MEDIA PLANNER 2022
AUDIENCE REACH | MARKETING SOLUTIONS | ADVERTISING | NEWSLETTERS | EDITORIAL CALENDAR | CONTACTS
CONVENIENCE SERVICES FOR VENDING, MICRO MARKETS AND WORKPLACE BEVERAGES
p r i n t d i g i t a l c o n t a c t
a b o u t
2022
2
14,029
*Automatic Merchandiser Magazine Subscribers
24/7 Access on
VendingMarketWatch.com
12,650
*Marketing Partner Email Promotion Subscribers
23,953
*Vending Today Daily Newsletter Reach**
Daily outbound marketing
Increase your sales with our help–through product messaging strategies and 360 advertising programs.
*Publisher's Own Data, July 2021
^ Google Analytics monthly average: Jan.-Jun. 2021
** Newsletters include VendingToday, OCS Operator, Micro Market Design, and Micro Market Quarterly
7x a year to mailboxes
53,179
^VendingMarketWatch.com Average Monthly Unique Visitors
60,335
^Average Monthly Sessions
93,959
^VendingMarketWatch.com Average Monthly Page Views
360˚ MARKETING
Targ eting
Excl
usive
Indust
ry Reports
Magazine Daily eNewsletter
Web Advertising
Web C hannel
Lead Generation Product
Blasts
Guide Video
Web inars
Custom
360 MARKETING °
Click here to view the Audience Engagement Report.
p r i n t d i g i t a l c o n t a c t
a b o u t
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*Publisher’s Own Data
+Automatic Merchandiser 2020 Readership Survey
Vending, Micro Market and OCS Segments ONLY
Automatic Merchandiser is the ONLY magazine that focuses exclusively on the three segments that define the growing Convenience Services marketplace that include Traditional Vending, Micro Markets and Office Coffee Service. Digitally, we also produce the leading industry newsletter, Vending Today, VendingMarketWatch.com, the go to website for Convenience Services.
• Combined targeted and no waste circulation - with an exclusive high-level audience that contains over 58%*
C-Level or Corporate Management.
• Automatic Merchandiser and Vending Today newsletter provide the industry with timely Operator features and daily industry news, respectively, and provide a conducive editorial environment for advertising.
• Automatic Merchandiser is the industry’s cleanest and best graphically designed magazine.
• Automatic Merchandiser is the Only magazine supplying State of the Industry and Office Coffee Service research across all the industry segments and has been doing so for more than 50 years!
• Automatic Merchandiser and Vending Today newsletter are the leading advertising tools for targeting the industry’s buyers across the three channels, vending, micro markets and OCS. VendingMarketWatch.com is the industry go to site for industry information, new products and sources for creating more Operator value and success. VendingMarketWatch.com is the industry’s best 24/7 resource.
67+%
+of readers reported that they have been subscribing to Automatic Merchandiser magazine for 10 years or more!
93%
*Direct Request Circulation Leader in the Convenience Services Industry
FAST FACT
CORE VALUES
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*Publisher’s Own Data
+Automatic Merchandiser 2020 Readership Survey
Automatic Merchandiser − The Leading Publication in the Industry
Automatic Merchandiser delivers to-the-point content in a clean, graphically appealing design. It's delivered to a high-level targeted audience of 58%* C-Level /
Corporate Management with 93%*
direct request. Check out the subscriber breakdown below.
67%
+of AM subscribers determine the need for new products and services.
Route manager, supervisor, route driver, service technician Food service director, manager, supervisor
Consultant or educator Purchasing manager, agent or buyer
Subscriber Reach by Key Titles*
President, director, CEO, owner, partner, principal, general manager
58%
1%
11.5%
3.3%
2.1%
VP, corporate officer, treasurer, controller, CFO
6.2%
Other manager, supervisor
10%
Sales/Marketing/
Customer Service Representative
73.5% 7.5%
Operators
6.8%
Equipment Manufacturers/Distributors of Vending Equipment
2.1%
Consultants17.5%
Product Broker/
Distributor/
Manufacturer of Vendible Products
Subscriber Break-out by Business and Industry*
MAGAZINE AUDIENCE
FAST FACT
Click here to view the Audience Engagement Report.
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ISSUE SCHEDULED MAIL
DATE SPACE
DEADLINE MATERIAL
DEADLINE SPECIAL EMPHASIS−KEY FEATURES ADVERTISER
BENEFIT INCLUDED TRADE SHOW
DISTRIBUTION
FEBRUARY/
MARCH 03.15.22 02.11.22 02.17.22
• 2022 NAMA Show Issue
• Workplace Beverage Solutions, Coffee/Tea/Water/RTD
• Operator Profile
• Route Driver of the Year Profile
Free NAMA Booth Profile NAMA 2022
APRIL 04.19.22 03.17.22 03.23.22
• Readers' Choice New Products of the Year Awards
• Plant-Based and Healthy Food Solutions
• Operator Profile
New Product Awards Promotion Free Sponsored Content ad
for 1 week in eNewsletter
Sweets and Snacks Expo
JUNE / JULY 06.21.22 05.19.22 05.25.22
• State of the Industry Vending and Micro Markets
• Influential Women in the Industry
• OCS Equipment Trends
• Unattended Retail Systems
• Cold Drinks
• Operator Profile
Free Email Promotion
In every issue: operation profile, best practices, business basics, news, product/equipment trends and more.
AUGUST 08.09.22 07.08.22 07.14.22
• Micro Market and Vending Trends
• Security Systems
• Operator Profile
Free Company Profile for full or half page advertisers
SEPTEMBER/
OCTOBER 09.13.22 08.11.22 08.17.22
• Office Coffee Service Issue
• Annual Office Coffee Service Research Report
• 40 Under 40 Awards
• Operator Profile
40 Under 40 Package
Free 3rd Party blast Atlantic Coast Exposition
NOVEMBER 11.08.22 10.07.22 10.13.22
• Annual Pros to Know Awards Issue
• 2023 Forecast
• Touchless Technology Update
• Operator Profile
Pros To Know Awards Free Sponsored Content ad
for 1 week in eNewsletter
CONTRIBUTE
Interested in contributing?
Contact our editor at
editor@VendingMarketWatch.com
2022 EDITORIAL CALENDAR
Tami Morrell
Multimedia Account Representative 708.917.1786
TMorrell@EndeavorB2B.com
ADVERTISING
Jolene Gulley Publisher 602.315.9240
JGulley@EndeavorB2B.com
Dates subject to change.
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2022
Special Issues
February/March
• Company Profiles
• NAMA Show and CTW Issue April
• Readers' Choice New Products of the Year Awards June/July
• State of the Industry Report - Micro Market and Vending
• Influential Women in the Industry August
• Micro Market Trends September/October
• State of the Coffee Service Industry Report
• 40 Under 40 November
• Pros to Know Awards
• 2023 Forecast Issue
Awards and Contests
Pros to Know in the November Issue Readers' Choice
New Products of the Year in the April Issue
40 Under 40 in the September/
October Issue Influential
Women in the Industry in the June/July Issue
State of the Industry Reports are researched-based analysis of the vending market, office coffee service segment and micro market industry.
Automatic Merchandiser leads industry member recognition programs that are above and beyond anything else in the marketplace.
SPECIAL ISSUES &
ANNUAL CAMPAIGNS
Update image
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OCS Operator Newsletter
• Focus: office coffee service industry
• Coffee, tea and beverage trends, market news and supplier product updates
Readers Choice New Products of the Year
• In the April issue
• Recognizes new product released with the year
Coffee Service Channel on VendingMarketWatch.com
• Dedicated to coffee service content and workplace beverage solutions
State of the Vending and Micro Market Industry
• In the June /July
• In depth research report
State of the Office Coffee Service Industry Report
• In the September issue
• In depth research report
Pros to Know Awards
• In the December/January issue
• Recognizes professionals that innovate and change the industry
FOCUSED CONTENT
+Automatic Merchandiser 2020 Readership Survey
91%
+of Automatic Merchandiser subscribers say the editorial content is important in helping them improve business practices or operations for their locations.
FAST FACT
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Four Color 8X 6X 3X 1X
Full page $3,765 $3,915 $4,150 $4,360
Two-thirds 3,575 3,718 3,900 4,130
One-half 2,860 2,975 3,120 3,300
One-third 2,002 2,080 2,185 2,316
One-fourth 1,620 1,685 1,770 1,875
BLACK & WHITE SUBTRACT
Full page $1,500 Two-thirds &
One-half $1,000 One-third &
One-fourth $650
Spread Ads: Contact Advertising Representative for spread rates
Match or Spot Colors: An additional charge of $400 will apply to ads that require a spot color or match to a Pantone®/5th color
Classifieds Per column inch
1 $95
4X 85
8X 55
¼ Page
Spotlight 750
Two-Page Spread Live: 14.375" x 10.25"
Trim: 15.5" x 10.75"
Bleed: 15.75" x 11"
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Full Page Live: 7.375" x 10.25"
Trim: 7.75" x 10.75"
Bleed: 8" x 11"
Two-thirds Page Vertical
4.5625" x 10" One-half Page Vertical 3.375" x 10"
One-half Page Standard 4.5625" x 7.375"
One-half Page Horizontal 7" x 4.875"
One-third Page Standard 4.5625" x 4.875"
One-third Page Vertical 2.1875" x 10"
One-fourth Page 3.375" x 4.875"
Gross Pricing
Print Specifications
Print ready PDF is the preferred file format.
For specific information on ad submission please contact Connie Wolf at 920.563.1679.
If file is more than 10MB, please send to
CWolf@EndeavorB2B.com using wetransfer.com
Custom Print
Turn to Automatic Merchandiser to create your advertising message in unique print formats such as: advertising covers, belly bands, tip-ins, post-it notes — you name it!
Contact a sales representative to discuss all of our custom print solutions.
June/July 2021 -N-
Loading your products from the back of the display controls your expiration dates.
RATES & AD SPECS
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^Google Analytics Monthly Average: July-September 2020
Targeted Channels
VendingMarketWatch.com Website
Take charge of your marketing campaign.
Generate leads, provides ROI and brand awareness with banner advertising on the industry-leading VendingMarketWatch.com.
High Impact Ad Units 1
2 3 4
6 5
3
3 4
Site Skin
ROS: $3,899 Channel: $4,000
Welcome Ad 640x480 and 300x416 or 300x250 ROS: $3,000 Channel: $3,200
Leaderboard 970x90, 728x90 and 320x50 ROS: $2,500 Channel: $2,600
Billboard 970x250 and 300x250*
ROS: $3,050 Channel: $4,000
Half Page 300x600
ROS: $2,000 Channel: $2,500
Expanding Half Page 300x600 and 600x600*
ROS: $2,850 Channel: $3,200
Rectangle 300x250
ROS: $2,650 Channel: $2,950
Expanding Rectangle 300x250 and 300x250*
ROS: $2,850 Channel: $3,200
In-Banner Video Click here for specs.
In-Article Video 16:9 Click here for specs.
32,962
^VendingMarketWatch.com Average Monthly Unique Visitors
68,368
^VendingMarketWatch.com Average Monthly Page Views
FACEBOOK RETARGETING Visitors to VendingMarketWatch.com can be retargeted with your ads, on Facebook. Click to learn more.
CPM: $70 5
*100% Share of Voice
1
2
• Beverage
• Coffee Service
• Equipment
• Healthy Convenience
• Management
• Micro Market
• Products
• Technology
Welcome ad displays before site loads.
WEB ADVERTISING
Digital specs, click here. 6
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Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
Native Ads
Feature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked sites that attract qualified professionals. Native ad deliverables include an image + text with URL that link back to your website. Labeled as Sponsored Content and sold on a Share of Voice basis or CPM.
$2,000 per month
Native Ads + Sponsored Content
Your content in our channels. Sponsored Content with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Content + Native Ad deliverables include one article posted on our brand site, a native ad to drive traffic to the article and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per article basis.
$2,500
Native Ads + Sponsored Video
Your high performing video content displayed within our site. Sponsored Video with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Video + Native Ad deliverables include one video posted on our brand site, a native ad to drive traffic to the video and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per video.
$3,000
Sponsored Sponsored
Coffee continues to be hot choice for consumers
NATIVE ADVERTISING
Digital specs, click here.
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Weekly Content Ads
Standard Size: 280x157 pixel image and 50 words MAX of text;
limit 4 per eNewsletter
$950 per week
*Frequency discounts available, please contact your sales representative
Vending Today Advertising:
Send your advertising message to industry leaders with eNewsletter banner and content ad
advertising. Increase your brand awareness and help drive leads traffic to your site.
Weekly Banner Ads Leaderboard
(limit 1 per eNewsletter)
$1,050 per week
300x250 pixel banner ad (limit 3 per eNewsletter)
$675 per week
*Frequency discounts available, please contact your sales representative
*Publisher’s Own Data
Vending Today
Vending Today is the only daily eNewsletter delivering timely news and product information to the vending, office coffee service (OCS) and micro market audience of more than 8,600*. It is the most important eNewsletter in the industry.
300x250 Leaderboard
OCS Operator
Each month the Automatic Merchandiser editors will provide the OCS Market with operator profiles, coffee, tea and beverage trends, and market news and supplier product updates.
The OCS Operator eNewsletter reaches more than 9,000* OCS operators and is one of the only market platform eNewsletters to exclusively focus on the Office Coffee Service industry.
Click here for rates and deployment dates.
Your Ad Here
Your Ad Here
eNEWSLETTERS
Digital specs, click here.
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SITE SKIN
Promote Your Products!
The VendingMarketWatch.com Product Guide allows visitors access to your products and services 24/7, 365 days a year.
Your sponsorship of a product category or subcategory brands YOU as the expert in your category!
1 2 3
Leaderboard 970x90 + responsive resizing Large Skyscraper 300x600
Medium Rectangle 300x250
Product Showcase
Include your product in the Product Showcase Email Promotion – for more information click here.
Category $880/6-Month $1,340/Year
Subcategory $530/6-Month $840/Year
VMW Product Guide Category Exclusive offers:
• Visibility: Your branding dominates your selected product category
• Accessibility: Fast, easy access to your company’s website, product information, news and social media
• Qualified Leads: Inquiries are delivered immediately to your inbox
ONLINE PRODUCT GUIDE
Digital specs, click here.
1
1
3 2
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*Publisher's Own Data, July 2021
Promote Your Product or Service to the Right Audience − the Operators and
Distributors all with full metrics reporting!
Product Showcase
Your new product information can be delivered cost efficiently and timely in the Product Showcase from VendingMarketWatch.com, the online information leader in the vending, OCS and micro market segments.
This eNewsletter format will be deployed to vending operators and distributors from VendingMarketWatch.com.
You provide us with:
• Product photo - High Res pdf or jpeg
• 50 words of copy plus headline
• Logo and URL
Your rate per issue: $1,085 per product.
Customized Email Campaigns
Customized emails are sponsored exclusively by YOU.
Drive awareness, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified de-duped list.
Full List
$2,385
minimum list rentals: $1,250
EMAIL PROMOTIONS
Digital specs, click here.
12,650
*Marketing Partner Email Promotion recipients
FAST FACT
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Novamex is the #1 line of hispanic soft drinks in the USA!
They are sweetened with real sugar (never hfcs) and flavored with real fruit flavors! Novamex beverages have grown over six times as fast as the carbonated
soft drink category over the past six years!
Novamex – The Market Leader In Hispanic Soft Drinks!
THE NAMA SHOW & NAMA COFFEETEA&WATER BOOTH 931
Your Event Marketing Strategy Starts Here
Automatic Merchandiser has specifically developed special pre-show and post-show media opportunities to make your brand’s presence at NAMA Show a measurable success!
The NAMA Show Video Showcase
We will professionally capture video at your booth (4-6 minutes in length) and deploy your video in the May NAMA Show Video Showcase Email Promotion to our marketing partner list.
Automatic Merchandiser Magazine
March NAMA Show Preview issue will include your booth preview. April will be the At-Show issue with full distribution. Special opportunities such as belly wraps, outserts and pre-printed inserts are available for maximum impact in both issues.
Web & eNewsletter Banner Advertising
Include banner advertising to your show marketing plan. With more than 55,000* average monthly pageviews to VendingMarketWatch.
com and more than 10,700* Vending Today daily eNewsletter subscribers, it’s no surprise that they are both ideal marketing channels for your digital show promotions.
*Publisher’s Own Data
The World’s Largest Coffee Service Event
EVENT MARKETING
Our portfolio of media and advertising
solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• Research
• Content Marketing & Lead Gen
• Short Form Content
• Long Form Content
• Video
• Custom Lead Gen
• Webinars
• Virtual Event Services
• Direct & Targeted Marketing
MARKETING SOLUTIONS GUIDE
Better understand how
decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRAND PERCEPTION
RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research- backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
STATE
OF THEMARKET
Narrow the gap with
customers and target markets using qualitative marketing research that offers a powerful feedback loop. Led by a trained moderator, these structured discussion sessions stimulate lively group discussions and prompt respondents to share experiences.