overcome such challenges to Big Data analytics that are increasingly arising in “Big Data MDM.” This presentation describes how various MDM activities (metadata, profi ling, quality, integration and analytics) can be done on Hadoop. This session will include a case study that provides these insights regarding MDM on Hadoop:

• Applying data profi ling and identity resolution to customer entities in Big Data

• Tackling large scale batch data de-duplication when traditional data management fails

• Aggregating and correlating customer and product fragments into more complete entities to render cost-effective and accurate social media analysis

THE EVOLUTION OF DATA MANAGEMENT: THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME

Tony Fisher, General Manager, SAS

The data environment is changing rapidly. Hardware is cheaper and faster. Data volume and speed—as well as the number of sources—have skyrocketed. Organizations are required to manage at the enterprise level and reach out to communities of partners, customers and employees. All of these issues can be directly felt in the data management needs of today. Yet the tried and true fundamentals of data management are just as important now as they have ever been—if not more so. Big data, master data management (MDM), cloud applications and other practices have changed. But our tasks as data management professionals have not. If we don’t learn from past mistakes, we are destined to repeat them.

• Assessing the evolution of data management technologies

• Focusing on the key data management needs and issues of today

• Applying best practices in MDM and Data Governance to help organizations make the most of their data

LESSONS LEARNED FROM A GLOBAL MDM IMPLEMENTATION

Tina Rosario, Vice President, Global Data Management, SAP

In 2010, the SAP COO sponsored an information governance program to address data consistency via standards, KPIs and processes. While the implementation was a series of phased projects to demonstrate business value and gain support, the scope was global and across lines of business. The goal was to solve root causes—not just symptoms—by creating capabilities that deliver high quality master data reliably, timely and effi ciently. In 2013, the SAP information governance program won the TDWI Best Practices Award for Organization Structure, and the Nucleus Research Technology ROI Award. This session will review lessons learned in the following areas;

• Setting up a Data Governance organization

• Connecting the global data strategy to business goals and initiatives

• Defi ning metrics and connecting them to business value

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

SUMMIT TRACKS

Mix and match. Divide and conquer. The 8th annual MDM & Data Governance Summit three track

agenda provides the right mix of case studies, best practices presentations, tutorials, workshops

and industry-leading keynotes. Discover everything you need to know to implement an effective

MDM program or advance existing MDM efforts.

MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA GOVERNANCE The new customer centricity model is built

upon the foundation of a single version of the truth.

Featured Sessions:

• How MDM and Data Governance Can Help Create an Agile Real-Time Enterprise

• Leveraging Transactional MDM to Enable a Web-Scalable Data Architecture

• Addressing the Challenge of Big Data and MDM in the Large Enterprise • Best Practices in MDM for Customer

Master

Product and reference data management are essential to deliver measurable ROI while reducing costs and increasing effi ciencies in the era of Big Data.

Featured Sessions:

• Governing Reference Data in the Cloud • From Product to Multi-Domain to

Next-Generation MDM

• Finding, Evaluating and Outsourcing Reference Data Content for MDM • RDM on a Global Scale

Get the scoop on planning data governance for Big Data, Social, Cloud and Mobile

Featured Sessions:

• Managing Data Quality Initiatives— An Essential Building Block for MDM • Reference Architecture for Data

Governance With a Dash of Big Data • Starting the Data Stewardship

Program from Scratch

• Driving Business Results with Data Quality and Data Governance

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

AGENDA

SUNDAY, OCTOBER 20

MONDAY, OCTOBER 21

12:00 p.m. - Registration Opens 1:00 p.m. - 3:00 p.m.

Workshop 1: MDM & Data Governance Boot Camp

Aaron Zornes, Chief Research Offi cer, The MDM Institute Ed Allburn, President and CEO, DataDelta

1:00 p.m. - 3:00 p.m.

Workshop 2: Reference Data Management Concepts and Best Practices

Erik O’Neill, MDM Product Management, IBM

3:00 p.m. - 3:30 p.m.

Networking Break

3:30 p.m. - 5:30 p.m.

Workshop 3: Designing and Implementing Enterprise Data Governance Programs

Steve Putman, Information Management Consultant, SAS

3:30 p.m. - 5:30 p.m.

Workshop 4: Master Data Governance for Cloud/Social MDM/ Big Data

Malcolm Chisholm, President, AskGet.com

7:00 a.m. - 8:00 a.m.

Registration

8:00 a.m. - 8:10 a.m.

Remarks and Chairman intro from Conference Co-Chair

Julie Langenkamp-Muenkel, Editorial Director, Information-Management.com

8:10 a.m. - 9:00 a.m.

Conference Chairman Keynote: Next-Gen MDM: Data Governance to Unify MDM, Cloud and Social

Aaron Zornes, Chief Research Offi cer, The MDM Institute

9:00 a.m. - 9:45 a.m.

Keynote: Master Data Management 3.0

Sriraj Rajaram, EDM Practice Lead – Americas, Cognizant Technology Solutions Naveen Sharma, Practice Lead, Master Data Management, Cognizant

Technology Solutions

9:45 a.m. - 10:45 a.m.

Breakfast and Networking Break in Exhibit Hall

10:45 a.m. - 11:30 a.m.

Keynote: MDM on Hadoop—Good for Traditional MDM and Big Data MDM

Dr. Arka Mukherjee, CEO and Founder, Global IDs

11:30 a.m. - 12:15 p.m.

Keynote: The Evolution of Data Management— The more things change, the more they stay the same

Tony Fisher, General Manager, SAS

12:15 p.m. - 1:30 p.m.

Industry Innovation Lunches

IIS 1: Achieving Business Value Through MDM

Mary Galvin, Systems Engineer, LexisNexis

IIS 2: Quintiles Multidomain MDM Journey—Enabling Harmonized Information Insights

John Poonnen, Director, Product Engineering, Infosario Data Factory, Quintiles Ravi Shankar, Vice President, MDM Product Marketing, Informatica

1:30 p.m. - 2:00 p.m.

Dessert in Exhibit Hall

PRE-CONFERENCE WORKSHOPS

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

AGENDA

MONDAY, OCTOBER 21 | Continued

MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA GOVERNANCE

2:00 p.m. - 2:45 p.m.

Track Keynote: How MDM and Data Governance Can Help Create an Agile Real-Time Enterprise

Doug Cosby, VP Engineering, Oracle

Track Keynote: Improving Customer

Experience with Data Governance of Product MDM

Patricia Vessey, Director—Merchandising Services,

Best Buy Co. Inc., US

Harsha Kapre, MDM Product Manager, IBM

Track Keynote: Managing Data Quality Initiatives—An Essential Building Block for MDM

2:45 p.m. - 3:15 p.m.

Best Practices: Social and Mobile MDM

Lloyd Mangnall, VP of Architecture and Quality,

VHA INC.

Case Study: From Product to Multi-Domain to Next-Generation MDM

Neil Bussell, Director, Enterprise MDM, Avon Inc.

Best Practices: Data Governance Best Practices in Insurance

3:15 p.m. - 4:00 p.m.

Networking Break in the Exhibit Hall

4:00 p.m. - 4:30 p.m.

Best Practices: Leveraging

Transactional MDM to Enable a Web-Scalable Data Architecture

Best Practices:

Hands on Reference Data Management for Corporate Finance and Beyond

Conrad Chuang, Direct of Product Marketing, Orchestra

Networks

Best Practices: Reference Architecture for Data Governance With a Dash of Big Data

Sunil Soares, Founder, Information Asset Llc.

4:30 p.m. - 5:15 p.m.

Experts Panel: Best Practices in MDM for Customer Master

MODERATOR: Julie Langenkamp-Muenkel,

Editorial Director, Information-Management.com

Experts Panel: Best Practices in MDM for Reference Data

MODERATOR: Aaron Zornes, Chief Research Offi cer, The

MDM Institute

Experts Panel: Best Practices in Data Governance

MODERATOR: Sunil Soares, Founder

Information Asset

PANELIST: Kevin Shannon, Vice President, Data

Strategy and Operations, Standard & Poor’s

5:15 p.m. - 7:00 p.m.

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

CONCURRENT TRACKS

8:30 a.m. - 9:30 a.m.

Conference Chairman’s Keynote: Field Report — The Top 15 MDM, RDM, and MDG Solutions

Aaron Zornes, Chief Research Offi cer, The MDM Institute

9:30 a.m. - 10:30 a.m.

Breakfast in the Exhibit Hall

10:30 a.m. - 11:15 a.m.

Keynote: Lessons Learned From A Global MDM Implementation

Tina Rosario, Vice President Global Data Management, SAP

11:15 a.m.- 12:00 p.m.

Analyst Keynote: The Digital Customer Master — Know Your Customer, Know Your Business

Michele Goetz, Senior Research Analyst, MDM, Forrester Research

12:00 p.m.-12:30 p.m.

Lunch

TUESDAY, OCTOBER 22

MASTER DATA MANAGEMENT: CDI MASTER DATA MANAGEMENT: PIM & RDM DATA GOVERNANCE

12:30 p.m. -1:00 p.m.

Best Practices: Addressing the Challenge of Big Data and MDM in the Large Enterprise

Best Practices: RDM on a Global Scale

Sridhar Govindarajan, Director-Back Offi ce IT, Credit

Suisse

Case Study: Starting the Data Stewardship Program from Scratch

Carole Wittemann, BI Business Analyst, TTX

Company 1:00 p.m. - 1:30 p.m.

Best Practices: Avoiding the Systems Integrator Money Pit

Aaron Zornes, Chief Research Offi cer, The MDM

Institute

Bets Practices: Data Syndication/Services

and MDM Best Practices: Data Governance in Action

1:30 p.m. - 2:00 p.m.

Case Study: Applied

MDM—Multi-Domain Programs Best Practices: Field Reports for the Leading RDM Solutions

Aaron Zornes, Chief Research Offi cer, The MDM Institute

Case Study: Driving Business Results With Data Quality and Data Governance

2:00 p.m. - 2:30 p.m.

Case Study: Customer MDM Case Study: Governing Reference Data in the Cloud

Jim Denyer, Director Data Warehouse Development -

Informatics, Independence Blue Cross

Best Practices: Field Reports for the Leading Data Governance Solutions

Aaron Zornes, Chief Research Offi cer, The MDM

Institute

2:30 p.m. - 3:00 p.m.

Case Study: Mastering Cloud Data

Management— Integration and MDM Best Practices: Finding, Evaluating and Outsourcing Reference Data Content for MDM

Scott Taylor, Principal, InfoCommerce Group

Case Study: Data Governance in Healthcare

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

SOLUTION PROVIDERS | REGISTRATION

Connect with the leading solution providers of master data management and data governance at MDM & Data Governance Summit New York and bring back to your organization an understanding of what technologies are available today.

Today’s MDM also encompasses multiple vendors and provider options, as there is no one solution for each individual business. The Summit profi les each major vendor and allows you to investigate the options through a forum for interaction with these vendors directly. The Summit’s goal is to provide you with the knowledge to make the most informed choice for your individual business needs.

SPONSORS

2 EASY WAYS TO REGISTER

Online: www.mdm-summit.com

Call: Dan Perkins (212) 803-8483

The time is now to leverage the powerful combination of MDM and data governance to deliver optimal business outcomes through trusted information. Get the pieces to put it together at MDM & Data Governance Summit New York 2013.

TEAM DISCOUNT

It is collective knowledge that drives a technology project forward to reach its potential. Bring the team and increase your return with even more opportunity to bring back best practices and insights.

Teams of two save $50 each.

Teams of three or more save $100 each.

Discounted team registration rates for a group of attendees from the same organization are available. Discount valid for new registrations when purchased together as a group package.

Call us today for your team registration: (212) 803-8456.

HOTEL ACCOMMODATIONS

Sheraton New York Times Square Hotel

811 7th Avenue 53rd Street New York,New York 10019

Phone: (212) 581-1000

Website: starwoodhotels.com/sheraton Room Rate: $399.00/night + tax Cut-off Date: Friday, October 4, 2013

To reserve your room, please call (888) 627-7067 and refer to the “MDM & Data Governance Summit-New York “ room block.

Exhibitors

Silver Mobile App Sponsor Platinum Gold

BECOME A SPONSOR

Tony Carrini Publisher (212) 803-8547 anthony.carrini@sourcemedia.com

Early Bird 1 Early Bird 2 Standard

Full Conference Pass $1295 $1495 $1695 Expiration Date 8/30/2013 9/27/2013

CATCH THE EARLY BIRD RATES

BEFORE THEY EXPIRE.

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MDM& DATA

GOVERNANCE

NEW YORK 2013

October 20-22, 2013

MORE MDM PROGRAMS GET THEIR SUCCESSFUL START AT MDM & DATA GOVERNANCE SUMMITS THAN ANYWHERE ELSE.

@infomgmt | #MDMDG

MDM Summits by Information Management

Facebook.com/InfoMgmt

CONNECT AND START

NETWORKING TODAY, CONTINUE

THE DIALOGUE IN PERSON AT

THE SUMMIT.

MDM& DATA

GOVERNANCE

NORTH AMERICAN

SERIES

October 20-22, 2013 Sheraton New York Times Square Hotel | New York, NY

MDM& DATA

GOVERNANCE

SUMMIT

NEW YORK

Watch for 2014 dates coming soon.

Watch for 2014 dates coming soon.

MDM& DATA

GOVERNANCE

SUMMIT

SAN FRANCISCO

MDM& DATA

GOVERNANCE

SUMMIT

TORONTO

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