T 0432 997 673 E hello@dariopaolini.com
W www.dariopaolini.com au.linkedin.com/in/dariopaolini/
25 Waterside Place, Maribyrnong VIC 3032
Career Overview
Significant experience in marketing communications roles, both client side and agency side: • Diverse skill-set with both hands on tactical campaign execution, strategy
development and management experience in marketing and creative disciplines • Agency owner/director for more than seven years
• Strong working knowledge in end-to-end marketing campaigns across multiple channels including brand strategy; brand management; email/CRM marketing; e-commerce; social; direct marketing; mobile; online advertising; design; and, corporate communications
• Client portfolio across diverse industries and in multiple levels of management • Extensive branding and product positioning experience
Continuing Career Objectives
• To make a meaningful contribution to an organisation seeking to lead through digital marketing and outstanding customer experience
• To be part of an organisation with a strong culture, clearly defined role and KPI’s • To always be at the forefront of my industry, continually expanding my knowledge
of digital marketing technologies and best practices
Skills Summary
• Excellent written and verbal communication skills • Excellent interpersonal skills
• Excellent ability to foster and maintain relationships
• Excellent organisational skills including time management and planning
• Excellent IT skills across both PC and Mac in Office and Adobe suites, as well as a variety of project management, CRM systems and third party analytical systems • Industry level website and graphic design experience
• Industry level publishing and print management experience
• Industry level creativity in campaign conception and implementation • Strong negotiation skills
• Strong presentation skills
• Strong leadership, stakeholder engagement and presentation skills • Strong project management skills, from concept to delivery
Personal attributes
• Trustworthy, reliable, motivated and creative • Determined yet diplomatic
• Strong sense of loyalty, respect and integrity • Resourceful, diligent and hard-working
TECHNICAL SKILLS
Web HTML, PHP, Javascript, Dreamweaver, Google Analytics, Google Webmaster Tools, Google Adwords, Google Keyword Planner, SauceLabs, BrowserStack, CrossBrowserTesting, Filezilla.
CMS WordPress, Joomla, Drupal, Business Catalyst, Smarty.
Social Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Flickr, Reddit, Digg, Meetup, Vine, SnapChat, ShareThis, Delicious, Blogger, Tumblr, Hootsuite, Schedugram, SurveyMonkey, Skype.
Email MailChimp, Campaign Monitor, Email on Acid, Litmus.
Graphic Indesign, Photoshop, Illustrator, Flash, After Effects, Acrobat, Bridge.
Microsoft Word, Excel, PowerPoint, Publisher, Outlook.
Employment history
Digital Marketing Consultant, IDP Education
July 2014 - Present Day
IDP Education is a leading student placement business owned by 38 Australian universities and Seek Limited and operating in more than 50 countries globally. IDP Education is a founding partner of the IELTS test, the leading test of English language proficiency for study and migration.
Key responsibilities:
• Reporting to the Senior Marketing Manager, develop digital marketing strategies to be deployed across the global network of IDP and IDP IELTS web and social channels
• Develop creative briefs for agency
• Engage and manage agency to deliver campaign creative on brief, budget and timeline
• Engage translation agencies to support campaign requirements for multple language versions of creative
• Engage and manage internal teams (communications, IT, management) in the support of campaigns
• Engage and manage remote teams (from global offices) in the support of campaigns
• Develop briefing and implementation packs to enable global offices to self-deploy campaigns locally with local resources
• Develop and implement reporting strategies and content experiments through Google Adwords
Managing Director, Grand Brands
July 2007 - Present Day
Grand Brands is a brand communications agency, connecting with organisations across a variety of industries to further their business objectives through tailored marketing and creative design solutions.
Key responsibilities:
• Develop integrated marketing strategies across consumer goods, professional services, media and entertainment, IT, financial services, not for profit, B2B and B2C markets
• Lead a team of professionals to execute digital strategies across web, social, mobile and e-commerce applications
• Client relationship management to ensure expectations are exceeded and satisfaction is always high
• Systemisation of the entire business and development of the company operations manual
• Project management, ensuring effective quoting, budgeting, resource allocation and deadline achievement
• Networking and business development, to ensure the business is always making contact with new business prospects
• Financial management including forecasting, interpreting of company balance sheet, credit and debit management and payroll
• Development and execution of the company marketing strategy • Recruitment of all staff and KPI’s in creative and marketing related
professions, over the seven year life of the business
Sessional Academic, RMIT & Queensland University of Technology
2012 - Present Day
On an appointment basis, I tutor students in both professional practice, advertising and creative communications.
Key responsibilities:
• Prepare educational content that covers areas such as creative communication and professional practice, in line with university policy and the requirements of the unit coordinator
• Present lecture content to classes of between 50 and 300 students • Provide one-on-one tutoring to students, supporting their individual
Creative Director Invigorate
2007 - 2009
Invigorate is a full service public relations company based in Brisbane. My role there involved leading a small creative team to develop concepts that supported communications campaigns and events. It was my responsibility to manage campaign priorities of all clients across four account teams and a total of 30 staff in
the organisation. Key responsibilities:
• Liaise with account managers to develop clear briefs for all projects • Lead a team of four designers to produce creative for print and digital
media, supporting the communications campaigns that were developed for Invigorate’s clients
• Develop brand strategies and identities
• Present creative concepts to clients, managing subjective feedback and seeking to achieve quick approval
• Liaise and negotiate with third party suppliers to obtain preferential pricing and treatment
Senior Designer, APN News and Media | 2005 - 2007
Post-GFC, APN publishes 20 daily and more than 100 non-daily newspapers across Australia and New Zealand. I was a senior designer within their Creative team, working a night shift as part of their Express Lane service — where advertisers could submit a brief and have their design turned around overnight.
Key responsibilities:
• Develop creative for APN’s client portfolio, including household names and blue chip clients
• Meeting productivity KPI’s
• Utilise proprietary project management system to receive job briefs, log time and submit advertisement proofs
Education
Queensland University of Technology
Bachelor Built Environment (Industrial Design & Marketing), 2006
Industrial Design is a discipline that is an integral part of the product development process. During this degree I learned not only how to design consumer products, but also valuable skills in research, consumer behaviour, computer aided design, graphic design and
marketing. I still maintain regular contact with my lecturers and tutors and am involved in educating the students of today.
Key achievements:
• Grade Point Average 6.25 (of a maximum total of 7) • Awarded a High Distinction
• Awarded a 12-week paid scholarship during the summer semester
Marist College Ashgrove | Senior Certificate, 2000
Marist College Ashgrove is a private secondary school in Brisbane with a reputation for instilling excellent values in their students. Their motto, Viriliter Age (Act Courageously) is something that has left a strong impression on me. Throughout my time there I was heavily involved in their music program and strove to do my best in my studies.
Key achievements:
• Achieved an Overall Position of 7 (out of 25, with OP1 being the best score possible)
• Prefect in the field of music
• Lead trumpet in orchestra and jazz bands, representing the college at state and national level
