Nonprofit 911:
Raising Money Using Social Media:
5 Ways Twitter, Facebook and LinkedIn
Can Help You
With JJ Ramberg
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Upcoming Trainings: Nonprofit911.org
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Today’s Speaker:
Why social media
• Nonprofits who used any social networking services increased their fundraising by 40 percent when compared to their peers. • Less than half of nonprofits tap into the power of their social networks or use social media tools when raising funds. • Those who use online fundraising tools make 6 times more money than those who do not. • Twitter users increased their fundraising goals by at least 3 times, and raised almost 10 times more than those who did not use the social network. • Source: BlackbaudConnect through Social Networking
Facebook Page
–
A page allows you to
send quick updates to
your network of fans
–
It’s not the number of
fans but the quality of
your posts
–
Share updates from
the field and post
photos. Tag the photos.
–
Ask volunteers to re‐
post messages as their
status
Recruiting Fans
•Add a “like” button to your website and all of your emails.
•Getting someone to “like” you is like getting their email address •Challenge supporters to encourage their friends to “like” your page
Connect through Social Networking
Facebook Places
• Places is a mobile application that allows users to check in at your location and share it with friends • Encourage attendees to “check in” and let others know of the impact they’re making – goes into their newsfeed. • Facebook Places will soon be incorporating new features like check in contests and badgesConnect through Social Networking
FourSquare
• Nonprofit branding – Have Volunteers/Employees check in when they visit your organization or attend an event. Include a shout out. • Cause marketing – Connect with local businesses to make a donation to your cause every time a volunteer “checks in” to their location • Event promotion and recruitment – Local businesses can promote upcoming walks and events when volunteers check in to their location.Connect through Social Networking
FourSquare
•
Big Love Little Hearts – One Hundred Squared campaign
•
Recruited an army of volunteers to check in to 100
different locations and leave a “tip” regarding congenital
heart disease and the hashtag #100X100
•
Embedded a link in the tip, taking users to the 100x100
website with information
•
Viral effect traveled through FB, Twitter and Foursquare
raising $25,000 for the cause and 500 people contacted
their local senators
•
Use Twitter to
stay connected
with your
supporters
•
Follow people
you’re
interested in
•
Track your links
using bit.ly or
ow.ly
Recruiting followers
•
Be more than a salesperson, be a person – build a
community
•
Have a distinct personality and expertise
•
Ask people to “Please RT”
•
Use hashtags
•
Follow people/organizations you find interesting
•
Be a part of the community – retweet and reply often
•
Engage with supporters who tweet about you.
Managing Tweets/Updates
•HootSuite allows you to schedule tweets and status updates in advance. •Other sites: TweetDeck, Threadsy, Seesmic and CoTweet •Use the advanced search on Twitter to connect with potential supporters ‐‐ you can search people's tweets within 15 miles of your location. Plug in a city along with a few key words and see who's talking about your cause. You can easily reach out to anyone with an @reply.Connect through Social Networking
YouTube
• More exposure. Videos will be listed in
YouTube’s nonprofit channel, and you’ll
have your own nonprofit channel, which can be fully branded • Your organization can add Call‐to‐action ad overlays on your videos, and a Google Checkout “donate” button can be added to your organization’s YouTube channel to help drive campaigns. • Volunteer videographers. You can post a video opportunity on the YouTube Video Volunteers platformto find a skilled YouTube user to create a video for your cause.
