Making Mobile a Reality

(1)

Making Mobile a

Reality

K I E F E R C O N S U LT IN G

(2)

Introductions

• Scott Paterson – California Department of Technology, Enterprise Solutions

• Harkeerat Toor – Kiefer Consulting, Consultant and Mobile Developer

• Carter Medlin – California Department of Technology, Enterprise Solutions

(3)

Key Takeaways

• What does it take to go mobile?

• What are the current options for building apps?

(4)

Defining your Mobile Presence

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What is the lifecycle of a Mobile App?

• Why go Mobile?

• Responsive/adaptive design

• Know your audience (public)

• New technology opportunities

• Citizens as Sensors

Evaluate

• Specialized staff for each platform

• Developer licenses

• Testing solutions

• Data and application servers

Build

• Keeping data updated

• Retaining mobile developers

• User support and feedback

• Utilizing analytics

(6)

What are the

components of

a Mobile

Program?

For a sustainable Mobile Program

(7)

Did you know…?

• Americans spend on average 2 hours and 42 minutes per day on mobile devices

(8)

Evaluating the Technologies

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What is a Mobile Web app?

P R O S

• Leverage existing web developer staff using technologies they are comfortable with

• Cross platform; apps will run on any mobile device. Also works on desktop

• All users run the same app; no different versions to support C O N S • Limitations of features; no accelerometer, no microphone

• Uses more network data

• No installation onto the

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What is the difference between

Responsive and Adaptive web design?

R E S P O N S I V E W E B D E S I G N

• CSS rules allow for a different look depending on the client

• Pros

• The user experience is improved on different devices (Mobile, tablet, PC)

• Cons

• Larger data usage. Content

applicable to all devices must be downloaded

• Increased development complexity

A D A P T I V E W E B D E S I G N • Application pages are

specialized for each device

• Pros

• Optimal user experience

• Optimal data usage

• Cons

• Heaviest development complexity

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What is the California Mobile Template?

• Source code for creating a simple mobile web application using Microsoft .Net (C# or VB) or PHP

• Supports detecting the user’s location

• Supports location based queries using Google Fusion Tables

• A good starting point for state agencies unfamiliar with mobile web

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What are

Cordova

and

PhoneGap?

• HTML5 UI

• Can access most native features

• Write applications HTML5, CSS, and Javascript

• Developer preference for IDE

• Still need Mac OSX with Xcode for iOS Apps

• Single code base

• Could need custom plugins for some features

• Can deploy to App Stores

• Performance and UX not as good as native Hybrid cross-platform apps

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What is

Xamarin?

• Native UI, API Access, and performance

• Average of 75% code sharing across platforms

• 100% if UI is built using Xamarin Forms • Write applications using C#

• Coding can be done in Visual Studio

• Still need Mac OSX with Xcode for iOS Apps • Xamarin Test Cloud

• App footprint is larger

• Smaller ecosystem

• Still need to know native languages

• Licensing costs ($999/platform/developer/year)

iOS, Android, and Windows Phone apps

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What are

Native apps?

• Developed specifically for each individual platform

• Usually downloaded via app stores

• Has direct access to all device features

• Typically offers best User Interface (UI) and User Experience (UX)

• Have best options for performance and security

• Very little code reuse across platforms

• Requires varying developer skillsets and hardware

• Market Share:

• Android: 58.1%

• iOS: 36.5%

• Windows: 4.3% iOS and Android have 95% of the

U.S. market share

http://www.kantarworldpanel.com/global/smartphone-os-market-share/

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Should I be targeting Windows apps?

• Microsoft is going “Mobile First, Cloud First”

• Windows Core is universal

• One OS for desktop, phone, tablet, HoloLens, Xbox, Raspberry Pi, etc.

• Windows 10 is the last major launch

• Perpetual updates

• Free upgrade for Windows 7 users and up

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How can I stay up to date with Mobile?

• Android:

• Google i/o: May 28-29

• iOS:

• Worldwide Developer’s Conference (WWDC): June 8-12

• Windows:

• Microsoft Build: April 29-May 1

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Did you know…?

• There are more mobile devices than there are human beings in the world today (~7.5 billion)

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Delivering your Applications

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Should I be including analytics in my

apps?

B E S T P R A C T I C E S • Crash analytics • Real-time reporting • User Flow • Goal Tracking • User Acquisition • Demographics • Events/Engagement • User Timings A N A LY T I C S TO O L S • Crashlytics (Twitter) • Flurry (Yahoo) • Google Analytics • Omniture (Adobe) • Appsee

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How can I help people find my apps in

the App Stores?

A P P S TO R E O P T I M I Z AT IO N

• App Name

• Key Word Optimization (KWO)

• Asset Optimization (AO)

• Downloads

• Screenshots

• Localization

• App Store Ratings

A S O TO O L S • Mobile Dev HQ • Mobile Action • AppTweak • Sensor Tower • SearchMan • Appnique

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Key Takeaways

• What does it take to go mobile?

• Lifecycle of a mobile app

• Key components of a Mobile Program

• What are the current options for building apps?

• Mobile Web, CA Mobile Template, Hybrid apps, Native apps, Cross-platform

development

• How do I effectively distribute my apps?

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Contact Information

• California Department of Technology

• Scott Paterson, ([email protected]) (916) 431-5465

• Carter Medlin, ([email protected]) (916) 431-3599

• Kiefer Consulting, Inc.

• Harkeerat Toor, ([email protected]) (916) 833-7543