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MEDIA PLANNER 2022

AUDIENCE REACH | MARKETING SOLUTIONS | ADVERTISING | NEWSLETTERS | EDITORIAL CALENDAR | CONTACTS

CONVENIENCE SERVICES FOR VENDING, MICRO MARKETS AND WORKPLACE BEVERAGES

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14,029

*

Automatic Merchandiser Magazine Subscribers

24/7 Access on

VendingMarketWatch.com

12,650

*

Marketing Partner Email Promotion Subscribers

23,953

*

Vending Today Daily Newsletter Reach**

Daily outbound marketing

Increase your sales with our help–through product messaging strategies and 360 advertising programs.

*Publisher's Own Data, July 2021

^ Google Analytics monthly average: Jan.-Jun. 2021

** Newsletters include VendingToday, OCS Operator, Micro Market Design, and Micro Market Quarterly

7x a year to mailboxes

53,179

^

VendingMarketWatch.com Average Monthly Unique Visitors

60,335

^

Average Monthly Sessions

93,959

^

VendingMarketWatch.com Average Monthly Page Views

360˚ MARKETING

Targ eting

Excl

usive

Indust

ry Reports

Magazine Daily eNewsletter

Web Advertising

Web C hannel

Email

Lead Generation Product

Blasts

Guide Video

Web inars

Custom

360 MARKETING °

Click here to view the Audience Engagement Report.

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*Publisher’s Own Data

+Automatic Merchandiser 2020 Readership Survey

Vending, Micro Market and OCS Segments ONLY

Automatic Merchandiser is the ONLY magazine that focuses exclusively on the three segments that define the growing Convenience Services marketplace that include Traditional Vending, Micro Markets and Office Coffee Service. Digitally, we also produce the leading industry newsletter, Vending Today, VendingMarketWatch.com, the go to website for Convenience Services.

• Combined targeted and no waste circulation - with an exclusive high-level audience that contains over 58%*

C-Level or Corporate Management.

• Automatic Merchandiser and Vending Today newsletter provide the industry with timely Operator features and daily industry news, respectively, and provide a conducive editorial environment for advertising.

• Automatic Merchandiser is the industry’s cleanest and best graphically designed magazine.

• Automatic Merchandiser is the Only magazine supplying State of the Industry and Office Coffee Service research across all the industry segments and has been doing so for more than 50 years!

• Automatic Merchandiser and Vending Today newsletter are the leading advertising tools for targeting the industry’s buyers across the three channels, vending, micro markets and OCS. VendingMarketWatch.com is the industry go to site for industry information, new products and sources for creating more Operator value and success. VendingMarketWatch.com is the industry’s best 24/7 resource.

67+%

+

of readers reported that they have been subscribing to Automatic Merchandiser magazine for 10 years or more!

93%

*

Direct Request Circulation Leader in the Convenience Services Industry

FAST FACT

CORE VALUES

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*Publisher’s Own Data

+Automatic Merchandiser 2020 Readership Survey

Automatic Merchandiser The Leading Publication in the Industry

Automatic Merchandiser delivers to-the-point content in a clean, graphically appealing design. It's delivered to a high-level targeted audience of 58%* C-Level /

Corporate Management with 93%*

direct request. Check out the subscriber breakdown below.

67%

+

of AM subscribers determine the need for new products and services.

Route manager, supervisor, route driver, service technician Food service director, manager, supervisor

Consultant or educator Purchasing manager, agent or buyer

Subscriber Reach by Key Titles*

President, director, CEO, owner, partner, principal, general manager

58%

1%

11.5%

3.3%

2.1%

VP, corporate officer, treasurer, controller, CFO

6.2%

Other manager, supervisor

10%

Sales/Marketing/

Customer Service Representative

73.5% 7.5%

Operators

6.8%

Equipment Manufacturers/

Distributors of Vending Equipment

2.1%

Consultants

17.5%

Product Broker/

Distributor/

Manufacturer of Vendible Products

Subscriber Break-out by Business and Industry*

MAGAZINE AUDIENCE

FAST FACT

Click here to view the Audience Engagement Report.

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ISSUE SCHEDULED MAIL

DATE SPACE

DEADLINE MATERIAL

DEADLINE SPECIAL EMPHASIS−KEY FEATURES ADVERTISER

BENEFIT INCLUDED TRADE SHOW

DISTRIBUTION

FEBRUARY/

MARCH 03.15.22 02.11.22 02.17.22

• 2022 NAMA Show Issue

• Workplace Beverage Solutions, Coffee/Tea/Water/RTD

• Operator Profile

• Route Driver of the Year Profile

Free NAMA Booth Profile NAMA 2022

APRIL 04.19.22 03.17.22 03.23.22

• Readers' Choice New Products of the Year Awards

• Plant-Based and Healthy Food Solutions

• Operator Profile

New Product Awards Promotion Free Sponsored Content ad

for 1 week in eNewsletter

Sweets and Snacks Expo

JUNE / JULY 06.21.22 05.19.22 05.25.22

• State of the Industry Vending and Micro Markets

• Influential Women in the Industry

• OCS Equipment Trends

• Unattended Retail Systems

• Cold Drinks

• Operator Profile

Free Email Promotion

In every issue: operation profile, best practices, business basics, news, product/equipment trends and more.

AUGUST 08.09.22 07.08.22 07.14.22

• Micro Market and Vending Trends

• Security Systems

• Operator Profile

Free Company Profile for full or half page advertisers

SEPTEMBER/

OCTOBER 09.13.22 08.11.22 08.17.22

• Office Coffee Service Issue

• Annual Office Coffee Service Research Report

• 40 Under 40 Awards

• Operator Profile

40 Under 40 Package

Free 3rd Party blast Atlantic Coast Exposition

NOVEMBER 11.08.22 10.07.22 10.13.22

• Annual Pros to Know Awards Issue

• 2023 Forecast

• Touchless Technology Update

• Operator Profile

Pros To Know Awards Free Sponsored Content ad

for 1 week in eNewsletter

CONTRIBUTE

Interested in contributing?

Contact our editor at

editor@VendingMarketWatch.com

2022 EDITORIAL CALENDAR

Tami Morrell

Multimedia Account Representative 708.917.1786

TMorrell@EndeavorB2B.com

ADVERTISING

Jolene Gulley Publisher 602.315.9240

JGulley@EndeavorB2B.com

Dates subject to change.

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2022

Special Issues

February/March

• Company Profiles

• NAMA Show and CTW Issue April

• Readers' Choice New Products of the Year Awards June/July

• State of the Industry Report - Micro Market and Vending

• Influential Women in the Industry August

• Micro Market Trends September/October

• State of the Coffee Service Industry Report

• 40 Under 40 November

• Pros to Know Awards

• 2023 Forecast Issue

Awards and Contests

Pros to Know in the November Issue Readers' Choice

New Products of the Year in the April Issue

40 Under 40 in the September/

October Issue Influential

Women in the Industry in the June/July Issue

State of the Industry Reports are researched-based analysis of the vending market, office coffee service segment and micro market industry.

Automatic Merchandiser leads industry member recognition programs that are above and beyond anything else in the marketplace.

SPECIAL ISSUES &

ANNUAL CAMPAIGNS

Update image

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OCS Operator Newsletter

• Focus: office coffee service industry

• Coffee, tea and beverage trends, market news and supplier product updates

Readers Choice New Products of the Year

• In the April issue

• Recognizes new product released with the year

Coffee Service Channel on VendingMarketWatch.com

• Dedicated to coffee service content and workplace beverage solutions

State of the Vending and Micro Market Industry

• In the June /July

• In depth research report

State of the Office Coffee Service Industry Report

• In the September issue

• In depth research report

Pros to Know Awards

• In the December/January issue

• Recognizes professionals that innovate and change the industry

FOCUSED CONTENT

+Automatic Merchandiser 2020 Readership Survey

91%

+

of Automatic Merchandiser subscribers say the editorial content is important in helping them improve business practices or operations for their locations.

FAST FACT

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Four Color 8X 6X 3X 1X

Full page $3,765 $3,915 $4,150 $4,360

Two-thirds 3,575 3,718 3,900 4,130

One-half 2,860 2,975 3,120 3,300

One-third 2,002 2,080 2,185 2,316

One-fourth 1,620 1,685 1,770 1,875

BLACK & WHITE SUBTRACT

Full page $1,500 Two-thirds &

One-half $1,000 One-third &

One-fourth $650

Spread Ads: Contact Advertising Representative for spread rates

Match or Spot Colors: An additional charge of $400 will apply to ads that require a spot color or match to a Pantone®/5th color

Classifieds Per column inch

1 $95

4X 85

8X 55

¼ Page

Spotlight 750

Two-Page Spread Live: 14.375" x 10.25"

Trim: 15.5" x 10.75"

Bleed: 15.75" x 11"

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Full Page Live: 7.375" x 10.25"

Trim: 7.75" x 10.75"

Bleed: 8" x 11"

Two-thirds Page Vertical

4.5625" x 10" One-half Page Vertical 3.375" x 10"

One-half Page Standard 4.5625" x 7.375"

One-half Page Horizontal 7" x 4.875"

One-third Page Standard 4.5625" x 4.875"

One-third Page Vertical 2.1875" x 10"

One-fourth Page 3.375" x 4.875"

Gross Pricing

Print Specifications

Print ready PDF is the preferred file format.

For specific information on ad submission please contact Connie Wolf at 920.563.1679.

If file is more than 10MB, please send to

CWolf@EndeavorB2B.com using wetransfer.com

Custom Print

Turn to Automatic Merchandiser to create your advertising message in unique print formats such as: advertising covers, belly bands, tip-ins, post-it notes — you name it!

Contact a sales representative to discuss all of our custom print solutions.

June/July 2021 -N-

Loading your products from the back of the display controls your expiration dates.

RATES & AD SPECS

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^Google Analytics Monthly Average: July-September 2020

Targeted Channels

VendingMarketWatch.com Website

Take charge of your marketing campaign.

Generate leads, provides ROI and brand awareness with banner advertising on the industry-leading VendingMarketWatch.com.

High Impact Ad Units 1

2 3 4

6 5

3

3 4

Site Skin

ROS: $3,899 Channel: $4,000

Welcome Ad 640x480 and 300x416 or 300x250 ROS: $3,000 Channel: $3,200

Leaderboard 970x90, 728x90 and 320x50 ROS: $2,500 Channel: $2,600

Billboard 970x250 and 300x250*

ROS: $3,050 Channel: $4,000

Half Page 300x600

ROS: $2,000 Channel: $2,500

Expanding Half Page 300x600 and 600x600*

ROS: $2,850 Channel: $3,200

Rectangle 300x250

ROS: $2,650 Channel: $2,950

Expanding Rectangle 300x250 and 300x250*

ROS: $2,850 Channel: $3,200

In-Banner Video Click here for specs.

In-Article Video 16:9 Click here for specs.

32,962

^

VendingMarketWatch.com Average Monthly Unique Visitors

68,368

^

VendingMarketWatch.com Average Monthly Page Views

FACEBOOK RETARGETING Visitors to VendingMarketWatch.com can be retargeted with your ads, on Facebook. Click to learn more.

CPM: $70 5

*100% Share of Voice

1

2

• Beverage

• Coffee Service

• Equipment

• Healthy Convenience

• Management

• Micro Market

• Products

• Technology

Welcome ad displays before site loads.

WEB ADVERTISING

Digital specs, click here. 6

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Replicating Form and Function to Gain Views for Your Content

Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.

Native Ads

Feature your high-performing content on our brand site through native ad placements and benefit from our highly trafficked sites that attract qualified professionals. Native ad deliverables include an image + text with URL that link back to your website. Labeled as Sponsored Content and sold on a Share of Voice basis or CPM.

$2,000 per month

Native Ads + Sponsored Content

Your content in our channels. Sponsored Content with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Content + Native Ad deliverables include one article posted on our brand site, a native ad to drive traffic to the article and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per article basis.

$2,500

Native Ads + Sponsored Video

Your high performing video content displayed within our site. Sponsored Video with native advertising placements showcase your content in our channels, replicating form and function and attracting users to quality content. Sponsored Video + Native Ad deliverables include one video posted on our brand site, a native ad to drive traffic to the video and display banner ads that will serve on the article page, driving traffic to your website. Clearly labeled as Sponsored Content and sold on a per video.

$3,000

Sponsored Sponsored

Coffee continues to be hot choice for consumers

NATIVE ADVERTISING

Digital specs, click here.

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Weekly Content Ads

Standard Size: 280x157 pixel image and 50 words MAX of text;

limit 4 per eNewsletter

$950 per week

*Frequency discounts available, please contact your sales representative

Vending Today Advertising:

Send your advertising message to industry leaders with eNewsletter banner and content ad

advertising. Increase your brand awareness and help drive leads traffic to your site.

Weekly Banner Ads Leaderboard

(limit 1 per eNewsletter)

$1,050 per week

300x250 pixel banner ad (limit 3 per eNewsletter)

$675 per week

*Frequency discounts available, please contact your sales representative

*Publisher’s Own Data

Vending Today

Vending Today is the only daily eNewsletter delivering timely news and product information to the vending, office coffee service (OCS) and micro market audience of more than 8,600*. It is the most important eNewsletter in the industry.

300x250 Leaderboard

OCS Operator

Each month the Automatic Merchandiser editors will provide the OCS Market with operator profiles, coffee, tea and beverage trends, and market news and supplier product updates.

The OCS Operator eNewsletter reaches more than 9,000* OCS operators and is one of the only market platform eNewsletters to exclusively focus on the Office Coffee Service industry.

Click here for rates and deployment dates.

Your Ad Here

Your Ad Here

eNEWSLETTERS

Digital specs, click here.

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SITE SKIN

Promote Your Products!

The VendingMarketWatch.com Product Guide allows visitors access to your products and services 24/7, 365 days a year.

Your sponsorship of a product category or subcategory brands YOU as the expert in your category!

1 2 3

Leaderboard 970x90 + responsive resizing Large Skyscraper 300x600

Medium Rectangle 300x250

Product Showcase

Include your product in the Product Showcase Email Promotion – for more information click here.

Category $880/6-Month $1,340/Year

Subcategory $530/6-Month $840/Year

VMW Product Guide Category Exclusive offers:

Visibility: Your branding dominates your selected product category

• Accessibility: Fast, easy access to your company’s website, product information, news and social media

Qualified Leads: Inquiries are delivered immediately to your inbox

ONLINE PRODUCT GUIDE

Digital specs, click here.

1

1

3 2

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*Publisher's Own Data, July 2021

Promote Your Product or Service to the Right Audience − the Operators and

Distributors all with full metrics reporting!

Product Showcase

Your new product information can be delivered cost efficiently and timely in the Product Showcase from VendingMarketWatch.com, the online information leader in the vending, OCS and micro market segments.

This eNewsletter format will be deployed to vending operators and distributors from VendingMarketWatch.com.

You provide us with:

• Product photo - High Res pdf or jpeg

• 50 words of copy plus headline

• Logo and URL

Your rate per issue: $1,085 per product.

Customized Email Campaigns

Customized emails are sponsored exclusively by YOU.

Drive awareness, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified de-duped list.

Full List

$2,385

minimum list rentals: $1,250

EMAIL PROMOTIONS

Digital specs, click here.

12,650

*

Marketing Partner Email Promotion recipients

FAST FACT

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Novamex is the #1 line of hispanic soft drinks in the USA!

They are sweetened with real sugar (never hfcs) and flavored with real fruit flavors! Novamex beverages have grown over six times as fast as the carbonated

soft drink category over the past six years!

Novamex – The Market Leader In Hispanic Soft Drinks!

THE NAMA SHOW & NAMA COFFEETEA&WATER BOOTH 931

Your Event Marketing Strategy Starts Here

Automatic Merchandiser has specifically developed special pre-show and post-show media opportunities to make your brand’s presence at NAMA Show a measurable success!

The NAMA Show Video Showcase

We will professionally capture video at your booth (4-6 minutes in length) and deploy your video in the May NAMA Show Video Showcase Email Promotion to our marketing partner list.

Automatic Merchandiser Magazine

March NAMA Show Preview issue will include your booth preview. April will be the At-Show issue with full distribution. Special opportunities such as belly wraps, outserts and pre-printed inserts are available for maximum impact in both issues.

Web & eNewsletter Banner Advertising

Include banner advertising to your show marketing plan. With more than 55,000* average monthly pageviews to VendingMarketWatch.

com and more than 10,700* Vending Today daily eNewsletter subscribers, it’s no surprise that they are both ideal marketing channels for your digital show promotions.

*Publisher’s Own Data

The World’s Largest Coffee Service Event

EVENT MARKETING

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Our portfolio of media and advertising

solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.

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Content Marketing & Lead Gen

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MARKETING SOLUTIONS GUIDE

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Better understand how

decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.

BRAND PERCEPTION

RESEARCH

Start with Insights to Guide your Marketing Strategy

Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.

Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.

Leverage research as a lead generator by providing your audience with research- backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.

INDUSTRY INSIGHTS

Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.

STATE

OF THE

MARKET

Narrow the gap with

customers and target markets using qualitative marketing research that offers a powerful feedback loop. Led by a trained moderator, these structured discussion sessions stimulate lively group discussions and prompt respondents to share experiences.

VIRTUAL

FOCUS GROUPS

VIEW RESEARCH SOLUTIONS

CUSTOM RESEARCH Contact your sales representative for more information.

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