Marketing Packages

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Email Marketing Packages

www.MadwirEwEbdEsign.coM 888-872-3734

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2 Converting ClickstoCustomers

w w w . m a d w i r e w e b d e s i g n . c o m

Converting ClickstoCustomers

contents

initial set Up 3

one Time design Packages 5

informative 5

advertising 6

Monthly design Packages 8

Monthly informative 8

Monthly advertising 9

special Packages 11

Tips for E-mail Marketing 12

compare Packages 13

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» all forms updated with company branding

» branding these solidifies company recognition and professional consistency. This includes all

» sign up forms

» confirmation auto responders

» welcome emails

» double opt-in confirmations

» unsubscribe forms

» and forward to a friend responders

» set up predefined values for recipients who don’t include name (eg. “valued customer”)

» Enable google analytics

» Exporting List from bigcommerce stores

» Uploading Lists

» social media integration

not only will we take care of all the design and marketing, we will walk you through setting up your Mailchimp® account too, if you’d like!

iniTiaL sET UP

initial set Up

content writing is also available for an additional (1 hour, $75) for packages that do not include it.

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onE TiME dEsign PackagEs

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onE TiME dEsign PackagEs

inforMaTivE

informative e-mailers are built specifically for service businesses. These would generally be used for purposes such as mass e-mails to client/patients, newsletters containing a lot of text, and survey request. as an added bonus, these templates have convenient editable fields.

» initial setup

» Header & footer design

» font and color themeing

» Template layout for easy content writing

content writing is also available for an additional (1 hour, $75) for packages that do not include it.

one Time design Packages

PricE: $225

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onE TiME dEsign PackagEs

advErTising PricE $300

advertising e-mailers are built specifically for all businesses and are great for

e-commerce business for things like deal, product, and sale information. for one time designs we will include:

» initial setup

» Themed template design

» Placement featured banner

» 3 interchangeable product/service areas

» additional promotion banner (eg. free shipping)

one Time design Packages

giving your customers two chances to opt-in to your e-mail list is very important for collecting quality leads.

You only want customers who want to spend money with you.

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MonTHLY dEsign PackagEs

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MonTHLY dEsign PackagEs

MonTHLY inforMaTivE

cUsToM dEsign

» initial setup

» Header & footer design

» font and color themeing

» background/border graphic design

» 1 hour targeted content writing

MarkETing anaLYsis

» Monthly analysis report and re-evaluation

» newsletter blast optimization through evaluated split testing (taglines, content, layout click rate, open rate, date sent)

$900

$1,800

$3,600

$320

Pricing:

includes 1 targeted email a month, additional designed newsletters will be $225 each.

3 MonTHs (savE $60) 6 MonTHs (savE 120) 12 MonTHs (savE $240) MonTH To MonTH

Monthly design Packages

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MonTHLY dEsign PackagEs

MonTHLY advErTising

cUsToM dEsign

» initial setup

» full custom graphics layout

» custom monthly featured banner

» 2-3 targeted products/services

» optional promotion banner (eg. free shipping)

» optional sections for other offers and information

MarkETing anaLYsis

» Monthly analysis report and re-evaluation

» newsletter blast optimization through evaluated split testing (taglines, content, layout click rate, open rate, date sent)

$1,125

$2,250

$4,500

$400

Pricing:

includes 1 targeted email a month, additional designed newsletters will be $225 each.

3 MonTHs (savE $75) 6 MonTHs (savE 150) 12 MonTHs (savE $300) MonTH To MonTH

Monthly design Packages

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sPEciaL PackagEs

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sPEciaL PackagEs

sociaL MEdia rEMarkETing PackagE

sociaL MEdia MaiL cHiMP inTEgraTion

This is a facebook welcome page with a Mailchimp newsletter form integrated into it that will send the contacts directly to the Mailchimp list.

» initial set Up

» facebook and Twitter reposting will be enabled

» Enable google analytics

» includes 2 step facebook fan Page (like us and sign up + welcome page) design plus the Mailchimp form in the design to send the contacts straight to Mailchimp (design + setup time)

» design the sign up form and then directly set it up in Mailchimp so that it makes a tab onto the facebook page

for clients who may already have a facebook page they want to integrate a Mailchimp newsletter with.

» initial set Up

» colorized facebook form + Tab installation

» write first facebook wall and twitter posts

special Packages

PricE $700

PricE $150

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» when collecting e-mail address from your customers it is very important make sure you use a double opt-in process.

There are two reasons for this:

» first, as a business owner, you want to spend time targeting customers who want to bUY your product. This creates higher conversions, and lower bounce rates.

» second, people who don’t want be on your list or did not sign up for your list are a risk. all e-mail marketing campaigns are required to allow the recipient to “unsubscribe” and to mark your e-mails as spam. if too many people click the spam link on your e-mails, or too many people unsubscribe at once your e-mail marketing account could be shut down and your business will be flagged as a sPaMMEr. The tricky part is, it is your iP address that gets blocked not just your e-mail address. This will make it very difficult for you to ever do e-mail remarketing again through any e-mail service.

» don’t buy e-mails for marketing purposes!

» You can use search engine marketing to reach new customers who don’t know your business yet. E-mail marketing, on the other hand, is built to remarket to customers who have showed interest in your company at some point and to drive sales through deals and sales, to keep your clients informed of events, or to inform them of things your company is doing.

» remember, it’s much better to send an e-mail campaign to 1000 people and get 100 purchases then to send your campaign to 10,000 people and get 10 purchases. Quality subscribers are the key to successful e-mail marketing.

» different days of the week may change the way your customers view your e-mail campaigns.

» it’s important to consider the design, and the time of day you send your campaign based on this. if you choose a monthly plan for your e-mail marketing we will watch your analytics and make sure we optimize to compensate for how your customers read your e-mails.

Here are some great tips to remember for your next e-mail marketing campaign.

TiPs for E-MaiL MarkETing

initial set Up

Quality subscribers are the key to successful e-mail marketing.

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additional Editable content (product/service)

design and installation of Mailchimp app

first facebook/Twitter Posting initial setup

sociaL MEdia inTEgraTion

sociaL MEdia rEMarkETing

custom designed cover image and Thumbnail custom coded 2-step facebook welcome Page w/Mailchimp form integration

coMParE PackagEs

dEsign PackagEs

sociaL MEdia PackagEs