[email protected]
www.aid.com
Past Presentation: Role of ITAM in Virtualization Projects /
Environments
1
Software License Position Analysis
2
SAM Practice Assessment
3
SAM Training and Employee Awareness
4
Design and Implementation of SAM Policies,
Processes, and Procedures
5
Implementation and Optimization of SAM Tools
6
Software Contract Management
7
Software License Management
8
Software Deployment Readiness Assessment
9
Configuring SMS/SCCM for Effective IT Asset
Management (
New!
)
10
Business Value Planning Services (BVPS) SAM
Engagement and Solution Workshop (
New !
)
5
Subscribe to win a Microsoft Zune 30GB Player
and Zune Car Pack!
The ‘sprawl’ of a large
physical server farm
The density and higher
utilization of resources in
a virtualized server farm
Image Source: Gartner 2008 (Report ID: G00156488)
Can be converted
to…
11
“Why is virtualization such a big deal? A lot of people understand, and they think it's about saving money, it's about saving
power, it's about green IT, it's about space, and that's certainly true. But in our perspective, it's much, much bigger than that,
and people are just now beginning to understand that. We think that there's a major transformation taking place in IT. This
major transformation that's been taking place for years is starting to accelerate, and we believe that virtualization is a major
enabler and catalyst of that transition that's taking place.”
- Tom Bittman, Gartner VP and Chief of Research of Infrastructure and Operations, at Microsoft’s Virtualization Launch Event
13
Microsoft will gain share
because…
Microsoft costs significantly less
than VMware…
… and is now at technical parity
with VMware
Microsoft is a familiar vendor
High customer satisfaction with
existing applications - Office,
Exchange, etc
In this segment Microsoft
In this segment Microsoft
has an advantage
has an advantage
Be technology agnostic/act as
a trusted advisor
Enables access to follow-on
projects (e.g. mgmt, desktop virt
and VDI, etc)
The best ROI on an offering that
covers all scenarios
VMware expansion is taking
away business from partners
A “Virtualization Practice” is
A “Virtualization Practice” is
better than a “VMware Practice”
better than a “VMware Practice”
“Early majority” buyers are mid
market companies with smaller
staff and smaller budgets
“Early majority” buyer
transactions on average will be
smaller than early adopters
“This next wave in adoption is
what IDC terms Virtualization
2.0, and it will be supported not
just by the Global 2000 but
also by the Global 200,000.”
– IDC, Aug 2008
“Cost stands out as the biggest
inhibitor to companies
virtualizing these remaining
systems” – IDC, Aug 2008
… with new (and different)
… with new (and different)
customers driving this growth
customers driving this growth
23 33 43 0 10 20 30 40 50 2010 2011 2012
Microsoft Server Virt. Market Share (%)
The Server Virtualization
The Server Virtualization
market is rapidly growing…
market is rapidly growing…
WW Spending on Server Virtualization Software ($B) % of x86 Workloads Virtualized 19 28 38 48 0 10 20 30 40 50 60 2009 2010 2011 2012 3.6 4.3 4.9 5.4 0 1 2 3 4 5 6 2009 2010 2011 2012
1: October 2009 IDC Server Virtualization Survey
Server Virtualization on the Technology Adoption Lifecycle
Server Virtualization on the Technology Adoption Lifecycle
“This next wave in adoption is what IDC terms Virtualization 2.0, and it will be supported not just by the Global 2000 but also by the Global 200,000.”
– IDC, Aug 2008
“To date, roughly 5% of the installed base of servers has been virtualized… with over 25 million servers that could potentially be virtualized as they are upgraded and refreshed.”
– IDC, Aug 2008
Today
The Last Phase
Early Adopters
Large Enterprises
Price insensitive
Low volume, large size
The Next Phase
Early Majority through Mainstream
Mid-Market (smaller size, higher volume)
Cost/Price sensitive – “Affordable”
Time
Market
Size
Early Adopter: 13.3%1 Early Majority: 49.9% Late Adopter: 32.1% Laggard: 4.9%Data center to desktop
Data center to desktop End-to-End Management
End-to-End Management
Best TCO/ROI
Best TCO/ROI
It’s the Platform you
know
It’s the Platform you
know
17
19
Licensing Complexity
According to a recent Forrester report,
"software licensing and pricing will
continue to be marred by complexity,
Three critical success factors for overcoming this complexity
1. Licensing expertise
2. Data gathering tools and methodologies
3. ITAM Practices
21
(New in FY09)
(New in FY09)
(New in FY09)
(New in FY10)
(New in FY11)
Windows Server 2008 R1/R2 Enterprise*
Windows Server 2008 R1/R2 Datacenter*
Microsoft SQL Server 2008 R1 Enterprise Edition
(
Server CAL Mode
) and 2008 R2 Datacenter Edition*
23
More on Assigning Licenses
33
For
Example
Two
35
Windows Server Product
Permitted instances in physical and virtual
operating system environments on a
single server
Windows Server 2012 Standard
1* + 2
(each license covers two physical processors
and two VOSEs)
Windows Server 2008 R2 Standard and
Windows MultiPoint Server 2010 Academic
1* + 1
Windows Server 2008 R2 Enterprise
1* + 4
Windows Server 2008 R2 and 2012 Datacenter
1 + Unlimited
(v2012: each license covers two
physical processors)
Windows Small Business Server 2008 Standard
1* or 1
Windows Server 2003 for Small Business
1* or 1
* The number next to the
*
footnote covers the use of Windows Server in a physical operating system environment and may only be
used to run hardware virtualization software, provide hardware virtualization services, or run software to manage and service operating
system environments on the licensed server. Refer to MS’ Product Use Rights (PUR) for full details on the terms of these entitlements.
Running instances can be moved between licensed servers (up to that second
server’s peak licensing capacity of instances).
41
MS-SQL Server 2012
Enterprise:
No Restriction*
Enterprise:
With SA, No Restriction
Standard:
1x90 days
Standard:
With SA, No Restriction
MS-SQL Server >= 2008 R2
Enterprise/Datacenter:
No Restriction
Enterprise/Datacenter:
No Restriction
Standard:
1x90 days
Standard:
1x90 days
n
ti
tl
e
d
t
o
s
to
re
a
n
n
li
m
it
e
d
n
u
m
b
e
r
o
f
V
O
S
E
s
V
ir
tu
a
l
in
s
ta
n
c
e
s
a
re
r
u
n
n
in
g
ti
tl
e
d
t
o
ru
n
u
p
t
o
8
V
O
S
E
s
*
n
ti
tl
e
d
t
o
s
to
re
a
n
n
li
m
it
e
d
n
u
m
b
e
r
o
f
V
O
S
E
s
V
ir
tu
a
l
in
s
ta
n
c
e
s
a
re
r
u
n
n
in
g
43
E
n
ti
tl
e
d
t
o
s
to
re
a
n
u
n
li
m
it
e
d
n
u
m
b
e
r
o
f
V
O
S
E
s
3
V
ir
tu
a
l
in
s
ta
n
c
e
s
a
re
r
u
n
n
in
g
E
n
ti
tl
e
d
t
o
ru
n
u
p
t
o
8
V
O
S
E
s
*
E
n
ti
tl
e
d
t
o
s
to
re
a
n
u
n
li
m
it
e
d
n
u
m
b
e
r
o
f
V
O
S
E
s
6
V
ir
tu
a
l
in
s
ta
n
c
e
s
a
re
r
u
n
n
in
g
45
Licensing Microsoft Application Server Products
General Rules
Standard Edition Per-Proc
Enterprise Edition Per-Proc
49
Application Server
Core Concept: Most Microsoft application server products have a one-to-one
relationship between a license and a running instance. A select few (e.g.
MS-SQL Server) allow you to run a group of instances but only in the same OSE.
51
(excluding MS-SQL Server 2012 which can be licensed per-CORE)
Terms and Conditions
Standard Edition
Per-Processor
(excluding MS-SQL Server 2012 which can be licensed per-CORE)
53
In a nutshell: How to License Microsoft Server Products in Virtual
Environments
For Microsoft Server Products in Virtualized Environments
LICENSING
MODEL
NOTES
EXAMPLES
Per instance
with standard
license
entitlements
“Each Server License provides the right to run only one instance of the server
software regardless of whether in a POSE, VOSE, or on a stand-alone machine.”
In the Server/CAL licensing model, each Virtual Machine (VM) gets licensed as if
it were a separate physical server (absent any one-off license entitlement for
fail-over, cold server disaster recovery under Software Assurance, etc.). This is the
server virtualization licensing model for most Microsoft Application Server products
(that are not licensed per-processor).
Microsoft Exchange
ConfigMgr (SCCM)
SQL Server Standard
(Server/CAL mode)
Per instance
with special
license
entitlements
Windows Server: Take advantage of VM O/S entitlements based on the edition of
Windows Server O/S assigned to the host machine (POSE).
MS-SQL Server 2008 R2 Datacenter Edition / SQL Server 2008 Enterprise
Edition or earlier versions (Server/CAL Mode): Unlimited deployments in POSE
and VOSE. SQL Server 2008 R2 Enterprise introduced new limits which allow 4
virtual machines per license. This means, if a customer needs to run 8 virtual
machines in a Server/CAL licensing mode, they need 2 SQL Server 2008 R2
Enterprise licenses. No license for unlimited virtualization with SQL Server 2008
R2 EE Server + CAL exists other than as a temporary SA right.
Windows Server
SQL Server Enterprise
(EE) and Datacenter
Edition (in Server/CAL
mode)
55
For Microsoft Server Products in Virtualized Environments
LICENSING
MODEL
NOTES
EXAMPLES
NOTE:
•
The below guidelines apply to all server products licensed in a per-processor
mode except System Center 2012, which was launched in April 2012, MS-SQL
Server versions including and predating 2008 R2, and Windows Server Datacenter
Per-Processor
(“Per-Proc”)
Covering This
Exception
• Windows
Server 2012
Windows Server 2012 Standard
Edition Per-Processor:
• Standard edition license entitles you to run up to two VMs on up to two
processors
• Windows Server 2012 Standard edition will entitle you to run one instance in the
physical OSE and two instances in the virtual OSE with each license
• If all of the allowed instances are running then the instance in the physical can
only be used to manage the virtual instances.
• For Standard edition you can add more virtual instances by assigning additional
licenses to the server (two incremental virtual instances are added per license,
which is equivalent to one VOSE per physical processor, though licenses are
sold in two-processor packs).
Windows Server 2012 Datacenter
Edition Per-Processor:
• Licensed by number of physical processors .
• Allows any edition of Windows Server to be installed on an unlimited number of
Operating System Environments (OSEs), whether physical or virtual, on a
particular machine.
Windows Server 2012
Examples:
57
For Microsoft Server Products in Virtualized Environments
LICENSING
MODEL
NOTES
NOTES
Per-Processor
(“Per-Proc”)
Covering
These
Exceptions
• MS-SQL
Server <=
2008 R2 (All
Editions)
• Windows
Server
Datacenter
MS-SQL Server Standard
Edition Per-Processor (or Workgroup/Small Business /Web
Edition Per-Proc):
• For VOSE (“Processors Used”): License by the number of virtual processors in
relation to cores or threads per physical processor.
• For POSE (“Processors Available”): License by the number of physical processors
NOTE: for Server products deployed in Standard Edition, the total processor count to
be licensed can in fact exceed the total physical processors
MS-SQL Server Enterprise
Edition Per-Processor:
• For MS-SQL Server 2008 and earlier versions, license the number of physical
processors and run any number of instances in unlimited operating system
environments for each Enterprise Per-Proc license.
• For MS-SQL Server 2008 R2, license the number of physical processors and run any
number of instances in up to four operating systems environments for each
Enterprise Per-Proc license assigned to the server.
Windows and MS-SQL Server Datacenter
Edition Per-Processor:
Windows Server and MS-SQL Servers 2008 R2: License by the number of physical
NOTE:
For MS-SQL Server, the
number of processor
licenses depends not
only on the edition in
use but also how
resources are allocated
and configured (i.e.
number of virtual
processors in use for
VOSEs and
cores/threads on
physical processors)
For Microsoft Server Products in Virtualized Environments
LICENSING
MODEL
NOTES
EXAMPLES
Per-Processor
(“Per-Proc”)
Covering This
Exception
•
System
Center 2012
System Center 2012 R1/R2 Standard
Edition Per-Processor:
• Licensed by number of physical processors regardless of whether product suite or
components are installed in a physical or virtual operating system environment (OSE).
• Each license has an entitlement (i.e. coverage) for two physical processors.
• Each license allows you to install the suite or individual components on up to two
Operating System Environments (OSEs) on that machine.
• The number of Server MLs required for each managed server is determined by either the
number of physical processors in the server or number of OSEs being managed
(whichever is greater).
System Center 2012 R1/R2 Datacenter
Edition Per-Processor:
• Licensed by number of physical processors .
• Each license has an entitlement (i.e. coverage) for two physical processors.
• Allows the suite or individual components to be installed on an unlimited number of
Operating System Environments (OSEs), whether physical or virtual, on a particular
machine.
• The number of Server MLs required for each managed server is determined by the
number of physical processors in the server for Datacenter Edition
Modified Per-Proc licensing
model introduced with
System Center 2012 in
April 2012.
59
For Microsoft Server Products in Virtualized Environments
LICENSING
MODEL
NOTES
EXAMPLES
For MS-SQL Server 2012 Standard in “Core” licensing mode or Enterprise edition
OR BizTalk Server 2013 (any edition), license EITHER individual VOSEs, which
makes sense when the Virtual OSEs use just a fraction of the total processing
power in the physical server; this can be done by buying a core license for each
MS-SQL Server 2012
Standard (Per-Core)
61
if you run three VMs, you'll need to buy three copies of Standard Edition.
Windows Server Enterprise Edition is most cost efficient from four VMs on a server up to four VMs
per processor. For example, if I have a dual processor box and want to run eight VMs, I could buy
two copies of Enterprise edition.
Windows Server Datacenter Edition is most cost efficient for more than four VMs per processor,
because one can run an unlimited number of VMs per processor by licensing each physical
processor. While Windows Datacenter is more expensive than Enterprise when running four VMs
per processor, one can scale and support future growth. Ideally, one should consider future server
expansion, the degree of server clustering, and/or the movement of VMs across the virtual server
farm using products like Microsoft’s Live Migration before deciding between Windows Datacenter
and Enterprise. Remember that you have to license all processors in the server plus add Windows
CALs (as needed).
65
physical processors, you will
need to know the number of
virtual processors supporting
each virtual OSE and the
number of cores per physical
processor/socket. Typically,
each virtual processor is the
equivalent of one core: # of
cores (hyper-threading
off) /or # threads (if
hyper-threading on) per
69
http://www.aid.com/links
Subscribe to win a Microsoft Zune 30GB Player
and Zune Car Pack!
http://www.aid.com/enews
*SQL Per-Proc entitlement to cover the passive node in an active-passive scenario applies to VMs
73
What licenses are required* (at a minimum)?
Presentation layer separate from process
Storage and backup over the network
Localizing dispersed resources Assign OS to any desktop or server
on demand
Interface bound to process
Storage assigned to specific locations
Network assigned to specific locations Operating system assigned
to specific hardware
Virtualization results in more efficient resource utilization
Virtualization results in more efficient resource utilization
and supports
79
Transform Windows applications into Virtualized Entities
Simplified management
• Applications delivered on-demand
• Application conflicts eliminated
• Applications follow users
• Application updates are automatic
Granular Application Control
• Not only control access to
computing platform, but to
virtualized applications as well
Multiple Desktop Deployments
• Use SoftGrid with Local, Diskless,
and Centralized Desktops
deployments on both PCs and Thin
Clients
•
Tank is like a Server
•
VMware was first to do a nice job
moving bags between tanks
•
Bag is virtualization
83
Common Scenarios, Desktop Virtualization
• Server desktop or app. experience
3. Centralized Desktops for PCs
3. Centralized Desktops for PCs
(Windows Fundamentals for Legacy PCs (Windows Fundamentals for Legacy PCs
Windows Windows EnterpriseEnterprise))
1. Terminal Services for PCs and Thin
1. Terminal Services for PCs and Thin--Clients
Clients
Licensing option enables the use of business versions of Windows in both centralized and virtualization scenarios.
Virtual Desktop Infrastructure (VDI) Employee or Contractor Owned PC Virtual Machine on Portable Media Remote Boot Blade PC Virtual machines running on servers Run enterprise-provided virtual machine
Local boot & execution of Windows image stored on network
Run VM from USB or DVD on VECD covered PC or home PC
Blade PC Accessed by Non-Primary User (per device)
VECD licenses can be obtained for both PCs and thin-clients. There are two version of VECD available:
Windows Virtual Enterprise Centralized Desktop for Software Assurance Windows Virtual Enterprise Centralized Desktop An annual subscription for PCs covered by Software Assurance.
An annual subscription which includes Software Assurance intended for thin-clients and scenarios where the PC is not covered by Software Assurance.
85
VM on
portable media
VM on Contractor /
Offshore PCs
VM on Employee owned
PCs
Virtual Desktop
Infrastructure (VDI)
Blade PCs
Remote boot VM from
network storage device
Windows VECD for
What are the different
flavors of Windows VECD?
# of rich clients with
SA
Windows VECD is a device based annual subscription program to
help you license virtual copies of Windows (XP, Vista, Windows 7)
Rich clients, Thin
clients
Rich clients
What devices can
be covered?
No
Yes
Is Software Assurance
a pre-requisite?
$110/year/device
$23/year/device
What is the retail price?
Yes
Yes
Does it have Software Assurance
benefits?
# of rich clients without
SA
# of thin clients
Total # of Windows VECD
licenses required
(Irrespective of virtualization infrastructure)
Windows VECD for
SA
Windows VECD
87
• VECD for SA included in SA
• SA customers can deploy desktops anywhere,
locally or in the datacenter
Recommended
Valid
89
• Install Windows on any
combination of hardware
and storage
• Unlimited movement
between servers and
storage
• Reassignment rights to
another device after 90
days, or in case
of endpoint failure
Improved
Business Continuity
• Access corporate desktop
images
from non-corporate Windows
PCs
• Single VDA license allows
concurrent access for up to 4
VMs
• Roam outside the corporate
network – access desktop
from non-corporate devices
• Dynamic desktop licensing
enabled through KMS/
MAK activation
Increased
Desktop Flexibility
• Unlimited backups of both
running and stored VMs
• Includes SA benefits such as
24*7 call support, training
vouchers, access to
Enterprise versions of
Windows, etc
• Option to purchase MDOP
and WinFLP
Additional
Value
93
There are two main components:
License for connecting to the VDI Infrastructure
Connecting to the VDI Infrastructure
• For any solution using any of the Remote
Desktop or RemoteFX services: The RDS CAL
is required
• Citrix XenDesktop or XenApp licenses
• VMWare View licenses
95
The RDS CAL
• Can be licensed per user or per device
• SA (Software Assurance) benefit
• VDA (Virtual Desktop Access)
• Windows Intune
• CSL (Companion Subscription License)
* Regardless of whatever VDI platform is used, virtual Client OS
licenses are always required!
Software Assurance VDI Benefits
• Access to Windows 8 Enterprise edition
• Access rights for up to 4 VMs concurrently (local or
remote)
• Roaming Rights for access from non-corporate
device
• Access to Windows Thin PC for free
• Option to purchase MDOP
• 24*7 support, training vouchers and other benefits
99
VDA (Virtual Desktop Access)
• Rights to access virtual copies of Windows via
devices that don’t qualify for SA:
• CSL is designed for companion (non-primary) devices
• Single license covers up to 4 additional devices
• Eligible for any personally owned and/or non-x86 corp-owned devices
anywhere (on/off-premise)
• Includes Windows To Go and VDA rights
• No local install rights
• Offered in EA, EA subscription, Select Plus, and EES/CASA programs
• No companywide commitment required and can be purchased in any
quantity
• Included with any Windows RT device
101
Windows
CSL
$75/yr/4 devices
Key Points
•
The Windows CSL provides employees whose primary device is licensed with SA the rights to access a corporate desktop either through a
VDI or WTG on up to four devices.
VDA Rights
Free
Key Point
•
Employees whose primary device is licensed with SA for Windows, receive extended virtualization rights at no
cost allowing them to access a Windows VDI running in the data center from corporate owned Windows RT
105
LICENSE REQUIREMENT
No additional licensing required
• If PCs are already covered with SA,
no additional licensing is required
• If PCs cannot upgrade to SA, 100
Windows VDA licenses
License
• If PCs are already covered with SA,
no additional licensing is required
• If PCs cannot upgrade to SA, 100
Windows VDA licenses
LICENSE REQUIREMENT
No additional licensing required
License
107
LICENSE REQUIREMENT
100 Windows VDA Licenses
VDA licenses include home use rights for the
primary (“named”) user of a company-owned PC
covered under VDA.
•Employee is a primary user of VDA device at work, no additional VDA licenses
•Employee is not a primary user of VDA device at work, 100 Windows VDA licenses
LICENSE REQUIREMENT
No additional Windows VDA Licenses
License
109
LICENSE REQUIREMENT
100 Windows VDA Licenses
These non-corporate devices will have
to be licensed.
• 100 employee owned PCs,
100 VDA licenses required
LICENSE REQUIREMENT
300 Windows VDA for SA Licenses
VDA is a device based license.
• 300 devices accessing VDI,
300 VDA licenses
License
111
LICENSE REQUIREMENT
100 Windows VDA Licenses
113
• Two simple SKUs for
Microsoft VDI
• Simple device based annual
subscription
• Both SKUs are significantly
cheaper than the competition
• Enterprise grade features at a
low price point in conjunction
with Citrix
• Application virtualization, integrated
management included
in base SKU
• Choice of VDI and session-based
desktops in premium SKU
$21/year/device
$53/year/device
SIMPLE
LICENSING
EXCELLENT
VALUE
COMPREHENSIVE
TECHNOLOGY
115
APPLICATION DELIVERY
DESKTOP DELIVERY
117
Introduction to the VDI suites
Introduction to the VDI suites
Released Q4 2009
Released Q4 2009
$21/year/device
$53/year/device
• Two simple SKUs for Microsoft VDI
• Simple device based annual subscription model
• Two simple SKUs for Microsoft VDI
• Simple device based annual subscription model
Simple Licensing
• Both SKUs are significantly cheaper than the competition
• Enterprise grade features at a low price point in conjunction with
Citrix
• Both SKUs are significantly cheaper than the competition
• Enterprise grade features at a low price point in conjunction with
Citrix
Excellent Value
• Application virtualization, integrated management included in
• Application virtualization, integrated management included in
Comprehensive
Hyper-V, MDOP, SCVMM, and VDI
specific rights to SCOM, SCCM and RDS
All components of VDI Standard
Suite, plus unrestricted RDS and
App-V for RDS.
OR
Citrix XenDesktop adds value to the Microsoft VDI suites
Windows Virtual Enterprise Centralized Desktop (Windows VECD)
Server Management Suite
Server Management Suite
Enterprise (SMSE)
Enterprise (SMSE)
Per Server Device, Unlimited OSEs Per Server Device, Unlimited OSEsUSD $1,504* USD $1,504*
Server Management Suite
Server Management Suite
Enterprise (SMSE)
Enterprise (SMSE)
Per Server Device, 4 OSE + Parent OSE Per Server Device, 4 OSE + Parent OSEUSD $1,203* USD $1,203*
Server Management Suite
Server Management Suite
Datacenter (SMSD
Datacenter (SMSD
))Per Proc, Unlimited OSEs Per Proc, Unlimited OSEs USD $1,504 for 2
USD $1,504 for 2--proc, $3,008 for 4proc, $3,008 for 4--proc*proc*
Previous Model
New Model (effective July 2009)
Updated SMSE SKU for
physical management &
low density virtualization
New SKU for high-density
virtualization
*Pricing is Open NL ERP L&SA 2-years. Actual prices may vary. Microsoft does not determine final pricing for licenses purchased through a reseller.