Less is More:
Streamlining Commerce for the
Campus Advantage
AGENDA
•
Campus Commerce is “BIG” Business $$$
•
Revenue Opportunity is Growing
•
Campus Cards are Used Everywhere – for Almost Anything
•
Technology
What’s New/Changing?
•
What Do You Have to Know to Have a Successful Program?
•
How Can it All Work Together?
CAMPUS COMMERCE IS “BIG” BUSINESS
•
4,800 Universities & Colleges in the US
and Canada
1,2,3•
Over 30 Million Students
1,2•
Plus Faculty, Staff, Alumni, Parents and
Visitors
REVENUE OPPORTUNITY IS GROWING
STUDENTS SPEND MONEY…AND A LOT OF IT!
Total Spending Power > $400 Billion5
1. Total Spend After Tuition and Board $35 Billion/Year4, 5,6 2. Spend on Snacks and Beverages $11 Billion/Year4,5,6
(Not included is the spend by Faculty, Staff, Alumni, Parents and Visitors)
CAMPUS CARDS (CC) ARE INDISPENSIBLE
• 99% of Students Have Campus ID Card
• Over 50% of Campus ID Cards are Also Payment Cards
• 84% of Students Have at least 1 Debit or Credit Card5
Faculty, Staff, Alumni, Parents and Visitors Carry
Credit and Debit Cards
CC ARE USED EVERYWHERE, ANYTHING
• Room Key
• Building & Fitness Center Entrance
• Meal Plans
• Campus Stores
• Event Ticket Purchase
• Vending
• Laundry
• Printing
• Library
TECHNOLOGY: WHAT’S NEW/CHANGING?
From Magnetic Swipe Card…
• Traditional, but Limited Functionality, Weak Security, Inconvenient To Physical Card with NFC (Near Field Communication – “Touch & Go”)
• Convenient and Fast, Accepted by Both Merchant and Student
To Digital Card (Resident on the Smart Phone – “Best of the Best”)
• 50% of Consumers Want Mobile Payments8
TECHNOLOGY: WHAT’S NEW/CHANGING?
And Now Apple Pay Now it’s “Real”
• The Phone Will Become the “CARD” (the only card for most students)
– Apple (iOS), Android™, Windows®
• Apple Pay is a Major Influence on the Growth of NFC Payments
– 750 Banks and Credit Union Have Signed Up7
– 67% of Dollars Being Charged by Contactless are Apple Pay Payments7
“We expect 50 - 100 higher education institutions to commence registration and acceptance of smart phones as virtual campus card credentials by Fall 2015 - with acceptance by 50% of all educational institutions (IHE) by the end of the decade.” 10
TECHNOLOGY: WHAT’S NEW/CHANGING?
The Smart Phone Is Becoming the Student’s Lifeline
• Digital Wallet
• Digital I.D. – Campus Card
• Access Credentials
• Access to Institution’s Branded Student Application
– Schedules, Maps, Merchant List (on and off campus), Phone Directory, Campus Loyalty Card
• It’s the Most Important Thing – the Only Thing – They Need When Going Out
STUDENT MOBILE COMMERCE APP
• A Smartphone Application to enhance the Merchant—
Consumer (Student) Relationship
– Mobile Marketing
– Real Time Marketing
– Proximity Marketing
• Additional Revenue Stream for School
• Manage and View Everything in One Online Management
Portal — Including Activation, Enrollment, Offers and
Redemption, Marketing Messages, Sales, and Transaction Analytics
TECHNOLOGY: IT’S SAFE
• Tokenization – Both VISA and MasterCard will provide tokenization for Apple’s Apple Pay service9.
“To date, 43 of our issuing partners have enrolled in our tokenization. These issuers collectively represent 75% of our aggregate US payment volume and over 500 of our clients have signed the Apple Pay contract.” Charlie Scharf, VISA CFO, February 3, 20159
• EMV Mandate
TECHNOLOGY: CHALLENGES
• Multiple Payment Applications
– Campus Card Schemes – Prepay
– Credit & Debit
• Magnetic Swipe
• Physical NFC
• Smart Phone NFC • Multiple Pay Points
– Traditional Cashier
– Unattended
– Mobile
• Multiple Applications
INTEGRATE ALL! = COMPREHENSIVE, TIMELY, ACCURATE REPORTING
One
Report
Mobile Room Access Cashier/ Merchant Unattended / KioskHOW IT CAN WORK ALL TOGETHER
Settlement Se tt lem en tApriva Payment Gateway On & Off Campus Apriva
Endpoints
Campus Card
Student Card Payment System
Debit/Credit Processor
BENEFITS OF CASHLESS - STUDENT
• The Campus Card Will become the Primary Purchasing Vehicle of the Student
– WHY?
• Convenience
– Quick and Easy to Use
– On My Phone!!!
• Forget the Wallet, Purse, Keys, etc.
• Ties Into Other Important Applications and Services
– Maps
– Schedules
– Contacts
– Where to Eat or Shop
– Offers and Specials Available
BENEFITS OF CASHLESS - ADMINISTRATION
• The Institutions “Passport” Plays A Critical Role in The Life of The Student
• The Campus Brand is Available for Every Action
• A Single, Unified Community
• Creates Immense Stickiness to the Campus Card
• Safety – Reduces Risk of Cash-Related Crimes
• New Revenue Source for the Institution
• Commission from Added Vendors and Services Utilizing the Campus Card
• Revenue Sharing with Off-Campus Merchants
• No Lost Sales for Lack of Cash
An Excellent Service the Campus Provides Their Clients –
The Students
THANK YOU!
Is Your Campus Integrated?
If Not, Contact Us to Get Started!
PAUL DEROSSE [email protected]
www.apriva.com Booth 707
REFERENCES
1. http://nces.ed.gov 2. www.canada-city.ca/canada.universities 3. www.collegeinstitutions.ca 4. http://www.stateuniversity.com/blog/permalink/The-Spending-Habits-of-College-Students.html#ixzz1lMBgl9Kc 5. http://www.nationwide.com/college-student-spending-habits-infographic.jsp 6. http://www.latech,edu/impact_study/lt_final.pdf7. Investor Forum, January 27, 2015, Tom Cook, CEO Apple
8. Findings – Coca Cola USA study January 21, 2015
9. Update: Visa and MasterCard Provide Tokenization, September 11, 2014
