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Essays on Alternative Perspectives on Cross Border B2B Trust and Commitment

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Figure

 Figures Figure 1. Research Framework of Essay 1
Figure 2. Interdependences between Buyer and Seller’s Asset Specificity on Trust (Model 2 in Table 3)
Figure 3. Relationship Duration Moderates the Connections between Violating Equivalence Reciprocity and Trust (Results of Model 5 in Table 3)
Figure 4. A Proposed Typology of Reciprocity within Bilateral Asset Specificity (Buyer’s Perspective)
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